Investigating the tourism image of mountain scenic spots in China through the lens of tourist perception

A favorable tourism image of high-quality mountain scenic spots(HQMSS)is crucial for tourism prosperity and sustainability.This paper establishes a framework for investigating the tourism image based on cognitive-emotion theory and uses natural language processing(NLP)tools to clarify the cognition,emotion,and overall tourist image of the HQMSS in China from the perspective of tourist perception.This paper examines the multi-dimensional spatial differentiation of China's overall image,including province,scenic spot scales,as well as the spatial pattern of the overall comprehensive tourism image.Strategies for comprehensively improving HQMSS's tourism image are also formulated.The results show that:(1)The cognitive image of Chinese HQMSS is categorized into core and marginal images,and the core images such as scenery and cable car are the expression of the uniqueness of mountainous scenic spots.Additionally,the cognitive image is classified into six dimensions:tourism environment,tourism supporting facilities,tourism experience,tourism price,tourism service,and tourism safety.(2)Positive emotions are the dominant mood type of HQMSS in China,followed by neutral emotions,with negative emotions being the least frequent.Emotional images vary across dimensions,with tourism environment and tourism experience evoking relatively higher emotion.(3)The spatial pattern of HQMSS for each dimension at the national,provincial,and scenic scales is diversifying.This article provides a multidimensional perspective for investigating the tourism image of mountainous scenic spots,proposes targeted recommendations to improve the overall image of HQMSS in China,and can greatly contribute to the sustainable development of mountain tourism.

Research Progress and Prospect of Tourism Carbon Emissions and Its Uncertainty Analysis Under the Goal of Low-Carbon Scenic Spots

Under the dual carbon goal,China Certified Emissions Reductions(CCER)and the national carbon market have become important means of emission reduction and control.The tourism industry is a strategic pillar industry of China’s national economy,and scenic spots are the main sites of tourism activities.Research on carbon emissions in scenic spots is of great significance for the construction of low-carbon scenic spots and the realization of the dual carbon goal.In this paper,the research on carbon emissions in tourism is reviewed,the current research progress is discussed,and further prospects are made.The research on tourism carbon emissions in China has a good foundation and achieved certain results.However,there are few studies on micro-scales such as scenic spots.The statistical data caliber and measurement methods of carbon emissions are not uniform,and there is a general lack of uncertainty analysis.Future research should focus on building a multi-spatial dimension research system,unifying the statistical caliber and measurement methods of carbon emission data,increasing uncertainty analysis,and ensuring the robustness of research results.

Research on the Value of Chinese Famous Mountainous Scenic Spots in the Perspective of Cultural Landscape

After summarizing relevant researches on famous mountainous scenic spots and the development of cultural landscapes in world cultural heritages, the paper has analyzed the value of famous mountainous scenic spots in China and considered that Chinese famous mountainous scenic spots are of rich natural science value and unique aesthetic value, have inherited traditional humane landscape aesthetic value, reflected the philosophical view of "the unity between heaven and human" and profound religious culture, and preserved rich cultural remains, corresponding with the definition and requirement of cultural landscape in world heritages.

Thematic Analysis of English Introductions to Scenic Spots

Of Halliday's three metafunctions, the textual function helps the written or spoken text organized into a coherent one as a whole. In the textual function, the thematic structure gives the clause its character as a message. Since tourism has become a booming industry on the global scale, introductions to scenic spots play a crucial role in attracting or persuading readers to visit the tourist destinations. This paper, by comparing the thematic structures of two English introductions to scenic spots, tries to analyze how the writer organizes the thematic structure in English tourist tests to achieve their communicative purpose of publicizing and promotion.

Research on New Media Marketing Strategy of Quzhou Jianglang Mountain Scenic Spot Based on 4R Marketing Theory

With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4R theory in marketing theory,this paper takes Quzhou Jianglang Mountain as the research object and finds that the following problems exist in the new media marketing of Quzhou Jianglang Mountain:1.The new media users are not closely enough connected;2.the response to the new media market changes is not fast enough;3.the new media marketing relationship interaction is not timely enough;and 4.the return of new media marketing is not ideal.The new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot is proposed from four perspectives:association,reaction,relationship,and return.Finally,the research on the new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot based on the 4R theory is summarized.

Managing Soil Erosion Potential by Integrating Digital Elevation Models with the Southern China's Revised Universal Soil Loss Equation——A Case Study for the West Lake Scenic Spots Area of Hangzhou,China

In China, many scenic and tourism areas are suffering from the urbanization that results from physical development of tourism projects, leading to the removal of the vegetative cover, the creation of areas impermeable to water, in-stream modifications, and other problems. In this paper, the risk of soil erosion and its ecological risks in the West Lake Scenic Spots （WLSS） area were quantitatively evaluated by integrating the revised universal soil loss equation （RUSLE） with a digital elevation model （DEM） and geographical information system （GIS） software. The standard RUSLE factors were modified to account for local climatic and topographic characteristics reflected in the DEM maps, and for the soil types and vegetation cover types. An interface was created between the Areinfo software and RUSLE so that the level of soil erosion and its ecological risk in the WLSS area could be mapped immediately once the model factors were defined for the area. The results from an analysis using the Areinfo-RUSLE interface showed that the risk value in 93 % of the expanding western part of the WLSS area was moderate or more severe and the soil erosion risk in this area was thus large compared with that in the rest of the area. This paper mainly aimed to increase the awareness of the soil erosion risk in urbanizing areas and suggest that the local governments should consider the probable ecological risk resulting from soil erosion when enlarging and developing tourism areas.

Construction of a Beautiful Village under the Concept of “the Integration of Scenic Spots and Villages”:A Case Study of Nanmen Branch in Wanli District,Nanchang City

Under the background of building a beautiful China,the integration of beautiful rural construction and rural tourism is one of the effective ways to build a sustainable village that is livable,suitable for industry and suitable for tourism.Nanmen branch in Wanli District,Nanchang City is based on the development concept of "the integration of scenic spots and villages",and carries out comprehensive regulation and develops complex tourism in six aspects:defining functional orientation,optimizing spatial distribution,deepening the theme image,innovating tourism products,creating advantageous industries,and improving service packages,so as to promote the beautiful rural construction.

The Analysis on the Sustainable Development of Scenic Spots' Competitive Power

Under the principle of sustainable development, this paper analyzes the factors influencing the competitive power of scenic spots, and sets up a set of evaluation index system, which considers environmental, ecological, social and economic benefits. According to the characteristic of the inder system, the principal component analysis is adopted to do comprehensive appraisal. In the case study this paper analyzes the competitiveness of scenic spots in Jiangsu province.

A Probe on the Chinese-English Translation Strategies of Names of Scenic Spots——A Case Study on the Scenic Spots of Fanjing Mountain in Tongren,Guizhou

This paper,taking the scenic spots of Fanjing Mountain in Tongren,Guizhou as a case,mainly has a probe on the strategies adopted in the C-E translation of names of scenic spots.four major methods are discussed which are the transliteration,literal translation,transliteration plus literal translation/free translation and transliteration of the full name plus literal translation/free translation for the purpose of getting a decent and satisfactory translation so as to both convey the Chinese culture and satisfy the curiosity of the potential foreign tourists.

A Study on the C-E Translation of Travel Guides of Henan Scenic Spots from the Perspective of Skopostheory

Travel guides are not only important windows for foreign visitors to obtain information on China's scenic spots, but also main mediums for spreading Chinese culture. By comparing and analyzing the differences between Chinese and English travel guides, this paper, combined with the case of Henan scenic spots, makes a study of the translation principle, translation strategy and translation methods of travel guides from the perspective of Skopostheory.

Taking Agricultural Landscapes into the Development System of Scenic Spot —with the Detail Plan of Yanmen Mountain Scenic Spot in Zhaixing Mountain as a Study Case

As a kind of landscape resources, agricultural landscapes play a crucial role in rural tourism. It is a new attempt by taking agricultural landscapes into the development system of scenic spot for their mutual support and promotion. With the detail plan of Yanmen Mountain Scenic Spot in Zhaixing Mountain Scenic Area as a study case, the authors studied how to take agricultural landscapes into the development system of scenic spot.

Development and Quality Improvement of Lianqingshan Scenic Spot in Tengzhou City

Since the 21st century,China’s overall national strength has increased continuously.With the rapid development of the tourism industry,people have an increasingly strong demand for travel.Firstly,tourists’satisfaction to Lianqingshan Scenic Spot was surveyed,and then the types of tourism resources,current development situation and problems in the scenic spot were analyzed.Finally,some countermeasures and suggestions for its development and quality improvement were put forward.It is found that based on the environmental quality,safety and service quality of Lianqingshan Scenic Spot,the basic situation of the development of the scenic spot was investigated,and the comprehensive satisfaction of each item is 3.30,3.24 and 3.32.The tourists of the scenic spot is mainly from Tengzhou City and its surrounding cities,and the popularity of the scenic spot is relatively low.The management personnel of the scenic spot needs to increase the tourist flow by improving its exposure.The problems of the scenic spot include low popularity,poor environmental quality,low safety of tourists,poor operating condition of catering industry and service quality of service personnel.

Study on the Characteristics of Ecological Water Requirement in Maijishan Scenic Spot

[Objective] This study aimed to explore the characteristics of ecological water requirement in Maijishan Scenic Spot. [Methed] The characteristics of ecologi- cal water requirement in Maijishan Scenic Spot were analyzed based on,the data of soil humidity and meteorology of the spot. [Result] The result showed that the actual annual ecological water requirement in the spot was 678×10^6 m^3, and the proportion of soil water and evapotranspiration were 21% and 79%, respectively; the minimum annual ecological water requirement quota in the spot was 480.27×10^6 m^3, and the proportion of soil water and evapotranspiration were 16% and 84%, respectively; the minimum annual suitable ecological water requirement quota in the spot was 624.22×10^6 m^3, and the proportion of soil water and evapotranspiration were 18% and 82%, respectively. The precipitation was 614×10^6 m^3, and consumptive water surplus reached up to 78×10^6 m^3. The years when the precipitation was higher than the evapotranspiration accounted for 76%. Since 1980s, the evapotranspiration showed a linearly increasing trend. The precipitation was higher than the evapotranspiration from Jun. to Oct. and less than the evapotranspiration from Nov. to Dec. and Jan. to May. Evapotranspiration water requirement was regulated by soil water. The dis- parity between precipitation and evapotranspiration was huge in spring, thus having certain influence on waterfalls and streams in the spot. [Conclusion] The results of this study provided a basis for the rational use and long-term planning of the water sources in Maijishan Scenic Spot.

Construction of Evaluation Index System of Tourism Carrying Capacity of the Jokhang Temple Scenic Spot

Based on the in-depth study on the theory of tourism carrying capacity at home and abroad, author of this paper defined the concept and connotation of tourism carrying capacity, and proposed the evaluation index system of tourism carrying capacity. He also conducted a systematic analysis of tourism resources in the Jokhang Temple scenic spot, constructed an evaluation index system of tourism carrying capacity of the Jokhang Temple scenic spot, pointed out the status quo of its carrying capacity and factors constraining the carrying capacity through quantitative calculation, and put forward suggestions to regulate its carrying capacity.

Investigation and Analysis of Alien Plants in the Scenic Spot Chengbi Lake

A comprehensive survey and analysis of alien invasive plants at the scenic spot Chengbi Lake was conducted by combining route investigation with interviews and quadrat sampling.There were 21 families,33 genera and 42 species in the scenic spot Chengbi Lake.Among them,herbal plants accounted for 69%.The Compositae and Amaranthaceae families were the most frequent,represented by 18 species in total;and 36 species of these alien invasive plants originated from America,accounting for 85.7% of the total.Fifty-seven percent of the species were introduced as ornamental plants.Seven of them were severely harmful,including Wedelia trilobata,Eupatorium odoratum,Lantana camara,Mirabilis jalapa,Solanum erianthum,Ipomoea cairica and Alternanthera philoxeroides.Strategies to increase defensive awareness,reinforce ecological protection,regulate species introduction and improve supervision mechanisms are discussed.

Emotional Expression of the Memorial Landscape in Deng Xiaoping's Hometown Scenic Spot

Starting from the meaning and characteristics of emotional expression of memorial landscape, design strategies are proposed by optimization of emotional symbol, expression of emotional space and situational expression to improve the emotional expression in current memorial landscape design. Finally, combined with the research on Deng Xiaoping's hometown, it demonstrates how the designers convey the memorial theme and emotions of the landscape through grasping the local history and culture and analyzing emotional symbols from the perspective of human experience and psychological needs.

Empirical Analysis of Catering Service Satisfaction in Scenic Spots and the Construction of 4Ps Improving Paths

Tourism has become the primary leisure activity for modern people,and a scenic spot’s appeal to tourists is closely linked to the quality of supporting catering services within the area.Improving satisfaction with catering services in these scenic spots has become a key factor in promoting the development of urban tourist destinations.Using Zhangzhou,a tourist city,as an example,this paper conducts an empirical study on the satisfaction of catering services in Zhangzhou’s scenic spots through IPA analysis.Firstly,based on the scale of relevant influencing factors affecting catering service satisfaction in Zhangzhou’s scenic spots,a field questionnaire survey has been conducted.Three main levels,five core elements,and 31 sub-indicators have been summarized to construct the evaluation system for catering service satisfaction in scenic spots.Through the analysis of IPA data and the examination of various indicators related to catering services in Zhangzhou’s scenic spots,we analyze the influencing factors affecting tourists’satisfaction with catering services.Meanwhile,we also introduce the 4Ps demand theory of catering service.Finally,based on the analysis and evaluation of IPA quadrant and the 4Ps demand theory,we initially construct the 4Ps improvement path.This will provide theoretical and practical references for enhancing the catering service satisfaction of tourists in scenic spots.

Five Scenic Spots In the Qamdo Area

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Cultivation and Management of Low-carbon Scenic Spots——A case study of Yuntai Mountain Scenic Area in Henan Provicne of China

After analysis of connotation of low-carbon scenic spots,the paper considered that a perfect low-carbon scenic spot is a comprehensive integrity with satisfying tourists' lowest tourist experience effect as the premise and with low energy consumption,low pollution and low emission as the foundation.Low-carbon tourist scenic spots had been classified into three types which are ecological type,cultural type and coupling type of ecology and culture.Representatives of each type of tourist scenic spot were illustrated.It proposed that government should play the leading role in cultivation of low-carbon scenic spot;tourism industry should enhance self supervision;tourism development mode should be transformed and upgrading of tourist products should be realized.By taking Yuntai Mountain Scenic Area of Henan Province for example,based on low-carbon tourist resources,low-carbon development of management,following measures realizing low-carbon economy were put forward:① purifying air quality and beautifying environment of scenic area;② sifting laggard productivity and protecting ecological resources in the scenic area by many means;③ sticking to low-carbon environmental protection concept and completing infrastructure service;④ developing tourist native products and souvenirs based on local resources;⑤ applying electronic access control ticket system,intelligent monitor system and LED information and communication platform,so as to achieve low-carbon management.

Zhaitangchuan－A New Scenic Spot to the West of Beijing

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