Customer is the source of business income,a stable customer base is the guarantee of enterprise survival and development of enterprises by using Markov decision process,decision-makers in the new decision point in tim...Customer is the source of business income,a stable customer base is the guarantee of enterprise survival and development of enterprises by using Markov decision process,decision-makers in the new decision point in time,to the latest state of observation system and adopt an original decision,decided in a well-posed option set an action sequence,and then choose to create value and total revenue in this sequence the most significant behavior,obtain the best marketing strategy,formulate relevant enterprise actual customer,dynamic programming model.展开更多
After the 1990’s, the multi-channel structure of sales has still existed although the market mechanism is playing a main role in Chinese auto marketing circulation. Now, the channels of automobile marketing in China ...After the 1990’s, the multi-channel structure of sales has still existed although the market mechanism is playing a main role in Chinese auto marketing circulation. Now, the channels of automobile marketing in China are as follows: 1. Manufacturer-established marketing展开更多
基金Special Research Project of Shaanxi Provincial Department of Education(19JK0631)School-level Project Funded by Xi’an Peihua University(PHKT19026).
文摘Customer is the source of business income,a stable customer base is the guarantee of enterprise survival and development of enterprises by using Markov decision process,decision-makers in the new decision point in time,to the latest state of observation system and adopt an original decision,decided in a well-posed option set an action sequence,and then choose to create value and total revenue in this sequence the most significant behavior,obtain the best marketing strategy,formulate relevant enterprise actual customer,dynamic programming model.
文摘After the 1990’s, the multi-channel structure of sales has still existed although the market mechanism is playing a main role in Chinese auto marketing circulation. Now, the channels of automobile marketing in China are as follows: 1. Manufacturer-established marketing
