On News Language from the Perspective of Pragmatics——By Applying Adaption Theory

News is an important medium to transmit social information and reflect social reality. Its effects are irreplaceable and the news language which is a carrier to spread information is in fact influenced by many factors such as society, economy and culture. In order to exert its function to gain different social ends, the presentation of news language owns distinguishing features. This article starts from Verschueren's Adaption Theory to have the final conclusion that the adaption to the social, mental and physical world is the key element for the determination of the originality in news language.

A Comparative Study of the Value Orientations of Foreign Language Education Policies in China and the United States in the 21st Century

Since the 21 st century, both Chinese Mainland and the United States have formulated foreign language education policiesbased on their national needs. This paper makes a comparative study of the value orientations of foreign language education poli-cies in Chinese Mainland and the United States in the 21 st century and finds that both China and the United States have regardedtheir national interests as the essential value orientation of their foreign language education policies. To be specific,the core valueorientation of foreign language education policies in China is to enhance its cultural soft power.In contrast,the core value orienta-tion of foreign language education policies in the United States is to safeguard its national security. Through the comparison of thedifferent value orientations of foreign language education policies of the two countries, the paper provides some reference for the for-eign language education policy-making in Chinese Mainland.

On the Development of Modern Chinese Advertising Language from the Aspect of Value

As a special social text,advertisement language is in a constantly developing state;it records the development of social value in its unique way.Since the Great Cultural Revolution,the contemporary Chinese advertisement language has been experienced courses from community to individuality,from morality and justice orientation to benefit orientation,and even from unification which presents the socialism's view of value to multiplication which contains the values of capitalism,market economy,feudalism and so on.The development of Chinese views of value impacts the development of Chinese advertisement languages.It can be also seen the development of values are reflected by the development of advertisement languages.

The Influence of Combining Computer-Assisted Language Learning With Instruction on Chinese College Students’L2 Pragmatic Ability

In the area of computer-assisted language learning(CALL),although a number of studies have adopted various CALL-based devices(e.g.,blogs,gaming,and synthetic environments)to foster second language(L2)acquisition,the vital component of instruction has received little attention.The present study explored the usefulness of CALL-based communication in conjunction with instruction on EFL learners’L2 pragmatic development.Sixty-two EFL students from a university in China were recruited for the current research.The experimental group communicated with a native English speaker through synchronous messaging via Skype and had two instructional sessions pertinent to compliment responses,while the control group interacted with a native English speaker via Skype without having the teaching intervention.Findings from an independent samples t-test demonstrated that the experimental group produced significantly more proper compliment responses in the immediate posttest than the control group(p<.001).Moreover,a significant difference(p<.001)was found for the experimental group between the preintervention and delayed post-intervention mean scores,suggesting that CALL coupled with teaching intervention had a long-term impact on learners’L2 pragmatic development.These findings enrich our understanding of the beneficial and lasting influence of combining CALL with instruction on EFL students’pragmatic development.In addition,pedagogical implications for deploying CALL paired with L2 pragmatics instruction are provided.

Application of color language and aesthetic value in artistic blending and animation color design

An animation works to attract the audience＇ s attention, arouse the audience＇ s emotional needs, in the design process of rational use of color to reflect the characters inner feelings, show the conflict between the story and the plot and characters. In the animation design color is designed based on the needs of the story, art processing with subjective wishes, these art is in order to better serve the characters, plot, and services for the final theme of the. Therefore, designers need to continue to explore, better grasp the law of animation colors, so that the color of animation works to play a unique artistic charm.

A Memetics-based Study on the Linguistic Value of Web Language——Take the English Loanwords as an Example

This article argues that each important aspect of language communication has to be studied,which is conductive to the growth of linguistic knowledge and harmonious development of language life.In modern daily communication,language as a kind of meme plays a crucial and indispensable role in the process of social interaction.This article will concentrate on the emerging English loan words to explore its linguistic value.

The value of Subtitles in second language general comprehension——Literuare review

As second language learning becomes popular,various strategies to improve the learning process have been suggested.One of them includes the implantation of audiovisual materials(video authentic materials),which then leads to a discussion of subtitle usage and the value of subtitles in second language learning.This essay focuses on searching for literature that suggests the value of subtitles,especially teletext subtitles,in improving second language learning.This was achieved by reviewing relevant research and experiments.The results suggested that even though uncertainty remained on what kind of materials fit what level of learners,in general,subtitles,especially teletext subtitles,were seen as a beneficial tool in developing learners' listening abilities and skills.

The Study for the Causes of Pragmatic Failure

This paper,based on the questionnaire,deduces the causes of pragmatic failure which are summarized into four:The different value orientation between the two cultures,consisting individualism versus collectivism,power distance,connotation versus denotation,and orientation towards time,negative transfer of equivalent structures and behaviors,insufficient or improper teaching and the scarcity of universal knowledge for communication.

The Role of Lexical Phrases in Second Language Acquisition

This paper will firstly introduce the categories and main characteristics of English lexical phrases.Then a discussion over the function of English lexical phrases will be carried out from the angle of second language acquisition.The author holds the view that lexical phrases play an important role in second language acquisition,which can be summarized as follows:firstly,the acceleration of language fluency;secondly,the improvement of lexical selection ability;thirdly,the enhancement of pragmatic awareness.

The Fundamental Theorem of Ultraproducts in Lattice valued Model for L_α Logic

In this paper we add some new corcollary and theorems to [1],in particular,we show the fundamental theorem of ultraproducts in lattice valued model for L α logic. As a corollary,we get the α compactness theorem for L_α logic.

A Study on Language Standardization and Variation From the Perspective of Language Ecology

This thesis examines the dialectical relationship between language standardization and variation from the perspective of language ecology. Language standardization is a task of calibrating language ecological niche. No matter what kind of language in the world, it would experience language standardization issues during its development process. Language standardization and variation is the unity of contradiction. To handle their relationship properly is the basis of maintaining the harmonious language ecology, and also a prerequisite of forming a good language environment. It is pragmatic subject＇s bounden duty to observe and perform language standardization. Dynamic trend is determined by linguistic ecological environment. Pragmatic energy is determined by the competition among different languages. Linguistic ecological variation determines pragmatic change of pragmatic subject.

Linguistic Landscape: A Study on the Slogans of Political Demonstration From the Perspective of Pragmatic Identity

Pragmatic identity is chosen and constructed by the speaker on a specific occasion to achieve his owncommunicative purpose. Pragmatic identity is integrated in various fields, but there is little connection withsociology. Language landscape is an important branch of sociolinguistic research. Based on pragmatic identitytheory, this paper intends to explore the characteristics and functions of language landscape, and investigate theconflict between pragmatic identities. The study shows that the slogans of political demonstration have thefollowing four characteristics: powerfulness, conciseness, vividness, and passion. Its function is consistent with thepurpose of the demonstration. The subjects of the study dynamically chose new pragmatic identities in thedemonstration, which conflicted with their previous pragmatic identities.

On the Value Cultivation of Chinese University English Majors

Foreign language education should integrate cultural teaching into the training of linguistic skills. Values, as the core of culture and moral education, should be paid enough attention to. During the study process of Chinese university English majors, they inevitably encounter enormous information of Western cultures and values, and their own values may come into conflict with the ones they meet. So the English teachers have the responsibility to help the students construct correct values. Such principles as cultivating critical thinking, offering the course of Chinese culture and using group discussions and activities should be followed during instruction to facilitate the value cultivation among English majors

Language Interaction and the Influence of the Chinese Language

It is necessary that each era has its own value orientation of the language civilization,which forms the motivation,model and pragmatic hypothesis.As for the Chinese language,it is the Chinese philosophical semantics.Language and civilization integrate into each other,so when analyzing linguistics,we shall separate the lexeme on the basis of context.Pragmatics establishes the context for the Chinese language,the basis of which is boosting the education of the Chinese language.As result,pragmatics is not only a branch of linguistics but also the construction of popular linguistics.The Chinese language course is only the concrete implementation of pragmatics and the basic project for the language context in a popular and globalizational style.

Negative Pragmatic Transfer and Its Inspiration on the Foreign Languages Teaching and Intercultural Communication

The negative pragmatic transfer in second language acquisition has been seen as the major cause of pragmatic failure. In fact, the constant experiencing of negative pragmatic transfer is an active process of learning. The paper investigates the characteristics and classification of the negative pragmatic transfer so that people will have an objective attitude towards it. The author also provides suggestions and strategies so as to help the foreign language learners to establish the confidence in the foreign language study and intercultural communication.

The Influence of Negative Language Transfer

With the advance of the research of language learning, the field of SLA has expanded more expansively and native language transfer has become a popular issue in academia field. It exists in all language learning process, with different forms,which is mainly observed in three aspects including pronunciation, vocabulary and syntax. Furthermore, negative transfer is a major barrier influencing learners' second language improvement. This paper dwells on negative transfer. The comparison on language system and cultural background between native and target language should be attached great importance and analyzed.It is conducive to reduce the effect of native language and speed up the rapid learners' learning step.

The Teachers＇ Feedback Act Research of College English Classes

The Follow up Move Research has been deepening after it was first defined in 1975 by Sinclair and Coulthard, but it has not been paid attention in China, let alone study its effect in the classroom. In this essay based on the author＇s literature reading, the Follow up move functions and their language features are classified; its pragmatic motivations are researched and some factors which affect its relevance of occurrence are studied. Then with this guide of the frame four teachers classroom follow up moves are studied. Finally, the other scholars＇ findings in this field are commented and then the author＇s own insights are put forward.

An Analysis of Certain Aspects of Pragmatic Functions of Vague Language

This paper is an attempt to analyze vague language from the perspective of pragmatics.It deals with the pragmatic functions of vague language and,because of the limitation of space,will focus on those in daily communication.

How to Write and Assess M/C Tests Paper Based on the Theory of Item Analysis

M/C test is always an essential means of testing for language teachers.However,we have every reason to doubt whether a randomly designed M/C test could effectively reflect the testees' language standard.In most language testing,before the actual writing of a test paper,we should first analyze the items to see whether they're good or qualified enough to be put into the test paper or to be included in the item bank for further use because it is only through item analysis that we can make the test paper more scientific.Based on this theory,there 're some principles we should follow when writing or assessing M/C tests.

Discussion of Using Literature in The EFL Reading Classroom

This essay discusses the issue concerning the use of literature as a pedagogic tool in the EFL reading classroom, which is different from the traditional study of literature. It aims to illustrate that literary texts can be used as a useful language teaching resource rather than as an object of literary study. In the essay, the first part talks about the values of using literature in the EFL reading classroom. The second part is a set of activities related to a specific literary text which aim to develop some of the values identified in the first part.