In Chinese and western culture,color words are both as many as the sands in the Ganges river and stars in the blue sky.And its meanings have something in common and also something that is different.To find out the sam...In Chinese and western culture,color words are both as many as the sands in the Ganges river and stars in the blue sky.And its meanings have something in common and also something that is different.To find out the same points and differentias and to avoid mistakes in intercommunication,the writer will analysis the meanings of some main color words and makes an explain for the differences from the aspect of culture between Chinese and western countries by the means of comparison and analysis.After the analysis,the writer discovers that the meanings of the colors are basically different except the purple,and which are deeply affected by their each culture.And the meanings of them would change in the situation of intercommunication.Therefore,we should use these words properly.展开更多
The article holds that the problem of the relationship between"words"and"meaning"has always been the philosophical proposition.Through analyzing the relationship between"words"and"me...The article holds that the problem of the relationship between"words"and"meaning"has always been the philosophical proposition.Through analyzing the relationship between"words"and"meaning"and probing into"disoourse","text"and"space-time history",the author thinks that the interpreters'preconceptions,preexistence,pre-structure and different perspectives have resulted in diverse forms of interpretations,and the being of each kind of form has its own rationality.Moreover,the process in which the interpreters interpret"words","discourse","text"and"history"is also the process to interpret themselves.Nevertheless,being able to say and being unable to say are soaked in the whole process of interpretation,and,as a result,human beings will always be confronted with a kind of"say and cannot say"embarrassment.展开更多
While reading plays a very important role in English study, many English language learners find it very difficult to fully comprehend some reading materials on account of many unknown words in them. This essay mainly ...While reading plays a very important role in English study, many English language learners find it very difficult to fully comprehend some reading materials on account of many unknown words in them. This essay mainly discusses one technique of guessing meanings of new words according to context clues, thus emphasizing the importance of context.展开更多
Purpose:This study aimed to examine the reliability and validity of load-velocity(L-V)relationship variables obtained through the 2-point method using different load combinations and velocity variables.Methods:Twenty ...Purpose:This study aimed to examine the reliability and validity of load-velocity(L-V)relationship variables obtained through the 2-point method using different load combinations and velocity variables.Methods:Twenty men performed 2 identical sessions consisting of 2 countermovement jumps against 4 external loads(20 kg,40 kg,60 kg,and80 kg)and a heavy squat against a load linked to a mean velocity(MV)of 0.55 m/s(load_(0.55)).The L-V relationship variables(load-axis intercept(L_(0)),velocity-axis intercept(v_(0)),and area under the L-V relationship line(A_(line)))were obtained using 3 velocity variables(MV,mean propulsive velocity(MPV),and peak velocity)by the multiple-point method including(20-40-60-80-load_(0.55))and excluding(20-40-60-80)the heavy squat,as well as from their respective 2-point methods(20-load_(0.55)and 20-80).Results:The L-V relationship variables were obtained with an acceptable reliability(coefncient of variation(CV)≤7.30%;intra-class correlation coefficient>0.63).The reliability of L_(0)and v_(0)was comparable for both methods(CV_(ratio)(calculated as higher value/lower value):1.11-1.12),but the multiple-point method provided Al_(ine)with a greater reliability(CV_(ratio)=1.26).The use of a heavy squat provided the L-V relationship variables with a comparable or higher reliability than the use of a heavy countermovement jump load(CV_(ratio):1.06-1.19).The peak velocity provided the load-velocity relationship variables with the greatest reliability(CV_(ratio):1.15-1.86)followed by the MV(CV_(ratio):1.07-1.18),and finally the MPV.The 2-point methods only revealed an acceptable validity for the MV and MPV(effect size≤0.19;Pearson s product-moment correlation coefficient≥0.96;Lin's concordance correlation coefficient≥0.94).Conclusion:The 2-point method obtained from a heavy squat load and MV or MPV is a quick,safe,and reliable procedure to evaluate the lower-body maximal neuromuscular capacities through the L-V relationship.展开更多
here are limitations in using the seasonal rainfall total in studies of Monsoon rainfall climatology. A correlation analysis of the individual station seasonal rainfall with all India seasonal mean rainfall has been m...here are limitations in using the seasonal rainfall total in studies of Monsoon rainfall climatology. A correlation analysis of the individual station seasonal rainfall with all India seasonal mean rainfall has been made. After taking the significance test (strictly up to 5% level) the stations which are significantly correlated have been considered in this study in normal, flood and drought years respectively. Analysis of seasonal rainfall data of 50 stations spread over a period of 41 years suggests that a linear relationship fits better than the logarithmic relationship when seasonal rainfall versus number of rainy days is studied. The linear relationship is also found to be better in the case of seasonal rainfall versus mean daily intensity.展开更多
This paper starts with stating the importance of context in understanding the meaning of words through the aspects as extra linguistic and linguistic context,which is followed by the analysis of the function of contex...This paper starts with stating the importance of context in understanding the meaning of words through the aspects as extra linguistic and linguistic context,which is followed by the analysis of the function of context in defferent time, place, situation and to different people. The purpose is to try and present the actual use of context in our daily life and enhance our awareness of the importance of the role of context.展开更多
Language change is the manner in which the phonetic, morphological, semantic, syntactic, and other features of a language are modified over time. Vocabulary can change quickly as new words are borrowed from other lang...Language change is the manner in which the phonetic, morphological, semantic, syntactic, and other features of a language are modified over time. Vocabulary can change quickly as new words are borrowed from other languages, or as words get combined or shortened. Information and communication technologies (ICT) are one of the major driving forces in the process of globalization. This paper focuses on some lexicon changes over the last two decades. In particular, affixation, compounding, blending, and meaning shift are illustrated in detail.展开更多
In Chinese and English languages, there are very abundant words that can describe different colors. Not only should we pay attention to their basic meanings, but also should pay attention to their profound symbolic me...In Chinese and English languages, there are very abundant words that can describe different colors. Not only should we pay attention to their basic meanings, but also should pay attention to their profound symbolic meanings. Because the symbolic meanings of color words often have different characteristics in different national languages, some characteristics even form people to the advocating and taboo to the colors after being guided, stretched and transferred by people. The big difference of the symbolic meanings of color between different cultures is due to the different nations, different cultures, different historical backgrounds, and different aesthetic psychologies. It is sanctified by usage in the sediment of history and the development of society. It is a kind of enduring culture phenomenon. From the angle of comparison between Chinese and English cultures, this essay attempts to probe into the development of different cultures has the impact on symbolic meanings of color words.展开更多
When you mention lexicology,absolutely it is a branch of linguistics,inquiring into the origins and meanings of words.The lexicologist Mc Carthy(1990)have given us his opinion about it.He said,grammar is important,and...When you mention lexicology,absolutely it is a branch of linguistics,inquiring into the origins and meanings of words.The lexicologist Mc Carthy(1990)have given us his opinion about it.He said,grammar is important,and it indeed plays a vital rolein English study,but that is not all.In fact,tar from this.From this we can see,vocabulary and the study and learning of vocabularytake an outstanding place in the study of language,it will improve his skills of using reference books and raise his problem-solvingability and efficiency of individual study.And it will make you much more receptive and productive in language processing and lan-guage production.Knowledge of English Lexicology can offer a great help to the work of the teachers of English.Armed with thisknowledge,they can better control the teaching materials,especially the concerning words.They can also select and organize mate-rials to teach in a more effective way.What is more,they can make use of the different sense relations to group vocabulary,inter-pret words and explain meanings to the students;At last,their teaching will prove better if they have the knowledge of dictionaries.In my thesis,I will talk about how to deal with new words in material.展开更多
With the development of the two countries, the differences in some fields are clear and are also reflected in their languages. This paper discusses the differences in vocabulary between British English and American En...With the development of the two countries, the differences in some fields are clear and are also reflected in their languages. This paper discusses the differences in vocabulary between British English and American English through three aspects - - - the same words but different meaning, the same meanings but different words,characteistic words.展开更多
Language is not only a part of culture,but also the carrier and container of culture.However,due to differences in cultur⁃al background,customs,historical and geographical environment,language expression is also diffe...Language is not only a part of culture,but also the carrier and container of culture.However,due to differences in cultur⁃al background,customs,historical and geographical environment,language expression is also different.As a part of language,col⁃or words are usually endowed with corresponding metaphorical meaning.Therefore,this paper mainly analyzes the differences be⁃tween English and Chinese color words“green”and“绿”,and explores the translation methods of English and Chinese color words.展开更多
As you can see from the title,we try to provide a brief analysis of ambiguity of words' meaning in translation practice,namely,what is ambiguity of a meaning of a word and how it is caused,and how it affects trans...As you can see from the title,we try to provide a brief analysis of ambiguity of words' meaning in translation practice,namely,what is ambiguity of a meaning of a word and how it is caused,and how it affects translation.What effective methods are available to help us achieve a successful translation? Although a perfect solution for the problems presented by the ambiguity of words' meaning is difficult to find,we try to do what it can to contribute to the solution and draw people's attention to those problems.展开更多
This paper aims to analyze the cultural connotations of color words. To successfully translate the expressions relating to colors form Chinese to English or English to Chinese, it is a key step to master the cultural ...This paper aims to analyze the cultural connotations of color words. To successfully translate the expressions relating to colors form Chinese to English or English to Chinese, it is a key step to master the cultural connotations of Chinese and English color words. By comparing the differences of the corresponding color words between Chinese and English, three basic translating methods are generalized.展开更多
Changes of word meanings in English are often achieved by the processes of generalization/specialization and pejoration/amelioration.By generalization or specialization,the literal meanings of a word are broadened or ...Changes of word meanings in English are often achieved by the processes of generalization/specialization and pejoration/amelioration.By generalization or specialization,the literal meanings of a word are broadened or narrowed.While by pejoration or amelioration,the associations of a word go downhill or rise.Trough supplying certain examples,a brief picture about meaning changes of words in English is drawn.展开更多
Despite its apparently simple genetics,cystic fibrosis(CF) is a rather complex genetic disease.A lot of variability in the steps of the path from the cystic fibrosis transmembrane conductance regulator(CFTR) gene to t...Despite its apparently simple genetics,cystic fibrosis(CF) is a rather complex genetic disease.A lot of variability in the steps of the path from the cystic fibrosis transmembrane conductance regulator(CFTR) gene to the clinical manifestations originates an uncertain genotype- phenotype relationship.A major determinant of this uncertainty is the incomplete knowledge of the CFTR mutated genotypes,due to the high number of CFTR mutations and to the higher number of their combinations in trans and in cis.Also the very limited knowledge of functional effects of CFTR mutated alleles severely impairs our diagnostic and prognostic ability.The final phenotypic modulation exerted by CFTR modifier genes and interactome further complicates the framework.The next generation sequencing approach is a rapid,lowcost and high-throughput tool that allows a near complete structural characterization of CFTR mutated genotypes,as well as of genotypes of several other genes cooperating to the final CF clinical manifestations.This powerful method perfectly complements the new personalized therapeutic approach for CF.Drugs active on specific CFTR mutational classes are already available for CF patients or are in phase 3 trials.A complete genetic characterization has been becoming crucial for a correct personalized therapy.However,the need of a functional classification of each CFTR mutation potently arises.Future big efforts towards an ever more detailed knowledge of both structural and functional CFTR defects,coupled to parallel personalized therapeutic interventions decisive for CF cure can be foreseen.展开更多
As teachers of EFL (English as a Foreign Language) in the Kingdom of Saudi Arabia, we are sometimes flabbergasted by the errors that the/earners make in their English scripts. Apparently, there was no pattern to the...As teachers of EFL (English as a Foreign Language) in the Kingdom of Saudi Arabia, we are sometimes flabbergasted by the errors that the/earners make in their English scripts. Apparently, there was no pattern to these errors. However, when the researcher observed the frequency of similar error over a few years of her experience as an EFL faculty for Saudi learners, the theory of Lexical Relations appeared to offer an answer. Therein also lies the genesis of the current study. In a positive development, the study did bring to light certain factors that directly played a role in the Saudi EFL learners' English errors. These have been presented in this paper with the hope that with the diagnosis in hand, it will be easier for the EFL teachers to find a solution to the dearth of English proficiency among the Saudi EFL learners.展开更多
This study discusses on the communication method followed by most of the brands called. “Electronic Word of Mouth” in a short form is called as eWOM in order to reach the customers effectively in a short span. Socia...This study discusses on the communication method followed by most of the brands called. “Electronic Word of Mouth” in a short form is called as eWOM in order to reach the customers effectively in a short span. Social media having become a new hybrid component of integrated marketing communication allows the brands to establish strong relationship with the customers. With the establishment of customer relationship online, the brands create a platform for the customers to discuss about the product features, quality, price and write a review about the product online. This research analyses about the social media and its impact in spreading the messages about the brands to the end customers and the impact of gender, age groups, income, designation and the demographic details of the customers in trusting the information that is spread through electronic media and the level at which the eWOM helps the customers to select the brand.展开更多
This paper discusses Chinese loan words in the Malay language that exhibit trade elements. The Chinese people who migrated to Malaya two centuries ago brought with them many words related to trade. This phenomenon is ...This paper discusses Chinese loan words in the Malay language that exhibit trade elements. The Chinese people who migrated to Malaya two centuries ago brought with them many words related to trade. This phenomenon is more prominent now that the current majority of the Chinese in Malaysia are involved in trading and businesses Out of 136 loan words taken from the fourth edition of the Kamus Dewan (the Malay language monolingual dictionary used as a teaching and studying companion in Malaysia, 2005), 25 Chinese loan words are found to reflect elements of trade and these were used as research data. Semantic analysis was done in order to identify the meaning of these loan words in the Malay language. Borrowing methods were also assayed through the patterns of these loan words. Analyses showed that the Chinese loan words that are borrowed into the Malay language are numerous and have resulted in an enriched collection of Malay trade terms. These loan words are still widely used among speakers of the Malay language. The dominant borrowing method is transliteration. Hokkien or Amoy pronunciation was used as the basis for the formation of these loan words展开更多
The ability to speak two languages in the non-English-speaking countries is a remarkable achievement. There is a good reason to believe that bilingualism is the norm for the majority of people in the world, because 70...The ability to speak two languages in the non-English-speaking countries is a remarkable achievement. There is a good reason to believe that bilingualism is the norm for the majority of people in the world, because 70% of the earth's population are supposed to be bilingual or multilingual. Our purpose of the study was to determine the participants' awareness of using true and false cognate words of L 1 (the first language) & L2 (the second language) in learning English. Three hundred and eighty-five selected people from 3,789 statistical population participated in 2014--2015 at three levels of A.D., B.A., and M.A. of Islamic Azad University as well as teachers of English in English educational institutions in Zanjan (Iran). Each educational level was considered as one category with the total sample calculated by using Kokran Formula, and the amount of each category was determined by using appropriate proportion and randomized categorical sampling method. The participants' age was between from 18 to 52, with a mean age of 29 years. The materials were 45 words of true and false cognate's words from 500 words by doing CVR (content validity ratio) and CVI (content validity index) (Lawshe's table with the index of 88% and 82% respectively) for being reliable and valid. ANOVA (Analysis of variance) was used for studying the effect of educational level on the rate of awareness. In other words, the awareness level has been compared in different educational levels. The results of Dankan test show that: There is no significant difference between the awareness of A.D., B.A., and M.A. levels, but there is a significant difference between the level of awareness of teachers group and the other groups (in true cognate words) and for false cognate words, there is no significant difference between the level of awareness of the four groups in this regard.展开更多
文摘In Chinese and western culture,color words are both as many as the sands in the Ganges river and stars in the blue sky.And its meanings have something in common and also something that is different.To find out the same points and differentias and to avoid mistakes in intercommunication,the writer will analysis the meanings of some main color words and makes an explain for the differences from the aspect of culture between Chinese and western countries by the means of comparison and analysis.After the analysis,the writer discovers that the meanings of the colors are basically different except the purple,and which are deeply affected by their each culture.And the meanings of them would change in the situation of intercommunication.Therefore,we should use these words properly.
基金the research achievements of 2013 Classroom Teaching Reform Project in Higher Education fiscally aided by Zhejiang province(Grant No.kg2013416)2014 Pre-research for High-Level Project in Humanities and Social Sciences financially supported by Huzhou University(Grant No.2014SKYY07)2015 Monographic Research Project financed by Zhejiang Association of Foreign Languages&Literatures(Grant No.ZWYB2015003)
文摘The article holds that the problem of the relationship between"words"and"meaning"has always been the philosophical proposition.Through analyzing the relationship between"words"and"meaning"and probing into"disoourse","text"and"space-time history",the author thinks that the interpreters'preconceptions,preexistence,pre-structure and different perspectives have resulted in diverse forms of interpretations,and the being of each kind of form has its own rationality.Moreover,the process in which the interpreters interpret"words","discourse","text"and"history"is also the process to interpret themselves.Nevertheless,being able to say and being unable to say are soaked in the whole process of interpretation,and,as a result,human beings will always be confronted with a kind of"say and cannot say"embarrassment.
文摘While reading plays a very important role in English study, many English language learners find it very difficult to fully comprehend some reading materials on account of many unknown words in them. This essay mainly discusses one technique of guessing meanings of new words according to context clues, thus emphasizing the importance of context.
文摘Purpose:This study aimed to examine the reliability and validity of load-velocity(L-V)relationship variables obtained through the 2-point method using different load combinations and velocity variables.Methods:Twenty men performed 2 identical sessions consisting of 2 countermovement jumps against 4 external loads(20 kg,40 kg,60 kg,and80 kg)and a heavy squat against a load linked to a mean velocity(MV)of 0.55 m/s(load_(0.55)).The L-V relationship variables(load-axis intercept(L_(0)),velocity-axis intercept(v_(0)),and area under the L-V relationship line(A_(line)))were obtained using 3 velocity variables(MV,mean propulsive velocity(MPV),and peak velocity)by the multiple-point method including(20-40-60-80-load_(0.55))and excluding(20-40-60-80)the heavy squat,as well as from their respective 2-point methods(20-load_(0.55)and 20-80).Results:The L-V relationship variables were obtained with an acceptable reliability(coefncient of variation(CV)≤7.30%;intra-class correlation coefficient>0.63).The reliability of L_(0)and v_(0)was comparable for both methods(CV_(ratio)(calculated as higher value/lower value):1.11-1.12),but the multiple-point method provided Al_(ine)with a greater reliability(CV_(ratio)=1.26).The use of a heavy squat provided the L-V relationship variables with a comparable or higher reliability than the use of a heavy countermovement jump load(CV_(ratio):1.06-1.19).The peak velocity provided the load-velocity relationship variables with the greatest reliability(CV_(ratio):1.15-1.86)followed by the MV(CV_(ratio):1.07-1.18),and finally the MPV.The 2-point methods only revealed an acceptable validity for the MV and MPV(effect size≤0.19;Pearson s product-moment correlation coefficient≥0.96;Lin's concordance correlation coefficient≥0.94).Conclusion:The 2-point method obtained from a heavy squat load and MV or MPV is a quick,safe,and reliable procedure to evaluate the lower-body maximal neuromuscular capacities through the L-V relationship.
文摘here are limitations in using the seasonal rainfall total in studies of Monsoon rainfall climatology. A correlation analysis of the individual station seasonal rainfall with all India seasonal mean rainfall has been made. After taking the significance test (strictly up to 5% level) the stations which are significantly correlated have been considered in this study in normal, flood and drought years respectively. Analysis of seasonal rainfall data of 50 stations spread over a period of 41 years suggests that a linear relationship fits better than the logarithmic relationship when seasonal rainfall versus number of rainy days is studied. The linear relationship is also found to be better in the case of seasonal rainfall versus mean daily intensity.
文摘This paper starts with stating the importance of context in understanding the meaning of words through the aspects as extra linguistic and linguistic context,which is followed by the analysis of the function of context in defferent time, place, situation and to different people. The purpose is to try and present the actual use of context in our daily life and enhance our awareness of the importance of the role of context.
文摘Language change is the manner in which the phonetic, morphological, semantic, syntactic, and other features of a language are modified over time. Vocabulary can change quickly as new words are borrowed from other languages, or as words get combined or shortened. Information and communication technologies (ICT) are one of the major driving forces in the process of globalization. This paper focuses on some lexicon changes over the last two decades. In particular, affixation, compounding, blending, and meaning shift are illustrated in detail.
文摘In Chinese and English languages, there are very abundant words that can describe different colors. Not only should we pay attention to their basic meanings, but also should pay attention to their profound symbolic meanings. Because the symbolic meanings of color words often have different characteristics in different national languages, some characteristics even form people to the advocating and taboo to the colors after being guided, stretched and transferred by people. The big difference of the symbolic meanings of color between different cultures is due to the different nations, different cultures, different historical backgrounds, and different aesthetic psychologies. It is sanctified by usage in the sediment of history and the development of society. It is a kind of enduring culture phenomenon. From the angle of comparison between Chinese and English cultures, this essay attempts to probe into the development of different cultures has the impact on symbolic meanings of color words.
文摘When you mention lexicology,absolutely it is a branch of linguistics,inquiring into the origins and meanings of words.The lexicologist Mc Carthy(1990)have given us his opinion about it.He said,grammar is important,and it indeed plays a vital rolein English study,but that is not all.In fact,tar from this.From this we can see,vocabulary and the study and learning of vocabularytake an outstanding place in the study of language,it will improve his skills of using reference books and raise his problem-solvingability and efficiency of individual study.And it will make you much more receptive and productive in language processing and lan-guage production.Knowledge of English Lexicology can offer a great help to the work of the teachers of English.Armed with thisknowledge,they can better control the teaching materials,especially the concerning words.They can also select and organize mate-rials to teach in a more effective way.What is more,they can make use of the different sense relations to group vocabulary,inter-pret words and explain meanings to the students;At last,their teaching will prove better if they have the knowledge of dictionaries.In my thesis,I will talk about how to deal with new words in material.
文摘With the development of the two countries, the differences in some fields are clear and are also reflected in their languages. This paper discusses the differences in vocabulary between British English and American English through three aspects - - - the same words but different meaning, the same meanings but different words,characteistic words.
文摘Language is not only a part of culture,but also the carrier and container of culture.However,due to differences in cultur⁃al background,customs,historical and geographical environment,language expression is also different.As a part of language,col⁃or words are usually endowed with corresponding metaphorical meaning.Therefore,this paper mainly analyzes the differences be⁃tween English and Chinese color words“green”and“绿”,and explores the translation methods of English and Chinese color words.
文摘As you can see from the title,we try to provide a brief analysis of ambiguity of words' meaning in translation practice,namely,what is ambiguity of a meaning of a word and how it is caused,and how it affects translation.What effective methods are available to help us achieve a successful translation? Although a perfect solution for the problems presented by the ambiguity of words' meaning is difficult to find,we try to do what it can to contribute to the solution and draw people's attention to those problems.
文摘This paper aims to analyze the cultural connotations of color words. To successfully translate the expressions relating to colors form Chinese to English or English to Chinese, it is a key step to master the cultural connotations of Chinese and English color words. By comparing the differences of the corresponding color words between Chinese and English, three basic translating methods are generalized.
文摘Changes of word meanings in English are often achieved by the processes of generalization/specialization and pejoration/amelioration.By generalization or specialization,the literal meanings of a word are broadened or narrowed.While by pejoration or amelioration,the associations of a word go downhill or rise.Trough supplying certain examples,a brief picture about meaning changes of words in English is drawn.
文摘Despite its apparently simple genetics,cystic fibrosis(CF) is a rather complex genetic disease.A lot of variability in the steps of the path from the cystic fibrosis transmembrane conductance regulator(CFTR) gene to the clinical manifestations originates an uncertain genotype- phenotype relationship.A major determinant of this uncertainty is the incomplete knowledge of the CFTR mutated genotypes,due to the high number of CFTR mutations and to the higher number of their combinations in trans and in cis.Also the very limited knowledge of functional effects of CFTR mutated alleles severely impairs our diagnostic and prognostic ability.The final phenotypic modulation exerted by CFTR modifier genes and interactome further complicates the framework.The next generation sequencing approach is a rapid,lowcost and high-throughput tool that allows a near complete structural characterization of CFTR mutated genotypes,as well as of genotypes of several other genes cooperating to the final CF clinical manifestations.This powerful method perfectly complements the new personalized therapeutic approach for CF.Drugs active on specific CFTR mutational classes are already available for CF patients or are in phase 3 trials.A complete genetic characterization has been becoming crucial for a correct personalized therapy.However,the need of a functional classification of each CFTR mutation potently arises.Future big efforts towards an ever more detailed knowledge of both structural and functional CFTR defects,coupled to parallel personalized therapeutic interventions decisive for CF cure can be foreseen.
文摘As teachers of EFL (English as a Foreign Language) in the Kingdom of Saudi Arabia, we are sometimes flabbergasted by the errors that the/earners make in their English scripts. Apparently, there was no pattern to these errors. However, when the researcher observed the frequency of similar error over a few years of her experience as an EFL faculty for Saudi learners, the theory of Lexical Relations appeared to offer an answer. Therein also lies the genesis of the current study. In a positive development, the study did bring to light certain factors that directly played a role in the Saudi EFL learners' English errors. These have been presented in this paper with the hope that with the diagnosis in hand, it will be easier for the EFL teachers to find a solution to the dearth of English proficiency among the Saudi EFL learners.
文摘This study discusses on the communication method followed by most of the brands called. “Electronic Word of Mouth” in a short form is called as eWOM in order to reach the customers effectively in a short span. Social media having become a new hybrid component of integrated marketing communication allows the brands to establish strong relationship with the customers. With the establishment of customer relationship online, the brands create a platform for the customers to discuss about the product features, quality, price and write a review about the product online. This research analyses about the social media and its impact in spreading the messages about the brands to the end customers and the impact of gender, age groups, income, designation and the demographic details of the customers in trusting the information that is spread through electronic media and the level at which the eWOM helps the customers to select the brand.
文摘This paper discusses Chinese loan words in the Malay language that exhibit trade elements. The Chinese people who migrated to Malaya two centuries ago brought with them many words related to trade. This phenomenon is more prominent now that the current majority of the Chinese in Malaysia are involved in trading and businesses Out of 136 loan words taken from the fourth edition of the Kamus Dewan (the Malay language monolingual dictionary used as a teaching and studying companion in Malaysia, 2005), 25 Chinese loan words are found to reflect elements of trade and these were used as research data. Semantic analysis was done in order to identify the meaning of these loan words in the Malay language. Borrowing methods were also assayed through the patterns of these loan words. Analyses showed that the Chinese loan words that are borrowed into the Malay language are numerous and have resulted in an enriched collection of Malay trade terms. These loan words are still widely used among speakers of the Malay language. The dominant borrowing method is transliteration. Hokkien or Amoy pronunciation was used as the basis for the formation of these loan words
文摘The ability to speak two languages in the non-English-speaking countries is a remarkable achievement. There is a good reason to believe that bilingualism is the norm for the majority of people in the world, because 70% of the earth's population are supposed to be bilingual or multilingual. Our purpose of the study was to determine the participants' awareness of using true and false cognate words of L 1 (the first language) & L2 (the second language) in learning English. Three hundred and eighty-five selected people from 3,789 statistical population participated in 2014--2015 at three levels of A.D., B.A., and M.A. of Islamic Azad University as well as teachers of English in English educational institutions in Zanjan (Iran). Each educational level was considered as one category with the total sample calculated by using Kokran Formula, and the amount of each category was determined by using appropriate proportion and randomized categorical sampling method. The participants' age was between from 18 to 52, with a mean age of 29 years. The materials were 45 words of true and false cognate's words from 500 words by doing CVR (content validity ratio) and CVI (content validity index) (Lawshe's table with the index of 88% and 82% respectively) for being reliable and valid. ANOVA (Analysis of variance) was used for studying the effect of educational level on the rate of awareness. In other words, the awareness level has been compared in different educational levels. The results of Dankan test show that: There is no significant difference between the awareness of A.D., B.A., and M.A. levels, but there is a significant difference between the level of awareness of teachers group and the other groups (in true cognate words) and for false cognate words, there is no significant difference between the level of awareness of the four groups in this regard.