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A Hybrid Approach for Predicting the Remaining Useful Life of Bearings Based on the RReliefF Algorithm and Extreme Learning Machine
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作者 Sen-Hui Wang Xi Kang +3 位作者 Cheng Wang Tian-Bing Ma Xiang He Ke Yang 《Computer Modeling in Engineering & Sciences》 SCIE EI 2024年第8期1405-1427,共23页
Accurately predicting the remaining useful life(RUL)of bearings in mining rotating equipment is vital for mining enterprises.This research aims to distinguish the features associated with the RUL of bearings and propo... Accurately predicting the remaining useful life(RUL)of bearings in mining rotating equipment is vital for mining enterprises.This research aims to distinguish the features associated with the RUL of bearings and propose a prediction model based on these selected features.This study proposes a hybrid predictive model to assess the RUL of rolling element bearings.The proposed model begins with the pre-processing of bearing vibration signals to reconstruct sixty time-domain features.The hybrid model selects relevant features from the sixty time-domain features of the vibration signal by adopting the RReliefF feature selection algorithm.Subsequently,the extreme learning machine(ELM)approach is applied to develop a predictive model of RUL based on the optimal features.The model is trained by optimizing its parameters via the grid search approach.The training datasets are adjusted to make them most suitable for the regression model using the cross-validation method.The proposed hybrid model is analyzed and validated using the vibration data taken from the public XJTU-SY rolling element-bearing database.The comparison is constructed with other traditional models.The experimental test results demonstrated that the proposed approach can predict the RUL of bearings with a reliable degree of accuracy. 展开更多
关键词 Bearing degradation remaining useful life estimation RReliefF feature selection extreme learning machine
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Estimating the value of a statistical life in China: A contingent valuation study in six representative cities
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作者 Chaoji Cao Xinke Song +5 位作者 Wenjia Cai Yichao Li Jianhui Cong Xueying Yu Mengzhao Gao Can Wang 《Chinese Journal of Population,Resources and Environment》 2023年第4期269-278,共10页
The value of a statistical life(VSL)is a crucial tool for monetizing health impacts.To explore the VSL in China,this study examines people’s willingness to pay(WTP)to reduce death risk from air pollution in six repre... The value of a statistical life(VSL)is a crucial tool for monetizing health impacts.To explore the VSL in China,this study examines people’s willingness to pay(WTP)to reduce death risk from air pollution in six representative cities in China based on face-to-face contingent valuation interviews(n=3936)from March 7,2019 to September 30,2019.The results reveal that the WTP varied from CNY 455 to 763 in 2019(USD 66-111),corresponding to a VSL range of CNY 3.79-6.36 million(USD 549395-921940).The VSL in China in 2019 is estimated to be CNY 4.76 million(USD 689659).The statistics indicate that monthly expenditure levels,environmental concerns,risk attitudes,and assumed market acceptance,which have seldom been dis‐cussed in previous studies,significantly impact WTP and VSL.These findings will serve as a reference for ana‐lyzing mortality risk reduction benefits in future research and for policymaking. 展开更多
关键词 Air pollution Contingent valuation method Willingness to pay value of a statistical life China
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Comparative Study on Chinese and Western Life Values in the Context of Epidemic
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作者 YANG Fang 《Psychology Research》 2023年第5期217-222,共6页
Life values are people’s understanding and view on life.After the COVID-19 outbreak,China quickly adopted policies such as lockdown to control the epidemic,while the west could not adopt.One of the important reasons ... Life values are people’s understanding and view on life.After the COVID-19 outbreak,China quickly adopted policies such as lockdown to control the epidemic,while the west could not adopt.One of the important reasons is that Chinese and western life values are different.Through the comparative analysis on Chinese and western life values,it is found that Chinese traditional life values emphasize collective consciousness,while the west pays attention to individual value.Chinese traditional life values avoid death,while the west faces death directly.China emphasizes the present world,while the west pays attention to introspection.There are also similarities between Chinese and western life values.They both emphasize the realization of life values,desire to surpass life,and regard physical life as a natural process.The main reasons for their differences are different economic bases,different cultural influences,and different religious ideas.Therefore,the comparative analysis of Chinese and western life values has theoretical and practical value. 展开更多
关键词 EPIDEMIC Chinese and western life values comparative analysis
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Evaluating the potential of(epi)genotype‑by‑low pass nanopore sequencing in dairy cattle:a study on direct genomic value and methylation analysis
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作者 Oscar Gonzalez‑Recio Adrian Lopez‑Catalina +3 位作者 Ramon Peiro‑Pastor Alicia Nieto‑Valle Monica Castro Almudena Fernandez 《Journal of Animal Science and Biotechnology》 SCIE CAS CSCD 2023年第6期2276-2289,共14页
Background Genotype-by-sequencing has been proposed as an alternative to SNP genotyping arrays in genomic selection to obtain a high density of markers along the genome.It requires a low sequencing depth to be cost ef... Background Genotype-by-sequencing has been proposed as an alternative to SNP genotyping arrays in genomic selection to obtain a high density of markers along the genome.It requires a low sequencing depth to be cost effective,which may increase the error at the genotype assigment.Third generation nanopore sequencing technology offers low cost sequencing and the possibility to detect genome methylation,which provides added value to genotype-by-sequencing.The aim of this study was to evaluate the performance of genotype-by-low pass nanopore sequencing for estimating the direct genomic value in dairy cattle,and the possibility to obtain methylation marks simultaneously.Results Latest nanopore chemistry(LSK14 and Q20)achieved a modal base calling accuracy of 99.55%,whereas previous kit(LSK109)achieved slightly lower accuracy(99.1%).The direct genomic value accuracy from genotype-by-low pass sequencing ranged between 0.79 and 0.99,depending on the trait(milk,fat or protein yield),with a sequencing depth as low as 2×and using the latest chemistry(LSK114).Lower sequencing depth led to biased estimates,yet with high rank correlations.The LSK109 and Q20 achieved lower accuracies(0.57-0.93).More than one million high reliable methylated sites were obtained,even at low sequencing depth,located mainly in distal intergenic(87%)and promoter(5%)regions.Conclusions This study showed that the latest nanopore technology in useful in a LowPass sequencing framework to estimate direct genomic values with high reliability.It may provide advantages in populations with no available SNP chip,or when a large density of markers with a wide range of allele frequencies is needed.In addition,low pass sequencing provided nucleotide methylation status of>1 million nucleotides at≥10×,which is an added value for epigenetic studies. 展开更多
关键词 Genomic selection Genomic values Low pass sequencing Low sequencing imputation Polygenic risk score
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On Willa Cather's Sense of Values and Philosophy of Life——After Reading The Sculptors' Funeral
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作者 Li Xiaoling (Lanzhou Normal College, Lanzhou, 730070, China) 《兰州大学学报(社会科学版)》 CSSCI 北大核心 2000年第S1期29-32,共4页
What is success? How is success measured? Willa Cather provides us two sets of values.To some people, success is measured in terms of money. To some success means choosing one’s own life and realizing one’s own valu... What is success? How is success measured? Willa Cather provides us two sets of values.To some people, success is measured in terms of money. To some success means choosing one’s own life and realizing one’s own values. In the novel The Sculptor’s Funeral Cather portrays an artist, who breaks the bondage of the old environment, and becomes a successful sculptor. However, he is regarded as a failure by his local people because the values by which they judge success are not the same. 展开更多
关键词 Sense of values philosophy of life tragedy success failure
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Research on the Sphere of Infl uence of the Core Value of Confucianism under the Perspective of Life View and Values
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作者 Yan Li 《International Journal of Technology Management》 2016年第6期48-50,共3页
In this paper, we conduct research on the sphere of the infl uence of the core value of basic Confucianism under the perspective of life view and values. Value pluralism, as a kind of general phenomenon, the progress ... In this paper, we conduct research on the sphere of the infl uence of the core value of basic Confucianism under the perspective of life view and values. Value pluralism, as a kind of general phenomenon, the progress of the social values in the value of awakening diversifi ed value orientation, expanded the value choice and choice of the degrees of the freedom at the same time that caused the phenomenon such as value confl ict, value confl ict as make people in social life has a value lost and confused. Value is to reveal the external relationship between the signifi cance of the objective world to meet the needs of the people that serve as a specifi c attributes of the object to the subject needs. We integrate the Confucianism to introduce our understanding of the core value that will promote further development of the science and society management. 展开更多
关键词 Core value CONFUCIANISM life VIEW and valueS PERSPECTIVE SPHERE of Infl uence
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The Analysis of Life Value Reflected in Tuesdays with Morrie
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作者 何艺晴 《海外英语》 2016年第24期163-165,共3页
This paper aims to explore the life value reflected in Tuesday with Morrie. Through the analysis of the life value in family, life value in work and life value in society, the importance of life value and the life val... This paper aims to explore the life value reflected in Tuesday with Morrie. Through the analysis of the life value in family, life value in work and life value in society, the importance of life value and the life value in different circumstances are vividly revealed. At the same time, this paper also emphasizes the meaning of life and gives some suggestion about how to achieve one's life value. One should understand the meaning of life and work out their life value rather than living an ordinary life. 展开更多
关键词 life value FAMILY WORK SOCIETY
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The Life Values of Greek Mythology
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作者 秦娅 《神州》 2014年第12期2-3,共2页
The difference between human and animals is that human not only obey the rules of nature and history but also possess subjective attitude and spirit of life, which are presented as life values by reflecting directly o... The difference between human and animals is that human not only obey the rules of nature and history but also possess subjective attitude and spirit of life, which are presented as life values by reflecting directly on ideology. According to it,Greek mythology pours out its life values based on its subjective attitude and spirit of life. 展开更多
关键词 attitude SPIRIT GREEK SUBJECTIVE reflecting IDEOLOGY historical WISDOM circumstance COMES
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Study on the Value of the Theory of Protection Motivation in the Nursing of Spinal Fracture to the Quality of Life
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作者 Jianping Fan Qi Wang 《Journal of Clinical and Nursing Research》 2021年第5期22-26,共5页
Objective:To analyze the effect of protection motivation theory on the quality of life of patients with spinal fracture.Methods:From August 2019 to September 2020,72 patients with spinal fracture were selected and ran... Objective:To analyze the effect of protection motivation theory on the quality of life of patients with spinal fracture.Methods:From August 2019 to September 2020,72 patients with spinal fracture were selected and randomly divided into two groups.The routine nursing group was the routine nursing group,and the combined nursing with the theory of protective motivation was the dynamic nursing group.Results:The hospitalization time,detumescence time,healing time and muscle strength recovery time of group A were shorter than those of group B(P<0.05).The VAS score and Barthel index score of the dynamic group were better than those of the conventional group(P<0.05);The score of SF-36 in the group A was higher than that in the group B(P<0.05).Conclusions:The application of protection motivation theory in the nursing of patients with spinal fracture can shorten the healing time of fracture,promote the recovery of muscle strength,relieve the pain of fracture,and then improve the ability of daily life and quality of life of patients. 展开更多
关键词 Spinal fracture nursing Protection motivation theory Quality of life Application value
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The Life's Value is Devotion"──An Introduction to Chen Lihua,Chairwoman of the Hong Kong Fuhua International Group Co., Ltd.
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《China's Foreign Trade》 2000年第9期10-10,共1页
关键词 Chen An Introduction to Chen Lihua Chairwoman of the Hong Kong Fuhua International Group Co LTD the life’s value is Devotion
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A Multi-Hop Dynamic Path-Selection (MHDP) Algorithm for the Augmented Lifetime of Wireless Sensor Networks
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作者 Perumal Kalyanasundaram Thangavel Gnanasekaran 《Circuits and Systems》 2016年第10期3343-3353,共12页
In Wireless Sensor Networks (WSN), the lifetime of sensors is the crucial issue. Numerous schemes are proposed to augment the life time of sensors based on the wide range of parameters. In majority of the cases, the c... In Wireless Sensor Networks (WSN), the lifetime of sensors is the crucial issue. Numerous schemes are proposed to augment the life time of sensors based on the wide range of parameters. In majority of the cases, the center of attraction will be the nodes’ lifetime enhancement and routing. In the scenario of cluster based WSN, multi-hop mode of communication reduces the communication cast by increasing average delay and also increases the routing overhead. In this proposed scheme, two ideas are introduced to overcome the delay and routing overhead. To achieve the higher degree in the lifetime of the nodes, the residual energy (remaining energy) of the nodes for multi-hop node choice is taken into consideration first. Then the modification in the routing protocol is evolved (Multi-Hop Dynamic Path-Selection Algorithm—MHDP). A dynamic path updating is initiated in frequent interval based on nodes residual energy to avoid the data loss due to path extrication and also to avoid the early dying of nodes due to elevation of data forwarding. The proposed method improves network’s lifetime significantly. The diminution in the average delay and increment in the lifetime of network are also accomplished. The MHDP offers 50% delay lesser than clustering. The average residual energy is 20% higher than clustering and 10% higher than multi-hop clustering. The proposed method improves network lifetime by 40% than clustering and 30% than multi-hop clustering which is considerably much better than the preceding methods. 展开更多
关键词 Wireless Sensor Networks (WSN) Cluster Based WSN Multi-Hop Mode Residual Energy Average Delay Multi-Hop Dynamic Path-selection Algorithm life Time
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Patient Quality-of-Life, Providers with Incentive Payments, Real-World Evidence, and Reducing Healthcare Costs through New Innovations
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作者 Huu S. Tieu Martin F. Loeffler 《Health》 CAS 2023年第4期312-325,共14页
Background: Value-Based Care is a program that was created by Professor Michael E. PORTER and Elizabeth O. TEISBERG which has been modified for implementation over the last seventeen years. This new program is paid by... Background: Value-Based Care is a program that was created by Professor Michael E. PORTER and Elizabeth O. TEISBERG which has been modified for implementation over the last seventeen years. This new program is paid by Commercial Health Insurers (Insurance Companies) and Centers for Medicare and Medicaid Services (Medicare). This program incorporates the patients, doctors, Life Sciences Companies, Insurance Companies, Holistic practice, traditional Chinese medicine, etc. with alternative traditional treatments and therapies for Real-World Evidence based and value-based treatment customized to patients’ needs and the patients benefit. Methods: The program was proposed to achieve value for patients and an improved healthcare system which is especially needed to provide treatment for patients in Serious or Life-threatening conditions or diseases. The program will accurately measure the outcomes of patients and provide a wider choice of treatments that matter to patients, also to measure the cost that successful alternative treatments provide which may lower the cost to Medicare and Insurance Companies. Conclusion: The proposed and now implemented program is to achieve value for patients. Golden Sunrise Nutraceutical (Golden Sunrise) provides a New Medical Innovation and treatment alternative to patients suffering from Serious or Life-threatening illnesses. By using Golden Sunrise Innovation and with the incorporation of Value-based Care patients will become the drivers or it could be said the patient Ambassadors of their own health. By incorporating Golden Sunrise Innovation, the doctors will have more diversity of treatments available for their patients. Payment should reflect value not volume, and the New Medical Innovation Golden Sunrise offers will help in reducing the costs to Insurance Companies accelerating the adoption of Value-Based Care. 展开更多
关键词 Golden Sunrise Nutraceutical value-Based Care life Is Quantum Biology Medicare for All
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Effects of selection cutting on the forest structure and species diversity of evergreen broad-leaved forest in northern Fujian, southern China 被引量:2
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作者 Qiu Ren-hui Chen Han Zhuo Li-xin 《Forestry Studies in China》 CAS 2006年第1期16-20,共5页
The short-term effects of selection curing of different intensities on the forest structure and species diversity of evergreen broad-leaved forest in northern Fujian Province were investigated and analyzed. The result... The short-term effects of selection curing of different intensities on the forest structure and species diversity of evergreen broad-leaved forest in northern Fujian Province were investigated and analyzed. The results showed that selection curing of low and medium intensities caused little variation in the forest structure. After curing, the dominant species retained their leading status in the community. However, the community structure changed significantly following selection curing of high and extra-high intensities; the status of the dominant species of the community declined dramatically. Some tree species began to disappear from the sampling plots. Except for extra-high intensity curing, the diversity of tree species did not change significantly for the other three curing intensities. However, the evenness of the stands was very different among the four kinds of curing plots. For low and medium intensity selection cutting, the evenness declined slightly. For extra-high intensity selection curing, the evenness increased to some extent, which might be due to a more even distribution of tree species after curing. CuRing operations resulted in some adverse reactions to development of arborous species diversity of evergreen broad-leaved forest, particularly serious damage to the forest canopy. But the rational selection cuttings, which may benefit the restoration and maintenance of species diversity over a long period and may come about from the variations in environmental factors such as sunlight, temperature and humidity. 展开更多
关键词 selection cutting forest structure cutting intensities importance value species diversity
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Natural Selection and Thermodynamics of Biological Evolution
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作者 Georgi P. Gladyshev 《Natural Science》 2015年第3期117-126,共10页
The author of this article proposes that the representation of Charles Darwin and Alfred Wallace’s theory on “variation and selection” in the living world is a reflection of the action of hierarchical thermodynamic... The author of this article proposes that the representation of Charles Darwin and Alfred Wallace’s theory on “variation and selection” in the living world is a reflection of the action of hierarchical thermodynamics. Hierarchical thermodynamics is based on the law of temporal hierarchies and on the principle of substance stability. This principle enables the transmission of thermodynamic information between lower and higher structural hierarchies, in both forward and reverse direction: from nucleic acids to higher structural hierarchies and back. The principle of substance stability, in fact, is the main dynamical and thermodynamic mechanism of natural selection. It is alleged that the natural selection of atoms, molecules, organisms, populations, and other hierarchical structures takes place under the action of a variety of internal factors within organisms and the external environmental factors that can be considered as tropisms. Forms (design) of living organisms are formed as a result of spontaneous and non-spontaneous processes that lead to the adaptation of living systems to the environment. The selection is carried out as a result of the impacts of different energy types and the principle of substance stability at all levels of hierarchical structures. Actions of tropisms are presented by various members of the generalized Gibbs equation. 展开更多
关键词 NATURAL selection HIERARCHICAL theRMODYNAMICS PRINCIPLE of Substance Stability the ORIGIN of life Evolution
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Value Appeal of Harmonious Moral Life of Chinese College Students
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作者 Nannan CHEN 《Asian Agricultural Research》 2018年第1期76-79,共4页
Based on the theory of human nature and community,this paper analyzes some problems such as the weakening of moral appeal,the loss of moral behavior,the supremacy of physical values and the unclear role orientation fa... Based on the theory of human nature and community,this paper analyzes some problems such as the weakening of moral appeal,the loss of moral behavior,the supremacy of physical values and the unclear role orientation faced by some Chinese college students in the course of their moral life so as to cultivate moral feelings and construct moral values,reshape the ethics of behavior,give full play to the main channel of ideological and political theory courses in colleges and universities,inherit the outstanding Chinese traditional culture as the focal point,and probe into the value demands of college students' harmonious moral life. 展开更多
关键词 Chinese college students Harmonious moral life value appeal HUMANITY
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Health Related Quality of Life among Osteoarthritis Patients: A Comparison of Traditional Non-Steroidal Anti-Inflammatory Drugs and Selective COX-2 Inhibitors in the United Arab Emirates Using the SF-36
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作者 Mohammed Hassanein Mohammed Shamssain Nageeb Hassan 《Pharmacology & Pharmacy》 2015年第4期232-240,共9页
Objectives: Osteoarthritis (OA) has a dramatic impact on patients’ health related quality of life (HRQoL). Chronic use of analgesics and anti-inflammatory medications for pain management may improve symptoms but on l... Objectives: Osteoarthritis (OA) has a dramatic impact on patients’ health related quality of life (HRQoL). Chronic use of analgesics and anti-inflammatory medications for pain management may improve symptoms but on long term may affect HRQoL negatively. The objective of the present study was to compare the impact of two different classes of analgesics, traditional non-steroidal anti-inflammatory drugs (NSAIDs) and selective cyclo-oxygenase-2 (COX-2) inhibitors on HRQoL among osteoarthritis patients using the SF-36 questionnaire. Methods: Clinic based cross-sectional study conducted at Al-Qassimi Hospital, Sharjah, United Arab Emirates (UAE), over a period of six months. Ethical Approval was obtained from the ethics committee at Al-Qassimi Clinical Research Center. Total of 200 osteoarthritis patients fulfilling the inclusion and exclusion criteria were involved in the study. Patients’ demographics were collected from their medical records. The Medical Outcome Study Short-Form 36 (SF-36) questionnaire was used to measure patients’ HRQoL. SF-36 data were scored using health outcomes scoring software 4.5. Results: Mean age of the subjects was 62.19 ± 9.81 years with females constituting 151 (75.5%) of the patients. In general, females scored lower in most of the HRQoL domains compared to males and there was significant difference between the two groups in the mental health (p = 0.005) & mental component (p = 0.042) domains. Compared to selective COX-2 inhibitors, patients on NSAIDs scored higher on all domains of SF-36 except physical functioning. There was significant difference in mental health domain for patients treated with NSAIDs (p = 0.02). Celecoxib was only better than NSAIDs in osteoarthritis patients with more than one musculoskeletal disorders in the domain of bodily pain (p = 0.009). Conclusion: NSAIDs-treated patients did not differ significantly from celecoxib-treated patients in all domains of the SF-36 except for the mental health domain. 展开更多
关键词 OSTEOARTHRITIS Health Related Quality of life Short Form-36 TRADITIONAL NONSTEROIDAL ANTI-INFLAMMATORY Drugs Selective COX-2 INHIBITORS
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Route selection of sporting goods industry in China based on global value chain
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作者 YE Nan 《Chinese Business Review》 2009年第6期58-63,共6页
Based on the global value chain, the paper analyzes the condition of Chinese sporting goods industry in the global value chain, and studies the problems existing in Chinese sporting goods industry. And then, the paper... Based on the global value chain, the paper analyzes the condition of Chinese sporting goods industry in the global value chain, and studies the problems existing in Chinese sporting goods industry. And then, the paper explores the upgrade and route selection of Chinese sporting goods industry in the global value chain. 展开更多
关键词 economical globalization value chain sporting goods route selection
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An Approach to Improve Quality of Life and Sustainability in the Centers of Old Cities
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作者 Tarek Abou Ouf Abeer Makram 《Journal of Civil Engineering and Architecture》 2019年第7期461-468,共8页
The centers of old cities have a special design with a unique urban fabric to record cultural messages with their current citizens or their visitors from the different regions of the city or from outside. It creates s... The centers of old cities have a special design with a unique urban fabric to record cultural messages with their current citizens or their visitors from the different regions of the city or from outside. It creates spaces that strongly promote social and cultural behavior. Meanwhile, life developments and the stunning technological acceleration along with high population densities have led to many problems for the old cities and their centers, which were not prepared to address these problems. Most of these problems have caused much visual deterioration and economic recession for the centers of old cities, which raise the importance of finding alternative and flexible solutions to prevent damage in urban performance, environmental pollution and lack of requirements that affect the quality of life. The paper aims to present a vision that opens up prospects for subsequent research contributions that may contribute to improving the quality of life, inspired by sustainability and humanization features. The research relies on an inductive analysis method to develop a framework that contributes to the restoration of the old centers for their role, their aesthetic value and their functional importance, while facilitating movement and supporting their valuable architectural features. 展开更多
关键词 the CENTERS of OLD CITIES social behavior quality of life HUMANIZATION SUSTAINABILITY AEStheTIC value
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The Terminal Value (TV) Performing in Firm Valuation: The Gap of Literature and Research Agenda
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作者 Pedro M. Nogueira Reis, Mairio Gomes Augusto 《Journal of Modern Accounting and Auditing》 2013年第12期1622-1636,共15页
The uncertainty about the future of firms must be modeled and incorporated in the valuation of enterprises outside the explicit period of analysis, i.e., in the continuing or terminal value (TV). There is a multipli... The uncertainty about the future of firms must be modeled and incorporated in the valuation of enterprises outside the explicit period of analysis, i.e., in the continuing or terminal value (TV). There is a multiplicity of factors that influence the TV of firms which are not being considered within current evaluation models. This aspect leads to the incurring of unrecoverable errors, thus leading to values of goodwill or bad will far away from the substantial value of intrinsic assets. As a consequence, the evaluation results will be presented markedly different from market values. There is no consensus in the scientific community about the method of computation of the TV as a forecast in an infinite horizon. The size of the terminal, or non-explicit period, assumed as infinite, is never called into question by scientific literature, or the probability of business bankruptcy. This paper aims to promote a study of the existing literature on the TV, to highlight the fragility of the evaluation models of companies that have been used by the academic community and by financial analysts, and to point out lines for future research to minimize these errors. 展开更多
关键词 continuing value (CV) terminal value (TV) perpetuity life expectancy
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The Penetration of American Value: American Companies' Ads in China
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作者 Su Jiangli 《International Relations and Diplomacy》 2016年第8期493-501,共9页
In an information age, soft power and smart power coined by Joseph Nye has captured the imagination of academics and politicians around the world. He distinguishes between soft power as a guiding principle and public ... In an information age, soft power and smart power coined by Joseph Nye has captured the imagination of academics and politicians around the world. He distinguishes between soft power as a guiding principle and public diplomacy as an executive practice when he combines soft power with Mark Leonard's three principal dimensions of public diplomacy: daily communication, strategic communication and building lasting relationship. Nye views American culture values as an element of soft power and he thinks American companies play an important role in boosting the country's soft power. Advertisements have long been the main weapon for American companies to attract other countries' consumers and advertise American culture values and way of life. By analyzing American movie trailers, car ads and commercials of fast food chains, this essay wants to present how American companies exert their influence in the field of public diplomacy and transform abstract soft power of culture values and way of life into tangible and visible forces. 展开更多
关键词 soft power public diplomacy ADVERTISEMENTS culture values way of life
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