In recent years the market demand for interpreters is gradually increase. interpretation teaching make more and morepopular. How to improve students’abilities of listening comprehension and shorthand made interpretat...In recent years the market demand for interpreters is gradually increase. interpretation teaching make more and morepopular. How to improve students’abilities of listening comprehension and shorthand made interpretation teachers must face anda new subject.展开更多
With the development of the global economy and the quick growth of international exchanges,Business English major plays an increasingly important role in higher education.The training goal of Business English major(pu...With the development of the global economy and the quick growth of international exchanges,Business English major plays an increasingly important role in higher education.The training goal of Business English major(publishing direction)has gradually shifted from the improvement of studentslanguage abilities to the cultivation of more specialized business knowledge and publishing skills.As an important course for Business English majors(publishing direction),Printing English is of great significance for cultivating studentsprofessional quality,professional competitiveness,career development,and practical ability.From the perspective of curriculum setting,it is necessary to re-understand the importance of Printing English in the curriculum setting of Business English major(publishing direction),and put forward corresponding teaching methods and strategies.展开更多
This paper explores the ethical challenges encountered by business English interpreters using Chesterman’s Model of Translation Ethics,set against the context of economic globalization and the“Belt and Road”initiat...This paper explores the ethical challenges encountered by business English interpreters using Chesterman’s Model of Translation Ethics,set against the context of economic globalization and the“Belt and Road”initiative.With the increasing demand for interpreters,the paper delves into the ongoing discussion about the role of AI in translation and its limitations,especially concerning cultural subtleties and ethical issues.It highlights the importance of human interpreters’cross-cultural understanding and the ethical principles that inform their work,such as the Ethics of Representation,Service,Communication,Norm-based Ethics,and Commitment.Moreover,the paper examines how these ethical models are applied in practical business situations,including business banquets,business negotiations,business talks and business visits,etc.,and investigates the cultural misunderstandings that may occur during these interactions.The study concludes that although AI provides efficiency and cost savings,human interpreters are essential for their capacity to handle the intricacies of cross-cultural communication with cultural awareness and ethical discernment.展开更多
This paper first illustrates S.D. Krashen's language acquisition theory, especially two of his five hypotheses as well as the guidance of these theories towards the teaching of business English reading for student...This paper first illustrates S.D. Krashen's language acquisition theory, especially two of his five hypotheses as well as the guidance of these theories towards the teaching of business English reading for students majored in business English.展开更多
A teaching experiment was conducted to investigate the feasibility and effectiveness of applying of Task-based approach(TBA) to business oral English teaching in higher vocational college.Instruments are tests and que...A teaching experiment was conducted to investigate the feasibility and effectiveness of applying of Task-based approach(TBA) to business oral English teaching in higher vocational college.Instruments are tests and questionnaire for the experimental participants.Based on the data analysis,it can be concluded that TBA proves to be more effective especially compared with PPP approach.展开更多
The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class&...The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class"has been applied to explore the teaching of business English translation course,and to analyse the effect of classroom teaching.展开更多
In China,the past two decades has witnessed the flourishing of Business English (BE) as a course or even a separated discipline in colleges and universities.Researches on BE and BE Teaching have also flourished in an ...In China,the past two decades has witnessed the flourishing of Business English (BE) as a course or even a separated discipline in colleges and universities.Researches on BE and BE Teaching have also flourished in an attempt to formulate a coherent theoretical framework and to improve the present BE Teaching system.However,most of such researches focus on BE Teaching at the college level.The present thesis is to explore the present BE Teaching situation at the post-graduate level in several universities in China and point out some practical problems existing in the current BE Teaching at the post-graduate level with a purpose that the academic world could attach more attention to BE Teaching at the post-graduate level in China.展开更多
Business English teaching is inseparable from culture teaching.Cultural awareness is of great importance in English teaching and learning.In order to improve students' communicative ability in business,we should a...Business English teaching is inseparable from culture teaching.Cultural awareness is of great importance in English teaching and learning.In order to improve students' communicative ability in business,we should attach importance to develop students' cultural awareness.展开更多
Traditionally, English pronunciation teaching in universities in China is always focused on the theoretical teaching in classroom, which cannot meet the requirements of society. At the same time, the new national stan...Traditionally, English pronunciation teaching in universities in China is always focused on the theoretical teaching in classroom, which cannot meet the requirements of society. At the same time, the new national standard of business English major puts forward higher demands of the educational objectives of the course. In order to adapt to the reform of business English major, university teachers of English pronunciation course should be active in promoting the curriculum reform. This paper proposes to make suggestions to change the traditional theory teaching of classroom and to improve the students' practical skills by training.展开更多
Language is a means of communication. Although it is not the only form of communication, it is certainly the most important. The ultimate goal of BE (Business English) is to cultivate the students' communicative co...Language is a means of communication. Although it is not the only form of communication, it is certainly the most important. The ultimate goal of BE (Business English) is to cultivate the students' communicative competence in business environment. The characteristics of CA (communicative approach) correspond to the objectives of BET (Business English Teaching) and it is an effective choice to apply it in te aching. This thesis tries to analyze the reasons for the application of CA in BET and to explore how to practice this method in teaching in order to make the English class more communicative and improve the students' ability of listening and speaking.展开更多
Big data,as an advanced form of information technology,not only brings challenges for business conductions,which is greatly influencing people’s live,but also triggers changes in business English education.This paper...Big data,as an advanced form of information technology,not only brings challenges for business conductions,which is greatly influencing people’s live,but also triggers changes in business English education.This paper,inspired by the rapid development of big data technology,attempts to probe the relationship between business English teaching and big data,the influences of big data technology on business English teaching innovation.The changes in business teaching theories,notions,models and environment created by big data will be specifically discussed and analyzed in this paper in order to facilitate teachers to better carry out teaching innovations.展开更多
Ecological aesthetic education is a fusion of aesthetic education,environmental education,and ecological aesthetics research.The product of this combination is an ecological paradigm of Chinese aesthetic education res...Ecological aesthetic education is a fusion of aesthetic education,environmental education,and ecological aesthetics research.The product of this combination is an ecological paradigm of Chinese aesthetic education research.Based on a holistic ecological view,ecological aesthetic education elevates it as an aesthetic principle to achieve the value position of ecological aesthetics in people’s lives and finally realizes the poetic habitation of human beings on the earth through the eco-aesthetic practice.This paper firstly introduces the background of China’s curriculum-based political and virtuous awareness(CPVA)education and its relevance to ecological aesthetic education in business English teaching which necessitate the infiltration of eco-aesthetic education in business English teaching.Then,with the teaching practice of Integrated Business English course,this paper explores the three aspects of how to effectively infiltrate ecological aesthetic education in business English teaching.展开更多
Business English, as a new interdisciplinary and practical language discipline, is based on language and covers the knowledge of economy, trade, management, law and other disciplines, which plays an important role in ...Business English, as a new interdisciplinary and practical language discipline, is based on language and covers the knowledge of economy, trade, management, law and other disciplines, which plays an important role in cultivating talent and promoting exchanges under the background of economic globalization and business expansion. Therefore, it is very necessary and significant to study the subject. Starting from the emergence of business English, this paper will discuss the characteristics, orientation, development and teaching of business English with proposals, so as to provide some ideas and promote the better development of the subject.展开更多
In recent years, many vocational schools in our country have opened business English courses successively and defined it as a core course of English major. In view of the importance of the course, this paper first dis...In recent years, many vocational schools in our country have opened business English courses successively and defined it as a core course of English major. In view of the importance of the course, this paper first discusses the definition of business Eng-lish and its teaching objectives and contents, and then analyzes the status quo of business English major in vocational schools. On this basis, a new teaching concept and specific teaching methods are put forward.展开更多
Because of poor vocabulary, improper use of lexis, and interference of first language, it is difficult for students in voca-tional school to learn Business English Correspondence well. Business English has close relat...Because of poor vocabulary, improper use of lexis, and interference of first language, it is difficult for students in voca-tional school to learn Business English Correspondence well. Business English has close relations with lexical chunks, whichmakes it necessary to apply lexical approach to teaching of Business English Correspondence. This paper intends to explore its the-oretical foundations and emphasize how to apply lexical approach to teaching of Business English Correspondence in vocationalschool.展开更多
In BE interpretation process, interpreters will inevitably encounter the fuzzy phenomenon when inputting and outputting the message and they will adopt some vague language to fulfill the communication task. The proper...In BE interpretation process, interpreters will inevitably encounter the fuzzy phenomenon when inputting and outputting the message and they will adopt some vague language to fulfill the communication task. The proper analysis of pragmatic function of vagueness in BE interpretation will contribute to the realization of business communication.展开更多
In order to strengthen communications and cooperation with various fields of other countries, the demand for translators and interpreters has increased dramatically. At the same time, the quantity and quality of trans...In order to strengthen communications and cooperation with various fields of other countries, the demand for translators and interpreters has increased dramatically. At the same time, the quantity and quality of translators will be faced with more and more requirements of the employment market. Therefore, as a compulsory and main course for English majors in many colleges and universities, interpretation teaching has been challenged for a long time. How to train a great number of qualified interpreters rapidly and effectively has become an urgent issue. Based on reviewing the theory of Skopos theory and analyzing the status quo of interpretation teaching for undergraduate English majors, some new thoughts for interpretation teaching are proposed.展开更多
Nowadays, China's foreign trade can not be compared with what it was before. As the foreign trade business has developed rapidly, a great deal of qualified talents on economy and trades are needed. These kinds of ...Nowadays, China's foreign trade can not be compared with what it was before. As the foreign trade business has developed rapidly, a great deal of qualified talents on economy and trades are needed. These kinds of talents are supposed to master academic knowledge of economy and trade as well as the related business knowledge. Moreover, they should have excellent competences of expressing themselves orally in foreign language. English is the popular language that is used in international communication. All English majors in Liuzhou City Vocational College (LCVC) are majoring in Business English. According to some research, one of the weakest abilities of business major is spoken English. Hence, it becomes an important task for teachers to enhance students' spoken English competence on business. This article is talking about this teaching condition and to make some analyzes and put forward some reform suggestions based on the investigation.展开更多
With the development of China's foreign trade, there is a lack in business English talents in general. As a result, higher requirements have been made for business English teaching of higher vocational education i...With the development of China's foreign trade, there is a lack in business English talents in general. As a result, higher requirements have been made for business English teaching of higher vocational education in our country. However, there are still many unfavorable problems in current higher vocational business English teaching. This article carries on the analysis of the present situation in current higher vocational business English teaching, summarizes some of the problems that exist in it, and puts forward the countermeasures and suggestions to solve these problems, in order to improve the level of higher vocational business English teaching in China, and to create more business English talents for the society and enterprises.展开更多
The vocational business English teaching should adapt to the requirments of enterprise, focus on the practical application of business English, and empolder a teaching mode with vocational characteristics.
文摘In recent years the market demand for interpreters is gradually increase. interpretation teaching make more and morepopular. How to improve students’abilities of listening comprehension and shorthand made interpretation teachers must face anda new subject.
文摘With the development of the global economy and the quick growth of international exchanges,Business English major plays an increasingly important role in higher education.The training goal of Business English major(publishing direction)has gradually shifted from the improvement of studentslanguage abilities to the cultivation of more specialized business knowledge and publishing skills.As an important course for Business English majors(publishing direction),Printing English is of great significance for cultivating studentsprofessional quality,professional competitiveness,career development,and practical ability.From the perspective of curriculum setting,it is necessary to re-understand the importance of Printing English in the curriculum setting of Business English major(publishing direction),and put forward corresponding teaching methods and strategies.
基金this paper is funded by Project:Teaching and Research Section of Business English Translation Course,Guangzhou Institute of Business and Technology,Quality Engineering Project (ZL 20211121).
文摘This paper explores the ethical challenges encountered by business English interpreters using Chesterman’s Model of Translation Ethics,set against the context of economic globalization and the“Belt and Road”initiative.With the increasing demand for interpreters,the paper delves into the ongoing discussion about the role of AI in translation and its limitations,especially concerning cultural subtleties and ethical issues.It highlights the importance of human interpreters’cross-cultural understanding and the ethical principles that inform their work,such as the Ethics of Representation,Service,Communication,Norm-based Ethics,and Commitment.Moreover,the paper examines how these ethical models are applied in practical business situations,including business banquets,business negotiations,business talks and business visits,etc.,and investigates the cultural misunderstandings that may occur during these interactions.The study concludes that although AI provides efficiency and cost savings,human interpreters are essential for their capacity to handle the intricacies of cross-cultural communication with cultural awareness and ethical discernment.
文摘This paper first illustrates S.D. Krashen's language acquisition theory, especially two of his five hypotheses as well as the guidance of these theories towards the teaching of business English reading for students majored in business English.
文摘A teaching experiment was conducted to investigate the feasibility and effectiveness of applying of Task-based approach(TBA) to business oral English teaching in higher vocational college.Instruments are tests and questionnaire for the experimental participants.Based on the data analysis,it can be concluded that TBA proves to be more effective especially compared with PPP approach.
文摘The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class"has been applied to explore the teaching of business English translation course,and to analyse the effect of classroom teaching.
文摘In China,the past two decades has witnessed the flourishing of Business English (BE) as a course or even a separated discipline in colleges and universities.Researches on BE and BE Teaching have also flourished in an attempt to formulate a coherent theoretical framework and to improve the present BE Teaching system.However,most of such researches focus on BE Teaching at the college level.The present thesis is to explore the present BE Teaching situation at the post-graduate level in several universities in China and point out some practical problems existing in the current BE Teaching at the post-graduate level with a purpose that the academic world could attach more attention to BE Teaching at the post-graduate level in China.
文摘Business English teaching is inseparable from culture teaching.Cultural awareness is of great importance in English teaching and learning.In order to improve students' communicative ability in business,we should attach importance to develop students' cultural awareness.
文摘Traditionally, English pronunciation teaching in universities in China is always focused on the theoretical teaching in classroom, which cannot meet the requirements of society. At the same time, the new national standard of business English major puts forward higher demands of the educational objectives of the course. In order to adapt to the reform of business English major, university teachers of English pronunciation course should be active in promoting the curriculum reform. This paper proposes to make suggestions to change the traditional theory teaching of classroom and to improve the students' practical skills by training.
文摘Language is a means of communication. Although it is not the only form of communication, it is certainly the most important. The ultimate goal of BE (Business English) is to cultivate the students' communicative competence in business environment. The characteristics of CA (communicative approach) correspond to the objectives of BET (Business English Teaching) and it is an effective choice to apply it in te aching. This thesis tries to analyze the reasons for the application of CA in BET and to explore how to practice this method in teaching in order to make the English class more communicative and improve the students' ability of listening and speaking.
基金supported by Beijing Wuzi University as the key teaching reform project(2019)entitled“Research on the cultivation model of business English talents in big data era”.
文摘Big data,as an advanced form of information technology,not only brings challenges for business conductions,which is greatly influencing people’s live,but also triggers changes in business English education.This paper,inspired by the rapid development of big data technology,attempts to probe the relationship between business English teaching and big data,the influences of big data technology on business English teaching innovation.The changes in business teaching theories,notions,models and environment created by big data will be specifically discussed and analyzed in this paper in order to facilitate teachers to better carry out teaching innovations.
基金This paper is part of research on A Study of the Innovative Path of Integration of Business English Major Teaching in Universities and Ecological Aesthetic Education With Chinese Characteristics Under the Background of New Liberal Arts:the project of 2021 Sichuan Foreign Language and Literature Research Center(SCWYH21-32).
文摘Ecological aesthetic education is a fusion of aesthetic education,environmental education,and ecological aesthetics research.The product of this combination is an ecological paradigm of Chinese aesthetic education research.Based on a holistic ecological view,ecological aesthetic education elevates it as an aesthetic principle to achieve the value position of ecological aesthetics in people’s lives and finally realizes the poetic habitation of human beings on the earth through the eco-aesthetic practice.This paper firstly introduces the background of China’s curriculum-based political and virtuous awareness(CPVA)education and its relevance to ecological aesthetic education in business English teaching which necessitate the infiltration of eco-aesthetic education in business English teaching.Then,with the teaching practice of Integrated Business English course,this paper explores the three aspects of how to effectively infiltrate ecological aesthetic education in business English teaching.
文摘Business English, as a new interdisciplinary and practical language discipline, is based on language and covers the knowledge of economy, trade, management, law and other disciplines, which plays an important role in cultivating talent and promoting exchanges under the background of economic globalization and business expansion. Therefore, it is very necessary and significant to study the subject. Starting from the emergence of business English, this paper will discuss the characteristics, orientation, development and teaching of business English with proposals, so as to provide some ideas and promote the better development of the subject.
文摘In recent years, many vocational schools in our country have opened business English courses successively and defined it as a core course of English major. In view of the importance of the course, this paper first discusses the definition of business Eng-lish and its teaching objectives and contents, and then analyzes the status quo of business English major in vocational schools. On this basis, a new teaching concept and specific teaching methods are put forward.
文摘Because of poor vocabulary, improper use of lexis, and interference of first language, it is difficult for students in voca-tional school to learn Business English Correspondence well. Business English has close relations with lexical chunks, whichmakes it necessary to apply lexical approach to teaching of Business English Correspondence. This paper intends to explore its the-oretical foundations and emphasize how to apply lexical approach to teaching of Business English Correspondence in vocationalschool.
文摘In BE interpretation process, interpreters will inevitably encounter the fuzzy phenomenon when inputting and outputting the message and they will adopt some vague language to fulfill the communication task. The proper analysis of pragmatic function of vagueness in BE interpretation will contribute to the realization of business communication.
文摘In order to strengthen communications and cooperation with various fields of other countries, the demand for translators and interpreters has increased dramatically. At the same time, the quantity and quality of translators will be faced with more and more requirements of the employment market. Therefore, as a compulsory and main course for English majors in many colleges and universities, interpretation teaching has been challenged for a long time. How to train a great number of qualified interpreters rapidly and effectively has become an urgent issue. Based on reviewing the theory of Skopos theory and analyzing the status quo of interpretation teaching for undergraduate English majors, some new thoughts for interpretation teaching are proposed.
文摘Nowadays, China's foreign trade can not be compared with what it was before. As the foreign trade business has developed rapidly, a great deal of qualified talents on economy and trades are needed. These kinds of talents are supposed to master academic knowledge of economy and trade as well as the related business knowledge. Moreover, they should have excellent competences of expressing themselves orally in foreign language. English is the popular language that is used in international communication. All English majors in Liuzhou City Vocational College (LCVC) are majoring in Business English. According to some research, one of the weakest abilities of business major is spoken English. Hence, it becomes an important task for teachers to enhance students' spoken English competence on business. This article is talking about this teaching condition and to make some analyzes and put forward some reform suggestions based on the investigation.
文摘With the development of China's foreign trade, there is a lack in business English talents in general. As a result, higher requirements have been made for business English teaching of higher vocational education in our country. However, there are still many unfavorable problems in current higher vocational business English teaching. This article carries on the analysis of the present situation in current higher vocational business English teaching, summarizes some of the problems that exist in it, and puts forward the countermeasures and suggestions to solve these problems, in order to improve the level of higher vocational business English teaching in China, and to create more business English talents for the society and enterprises.
文摘The vocational business English teaching should adapt to the requirments of enterprise, focus on the practical application of business English, and empolder a teaching mode with vocational characteristics.