Most of the existing literature on the emergence of new consumption and its essence is based on the discussion of micro consumption phenomena. This paper takes new consumption phenomena in the digital media-dominated ...Most of the existing literature on the emergence of new consumption and its essence is based on the discussion of micro consumption phenomena. This paper takes new consumption phenomena in the digital media-dominated polymedia environment as the object of study to review the theoretical history of “mediatization,” and explores new consumption’s emergence, essence, and related issues systematically through deductive reasoning. More specifically, this paper is to first interpret the mediatization theory and then analyze two dimensions(i.e., the formation of mediatized consumption and the resultant reinvention of practice rules) from the perspective of media affordances. On this basis, we conclude mediatized consumption’s essence, forms, and practice rules. This study indicates that new consumption is essentially mediatized consumption, which concerns “media-shaped consumption” and “consumption-shaped media,” and that new consumption has two representations;consumption-oriented media and banal consumption. Media affordances make new consumption fields human-oriented, connecting “people” and “things,” and are becoming a major contributor to the formation of mediatized consumption. Thus, the practice rules concerning “people, goods, and fields” in the new consumption sector are reinvented;the social interactions in the “middle region” are highlighted;the imaginative, narrative, and social characteristics of goods are emphasized;and the cross-field integration of consumption is realized.展开更多
Based on the grounded theory,with NVivo11,from the perspectives of teachers,parents,kindergarten administrators,students who major in preschool education,children and policies,the author did the qualitative research a...Based on the grounded theory,with NVivo11,from the perspectives of teachers,parents,kindergarten administrators,students who major in preschool education,children and policies,the author did the qualitative research and analysis on the texts,videos,radios,and pictures that reflected children’s lives,games,and studies.The result showed happiness,respect to children,love,health,the growth and development of life,habit formation,intelligence enlightenment,and the favorable environment can reflect the essential characteristics of preschool education.However,interest classes and the tendency to make a kindergarten as an elementary school are abnormal in preschool education and deviate from the essence of preschool education and should be corrected.展开更多
基金a phased research result of the“New Changes in Media and New Consumerism”(18BXW085)a program funded by the National Social Science Fund of China(NSSFC)。
文摘Most of the existing literature on the emergence of new consumption and its essence is based on the discussion of micro consumption phenomena. This paper takes new consumption phenomena in the digital media-dominated polymedia environment as the object of study to review the theoretical history of “mediatization,” and explores new consumption’s emergence, essence, and related issues systematically through deductive reasoning. More specifically, this paper is to first interpret the mediatization theory and then analyze two dimensions(i.e., the formation of mediatized consumption and the resultant reinvention of practice rules) from the perspective of media affordances. On this basis, we conclude mediatized consumption’s essence, forms, and practice rules. This study indicates that new consumption is essentially mediatized consumption, which concerns “media-shaped consumption” and “consumption-shaped media,” and that new consumption has two representations;consumption-oriented media and banal consumption. Media affordances make new consumption fields human-oriented, connecting “people” and “things,” and are becoming a major contributor to the formation of mediatized consumption. Thus, the practice rules concerning “people, goods, and fields” in the new consumption sector are reinvented;the social interactions in the “middle region” are highlighted;the imaginative, narrative, and social characteristics of goods are emphasized;and the cross-field integration of consumption is realized.
文摘Based on the grounded theory,with NVivo11,from the perspectives of teachers,parents,kindergarten administrators,students who major in preschool education,children and policies,the author did the qualitative research and analysis on the texts,videos,radios,and pictures that reflected children’s lives,games,and studies.The result showed happiness,respect to children,love,health,the growth and development of life,habit formation,intelligence enlightenment,and the favorable environment can reflect the essential characteristics of preschool education.However,interest classes and the tendency to make a kindergarten as an elementary school are abnormal in preschool education and deviate from the essence of preschool education and should be corrected.
