The role of forest culture in green construction and management of forest parks:merging knowledge-attitude-practice and theory of planned behavior

As a cultural concept refl ecting the relationship between humans and forests,forest culture plays an active role in sustainable forest management.Forest parks provide a wide range of ecosystem services essential for the sustainable development of society,and the relationships between forest culture,green construction and management of forest parks have practical signifi cance.This study aimed to understand the interaction and process of forest culture infl uencing green construction and management in forest parks with the models Knowledge-Attitude-Practice(KAP)and Theory of Planned Behavior(TPB)by proposing a theoretical model.Four hypotheses were tested using data collected from 193 forest park employees in Heilongjiang Province,China.Our results show that forest culture had a signifi cant infl uence on green construction and forest management.In addition,subjective norm and perceived behavioral control directly impacted behavior in green construction and management of the forest park,whereas attitude did not have an impact.Subjective norm had a direct eff ect on attitude.Results between constructs show that forest culture had an indirect eff ect on planning and construction,and on ecological and economic management.Consequently,it supported three of four hypotheses within the proposed model in determining the infl uence of forest culture on green construction and management.

Effects of a theory of planned behavior-based intervention on breastfeeding behaviors after cesarean section:A randomized controlled trial

Objectives:To examine the efficacy of an intervention based on the theory of planned behavior(TPB)in improving breastfeeding behavior among women with cesarean sections(C-sections).Methods:This research was a randomized controlled trial.Women with planned elective C-sections were recruited to participate in a randomized controlled trial between June and September 2020.One hundred thirty-two women were divided randomly into the intervention(n=66)and control group(n=66)by systematic random sampling.In the intervention group,an intervention project was implemented after Keywords:Breastfeeding Cesarean section Intervention studies Theory of planned behavior the C-section to establish positive breastfeeding attitudes,cultivate supportive subjective norms,enhance perceived behavioral control,and strengthen breastfeeding intention to change behaviors.Those in the control group received routine pre-and post-delivery care.Exclusive breastfeeding rate and breast problem were collected at 5 days,2 weeks,and 1 month after C-section.The modified Breastfeeding Attrition Prediction Tool(BAPT)on the first day in the hospital,two weeks,and one month after C-section and Numerical Rating Scale(NRS)24 h postoperatively were used to compare the intervention effect between the two groups.Results:After the intervention,the intervention group had significantly higher exclusive breastfeeding rates than the control group at five days(86.4%vs.60.6%),two weeks(77.3%vs.57.6%),and one month(74.2%vs.50.0%)after the C-section.Besides,the intervention group was less likely to have sore nipples at five days(6.1%vs.18.2%in the control group,P<0.05)and two weeks(9.1%vs.12.1%in the control group,P<0.05).After two weeks of intervention,attitude scores(90.64±8.31 vs.87.20±8.15,P<0.05),subjective norm scores(88.07±24.65 vs.79.42±19.47,P<0.05)and behavior control scores in the intervention group were significantly higher than those in the control group.After one month of intervention,attitude scores(90.34±10.35 vs.84.22±10.51,P<0.05)and behavior control scores(43.13±5.02 vs.39.15±4.69,P<0.05)in the intervention group were significantly higher than those in the control group,which resulted in the higher breastfeeding intention in the intervention group.Conclusion:This study indicated that the TPB-based interventions effectively improved women's breastfeeding behaviors after C-sections.

Impact mechanism of perception on the protection intention of tourist heritage sites:Taking the Hangzhou section of the Grand Canal as an example

Heritage tourism is a hot research topic in the academic field,and most scholars focus on the development model of heritage tourism and heritage conservation theory and methods,but less on the heritage tourists themselves.Based on the theory of planned behavior,the study introduces the variable of“perception”,and takes the Hangzhou section of the Grand Canal as a case study,and investigates tourists through literature,fieldwork and questionnaires.The study constructs a“perception-subjective norm-willingness to protect”model to explore the influence of tourists’“perception”and“subjective norm”on“willingness to protect”.The study found that:first,heritage tourists’perceptions significantly affect attitudes,subjective norms,perceptual behavior control and willingness to conserve.Second,tourists’attitudes,subjective norms and perceptual behavior control significantly affect their willingness to conserve.Third,heritage tourists’economic perceptions,social perceptions and emotional perceptions can affect willingness to conserve.The study provides references for relevant governments and tourism enterprises to conserve and develop the Grand Canal section.

Research on Influence Factors of Pig Farmers' Ecological Farming Behavior: Based on the TPB and SEM

China's extensive development model of pig industry gives rise to serious resource and environment bottleneck restriction,it is urgent to transform the existing development model into ecological farming model. In this process,farmers' behavior will play a key role. On the basis of summarizing development connotation and characteristics of ecological agriculture,using survey data of 323 pig farmers in 6 provinces,based on the Theory of Planned Behavior( TPB) it introduced individual characteristics and external environment constraint variables,and made an empirical analysis on factors influencing intention and behavior of pig farmers' ecological farming using the Structural Equation Model( SEM). Results indicate:( i) ecological farming intention of pig farmers has the largest direct effect on their ecological farming behavior;( ii)ecological farming cognition of pig farmers has significant positive effect on their ecological farming behavior;( iii) external environment has the largest indirect effect on their ecological farming behavior,followed by the overall effect,and external environment has significant positive effect on ecological farming attitude and cognition of pig farmers;( iv) individual characteristics( educational level and income level) of pig farmers influence ecological farming behavior of pig farmers through their ecological farming attitude and intention,but the degree of influence is limited.

Community Residents' Heritage Preservation Intentions and Influencing Factors Based on the Extended Theory of Planned Behavior: A Case Study of Historic Districts in Tianjin

Community residents are important stakeholders in preserving historic districts. This paper introduces the extended theory of planned behavior to explore the intentions of residents to participate in heritage preservation, and further explains the influencing factors. Seven historic districts in Tianjin are selected as case studies. The results show that the residents' intentions to preserve heritage are positively influenced by three subjective perception factors of heritage preservation attitude, subjective norms, and perceived behavioral control, as well as two objective situational factors of environmental quality of historic district and policy guidance for heritage preservation. Furthermore, the objective situational factors indirectly influence heritage preservation intentions through the subjective perception factors. Based on these findings, this paper puts forward corresponding suggestions to enhance the heritage preservation intentions of community residents.

公众森林碳汇购买意愿影响因素研究——基于TPB—NAM整合模型

有效的碳普惠机制与森林碳汇产品的价值实现对中国生态文明的建设至关重要,理清公众森林碳汇购买意愿影响因素对森林碳汇政策的制定具有现实意义。基于计划行为理论、规范激活理论并融合生态文明思想内核,选用结构方程模型,利用515份社会公众问卷数据,实证检验了公众森林碳汇购买愿意影响因素及作用机理。结果表明:(1)公众森林碳汇购买意愿是理性和道德交互作用的结果,而非纯理性或纯道德驱动行为;(2)行为态度、感知规范和知觉行为控制都对公众森林碳汇购买意愿具有显著正向影响,但影响程度具有差异性,其中感知规范对购买意愿影响最大,因此公众环境道德素养是影响其森林碳汇购买行为的最重要因素;(3)社会公众森林碳汇购买意愿影响因素表征变量的具体作用表现不同:感知规范中,公众个体道德规范对其森林碳汇购买意愿影响最大;行为态度中,公众森林碳汇生态、政治效益认知对购买意愿影响最大;知觉行为控制中,森林碳汇信息量、森林碳汇价格等都是影响公众森林碳汇购买意愿的因素,但影响程度差异不大。

基于扩展TPB的客舱旅客非适应性疏散行为影响研究

为了研究客舱旅客非适应性疏散行为对疏散效率的影响及作用机理,引入认知程度、感知风险及感知价值3个变量,基于扩展TPB理论构建飞机旅客非适应性疏散行为意向模型,通过调查问卷收集数据并验证模型可行性。研究结果表明:知觉行为控制、主观规范和行为态度正向影响行为意向,感知风险、认知程度和感知价值间接影响行为意向,感知风险直接负向影响行为意向,认知程度和感知价值对行为意向无直接影响。研究结果可为飞机客舱紧急疏散提出针对性建议。

我国中小城市电动两轮车骑行者戴盔意向研究——基于TPB和TAM整合模型

【目的】探究影响我国中小城市电动两轮车骑行者戴盔意向的心理因素,以更好地提升头盔佩戴率。【方法】从骑行者角度出发,结合计划行为理论(theory of planned behavior,TPB)和技术接受模型(technology acceptance model,TAM),构建了电动两轮车骑行者戴盔意向模型,通过结构方程模型(structural equation model,SEM)探究了骑行者心理潜变量对戴盔骑行意向的影响效果。【结果】与以传统的TPB为框架的模型相比,基于TPB和TAM整合的模型在拟合适配度方面表现更优。其中态度(0.411)、知觉行为控制(0.305)两个潜变量对骑行者戴盔意向的作用效果最为显著,骑行者的年龄对戴盔意向模型具有调节作用。【结论】研究结果可以为当地政府制定相关政策提供理论参考依据,并为其他学者后续针对戴盔骑行行为的研究提供思路。

高职院校分层创业教育体系研究——基于TPB和教学方法-教学影响综合模型

文章基于计划行为理论,结合教学方法与教学影响,提出高职院校创业教育课程体系建设,必须根据学生的背景特点进行分层教育、专创融合,采用行为主义和体验式教学方法,着重培养机会型创业人才,将教学计划内外的教育行为,都纳入创业教育课程体系的“广义课程”,为大学生设定“创业遗传代码”,促进新创企业的产生,从而服务于国家社会的经济增长。

Predicting Fintech Innovation Adoption:the Mediator Role of Social Norms and Attitudes

Digital innovation is challenging the traditional way of offering financial services to companies;the so-called Fintech phenomenon refers to startups that use the latest technologies to offer innovative financial services.Within the framework of the Theory of Planned Behavior(TPB)and the Theory of Reasoned Action(TRA),the primary purpose of this paper is to develop a causal-predictive analysis of the relationship between Subjective Norms,Attitudes,and Perceived Behavioral Control with the Intention to Use and Behavioral Use of the Fintech services by companies.Partial Least Squares Structural Equation Modeling methodology was used with data collected from a survey of 300 companies.Our findings support the TRA and TPB models and confirm their robustness in predicting companies’intention and use of Fintech services.Financial technology innovators must understand the processes involved in users’adoption to design sound strategies that increase the viability of their services.Studying the antecedents of behavioral intention to adopt Fintech services can greatly help understand the pace of adoption,allowing these players to attract and retain customers better.This study contributes to the literature by formulating and validating TPB to predict Fintech adoption,and its findings provide useful information for banks and Fintech companies and lead to an improvement in organizational performance management in formulating marketing strategies.

“北冰南展”背景下南方高校学生参与校园冰雪运动行为意向研究——基于TPB拓展模型

以计划行为理论为理论框架,引入新奇追求和校园冰雪文化变量,构建了南方地区高校学生参与校园冰雪运动行为意向结构方程模型,并以湖南科技大学为例进行实证检验。研究发现,态度、主观规范、知觉行为控制、新奇追求和校园冰雪文化均会对参与校园冰雪运动行为意向产生正向影响,新奇追求与校园冰雪文化通过态度间接影响行为意向。因此,建议拓展宣传方式,营造校园冰雪文化氛围;利用社群影响,提高学生参与程度;完善“软硬”设施,提高学生知觉控制能力;把握学生新奇追求心理,促进学生持续参与行为。

An exploration of the breastfeeding behaviors of women aftercesarean section: A qualitative study

Objectives:To explore the factors affecting breastfeeding behaviors in women after cesarean section.Methods:This is a qualitative study that used a phenomenological approach.This study used individual face-to-face interviews with 19 women who underwent a cesarean section in a Women and Children’s Hospital in China between July to September 2019.Information saturationwas used to determine sample size.Data were analyzed using a thematic content analysis method.Themes were developed based on the theory of planned behavior.Results:Thirteen(68.42%)had a planned cesarean section,and six(31.58%)cesarean sections were unplanned or emergent.Three major themes emerged:ambivalent attitude about breastfeeding,motivation to comply with the traditional cultural norms,and barriers and challenges.The motivating factors for breastfeeding after cesarean sections included perceived benefits of human milk,support from healthcare professionals,and responsibility for breastfeeding.The challenges for breastfeeding after cesarean sections included physical discomfort,knowledge and skills deficit of breastfeeding,lactation deficiency,and lack of knowledge and coping skills in managing their depressive mood after cesarean sections.There were a couple of neutral factors,such as the influences of family and peers.These factors could influence women either positively as facilitators or negatively as barriers.Conclusions:The findings can offer valuable information for healthcare professionals to help women breastfeed after cesarean sections.To promote women’s breastfeeding behaviors after cesarean sections,it is necessary to change women’s attitudes,belief systems,and the external environments and help them become more confident.

基于TPB理论的冰雪运动(滑冰)参与行为研究:感觉寻求对TPB模型框架的有效拓展

通过检验感觉寻求对大众冰雪运动(滑冰)参与行为的直接预测作用以及计划行为理论(TPB)框架的间接作用探究其对大众冰雪运动(滑冰)参与行为预测的心理机制。方法:采用《简短感觉寻求量表》《TPB因素量表》《滑冰参与行为量表》和《状态心流量表》对384名滑冰爱好者(男性为239人,女性为145人)进行调查,并对TPB模型进行验证。结果:TPB模型整体框架介导的感觉寻求对冰雪运动(滑冰)参与行为的间接预测作用不显著,但是意向的间接作用以及感觉寻求对冰雪运动(滑冰)参与行为的直接预测作用显著,感觉寻求与TPB模型框架共同作用解释了冰雪运动(滑冰)参与行为31.1%的方差计算结果,解释率相对TPB模型框架(24.9%)提高了6.2%。此外,心流因素的调节作用检验结果表明,心流因素显著地调节了感觉寻求对冰雪运动(滑冰)参与行为的直接预测作用。结论:感觉寻求在TPB模型框架外仍对冰雪运动(滑冰)参与行为具有显著的预测作用,并且心流体验可以进一步增强感觉寻求对冰雪运动(滑冰)参与行为在TPB模型框架外产生的直接效应,这表明高感觉寻求特质人群的心流体验如果被激活会进一步促进其对冰雪运动(滑冰)的直接参与。

基于TPB模型的消费者美食旅游行为意愿影响因素研究

本文依据计划行为理论模型,在对消费者进行调查的基础上,实证分析了消费者美食旅游行为意愿的影响因素。结果表明:月收入水平、喜欢淄博市的美食旅游、家人朋友和网络媒体推荐、有足够的时间精力和经济条件对消费者美食旅游行为意愿具有显著的正向影响。

基于TPB模型的高职学生创业意向及其影响因素研究——以上海两所高职院校为例

基于上海市2所高职院校的639份有效问卷进行实证分析,通过构建计划行为理论(TPB)模型,结合个体创业意向量表(IEIS),重点研究创业态度、创业自我效能、创业主观规范以及创业教育等四维度对创业意向的影响。结果显示:各维度与创业意向间均呈显著性正相关关系,创业态度、创业自我效能、创业主观规范在创业教育对创业意向的影响中起显著中介效应;学校支持作为最重要的外部资源,需在创业机会识别、团队管理能力以及创业价值观上加强对学生的教育和引导;家族或自身有创业相关经历和资源将对创业意向产生显著性促进作用;重点关注中高职贯通班、大三学生和男生等特定群体,深挖其已有的创业项目和创业需求,通过打造典型创业案例,提升总体创业意向。

基于TPB-FBN的餐饮从业者用气安全能力评价方法研究

目的:为提高餐饮从业者用气安全能力,给相关部门提供安全检查重点,减少燃气事故的发生。方法:通过对251起餐饮燃气事故成因分析,基于计划行为理论(theory of planned behavior,TPB)建立评价指标体系,利用模糊贝叶斯网络(fuzzy Bayesian network,FBN)构建餐饮从业者用气安全能力评价模型。结果:以B市b区餐饮从业者为研究对象,依据232份有效数据,通过TPB-FBN模型,评价该地区餐饮从业者的用气安全能力,得出该地区人员用气安全能力等级为良。结论:模型分析得出的后验概率与先验概率基本一致,验证了TPB-FBN评价模型的合理性和可行性,能够有效评价餐饮从业者的用气安全能力。

基于TPB/TAM的养老服务金融参与意向影响因素实证研究——以济南市城市居民为例

基于计划行为理论和技术接受模型,对城市居民养老服务金融参与意向进行研究,构建养老服务金融参与意向的结构方程模型,揭示影响城市居民养老服务金融参与意向的关键因素及其机理;采用问卷调查法,搜集986份有效样本数据进行实证分析。结果表明,感知行为控制、主观规范、感知易用性和感知有用性正向影响城市居民参与养老服务金融的意向,感知风险负向影响济南市城市居民参与养老服务金融的意向,初始信任在用户感知易用性、感知有用性正向影响养老服务金融行为意向的关系中具有显著的中介效应。

A Study of the Impact of Personality and Social Psychology on Mental Health

With the continuous development and progress of economy,people's living standard and culture level have been improved,but with it,there are also various kinds of life stress,study stress and work stress,which make people's mental health problems in life more andmore prominent,and how to improve students'mental health level is the main task of each education stage.The current psychology discipline system has been perfected,including personality psychology and social psychology,which are effectively applied in the actual mental health education or psychological guidance work,and are key disciplines to improve people's mental health.The theoretical system of personality and social psychology consists of three theories:the theory of planned behavior,the theory of explanatory levels,and the theory of self-determination,all of which have an irreplaceable influence on mental health.In this regard,this paper combines relevant literature and work experience to study in depth the influence of personality ansocial psychology on mental health.

基于TPB的实习期驾驶人不安全行为评估研究

为了提高实习期驾驶人的安全驾驶水平,减少危险驾驶行为,在计划行为理论的框架内引入不良情绪、心理负荷和驾驶感知解释变量。建立了基于改进计划行为理论的实习期驾驶人不安全行为的结构方程模型。通过使用SPSS26.0和AMOS 28.0软件对624份量表数据进行模型检验和假设验证。结果表明:该模型对分析实习期驾驶人不安全行为的影响因素有较好的解释力度;知觉行为控制、心理负荷度和驾驶感知对不安全驾驶行为意向存在较为显著的正向影响且依次降低;主观规范对不安全驾驶行为意向存在显著负面影响。