Guangzhou and Foshan enjoy relatively mature metro network.However,some names of metro stations are over-transliterated in Pinyin.Such a translation method is used in translating general names,nouns of locality and so...Guangzhou and Foshan enjoy relatively mature metro network.However,some names of metro stations are over-transliterated in Pinyin.Such a translation method is used in translating general names,nouns of locality and some names of tourist destinations.With translation landscape and linguistic landscape theories,the reasons and impacts of over-transliteration in Guangzhou and Foshan metro will be discussed from the perspective of symbolic function.English names of Metro stations in other cities serve as a reference so as to appropriate solutions.展开更多
Translation of brand names is a form of intercultural communication. Whether we translate the Chinese brand names into the English ones or translate the English brand names into the Chinese ones, language laws, cultur...Translation of brand names is a form of intercultural communication. Whether we translate the Chinese brand names into the English ones or translate the English brand names into the Chinese ones, language laws, cultural psychology, aesthetic interest and some other factors will be involved. According to the principle of equivalence theory, the translated brand names should achieve a perfect linguistic unity among sound, form and meaning. Based on the translation principles, the translators should also pay attention to some forbidden zones.展开更多
Based on the village-level place names in Anhui Province,the formation mechanism and distribution characteristics of place names were discussed from the aspects of culture and nature using thematic maps obtained with ...Based on the village-level place names in Anhui Province,the formation mechanism and distribution characteristics of place names were discussed from the aspects of culture and nature using thematic maps obtained with the combination of kernel density estimation and mathematical statistics in GIS.The results showed that the place names of villages in Anhui Province are closely related to the local cultural landscape and natural landscape,and are the products of thousands of years of continuous exploration and cultural exchanges by local people.It not only reflects the relationship between place names and Anhui natural landform and cultural landscapes,but also combines them from different perspectives,reflecting the complexity and similarities of the formation of place names.展开更多
In the translation of tourist materials, the translation of the names is the primary part. This paper aims to analyze the translation strategies and translation techniques of the names of tourist attractions. At the s...In the translation of tourist materials, the translation of the names is the primary part. This paper aims to analyze the translation strategies and translation techniques of the names of tourist attractions. At the same time, it is aimed at awakening the cross-cultural awareness of translators and spread the distinctive culture of Xi'an.展开更多
The article first of all briefly presents the cultural connotation of four categories of the Chinese cuisine. It then offers two characteristics of the Chinese cuisine naming with specific cultural implications. First...The article first of all briefly presents the cultural connotation of four categories of the Chinese cuisine. It then offers two characteristics of the Chinese cuisine naming with specific cultural implications. First, its primary motivation is characterized with straight-forwardness; Next, its secondary motivations of the Chinese cuisine naming consisting of the initiator’s name, the animal’s name, the plant’s name, the verse’s name and the special meaning’s name. We should follow the principles of stability and consistency in cuisine naming and its translation. The findings are not only interesting but provide a sound basis for a further understanding of one another.展开更多
文摘Guangzhou and Foshan enjoy relatively mature metro network.However,some names of metro stations are over-transliterated in Pinyin.Such a translation method is used in translating general names,nouns of locality and some names of tourist destinations.With translation landscape and linguistic landscape theories,the reasons and impacts of over-transliteration in Guangzhou and Foshan metro will be discussed from the perspective of symbolic function.English names of Metro stations in other cities serve as a reference so as to appropriate solutions.
文摘Translation of brand names is a form of intercultural communication. Whether we translate the Chinese brand names into the English ones or translate the English brand names into the Chinese ones, language laws, cultural psychology, aesthetic interest and some other factors will be involved. According to the principle of equivalence theory, the translated brand names should achieve a perfect linguistic unity among sound, form and meaning. Based on the translation principles, the translators should also pay attention to some forbidden zones.
文摘Based on the village-level place names in Anhui Province,the formation mechanism and distribution characteristics of place names were discussed from the aspects of culture and nature using thematic maps obtained with the combination of kernel density estimation and mathematical statistics in GIS.The results showed that the place names of villages in Anhui Province are closely related to the local cultural landscape and natural landscape,and are the products of thousands of years of continuous exploration and cultural exchanges by local people.It not only reflects the relationship between place names and Anhui natural landform and cultural landscapes,but also combines them from different perspectives,reflecting the complexity and similarities of the formation of place names.
文摘In the translation of tourist materials, the translation of the names is the primary part. This paper aims to analyze the translation strategies and translation techniques of the names of tourist attractions. At the same time, it is aimed at awakening the cross-cultural awareness of translators and spread the distinctive culture of Xi'an.
文摘The article first of all briefly presents the cultural connotation of four categories of the Chinese cuisine. It then offers two characteristics of the Chinese cuisine naming with specific cultural implications. First, its primary motivation is characterized with straight-forwardness; Next, its secondary motivations of the Chinese cuisine naming consisting of the initiator’s name, the animal’s name, the plant’s name, the verse’s name and the special meaning’s name. We should follow the principles of stability and consistency in cuisine naming and its translation. The findings are not only interesting but provide a sound basis for a further understanding of one another.
