International Dissemination of TCM Culture under the "Belt and Road" Initiative: Opportunities and Challenges

The international dissemination of TCM culture, as a carrier of the implementation of the"Belt and Road"Initiative, is being endowed with greater importance. However, the spread of TCM culture into the world faces opportunities as well as challenges. To better serve the"Belt and Road"Initiative, measures should be taken to strengthen TCM communication and cooperation in different aspects and build a sound intellectual property protection system.

Study on Countermeasures to Enhance the Influence of Chinese Culture Under “The Belt and Road” Initiative

“The Belt and Road”(abb.B & R) Initiative reflects the essence of Chinese traditional culture -“harmony is precious”.Although the countries along B&R share the cultural legacy of the ancient silk roads,the economic development,ethnic characteristics and religious beliefs of the countries today vary dramatically.Since the beginning of the new century,China has carried out the strategy of “Going Global” in culture,striving to enhance the radiating power of Chinese culture in the world and the power of influence at the international level.Starting from exploring resources of publicity from B&R areas,developing counterpart cultural products,expanding channels of communication,improving service facilities and other strategies,the country has developed and improved channels for cultural communication and is striving to establish a new system of all-round,multi-level and effective communication.Meanwhile,under the support of international cultural organizations and institutions,by making good use of international platforms,the country hopes to explore new development concepts and models of Chinese culture,and to promote cultural identity between different regions,to enhance the international influence of national culture through its active participation in national cultural activities and active identification to the junction point.

Culture Self- Consciousness in Transmission of Chinese Philosophy from the Perspective of English Globalization -- Taking the Belt and Road Initiative for Example

The Belt and Road Initiative contains the aspiration of Chinese nation to pursue ideological freedom and desire of strengthening international exchanges and cooperation. This paper takes the Belt and Road Initiative for example,emphasizing the interpretation of the inheritance and development of Chinese culture so as to study the importance of Culture Self-Consciousness in Chinese Philosophy,in the context of English globalization. That is to say,this paper stresses the spirits and the stand of nation 's demonstration on pursuing peace,cooperation and sustainable development in the civilization continuity from traditional China to the contemporary China,with practical philosophic view.

Studies on the Belt and Road Initiative and the China—Mongolia—Russia Culture Industry Corridor

Culture is the concentrated reflection of national spirit and civilization, and is an important part of foreign exchanges since ancient times. Under the guidance of the Belt and Road Initiative, with the goal of reviving the Prairie Silk Road and Culture Industry Corridor suited to the China-Mongolia-Russia Economic Corridor, in accordance with the requirements in the China, Mongolia and Russia Tripartite Cooperation Medium-term Road Map approved by the three countries, government organs, enterprises and social organizations should make appropriate plans to develop cultural tourism in advance, highlight its characteristics, build the brand, build investment and financing platforms, new media platforms and carry out large-project-driving strategies, so that the value of cultural resources along the Prairie Silk Road can be fully tapped and resources can be integrated for industrial and economic advantages. The interconnection of China's Belt and Road Initiative, Mongolia's Prairie Road and Russia's Eurasian Economic Union will help establish closer cooperation between the three countries and form an arena of culture competition in Northeast Asia. This is of great practical significance and has promising prospects.

On“going-out”of Chinese Maritime Culture Under the Strategy of“the Belt and Road Initiative”

This paper mainly focuses on how to promote Chinese Maritime Culture“going-out”smoothly and successfully.As is known to all,the Belt and Road Initiative advocates economic cooperation,but also involves cultural exchange and cross-cultural communication.And among all the activities,culture is put on the top priority.The Belt and Road Initiative has paved the way for Chinese cultural“going-out”,but there are stills some obstacles need to be coped with.In the paper,we will take Chinese Mari⁃time Culture for example to demonstrate the current situation of Chinese Culture“going-out”,analyzing the obstacles and figuring out the solutions as possible.

Strategies for Promoting Cross-Cultural Communication under the“Belt and Road”Initiative

The“Belt and Road”initiative is of great importance to the development of China and the great rejuvenation of the Chinese nation.Improving the cultural exchange between countries along the“Belt and Road”is vital to its success.It can be achieved by facilitating public diplomacy,spreading of the Silk Road spirit and promoting contacts among the peoples.

Approaches of Scientific and Cultural Communication Constructed by Wuhan Museum of Science and Technology in the Context of the Belt and Road Initiative

The Belt and Road initiative is in the first instance,the barrier-free communication in ideology and culture.To cooperate with the Belt and Road initiative,excellent exhibitions in cultural technology and history from other nations are brought in Wuhan Museum of Science and Technology(hereinafter referred to as WMST).WMST’s own science education achievements are going global in both online and offline ways to support and get involved in the initiative and contribute to international communications.

On Cultural Self-Confidence and Communication from the Perspective of“Belt and Road”Initiative

An important part of the "Belt and Road " Initiative is to achieve people-to-people bonds. People-to-people bonds are certainly based on cultural self-confidence and cultural self-awareness. Cultural self-confidence is an important cultural strategy put forward by the party and the country in the vision of contemporary society,and an important deployment to realize the great rejuvenation of the Chinese nation. This paper first gives a brief overview of the advantages of cultural self-confidence in external communication,and then analyzes the opportunities and challenges that cultural self-confidence faces in external communication in the newera. Finally,it focuses on exploration on the external communication ways of cultural self-confidence in the "Belt and Road"Initiative. O nly based on the deep understanding of local culture can we can shape the soul of culture in the process of further opening-up and external communication to the outside world,and enhance the cultural self-aw areness of the people; build a solid foundation of culture and promote cultural exchanges with other countries.

Cultural Aspect of Belt and Road Initiative and Project Mausam: Strategy for Engagement

The paper seeks to examine the cultural aspects of the two initiatives to justify the fact that enhancing cultural connections is a two way process and would certainly enable both civilizations to learn from each other. B&R's people-to-people bond strategy and Mausam's initiative to revive cultural linkages are not contradictory in nature but supplement each other. In the backdrop of Doklam Stand-off, the shaken mutual trust between the two neighbors can be healed by further increasing cultural and people-to-people contacts.

Cultural Sharing, Connectivity and Road Expansion——Cultural Transformation and Anthropology Study of World Care from the Belt and Road Initiative

The era of cultural sharing marks itself mainly in the following three aspects: First, the virtual presence which bridges the world together and further broadens our horizons to observe the world in an even more extensive way. Second, the formerly stable structural relationship between peripheral regions and central regions gradually grows uncertain. Third, the establishment of cyberized roads or the cyberized expansion of roads leads the advance toward a global connectivity where the virtual world closely interacts with the real world. After "the Belt" concept comes into being, the anthropologists must upgrade their research from previously established fixed-point perspective to a more extensive observation over the "Belt" or a wider range, while the concept of "the Road" encourages anthropologists to study the culture of the other half of the world, namely, to read the world history as a whole new picture from a Chinese or eastern point of view. It is necessary for anthropology to break the geological and cultural borders in the real world to extend its antenna to a more extensive range, which will also bring the "otherness" of this field to a more prominent and obvious play. It is inevitable that all human cultures are about to take a core standing in the Belt and Road Initiative.

Quantitative Analysis of Mainstream Media Coverage of the“One Belt and One Road”Initiative in Central Asian Countries

Five Central Asian countries are active participants in the construction of“One Belt and One Road”.Understanding the acceptance and participation of the“One Belt and One Road”Initiative by Central Asian countries will help promote the dissemination of some relevant issues,deepen the understanding of“One Belt and One Road”Initiative among the people of the five Central Asian countries,and promote the joint development of“One Belt and One Road”to be deeper and more concrete.This paper takes the official reports related to the“One Belt and One Road”Initiative among the five countries as samples,and on the basis of sorting out the number of reports and analyzing the content of the reports,uses Python language to conduct text mining,and analyzes in detail the reporting tendency and its causes.It is found that due to the different national conditions of Central Asian countries and the development level of their cooperation with China,there are differences in the number and content of the“One Belt and One Road”Initiative reports.Therefore,in addition to strengthening political mutual trust,different communication strategies should be adopted in economic,cultural,and media cooperation to spread the“One Belt and One Road”Initiative to Central Asian countries.

CCPIT Plays an Important Role in the "Belt and Road" Strategy Implementation

"Carrying out a new round of high quality opening up"is one of the 8 important works listed in the Government Work Report this year.How to make sure of the"going out"strategy will become key support to the national economic development?What role will the CCPIT play in the"Belt and Road"initiative?China s Foreign Trade gave an interview with Mr.Jiang Zengwei,

中国与“一带一路”共建国家文化贸易成效、挑战与对策

加强与共建国家的文化贸易是中国推进共建“一带一路”倡议、促进文化开放发展的重要内容。自共建“一带一路”倡议提出以来,中国政府高度重视与共建国家的文化贸易发展,持续推进文化市场改革开放,深化文化交流与合作,强化制度、资金等多方面保障。当前,中国与共建国家的文化贸易取得了突出成效,总体目标方针与具体任务部署更加明确、合理,地方特色更加凸显,基地建设、项目投资取得新进展,中国与共建国家之间的文化产品贸易规模和顺差显著扩大,多个产业的文化产品输出取得了突破。然而,中国与共建国家的文化贸易受到内外部多方面因素的影响,面临文化差异等挑战。新发展阶段,中国要更加重视文化发展、加强区域协调联动、强化理论研究与实践,传承、弘扬中华文明,以高度的文化自信推动与“一带一路”共建国家文化贸易的高质量发展。

“一带一路”框架下藏族赛马节的保护和传承研究

主要运用文献资料、实地调研等方法对“一带一路”框架下藏族赛马节保护和传承的价值、困境及策略进行了深入分析,旨在为“一带一路”人文交流和藏族赛马节保护传承提供参考。“一带一路”框架下藏族赛马节保护和传承的意义和价值主要表现在保护和弘扬藏族赛马文化的重要利器,助力藏族赛马节申报非物质文化遗产;满足藏族人民对美好体育生活的向往,搭建“一带一路”人文交流互动平台;推进体育赛事创新发展,打造“一带一路”概念中西藏及涉藏省份体育品牌。本文从政策、文化、经济、生态4个维度分别提出加强藏族赛马节与“一带一路”倡议的深度融合、夯实藏族赛马节保护和传承的体育文化土壤环境、打造西藏和四省涉藏州县赛马节保护区域共同体、健全藏族赛马节保护和传承的社会生态保障体系等策略。

中国电视剧在“一带一路”国家的地缘传播实践与调适

地缘文化背后潜藏着对于国家观念、价值与信仰体系建构的重要作用。文章从中国电视剧国际传播的文化实践与空间表征出发,结合“一带一路”沿线十国问卷调查,发现其传播现状具有趋同地缘推移的网络传播力度、各国观看体验的圈层集中趋势、超越国家界限的内凝文化价值、诉诸文化审美成效的实践调整、指向动态外交的地缘文化表征等特点。中国影视作品内蕴的传统文化吸引力,是其展开地缘传播的优势所在,对此,未来中国电视剧创作应把握地缘空间形态展示的渐次推进观念,在实践调适中深耕中国传统文化内核及其外延符号,如饮食文化、传统节日、中式建筑等,实现主题选择、叙事场景、审美升维、地缘传播等层面的内涵创新。

中国与“一带一路”沿线国家文化产品贸易竞争性与互补性分析

介绍中国与“一带一路”沿线国家文化产品贸易现状,选取中国与“一带一路”沿线文化产品贸易往来密切的国家,运用显示性比较优势指数(RCA)、贸易互补性指数(TCI)以及格鲁贝尔—劳埃德指数(G-L)进行分析。结果表明:与“一带一路”沿线主要国家相比,中国的文化产品具有明显的比较优势;中国作为文化产品出口国的TCI指数大于中国作为文化产品进口国的指数,与“一带一路”国家存在着较大的合作潜力;双边文化产品贸易以产业间贸易为主。为挖掘中国与“一带一路”沿线国家之间的文化贸易潜力提出对策。

“一带一路”倡议下职业教育国际合作平台的实践类型与发展路径

打造职业教育国际合作平台是扩大职业教育高水平对外开放、服务“一带一路”倡议的重要举措。自2013年以来,我国职业教育国际合作平台建设历经初步探索阶段、多元拓展阶段和高质量发展阶段,形成了助力国际人力资源开发的技术技能人才培养国际合作平台、服务企业“走出去”的应用科研与技术服务国际合作平台、促进民心相通的跨文化交流互鉴国际合作平台。步入新的发展阶段,高质量打造职业教育国际合作平台需要以专业群为基础,整合升级国际化技术技能人才培养合作平台;对接“走出去”企业技术创新需求,提升应用科研与技术服务平台效能;回应国际文化交流和“民心相通”需求,全面优化跨文化交流互鉴国际合作平台功能。

新时期来华东盟留学生跨文化适应障碍与路径

在“一带一路”倡议下,东盟留学生来中国留学的规模日益庞大,这对我国高校留学生教育与管理是一个新的挑战。该文从来华东盟留学生的教育情况和生活现状出发,结合跨文化适应理论,阐述来华东盟留学生在社会文化、心理和学术适应方面的障碍表现。在此基础上,该文提出推进汉语与专业教学改革、加强中华历史文化教育、使用新媒体促进双方沟通、开展多层面社会实践活动、利用大数据提供精准帮扶、提升管理队伍国际视野与服务水平六大措施,以期为相关部门和教学人员提供帮助,对来华东盟留学生解决跨文化适应障碍问题、融入中华优秀传统文化有着积极意义。

基于语料库的天府文化在“一带一路”沿线国家的传播与接受研究

以权威数据库为主要语料来源自建语料库,以主题词分析和索引行分析等方法进行批评话语分析,开展了天府文化在“一带一路”沿线国家的传播与接受情况研究。研究表明,天府文化作为一个整体概念在相关国家的报道仍较为稀少,但其相关传统文化元素已得到不同程度的广泛报道和传播,且呈现正面、积极和中性为主的总体情感倾向。要让天府文化真正享誉全球,还需要对天府文化进行更多有针对性的国际传播。

“一带一路”倡议下青岛民俗文化外宣现状及对策研究

民俗文化是当地文化宝库的重要组成部分。青岛有着历史悠久、内容丰富的民俗文化,然而在“一带一路”倡议背景下,民俗文化外宣在展现城市形象、提升城市文化软实力等方面面临着新的机遇和挑战。基于此,该文采用调查法和文献分析法,分析了青岛民俗文化的概况、外宣价值及其外宣现状,探索了青岛民俗文化外宣的策略创新。研究发现,当前青岛民俗文化对外传播存在着外宣意识不够强、传播方式不够多、翻译资料不够足、翻译质量需提升等方面的问题,针对这些问题,可以从协同增强外宣意识、借助网络平台拓展传播手段、多举措培养翻译人才等方面加以改善。