By analyzing the traditional model of E-C （English-Chinese） translation teaching, this paper points out the shortcomings of this old model, and presents a brand-new task-based approach to E-C translation teaching wh...By analyzing the traditional model of E-C （English-Chinese） translation teaching, this paper points out the shortcomings of this old model, and presents a brand-new task-based approach to E-C translation teaching which takes contrastive linguistics as a base and threads with the concept of text translation.展开更多
Task-based language teaching approach(TBLTA), which lays stress on "learning by doing", gained increasing popularity in English teaching in recent years. The design of phonetic teaching calls for more emphas...Task-based language teaching approach(TBLTA), which lays stress on "learning by doing", gained increasing popularity in English teaching in recent years. The design of phonetic teaching calls for more emphasis from English educators since it is one of the basic rounds of English teaching. This paper made a trial on the utilization of TBLTA in the English phonetic teaching context and designed a TBLTA model for English phonetic teaching based on discussions about model and merits of TBLTA.展开更多
This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand func...This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand function.An attractive model is deduced.According to this attractive model,it is can be known that the attractive distance is related to the price difference of the theme commodities between TST destination and tourist origin place,the average expenditure of transport,the demand elasticity of price,the actual price of sightseeing spot,the critical price that a tourist will afford,the number of nights that a tourist stays on the TST destination and the price level of accommodation in the TST destination.The change mechanism of attractive distance of TST destinations is revealed in this paper,and implications on TST marketing are put forward.First,theme commodities should be luxuries.Second,lower price is the primary pulling factor of theme shopping tourism.Third,the route combining with sightseeing spots is beneficial to shopping tourism.At last,TST development is one way of rejuvenating the falling destinations.展开更多
Theme-rheme pattern model is the principle base for analyzing English advertisement discourse.We find the discourse of English advertisements,by analysis,in such ways of developing as parallel model,continuous model,a...Theme-rheme pattern model is the principle base for analyzing English advertisement discourse.We find the discourse of English advertisements,by analysis,in such ways of developing as parallel model,continuous model,alternative model and concentrated model,has reflected the ad owner's expectation to change the law of audiences' cognition.This kind of law and the advertising function is closely connected with the same purpose,which contributes to affect potential consumers.展开更多
文摘By analyzing the traditional model of E-C （English-Chinese） translation teaching, this paper points out the shortcomings of this old model, and presents a brand-new task-based approach to E-C translation teaching which takes contrastive linguistics as a base and threads with the concept of text translation.
文摘Task-based language teaching approach(TBLTA), which lays stress on "learning by doing", gained increasing popularity in English teaching in recent years. The design of phonetic teaching calls for more emphasis from English educators since it is one of the basic rounds of English teaching. This paper made a trial on the utilization of TBLTA in the English phonetic teaching context and designed a TBLTA model for English phonetic teaching based on discussions about model and merits of TBLTA.
基金Under the auspices of National Natural Science Foundation of China (No 40571059)
文摘This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand function.An attractive model is deduced.According to this attractive model,it is can be known that the attractive distance is related to the price difference of the theme commodities between TST destination and tourist origin place,the average expenditure of transport,the demand elasticity of price,the actual price of sightseeing spot,the critical price that a tourist will afford,the number of nights that a tourist stays on the TST destination and the price level of accommodation in the TST destination.The change mechanism of attractive distance of TST destinations is revealed in this paper,and implications on TST marketing are put forward.First,theme commodities should be luxuries.Second,lower price is the primary pulling factor of theme shopping tourism.Third,the route combining with sightseeing spots is beneficial to shopping tourism.At last,TST development is one way of rejuvenating the falling destinations.
文摘Theme-rheme pattern model is the principle base for analyzing English advertisement discourse.We find the discourse of English advertisements,by analysis,in such ways of developing as parallel model,continuous model,alternative model and concentrated model,has reflected the ad owner's expectation to change the law of audiences' cognition.This kind of law and the advertising function is closely connected with the same purpose,which contributes to affect potential consumers.
