Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

Theoretical review and trend orientation of innovation driven development strategy research

innovation driven development strategy,as a national strategy of our country,has attracted wide attention in the academic field,and it is very rich in theory and practice of innovation driven development.But innovation driven development,as a national strategy,is a long-term,not only from institutional and policy perspective,but also need to build a theoretical framework of relatively rich,can practice on the guiding role of theory.

Dynamic capabilities-based strategy innovation： a theoretical framework and empirical studies in Chinese firms

Based on investigations of 112 Chinese firms and studies on foreign leading corporations, a theoretical framework of dynamic capabilities based strategy innovation (SI) is put forward. Several large firms in China winning through SI were studied empirically. This paper complements previous publications on the theories of innovation and strategy. This work's findings will be useful for managers interested in our approach, which highlights the importance of SI and focuses on and points out the major pitfalls in the innovation processes. Implementing the dynamic capabilities based strategy innovation can effectively cultivate and develop core competences of corporations. It is concluded that implementing SI is the only path for Chinese enterprise growth in the intensified competition in the knowledge economy.

Status quo, Problems and Development Strategies of Crop Scientific and Technical Innovation in Hunan Province

Based on status quo and existing problems of Hunan crop science and technology innovation, the research proposed ＂three orientations＂, including seeking, grasping and highlighting orientations, and ＂six projects＂ for solving the issues. It is recommended to improve multiple cropping index.

Inheritance,Innovation and Development of Wuling Mountain Area in Hubei Province Based on Intellectual Property Rights

Using the methods of field survey and literature collection,this paper firstly introduces the intellectual property resources of the Wuling Mountain Area in Hubei Province from folk literature and arts,traditional knowledge,biological genetic resources,new plant varieties,patents,geographical indications,and trademarks.Then,it analyzes the main problems in the protection and inheritance,innovation and development of intellectual property rights(IPRs).In addition,it discusses the strategy of inheritance,innovation and high-quality development of this ethnic area in the context of the strategy of strengthening the country with intellectual property rights and the strategy of rural revitalization.Finally,it comes up with recommendations including carrying forward and inheriting folk literature and art,protecting traditional knowledge of traditional craftsmanship,inheriting and innovating to develop traditional Chinese medicine and ethnic medicine,improving the protection and use of geographical indications,and strengthening the IPR protection.

Innovation as Force for Economic Development

The fierce business competition overcomes the inertia of obsolescence of organizations,leading them to a constant search for improvement and cost reduction in their processes to offer products and services differentiated from the competition,with the use of business strategies based on technological innovation.In this way,innovation is one of the strategies most pursued by companies that understand that through the gain of market share,they achieve better financial results for themselves and contribute directly to the economic development of the nation.In this search for overcoming its position in the ranking in which they operate,companies,through the emphasis given to innovation applied to the Industry 4.0,appropriate more skilled labor,either to obtain resources for their productive machine to function,or to bring the best ideas to the market,and thus achieve higher levels in the competition.In this way,results show that it is possible to infer that,by demanding the levels of qualification of the individuals for higher skill levels,innovation contributes to increase the rates of employability and,consequently,to become one of the driving forces of economic development.

Enhancing Cultural Awareness in the EFL Classroom： Theoretical Analysis and Strategies Development

As the world becomes more interconnected, learning a foreign language in the associated cultural context proves to be more efficient and effective. EFL （English as a Foreign Language） Teachers are sparing no efforts to raise students＇ awareness and understanding of the culture and to help students become interculturally competent. On the basis of thorough literature review on cultural study, this paper probes into theoretical analysis and strategic approaches of cultural learning in EFL classes. The extensive strategies are discussed and presented in the paper so as for more confidence and capabilities from practitioners incorporating sufficient cultural knowledge and understanding into successful EFL classroom.

Intellectual Property Protection and High-Quality Development of Xinjiang Melons under the Big Food Concept

The development of diversified foods such as melons under the big food concept can reduce the pressure on staple food grain.Xinjiang has the advantages of building a new development pattern of dual circulation of diversified food industry and establishing a national diversified food safety and high-quality assurance center.The construction of an agricultural power needs the strategic support of an intellectual property power.This paper introduced and studied Xinjiang s melon industry and its agricultural intellectual property resources,analyzed the six main problems,including many idle land resources have not been developed into melon fields and the role of melons in diversified food supply systems not well played.Finally,it proposed to vigorously develop diversified food industries such as melons in Xinjiang and establish an eight-point strategy such as national diversified food safety and high-quality assurance center.

基于历史唯物主义视域的新质生产力:内涵、形成条件与有效路径

习近平总书记提出新质生产力这一概念,不仅对东北全面振兴具有重要指导意义,对我国实现经济高质量发展和中国式现代化也具有重大战略意义。新质生产力是由于生产力构成要素的质的不断提升而呈现出来的更为先进的生产力形式。新质生产力在本质上属于马克思主义的生产力范畴,具有实践性、全面性、发展性的性质。新质生产力外显于生产力的构成要素上,这些构成要素质量的提升即“劳动者”素质的持续提升、劳动资料的改进与广泛应用、劳动对象的不断扩张、科学技术的突飞猛进、管理水平的显著提升等,形成了孕育新质生产力的条件。依据新质生产力的形成条件,新质生产力的形成路径主要有:一是通过提升教育质量、培育世界一流企业、促进产业发展以培育高质量的“劳动者”;二是深入实施创新驱动发展战略以提升劳动资料及科学技术这两个要素的质量;三是建设超大规模的全国统一大市场以实现劳动对象的扩展;四是加强党的领导与培育企业家精神以实现企业管理的变革。

创新驱动新质生产力发展的理论逻辑和实践路径

继续做好创新这篇大文章,推动新质生产力加快发展是我国进一步推动高质量发展的路向,探讨创新驱动新质生产力的理论逻辑、实现路径和实践举措具有重要意义。文章认为,创新驱动新质生产力发展,在理论层面,亟待从国家、区域、城市等多尺度探讨我国创新驱动新质生产力的核心议题、理论逻辑、主要挑战及应对路径;在实践层面,需要加强创新要素的流动,优化创新资源协调配置机制,促进产创融合发展,发挥科技创新中心龙头作用,提高区域创新协同水平,培育新质生产力高地。

高水平科技自立自强的内涵特征、评价指标与实现路径

高水平科技自立自强是高水平科技自立和高水平科技自强的有机统一,具有自主性、引领性、开放性、体系性、可持续性等重要特征。实现高水平科技自立自强的主要标志是关键核心技术自主可控、重要创新成果全球领先、国际科技合作紧密高效、体系化创新支撑能力强、科技创新体制机制完善,可以用关键核心技术自给率、高被引论文占全球比重、三方专利拥有量占全球比重、全社会研发投入与国内生产总值比值、知识产权出口额占全球比重、全球创新指数排名等18个指标进行衡量。经过多年的发展,我国科技自立自强取得明显成效,但也存在原始创新能力还不强、科技生态需要进一步优化等问题,亟须抓住破除体制机制障碍这个关键,深化科技体制改革,加快构筑完善的新型举国体制、原创技术激发机制、开放合作机制、创新生态育成机制和持续投入机制,形成符合科研规律,有效满足国家发展和市场需求,鼓励创新、开放包容、充满活力、系统有效的科技创新体制机制。

“健康中国”背景下高校体育课程教学改革的机遇、困境与创新策略研究

推动我国高校体育教学改革是落实全民健身国家战略,助力健康中国建设的一种积极手段。采用文献资料法,对健康中国背景下高校体育教学进行深入研究,旨在为推动高校体育课程教学的改革和创新提供参考。结果显示:健康中国战略为高校体育课程教学提供了新的发展机遇,但当前我国高校体育课程教学存在一些困境,难以满足健康中国战略的需求,如学生对健康中国战略了解不深,体育意识淡薄;高校领导和体育教师缺乏对体育教学的重视,教学观念落后;体育教学方法陈旧,缺乏创新性和趣味性;体育教师专业能力有待提高;教学考核与评价体系不完善。针对这些问题提出创新策略:高校体育课程教学应牢固树立健康第一和全面发展的教育理念;加强高校领导和体育教师对体育教学的重视;优化课程目标和内容;重视体育教师的专业素质培训,提升教师专业能力;优化教学考核与评价体系。

基于扩大内需的创新驱动发展战略:理论与实证分析

把扩大内需战略和创新驱动发展战略有效地结合起来,是新形势下适应经济高质量发展、加速构建双循环格局的战略倍增选择。从动态演进的视角看,“需求-创新”之间存在良性循环的互动机制。实施基于扩大内需的创新驱动发展战略,为探索这一良性互动机制提供了现实基础。要依托国内市场高水平“引进来”,背靠国内市场大规模地“走出去”,在开放中实施基于内需的创新驱动发展战略,为我国在新一轮经济全球化中创造新的竞争优势。

以制度型开放创新为核心 高标准高质量推进中国(新疆)自贸试验区建设

在我国自贸试验区建设十周年之际,2023年10月国务院印发了《中国(新疆)自由贸易试验区总体方案》,正式批准设立中国(新疆)自由贸易试验区,使新疆成为我国第22个自贸试验区,也是我国西北边境地区首个自贸试验区。文章深入研究分析了新疆自贸试验区设立的重大意义,并就自贸试验区在拉动我国经济增长和实现高质量发展中的作用,制度创新在自贸试验区打造一流营商环境、提升现代产业国际竞争力等方面所发挥的作用和影响,以及制度型开放创新与逆全球化背景下深入实施自贸试验区提升战略的关系等问题进行了全面分析与思考。在此基础上,就如何以高水平开放为引领,以制度创新为核心,高标准高质量建设新疆自贸试验区提出了思路与对策建议。

我国新时代的国家安全战略:理论品格、实践展开和体系建构

中华人民共和国成立后,我国的国家安全战略经历了一个提出、发展、强化的阶段过程,取得了长足的发展。新时代维护国家安全的实践需要新时代国家安全战略的指导,党和国家也充分认识到国家安全战略的重要性。通过对新时代国家安全战略进行文本分析,有助于对新时代国家安全战略的目标和任务、原则、实施手段等因素形成统一认识。我国新时代的国家安全战略有植根于悠久传统战略文化的理论品格,并由于新时代国家安全战略优秀的理论品格,在实践展开中有效解决了威胁和损害我国国家利益的国家安全事件。因此,我国新时代的国家安全战略建构可以在提高透明度、提升系统性、强化监督、重视文化安全、关注全球等方面予以完善。

上海国际科技创新中心建设成就及发展思路

加快建成具有全球影响力的科技创新中心是建设科技强国的重要支撑。总结当前上海国际科技创新中心建设的主要成就,对新形势下持续推进国际科技创新中心建设面临的主要问题和挑战进行分析,结果表明:2014年以来,上海国际科创中心建设持续快速推进,在加大研发投入、提升创新策源能力、推进关键核心技术攻关、营造创新生态、优化治理体系等方面取得了显著成就,但仍面临影响力尚有不足、一流科研机构和顶尖科研人才缺乏、领军型企业数量少、创新网络枢纽功能亟待提升等挑战。基于创新生态系统理论,未来上海国际科创中心建设的发展思路及对策、措施的进一步思考:打造具有全球竞争力的创新集群,促进创新链、产业链、资金链、人才链深度融合,营造少干扰、强服务、审慎监管的创新环境。

新时代基层党组织建设的理论发展与创新实践研究

党的十八大以来,在推进全面从严治党的伟大工程中,中国共产党对加强基层党组织建设提出了一系列新的理论观点,开展了新的实践探索。其中,理论创新主要包括:从党长期执政、国家长治久安、人民幸福安康的战略高度对基层党组织的基础作用进行了战略定位,突出基层党组织的政治功能和组织功能,明确了基层党组织的重点建设任务,指明了基层党组织“四力”建设目标等。实践创新主要包括:把党的全面领导建设落实到基层,加强基层党组织的政治建设,强化基层党组织的政治功能;加强基层党组织的思想理论建设,用习近平新时代中国特色社会主义思想凝心铸魂;贯彻落实新时代党的组织路线,加强党支部的标准化规范化建设,建设忠诚干净担当的干部队伍;加强基层党组织的正风肃纪建设,重塑了党在人民心中的形象等。

立足中国,面向世界:新文科建设理论研究回顾与展望

新文科建设恰逢全面推进中国式现代化的新征程,肩负着建构中国自主知识体系与人才自主培养体系的重大使命,迄今已经走过五年历程。五年来,新文科建设理论研究正在经历一个从概念理念的厘清建构到实践落地、经验凝练、模式形成的发展过程。在此基础上,本文从新文科建设理论研究进展(2018—2023)和文科创新发展海外研究动态(1980—2023)两个维度分别进行历时分析与重点解读。展望未来,新文科建设理论研究应融入时代,发出新文科建设的中国之声;以世界为参照,建构文科教育现代化的中国学派;以强国建设为目标,加快文科理论创新与实践应用。

创新驱动发展战略下高校知识产权信息服务现状与思考

在创新驱动发展战略背景下,高校成为知识产权信息服务和科技创新的重要资源保障机构,高校知识产权信息服务的质量也体现了高校知识产权保护与运用的成效及科技创新水平。文章以福建省成立知识产权信息服务中心的高校为调查对象,通过调研总结各高校知识产权信息服务的现状,分析存在的问题,并提出相应的优化策略。

新发展阶段提升我国新质生产力的创新战略

当前,我国面临构建以我为主、自主可控产业链的新命题,“新质生产力”概念的适时提出为回答上述命题提供了关键有力的指引。从技术、要素和结构三个维度识别新质生产力的特征,认为提升新质生产力的关键在于破解传统发展路径下形成的“二元创新结构”。立足于我国逐渐积累的“新型大国优势”,提升新质生产力的基本思路在于强化“大国供需匹配机制”“人力资本偏向型创新机制”“体制型部门与产业部门融合机制”及“产业结构转换驱动要素配置机制”,进一步可分解为不同层面的创新路径选择:一是纠偏产业政策功能目标从“产能复制型扩张”转向“产业创新体系建设”;二是加快破除体制型创新部门融入产业链的“二元”体制;三是推进新兴产业与传统产业有序融合;四是以本地化创新集群强化区际技术优势互补;五是加快形成互动平衡的国内外一体化创新网络。