A structural model of cultivation theory is tested by using a national data set from 1957, before television became a dominant medium in the United States. Support is found for the basic tenet of cultivation theory, n...A structural model of cultivation theory is tested by using a national data set from 1957, before television became a dominant medium in the United States. Support is found for the basic tenet of cultivation theory, namely, that media use shapes people＇s perceptions and beliefs. Print media use predicts one＇s worldview, both of which predict attitudes toward science. By examining attitudes toward science before television became a dominant medium, this study extends the theory beyond the field＇s primary research focus on the relationship between television and violence.展开更多
With advanced technologies and globalization,there are more and more forms of mass media to transmit information.Different theories have been developed to study the effects of mass media on people and culture.This pap...With advanced technologies and globalization,there are more and more forms of mass media to transmit information.Different theories have been developed to study the effects of mass media on people and culture.This paper focuses on introducing the concept and functions of mass media and taking festival culture as example to explore how to use media correctly to carry forward cultural inheritance.展开更多
文摘A structural model of cultivation theory is tested by using a national data set from 1957, before television became a dominant medium in the United States. Support is found for the basic tenet of cultivation theory, namely, that media use shapes people＇s perceptions and beliefs. Print media use predicts one＇s worldview, both of which predict attitudes toward science. By examining attitudes toward science before television became a dominant medium, this study extends the theory beyond the field＇s primary research focus on the relationship between television and violence.
文摘With advanced technologies and globalization,there are more and more forms of mass media to transmit information.Different theories have been developed to study the effects of mass media on people and culture.This paper focuses on introducing the concept and functions of mass media and taking festival culture as example to explore how to use media correctly to carry forward cultural inheritance.
