Analysis of Young Girls’Eagerness to Spend for Disney Virtual Characters Based on Marketing Mix Theory

A virtual character is a design of a fictitious creature with distinctive characteristics created by people,and Disney virtual characters are those Intellectual Property(IP)images that appeared in Disneyland and Disney movies.This investigation aimed to explore why many younger females are keen to spend money on Disney virtual characters.This paper adopted the Marketing Mix Theory strategy(product,price,placement,and promotion(4P)),and the SWOT analysis method has been utilized.This paper investigated the relationship between the 4Ps and consumers’purchasing intentions,and it turned out that unique design and effective promotion in this Disney case would promote consumers’purchase intention,while the higher price and less accessible placements affected their purchase intentions.Thus,the high price and limited places somewhat inhibit customers’desire to buy;due to the attractiveness of the product itself and the promotion on the internet,the target consumers are still willing to consume.

A Philosophic Idea of Being "ALIVE" in Living Educational Theory——Talking about the Character Education in the New Curriculum

This paper is mainly discussing about the significance of the Living Educational Theory Action Research raised by Dr. Jack Whitehead, also it gives a clear distinction between traditional AR Theory and that in the LETAR. Because of the distinctive features like "individual", "living" and "practical" characteristics been embodied in the Living Educational Theory, it can be very well applied in the character education of improvement in the individual and group practice, therefore, implementation of the "New Curriculum" as a case to prove what has been discussed.

Performance-oriented Drama Translation from Skopos Theory: A Case in my Chinese Translation of Translations

Based on the guidelines set by Ningbo Theatre who asked me to translate translations and features of performance-oriented drama, this commentary will deal with how I translate characters and cultural specific items from prospective of skopos theory and explain the reason why I translate it this way.I am required to present vivid characters and bridge the cultural gap while translating. During the process of translation, I try to use specific words or local dialect to differ one person from another. Sometimes, I make one person's language less colloquial which is consistent with his own personality. When encountering some cultural barriers that would make audience confused, I adopt domestication to translate the dialogue. I will add some explanatory words to make audience get to know it and free translation to avoid cultural confusion. In this commentary, six examples are given to show my strategies of translating this book.

The Single Valley Character of Level Degree Function

Strict proof has been given to single valley character of level degree function by use of convex analysis theory, which provides reliable theoretical basis for the optimization of the data processing with respect to level degree. As circle degree and cylindrical degree have the same mathematical structures, their single valley character can be proved by the same method.

Discussion on the Logical Coordination between Legal Theory and Legal Practice——from the Perspective of the Legal Basis of NPC5s Discussion and Decisiomaking Power on Major Issues

The decision of local people's congresses to discuss major issues is a basic right granted to local people's congresses by the Chinese Constitution and laws.However,in practice,the implementation of the power of deliberation of major issues by local people's congresses is worrying.By applying the theory of Chinese traditionalism and unity in the theory of law,the theory of"sovereignty in the people"in the social contract theory of Western natural law school,Austin's"legal command theory55 in Western positivist law and Hart's"recognition""Rules theory"to argue that the integrity of rights necessarily involves the dual factors of decision-making and execution.At the same time,the existence and operation of the law always reflects the development of the political system.The realistic political situation requires us to make more precise and meticulous refinement of the external form and specific technical links of the legal system,and to coordinate the rules to make up the legal theory and Conflicts and conflicts in legal practice help to reform social institutions.

STUDY ON THE FRACTAL CHARACTER OF MAGNETIC ANOMALY FIELDS AND THE DELINEATION OF TECTONIC ELEMENTS IN THE SOUTH CHINA SEA

This is a quantitative method for studying the fractal character of magnetic anornaly fields and delineating tectonic elements using fractal theory . For an area with different geological and geophysical features , the definition of Hausdorff dimension is used to calculate the fractal dimension of the area’s magnetic field , then delineate geological tectonic elements by comparing this value . Use of 1978- 1986 geophysical survey data in this method applied to the South China Sea yielded three first grade tectonic elements and nine second grade ones , in six of which subsecond grade elernents were found.

The Biblical Archetype of Characters on Harry Potter

The film series, Harry Potter, are everlasting legend of all time. It is a diverse work, which derives from the Bible,myths, and literature, reflecting explicitly social life. The study of Harry Potter by using archetypal critical theories allows to comprehend well the archetypes generated from human's collective unconsciousness.The thesis attempts to carry an understanding of the biblical archetype of characters with the aid of the critical archetypal theories.

On the Character Trait of Stephen Dedalus in A Portrait of the Artist as a Young Man

A Portrait of the Artist as a Young Man is the first novel of stream of consciousness in western literature history, it mainly shows the protagonist, Stephen Dedalus' s journeys from childhood to adulthood. This paper aims at a better understanding of Stephen Dedalus, and it analyzes his character traits in literature analysis method, textual analysis method and Freud's theory of personality structure and is useful for further study.

The Biblical Archetypes in The Bridges of Madison County

The Bridges of Madison County has been always read as a popular love story, or has been associated with the middleaged people's inner worlds. The present paper interprets the novel through archetypal theory. Based on the analysis of archetypal characters and archetypal structures, the paper draws the conclusion that the employment of Biblical archetypes strengthens the tragedy of the novel and provides a new angle in understanding this late 20th novel.

Psychological Analysis of Sons and Lovers

This thesis gives a brief background of D. H. Lawrence and his novel Sons and Lovers. Then it reveals the hero Paul's tragic fate and gives a simple analysis about the reasons. First this thesis dwells on the growth experience of the hero and the influence for little Paul. It analyzes the hero's "Oedipus Complex" and morbid psychology from the psychological angle. It deeply reveals the family crisis and the social roots, which cause Paul's "Oedipus Complex", fully reflects the bad influence of the environment to the people's psychology.

QUASI-PERMUTATION REPRESENTATIONS OF ALTERNATING AND SYMMETRIC GROUPS

The quantities c（G）, q（G） and p（G） for finite groups were defined by H. Behravesh. In this article, these quantities for the alternating group An and the symmetric group Sn are calculated. It is shown that c（G） = q（G） = p（G） = n,when G = An or Sn.

汉字“生”“活”“存”“在”本义的存在论意义--存在论的“汉语哲学”诠释

汉语“本体论”与“存在论”应当严格地区别开来,前者对应传统的“ontology”,后者对应的则应当是“Being theory”,因为后者思考的并非形而上的存在者,而是前存在者的存在。尽管前者可以汉译为“存有论”,但后者却不能,因为汉语“有”的本义是一种存在者化的观念,在哲学上所指的正是作为形而上存在者的本体。所谓“汉语哲学”,其中心任务应当是揭示中国哲学关键词的存在论意义。汉字“生”“在”“存”的本义,即人与草木浑然不分的共在,都是中国远古先民对存在的感悟,从而具有存在论意义;而“活”的本义作为“水流声”,则表征着人是由于倾听“天命”而得以存在的,从而具有当代诠释学的意义。

汉字熵值计算及其科学意义

汉字的熵值计算是确定计算机汉字编码形式的前提和基础。汉字熵值计算是交叉学科性质的研究。字符的熵值计算需要借助信息论理论、概率理论和香农推导出的计算英文字母熵的公式。汉字编码的依据是“信道编码定理”。世界首次计算出汉字的熵值是在20世纪70年代中期,由中国学者冯志伟通过手工操作完成的。该研究具有重要的科学意义。为后来的多八位双字节汉字编码提供了语言学理据,为中国的计算机中文信息处理技术的飞速发展作出了重要贡献。

从“两论”看中国式现代化的哲学品格

“两论”是中国革命胜利的哲学基础,也是新时代中国式现代化建设的基本遵循,它科学阐释了实践与认识的关系,成功揭示了人类认识发展规律,详细阐释了具体问题具体分析方法,对新时代推动中国式现代化建设具有重要启示。《实践论》《矛盾论》要求中国式现代化建设在建构机理上要体现实践性,价值目标上要彰显人民性,发展路径上要突出主体性,制度模式上凸显特殊性,发展方式上要凸显创新性,思维方式上要展示系统性,真正推动中国式现代化建设迈向新台阶。

《古船》三重人格结构分析

精神分析学派创始人弗洛伊德提出三重人格结构学说,即享乐原则的“本我”、现实原则的“自我”以及求善原则的“超我”。以心理批评的视角切入《古船》,可以看到众多意蕴丰富的圆形人物。隋不召率真随性,常展现“本我”的一面;隋见素追求利益,遵循“自我”的现实规范;隋抱朴抑制欲望,是“超我”的道德模范。隋氏家族三位主要人物的人格结构在故事进程中发生着动态的变化,本我、自我、超我三者相互作用,使得人物形象充满艺术的张力。同时,作家张炜的性格气质在作品人物身上也有所体现。

视知觉理论下的晋剧角色形象设计研究

为晋剧寻求适应现代社会的发展,以视知觉理论为依据,将理论运用到晋剧的角色形象中进行创新设计。本文以晋剧《打金枝》为例,先从题材的确定,再到对人物形象、服饰特点的艺术特征分析和解读,运用简化原则、图底原则、相似原则提取相关元素,最后,利用视知觉规律的设计法则进行规范整体设计,提升角色形象的创意与审美。设计出一系列具有创新性的晋剧《打金枝》角色形象。通过对视知觉理论的研究,将晋剧的人物元素与现代设计相结合,形成具有文化内涵的形象和统一辨识的产品,增加晋剧在年轻群体中的吸引力,为此类型设计提供新的思路与方法。

中华文化“走出去”背景下散文英译探微——基于翻译写作学的视角

在倡导中华文化“走出去”的背景下,承载中华传统文化的优秀文学作品的外译成为了学术界关注的焦点。翻译写作学是一种旨在指导译者如何译出佳作的翻译研究理论。在梳理中国散文英译研究现状的基础上,翻译写作学理论可以为散文英译研究提供新的研究视角,助推中华文化“走出去”,由此印证了翻译写作学对指导汉英翻译、提高译文质量具有积极的意义,翻译写作学的研究视野也由此得到完善。

中国学视域下的国际中文教育知识体系构建

中国学是历史中国之学,也是当代中国之学。世界中国学因为有了中国的参与,使其自身由“外国学”而更新迭代为“文明互鉴之学”。中国学的孕育和诞生,离不开中文的教育与学习。中国学是中外文化交流的果实,而交流的起始就是语言的互通。中国学是国际中文教育的战略性先导,国际中文教育是中国学蓬勃发展的基础性支撑。未来国际中文教育的知识体系构建,应该着眼于中华文化的世界传播,聚焦于中国特色哲学社会科学话语体系的构建,服务于世界文明的交流互鉴,从加强中文书面语教学、构建中文教育学学科和强调中文的文化交流属性入手,使国际中文教育在文明互鉴的时代能够不断创新发展并行稳致远。

经学思维与古代文论范畴--以“教化”“文质”“风骨”“古雅”范畴为中心

经学思维在中国古代官方意识形态中占有重要地位,在对古代文论范畴的研究中,离不开对经学思维的分析讨论。经学思维中明道致用、宗经征圣、权威崇拜、信而好古等特点直接关系到了“教化”“文质”“风骨”“古雅”等文论范畴的生成和演变。经学思维为文学创作提供了一种道德文化品格,文学与经学广泛交融,共同满足了封建专制统治的政治需求。

论新时代特色法治理论的人民性

新时代特色法治理论是马克思主义唯物史观和中华传统法律文化民本思想的凝练升华,植根于新时代中国特色社会主义土壤,始终坚持依靠人民、为了人民和服务人民的政治立场。因此,新时代特色法治理论以人民至上为初心使命,以保障人民权益为根本宗旨,以人的自由全面发展为奋斗目标。新时代特色法治理论人民性的实现路径是:立法贯彻以民为本的思想,执法牢记为人民服务的宗旨,司法坚持人民至上的原则,守法彰显法律面前人人平等的理念。