Core Competitiveness Construction of Clothing Brands in Low-Carbon Economy

The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbon economy era,the textile and clothing industry plays an important role in stabilizing the development of low-carbon economy and society,and China has put forward the development requirements of low-carbon transformation for the textile and clothing industry,and also it has an important strategic value to promote the high-quality development of low-carbon economy and society,and the construction of brands’ core competitiveness is an inevitable choice for clothing brands in the face of the new form of international competition.As a result,the evaluation indicator of clothing brands’ core competitiveness in the low-carbon economy is used to measure the core competitiveness of clothing brands.Based on the corresponding verification results obtained by analytic hierarchy process(AHP) analysis,it can guide the low-carbon development of the clothing industry,thus proposing a more reasonable way to build the core competitiveness of clothing brands.It can promote the low-carbon transformation and upgrading of the clothing industry,effectively increase the market share of clothing brands,and promote the high-quality development of clothing brands.

Protective Measures for Space Environment of Time-honored Brands——With Xi'an City as a Study Case

Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established.

Research on the strategies and models of the innovation and development of the textile clothing brands

Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries in Shanghai, and puts forward the countermeasures and suggestions for the enterprises to scientifically and rationally formulate the strategies of the development of the brands, and constructs the structural equation model in line with the purchase intentions of the consumers based on the case of the combination of the brands of the components and fibers and the clothing under the Shanghai Textile Group.

Research on Digital Marketing Intelligence Innovation of Guangzhou’s Time-Honored Brands in the Era of Big Data

Guangzhou’s time-honored brands are the image of Guangzhou City,the historical legacy of the cultural emblems of the millennium commercial capital,the bearer of the memory of“old Guangdong”over generations,and the legends inscribed in the vast era of history.It not only carries the rise and fall of the city,but also documents the awakening,rejuvenation,and development of these“gold-lettered signboards.”In this age of big data,it is not only the expectation of the older generation,but also the responsibility of the new generation to“polish”the gold-lettered signboards of time-honored brands.“Time-honored brands”have accumulated rich and priceless knowledge from their ancestors in the vast era of business history and have profound cultural legacy.The time-honored brands that have been handed down not only allow the new generation to experience and identify with the unbounded knowledge of ancient people,but also provide economic value that can ensure the survival of future generations.However,in the market tide,the development of time-honored brands is not easy;some have even vanished.Therefore,it is imperative to take action to safeguard the development of time-honored brands,helping them to revitalize and shine once again.This paper discusses the difficulties in the development of Guangzhou’s time-honored brands and provides relevant suggestions for digital intelligence marketing of these“brands.”

Research on representative brand and operation mode of second-hand clothing in Europe

In order to study the current situation and operation mode of second-hand clothing brand in Europe,this paper makes a field investigation on the second-hand clothing shops in European countries.Through classification of the inspected shops,five representative brands with certain popularity and influence and different operation modes in Europe are selected out from high-grade antique boutiques,non-profit charity organizations,professional retailers and middle-grade consignment shops in the second-hand clothing market.This paper analyzes and discusses the development history of stores,the source of goods,the form of stores,and the operation mode,so as to provide a reference for the development and standardization of the second-hand clothing market in China.

Brand Development Suggestions of Chinese Clothing Enterprises

According to the analysis of the current situation and problems of Chinese clothing brand,the corresponding measures are raised from three aspects of brand positioning,brand broadcast and brand extension strategy.Some guidance and reference value is provided for the brand building and upgrading of Chinese clothing brand.

No Color System In The Application Of the Clothing Brand

Clothing is the human culture and the historical development of the witness, also the combination of human science and new technology and the art of the perfect embodiment. In the modem fashion design, No color department -- has been like a flag stand at the top of the fashion.. No color clothing brand has a good plasticity and explores the market potential. This is no color system as never eliminate color elements and design inspiration in widespread use in the clothing design by designers.

Hua Brand Artistic Women's Clothing

The Hua brand cross-stitched artisticwomen’s clothing produced by theYunnan Kunming City Xiaohua ArtisticClothing Factory has absorbed the essenceof the adornment art of the ethnic groups inYunnan,producing patterns incorporatingthe tight skirts of the Jingpo nationality,thebrocades of the Zhuang nationality,the beltsof the Bai nationality and the

Analysis on the Colour Scheme of Brand Ready-Made Clothes in China

The colour scheme of brand ready-made clothes, as an integral part of brand culture, is playing a more and more omportant role in modem brand ready-made clothes designing. The cultural background of Chinese clothing brands was explored, the features of the interaction of colour, the design concept of colouring of the local Chinese brano clothes were discussed. International fashion trend was analysed, and both the psychological and social infuences on the colours of a certain season were discussed. In addition, we ought to investigate and study the late essential colours and the salable colours of our own brands, and summarize the clout systems that are practicable.

The 24th Straits Textile Clothing Fair working to a new blueprint

In 2021,Shishi City proposed to accelerate the formation of a 100-billion-scale e-commerce regional center and a 100-billion-level international trade distribution center.From April 18th to 20th,the 24th Straits Textile Clothing Fair(referred to as STCF)&2021 China Pants Industry Brand Expo was held as scheduled.

服装品牌微信生态私域流量营销对顾客忠诚度的影响

服装品牌在微信生态这一私域流量最大载体中的布局已初有成效,但相关的实证研究相对较少。为探究服装品牌如何在微信生态私域流量中进一步提升顾客忠诚度,通过理论分析和研究假设,构建了微信私域流量营销要素对顾客忠诚度影响的理论模型。利用SPSS软件对592份有效问卷数据进行信效度检验与回归分析。结果表明:平台内容、顾客互动参与、个性化服务和专属权益对顾客忠诚度有正向影响;满意度和信任度对顾客互动参与起到完全中介作用,对平台内容、个性化服务、专属权益起到部分中介作用,研究结果可为服装品牌在微信生态布局进行的私域流量营销提供建议。

新中式服装品牌的设计与发展策略

新中式服装是中国传统服装衍生出的服装类别,在结构变化上比较灵活、取材上比较广泛、工艺方法上比较考究等,在文化自信、文化强国国策的引领下,为了规范新中式服装品牌的概念,弘扬中国传统服饰文化,让非物质文化遗产、传统手工艺等传承通过新中式服装为载体得到更好的保护,文章对目前新中式服装品牌发展过程中存在的问题进行了详细的分析,提出了新中式服装品牌UCD、PIS、USP设计策略,为新中式服装品牌良性发展、服装品牌运营,从建立保障机制、构建数字博物馆、完善供应链、4P战略合作伙伴等视角指出发展路径,为新中式服装品牌的发展提供参考意见。

以测款流程为依据的线上女装品牌造型设计案例研究

线上女装品牌的运营模式在很大程度上克服了传统线下女装品牌研发周期长和库存风险高的缺陷,线上测款流程产生的各类数据为产品研发提供了科学和精准的判断依据。文章通过多个设计与运营实践案例分析了测款流程中造型设计方式与测款数据的关联度,列举了筛选优质造型元素并对其进行延伸设计的若干技法,根据具体的商业实践数据总结了造型设计方式的利弊,从而达到控制库存周期、及时止损和整体利润最大化的商业目的。

中国传统文化在国潮服饰的设计应用研究

文章从国潮服饰的设计角度出发,探讨了中国传统文化在服饰设计中的应用。通过分析国潮服饰的发展历程、特点以及中国传统文化的内涵,得出了中国传统文化在国潮服饰设计中的重要性,并提出了相关的设计方法和策略。国潮服饰立足于传统文化,并将传统文化传递给大众。国潮品牌的成功崛起不仅让设计者看到了传统文化与品牌设计融合的希望,也极大增强了人们对民族文化的自信。中华优秀传统文化在国潮服饰设计中具有重要的价值和意义,其独特的魅力和文化内涵为现代服饰设计注入了新的活力,提供了无限的创意灵感。

绿色环保视域下鞋服品牌可持续发展研究

为了顺应绿色低碳、节能环保的市场需求,本文探究了我国鞋服企业在绿色环保视域下可持续发展的实践问题。运用PEST分析工具,对我国鞋服品牌可持续发展的宏观环境条件进行梳理,并着力分析目前鞋服企业在构建绿色环保品牌方面的不足和挑战。引入案例分析法总结出国内外两家鞋服品牌在可持续发展上的先进经验,以点带面,为我国更多鞋服品牌的绿色转型任务提供重要参考。基于上述分析,从产品研发、品牌建设、营销理念和推广方案4个角度对鞋服品牌可持续发展提出优化对策。

数字化背景下鞋服品牌传播策略研究

数字化技术对于鞋服品牌的传播产生了深刻的影响,要求鞋服企业重新审视其自身定位及推广策略。本文基于数字化时代的发展趋势,重点分析了数字化发展对于鞋服品牌传播的影响及数字化背景下鞋服品牌传播的定位,并为鞋服品牌的高效推广及传播提出针对性建议。

洛可可风格在现代女装中的运用与实践

从洛可可时期经典女装款式及装饰元素2个角度剖析洛可可时期女装设计特点,阐明洛可可艺术的精神内核和风格魅力;以现代女装中的洛可可风格元素为案例,分析不同元素对现代女装审美风格的不同诠释,探究文化和品牌形象与设计理念的结合方式。将洛可可女装结构和装饰元素运用在实践创作中,展现多样的女性之美,为现代女装创新设计赋能。

服饰品牌的可持续发展探索——以ICICLE之禾品牌为例

文章基于探索服饰行业可持续发展的需要,通过文献研究法与案例分析法,探究ICICLE之禾品牌在设计、选材、生产、销售四个阶段的可持续实践。研究认为,ICICLE之禾品牌通过其在设计阶段的简约主义理念、选材阶段的天然原料和环保辅料的选择、生产阶段的先进环保技术和传统手工艺的结合,以及销售阶段的店铺设计和旧衣回收策略,成功实现了经济效益与环境责任的双赢,为我国服饰品牌的可持续发展提供了参考。

包容性时尚的发展与应用研究

在时代认知和审美的发展下,人们发现了过去的时尚与审美的局限,在包容性设计理念和人道关怀的影响下,包容性时尚出现并在秀场上大放异彩,也希望让更多服装穿戴者受益。本文简要介绍包容性时尚的由来与定义和研究现状。通过线上查阅资料和问卷调研的方法,进一步对搜集到的包容性时尚的应用类型进行分类汇总和案例分析。同时,在案例搜集中发现包容性时尚的不足,提出包容性时尚的发展情况与存在的问题。

几何化表现在户外服装品牌设计中的应用研究

随着现代经济的飞速发展,户外用品市场规模持续扩大。消费者除了对户外服装提出了功能性需求外,对户外服装品牌形象外在表现形式也提出了较高要求。文章采用文献综述法、案例分析法对几何化表现在户外服装品牌设计中的应用进行了研究。研究结果表明,在户外服装品牌设计中应用几何化表现可以为品牌带来传播效益,有利于提高品牌的传播性和识别度,加深消费者对品牌的记忆。文章分析了几何化表现的艺术特点,以此总结出几何化表现在户外服装品牌设计中的应用手法。