Regional Brand and High-quality Development of Fruits in Ethnic Areas of the Yangtze River Economic Belt under the Greater Food Approach

Establishing the Greater Food Approach and promoting the Yangtze River Economic Belt s national major regional development strategy can better support and serve the agricultural power and Chinese-style modernization.This paper introduces the characteristics of fruit industry in 16 autonomous prefectures and 47 autonomous counties under the jurisdiction of the Yangtze River Economic Belt.It studies the intellectual property resources of brand marks from the aspects of geographical indications,collective trademarks,certification trademarks,well-known trademarks in China and national design patents,and analyzes the main problems of brand and high-quality development of fruit industry in these ethnic autonomous areas.Finally,it puts forward some strategies,such as improving the protection of intellectual property rights of geographical indications,using intellectual property rights of brand signs,building modern seed industry upgrading project,drawing lessons from the experience of thousand villages demonstration project,ensuring that large-scale poverty does not occur,and building a diversified food supply system.

Protective Measures for Space Environment of Time-honored Brands——With Xi'an City as a Study Case

Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established.

Research on Digital Marketing Intelligence Innovation of Guangzhou’s Time-Honored Brands in the Era of Big Data

Guangzhou’s time-honored brands are the image of Guangzhou City,the historical legacy of the cultural emblems of the millennium commercial capital,the bearer of the memory of“old Guangdong”over generations,and the legends inscribed in the vast era of history.It not only carries the rise and fall of the city,but also documents the awakening,rejuvenation,and development of these“gold-lettered signboards.”In this age of big data,it is not only the expectation of the older generation,but also the responsibility of the new generation to“polish”the gold-lettered signboards of time-honored brands.“Time-honored brands”have accumulated rich and priceless knowledge from their ancestors in the vast era of business history and have profound cultural legacy.The time-honored brands that have been handed down not only allow the new generation to experience and identify with the unbounded knowledge of ancient people,but also provide economic value that can ensure the survival of future generations.However,in the market tide,the development of time-honored brands is not easy;some have even vanished.Therefore,it is imperative to take action to safeguard the development of time-honored brands,helping them to revitalize and shine once again.This paper discusses the difficulties in the development of Guangzhou’s time-honored brands and provides relevant suggestions for digital intelligence marketing of these“brands.”

Computation Analysis of Brand Experience Dimensions: Indian Online Food Delivery Platforms

Online Food Delivery Platforms(OFDPs)has witnessed phenomenal growth in the past few years,especially this year due to the COVID-19 pandemic.This Pandemic has forced many governments across the world to give momentum to OFD services and make their presence among the customers.The Presence of several multinational and national companies in this sector has enhanced the competition and companies are trying to adapt various marketing strategies and exploring the brand experience(BEX)dimension that helps in enhancing the brand equity(BE)of OFDPs.BEXs are critical for building brand loyalty(BL)and making companies profitable.Customers can experience different kinds of brand experiences through feeling,emotions,affection,behavior,and intellect.The present research work is taken up to analyze the factors affecting BEX and its impact on BL and BE of the OFDPs and analyze the mediating role of BL in the relationship between BEX and BE of the OFDPs in the Indian context.A survey of 457 Indian customers was carried out.A questionnaire was used for data collection and a mediation study was used to test hypothesized relationships.Our computational analysis reveals that BEX influences the BL and BE of OFDPs.The study further indicates that BL mediates the relationship between BEX and BE of OFDPs.The effective marketing and relationship management practices will help company to enhance BEX that will enable in enhancing BL and raising BE of their product.It therefore provides a more thorough analysis of BEX constructs and their consequences than previous research.Some of the managerial implication,limitations,and scope of future research are also presented in the study.

Urban Residents' Food Safety Awareness and Purchasing Decisions about Name-brand Livestock and Poultry Products: A Case Study of Beijing City

Through the data on Beijing urban residents' purchasing decisions of the name-brand livestock and poultry products,the article analyzes consumers' food safety awareness about the name-brand livestock and poultry products and the effects on the purchasing decisions of the name-brand livestock and poultry products. Research shows that urban residents obtain information on food safety through TV programs and newspaper and there are a great of problems in food. 55. 43% of the consumers consider that the name-brand livestock and poultry products are safer than ordinary livestock and poultry products. The result of the model shows that food safety awareness about the name-brand livestock and poultry products has dramatically affected urban residents' purchasing decisions of livestock and poultry products. The biggest effect is on the brand of eggs and pork as the major daily consumer goods. Furthermore,income and prices are still the determining factors affecting the consumers' purchasing decisions of the name-brand livestock and poultry products. And the features of livestock and poultry products( nutrition,taste) significantly affect the name-brand livestock and poultry products.

徐州市食品加工业在乡村振兴过程中发挥作用的途径分析

江苏省徐州市食品加工行业发展基础较好,要想在乡村振兴过程中充分发挥其优势,需要做到鼓励精深加工,开发特色产品;推进企业集群化发展,发挥集群效应;推动营商环节网络化;加强品牌建设;鼓励食品加工企业与科研单位加强合作;打造从种植养殖、加工到销售的食品全产业链体系等。

食品企业质量与品牌信用建设

食品企业质量与品牌信用建设不仅是企业生存发展的基石,也是保障消费者健康安全、维护消费者权益、推动行业进步和社会和谐的关键。通过以信用机制贯通“质量+标准+品牌”整体提升,明确企业品牌与创新、信用、商标三者之间的关系,实现品牌与信用、品牌与质量的良性互动,最终形成创造与创新、质量与标准、品牌与信用融合互动的完整形态。从而开启食品企业质量与品牌信用建设的创新之路。

美食旅游者感知品牌原真性影响因素研究——文化学习和文化接近性的调节作用

作为旅游活动中最常见的活动之一,美食消费不仅是满足旅游者基本需要的手段,更是影响旅游者旅游过程体验的重要组成部分。在竞争愈发激烈的旅游市场与游客对于“真实”体验的要的背景下,对于旅游者追求品牌原真性的研究具有一定的现实意义。基于S-O-R理论,采用量化研究方法,探讨美食旅游者感知品牌原真性的影响机制,以及其品牌契合的中介作用、文化接近性和文化学习的调节作用。结果发现:美食吸引力正向影响美食品牌契合;美食品牌契合在"美食吸引力→美食品牌原真性"结构中具有中介作用;品牌契合对美食品牌原真性的影响受到文化接近性与文化学习的正向调节。结合研究结论,提出了针对性的实践启示。

区域公用品牌认证对中国食品出口上市公司价格加成的影响——基于多期双重差分模型的实证研究

基于2008—2022年中国上市公司数据,构建多时点双重差分模型,实证检验区域公用品牌认证对中国食品出口企业价格加成的影响效应及作用机制。研究表明:区域公用品牌认证显著提升了中国食品出口上市公司的价格加成;对价格加成的提升作用呈现异质性。对于产品异质性更高的行业以及宣传水平更低的企业而言,区域公用品牌认证导致食品行业出口上市公司价格加成率增加更多。从质量信息不对称视角出发,为发挥区域公用品牌对农业企业出口绩效和产品竞争力的提升作用、提高企业出口利润水平、实现农业高质量发展提供了新证据。

大庆市品牌农业建设路径探析

为加快推进大庆市农产品品牌建设,不断提升“庆字号”农产品产供销精细化、专业化水平,促进农业提质增效转型升级、企业综合效益和竞争力的提升,推动农业向品牌化方向转变,把农业品牌提升作为乡村振兴、农民增收、发展现代农业的重大举措。文章阐述了大庆市品牌农业建设的发展现状,分析了当前品牌农业建设中存在的问题,并从优化品牌战略矩阵、夯实品牌质量根基、加强品牌培育保护、强化品牌宣传推广、拓宽品牌营销渠道等方面提出了推进品牌农业建设的发展路径,以期为大庆市品牌农业建设提供参考,推动大庆市实现全面乡村振兴。

福州市森林资源产业发展现状及对策--以森林食品产业为例

森林是陆地生态系统的主体,蕴含着丰富的食物资源,是多元化食物供给体系的重要组成部分。在大食物观背景下,发展森林食品产业,不仅能够为消费者提供更丰盛的食品,而且从长远发展来看,对保障国家粮食安全也具有十分重要的意义。本文结合福州市森林食品产业发展的现状,提出了促进福州市森林食品产业发展的对策建议。

绿色营销对消费者森林食品购买意愿的影响——基于文献综述与案例分析

探讨在大食物观和新发展格局的背景下,绿色营销对消费者森林食品购买意愿的影响及其在推动森林食品产业发展和促进林区经济转型方面的重要作用。按照从理论内涵到具体实践的基本逻辑,通过文献综述和案例分析的方式,首先以梳理、分类、总结国内外相关文献为基础,凝练了绿色营销与森林食品的基本内涵。随后,对绿色广告诉求、绿色消费知识、绿色品牌体验这三个绿色营销外部刺激变量对消费者森林食品购买意愿的影响机制进行综合评述。研究发现,消费者的利己广告诉求符合消费者对食品健康安全的需求,环保知识储备是产生绿色消费的前提条件,对森林食品的环境友好性感受在消费者的购买决策中扮演重要角色。最后,对未来绿色营销在内涵延伸、评价体系及实践路径等方面进行展望,为森林食品探索新的产业发展模式和促进林农致富提供科学客观的理论依据。

食品安全危机对消费者购买意愿的影响研究

食品安全不仅关乎公众的健康与生命安全,而且还直接影响到社会的稳定与发展。文章基于SOR理论,将食品安全危机事件、产品、品牌三个因素作为外在刺激,以消费者感知价值为中介变量,实证分析食品安全危机对消费者购买意愿的影响机制。研究发现:(1)食品安全危机事件、发生食品安全危机的产品和品牌分别能负向影响消费者购买意愿;(2)消费者感知价值在食品安全危机事件、发生食品安全危机的产品和品牌与消费者购买意愿之间起部分中介作用;(3)相比发生食品安全危机的产品和品牌对消费者购买意愿影响,食品安全危机事件更能抑制消费者购买意愿;(4)相比发生食品安全危机的产品和品牌对消费者感知价值的影响,食品安全危机事件对消费者感知价值的影响更大,更能抑制消费者的感知价值。基于研究结论,要消除食品安全危机事件所造成的消费者购买意愿消极的态度,可采取加强食品安全监管、迅速响应与透明沟通、加强教育与引导,提高供货商标准等措施。

基于食品细分市场的精准营销策略探析

本文旨在探讨食品企业如何基于细分市场实施精准营销策略。通过分析食品精准营销的概念、食品细分市场概况以及当前食品营销中存在的问题,提出了基于消费者行为数据的市场细分、多渠道整合营销和差异化品牌定位三大策略,以期为食品企业深入洞察消费者需求、提高营销效率和增强市场竞争力提供有益参考。

乡村振兴战略下非遗食品品牌建设路径研究——以义乌特色非遗食品为例

随着乡村振兴战略的深入推进以及品牌数字化运营手段的普及,信息技术及线上购物平台的发展为我国非遗食品品牌建设、食品加工工艺传承以及乡村发展赋予价值内涵和实现路径。本文基于文献查阅和田野调查等研究方法,通过实地考察义乌特色非遗食品生产作坊,总结义乌乡村非遗食品品牌发展现状,探讨乡村振兴战略下非遗食品品牌建设实现路径,提出乡村振兴战略下非遗食品品牌建设优化建议,致力于推动非遗食品加工工艺的活态传承与乡村振兴。

全媒体时代下速食桂林米粉的“出圈”策略

随着互联网的普及和全媒体时代的到来,消费行为逐渐发生转变,螺蛳粉、桂林米粉等速食食品逐渐进入消费者的餐桌。当前,速食桂林米粉行业面临着区外知名度低、品牌建设落后、工业化标准缺失等问题。速食桂林米粉要利用城市名片、打造本土知名品牌、增强工业化意识以及转变销售模式等策略推动速食桂林米粉产业的可持续发展。

山东中部地区粮食生产现状及对策建议

本文结合山东中部LZ地区粮食生产实践,分析总结了该地区粮食生产现状、成果和经验,并探析了该地区粮食生产过程中需进一步提升的环节。在此基础上,提出继续落实惠农政策,不断提高农业科技水平,加强农田基础设施建设,扶持和培育龙头新型农业经营主体,培育特色产业及加强农产品品牌建设等稳定粮食生产的实践策略,为提升粮食产能,保障粮食安全提供参考。

The NOTHING ELSE Brand: A Case Study

The NOTHING ELSE food label, created at the Auckland University of Technology, lists the eight or less easily recognized ingredients on the front-of-pack within a circular band. This report describes the evolution of the label into a stand-alone brand for products including nuts, dried fruit, biscuits and water sold in four cafes at the university. In partnership with an established food manufacturer a NOTHING ELSE healthier snackbar was developed and sold through the university fitness centres with sales being tracked electronically by time, day and quantity. Consumers/purchasers of this NOTHING ELSE bar were asked why they bought the bar and when they would eat it as well as if they would buy the bar again and why/why not. Two thirds of the 43 respondents said that they would buy the bar again. Three key reasons for repurchase were identified: taste (n = 12), “healthy” (n = 11) and “natural ingredients” (n = 10). Positive comments about the ingredients included: no additives or preservative, the low/no added sugar, and the presence of fibre demonstrating that this unique brand concept was meeting a consumer need for transparent product information. The next steps are commercial production of the snackbar and market expansion within the university.

直播电商下品牌商与主播的食品安全动态策略分析

针对直播电商食品安全问题,建立直播电商背景下品牌商与主播关于食品安全相关行为的微分博弈模型,利用博弈论与最优控制理论在集中决策、分散决策、成本分担模式下分别求解品牌商与主播的均衡策略并进行比较分析。其主要结果表明:在品牌商获得总收益的分配比例大于三分之一的条件下,集中决策模式下主播选品投入最大、成本分担模式次之、分散决策模式最低,集中决策下的品牌商品控投入与宣传投入都是最大的,集中决策下的食品质量与品牌商商誉最高,并且博弈双方总利润是最大的。据此,提出政府监管部门需尽快建立健全直播电商的食品销售制度体系、建立品牌商的信用档案等,电商平台要进一步完善主播的考评奖惩制度等建议。