This paper describes in detail the web data mining technology, analyzes the relationship between the data on the web site to the tourism electronic commerce （including the server log, tourism commodity database, user...This paper describes in detail the web data mining technology, analyzes the relationship between the data on the web site to the tourism electronic commerce （including the server log, tourism commodity database, user database, the shopping cart）, access to relevant user preference information for tourism commodity. Based on these models, the paper presents recommended strategies for the site registered users, and has had the corresponding formulas for calculating the current user of certain items recommended values and the corresponding recommendation algorithm, and the system can get a recommendation for user.展开更多
this paper analyzes application status of tourism e-commerce in China and the Existing problems, points out that the construction of tourism e-commerce platform is an important part of the development of tourism elect...this paper analyzes application status of tourism e-commerce in China and the Existing problems, points out that the construction of tourism e-commerce platform is an important part of the development of tourism electronic commerce. The implementation of all business systems of various tourism enterprise data integration and information integration, the travel industry, all kinds of information resources for collaborative centralized management. By connecting the information management system of scattered all corporate travel value chain, realize the unified operation in the tourism e-commerce platform, improve the exchange of information and online transaction speed. According to our country＇ s tourism status and characteristics, from the feasibility analysis, function analysis, performance analysis and service oriented thought, this paper analyzes the system architecture of and data flow diagrams, system flow chart, PAD chart analysis of the system＇ s business processes. And it was analyzed and discussed briefly from the aspects of adaptability, functions, implementation strategy.展开更多
本文通过综述前人研究成果，构建旅游电子商务网站感知质量概念模型：由网站系统管理（可进入性、导航性能、网站外观）、信息服务（准确性、适用性、易懂性）、商务交流（信任感、互动性、交易性）三个维度九个因子层面组成，借鉴国外...本文通过综述前人研究成果，构建旅游电子商务网站感知质量概念模型：由网站系统管理（可进入性、导航性能、网站外观）、信息服务（准确性、适用性、易懂性）、商务交流（信任感、互动性、交易性）三个维度九个因子层面组成，借鉴国外成熟的WEBQUAL量表，设计新的调查量表（WEBQUAL on Tourism E—Commerce），以携程旅行网为例，提出3个假设：假设期望一实际感知间差异性显著（H1）；假设个人属性对实际感知影响显著（H2）；假设网站服务质量各组成维度（九个因子）对整体服务质量的感知评价影响显著（H3），以调查旅游电子商务网站服务质量感知的影响因素。采用问卷调查方法，运用SPSS11.5统计软件，通过个人属性、期望感知与居民感知的显著性差异分析、组成维度对整体服务质量感知的回归分析，主要结论为：①研究假设H1成立；②研究假设H2不成立；③假设H3部分成立；④整体服务质量感知影响显著，成为网站感知质量的首要影响变量。展开更多
文摘This paper describes in detail the web data mining technology, analyzes the relationship between the data on the web site to the tourism electronic commerce （including the server log, tourism commodity database, user database, the shopping cart）, access to relevant user preference information for tourism commodity. Based on these models, the paper presents recommended strategies for the site registered users, and has had the corresponding formulas for calculating the current user of certain items recommended values and the corresponding recommendation algorithm, and the system can get a recommendation for user.
文摘this paper analyzes application status of tourism e-commerce in China and the Existing problems, points out that the construction of tourism e-commerce platform is an important part of the development of tourism electronic commerce. The implementation of all business systems of various tourism enterprise data integration and information integration, the travel industry, all kinds of information resources for collaborative centralized management. By connecting the information management system of scattered all corporate travel value chain, realize the unified operation in the tourism e-commerce platform, improve the exchange of information and online transaction speed. According to our country＇ s tourism status and characteristics, from the feasibility analysis, function analysis, performance analysis and service oriented thought, this paper analyzes the system architecture of and data flow diagrams, system flow chart, PAD chart analysis of the system＇ s business processes. And it was analyzed and discussed briefly from the aspects of adaptability, functions, implementation strategy.
文摘本文通过综述前人研究成果，构建旅游电子商务网站感知质量概念模型：由网站系统管理（可进入性、导航性能、网站外观）、信息服务（准确性、适用性、易懂性）、商务交流（信任感、互动性、交易性）三个维度九个因子层面组成，借鉴国外成熟的WEBQUAL量表，设计新的调查量表（WEBQUAL on Tourism E—Commerce），以携程旅行网为例，提出3个假设：假设期望一实际感知间差异性显著（H1）；假设个人属性对实际感知影响显著（H2）；假设网站服务质量各组成维度（九个因子）对整体服务质量的感知评价影响显著（H3），以调查旅游电子商务网站服务质量感知的影响因素。采用问卷调查方法，运用SPSS11.5统计软件，通过个人属性、期望感知与居民感知的显著性差异分析、组成维度对整体服务质量感知的回归分析，主要结论为：①研究假设H1成立；②研究假设H2不成立；③假设H3部分成立；④整体服务质量感知影响显著，成为网站感知质量的首要影响变量。
