Tourism English reading is the course with the largest amount of information that students know and understand professional knowledge background of tourism, development history of tourism industry and classification a...Tourism English reading is the course with the largest amount of information that students know and understand professional knowledge background of tourism, development history of tourism industry and classification and development status of tourism industry; which is also a course that students learn with relative difficulty. In tourism English reading teaching, introducing the cross-cultural communication knowledge and enhancing cross-cultural communication ability will help students to overcome the obstacles in reading, so as to make this course play its role.展开更多
Tourism is a typical cross-cultural communication activity. In China, when translating Chinese tourism publicity materials intoEnglish, we must consider its cross-cultural factors. Cross-cultural awareness plays a ver...Tourism is a typical cross-cultural communication activity. In China, when translating Chinese tourism publicity materials intoEnglish, we must consider its cross-cultural factors. Cross-cultural awareness plays a very important role in the translation oftourist materials. Tourism English is rich in content, involving history, geography, law and religious beliefs, folk customs, literatureand art, etc. Therefore, it is very important to master the methods of tourism translation. This paper analyzes the importance ofcross-cultural awareness for English translation of tourist attractions by analyzing the characteristics of English translation oftourist attractions. Through the exploration of common problems in English translation of tourist attractions, this paper proposessome measures for cross-cultural awareness of English translation of tourist attractions.展开更多
In tourism English,oral English is particularly significant.Realizing the importance of correct pronunciation of the individual English sounds in communication,the tourist employees used to practicing the pronunciatio...In tourism English,oral English is particularly significant.Realizing the importance of correct pronunciation of the individual English sounds in communication,the tourist employees used to practicing the pronunciation of words,but neglect the significance of suprasegmentals in communication.This thesis analyzes the function of suprasegmentals,such as syllable,stress,rhythm,pitch,intonation,pause and tempo in tourism English and points out the importance of understanding them,therefore tourist employees would better strength the practice of suprasegmentals in oral tourism English.展开更多
Tourism is an emerging industry in China, known as the "sunrise industry" and "invisible trade". Though started late, with the rapid development of the national economy, it has been developing at a...Tourism is an emerging industry in China, known as the "sunrise industry" and "invisible trade". Though started late, with the rapid development of the national economy, it has been developing at an amazing speed. According to statistics, by the end of 2011, there were 23,690 travel agencies; the number of domestic and foreign tourists has grown exponentially every year. Particularly, inbound and outbound tourism market is booming. Europe, the United States and other English-speaking countries have become major tourist source markets of China; a large number of high-quality foreign tourism practitioners are urgently needed. Thus, tourism English teaching has played a very important role in the training of practitioners who are proficient in English, but also have high level tourism skills. Although at present, the education has accumulated a wealth of experience, has made significant progress, in the actual teaching, there are many problems existing. This article puts forward some constructive suggestions for improvement, combining with the local tourism resources.展开更多
The national strategy,"One Belt One Road"put forward by China in 2013 resulted in an urgent demand for tourism Eng-lish of a high standard. There has rarely been related research in this field, so the essay ...The national strategy,"One Belt One Road"put forward by China in 2013 resulted in an urgent demand for tourism Eng-lish of a high standard. There has rarely been related research in this field, so the essay will try to apply Krashen's Input Hypothe-sis theory in teaching and learning of tourism English to discuss the possibility of improvement.展开更多
Idioms and well-known sayings that state general truthes or give advice, are the essence of language, the accumulations of the human's experience during the life and social activities in a long term. They have bee...Idioms and well-known sayings that state general truthes or give advice, are the essence of language, the accumulations of the human's experience during the life and social activities in a long term. They have been handed down orally and perfected by millions of people, so most of them are simple with deep morals and full of wisdom in a vivid and effective way. This paper functions as a pavestone to arouse the interest of the tourism majors in English idioms and sayings that may be used in some possible occasions in the process of guiding.展开更多
Tourism English in higher vocational education has profound humanistic,strong professional orientation,and instrumental characteristics.Through analyzing the current situation of ideological and political teaching in ...Tourism English in higher vocational education has profound humanistic,strong professional orientation,and instrumental characteristics.Through analyzing the current situation of ideological and political teaching in Tourism English courses in higher vocational education,it is found that there are too few ideological and political elements in the curriculum,the skills teaching and ideological education are not unified,and the ideological and political education in the curriculum tends to be empty preaching.The reasons for this are the weak ideological and political awareness of teachers,the emphasis on skills in textbooks over ideological and political education,and the conservatism of teaching methods.Based on the requirements of curriculum ideological and political education and teaching reform,a teaching reform practice path is constructed from four aspects:anchoring curriculum ideological and political goals,improving teachers’ideological and political awareness and educational ability,creating ideological and political-oriented textbook resources,and integrating ideological and political teaching methods through multiple channels throughout the entire process,in order to cultivate students with patriotism,international vision,and professional skills.展开更多
Training high-quality tourism talents is the teaching goal of tourism English in Higher Vocational colleges. It is necessary torationally design teaching objectives, tasks and planning projects. This paper discusses t...Training high-quality tourism talents is the teaching goal of tourism English in Higher Vocational colleges. It is necessary torationally design teaching objectives, tasks and planning projects. This paper discusses the necessity and feasibility of positioningand transforming the new teacher's role in tourism English classroom teaching. In English teaching, we should take students as themain body, teachers as the leading role, situational teaching as the main means, and pay attention to the cultivation ofstudents'comprehensive English application ability. Through the introduction and implementation of cooperative learning intourism English teaching, while changing the traditional teaching mode, students'comprehensive ability can be enhanced bycultivating their subjective and participatory awareness. Create a real situation, integrate English learning into professionallearning, so that students' original professional knowledge and social experience can promote the learning of English knowledgeand help students construct English knowledge system. Encouraging students to participate in learning enthusiasm and creativity,reflects the modern educational concept, is a creative and effective teaching theory and strategy system adopted by many countriesin the world.展开更多
Guangxi tourism texts are a kind of tool to show China's image.However,there are still lots of problems despite certain achievements in recent years in Chinese-to-English(C-E) translation of tourism texts.So,how t...Guangxi tourism texts are a kind of tool to show China's image.However,there are still lots of problems despite certain achievements in recent years in Chinese-to-English(C-E) translation of tourism texts.So,how to improve the quality of tourism materials is of great significance practically.The aim is to adopt the"Creation"Thought of Guo Moruo that emphasizes creation,charming translation,having empathy with the source language and experience,aiming at discovering proper and feasible translation standards and strategies and making it better serve for the tourism development between Guangxi and ASEAN countries.展开更多
Tourism has become a hot topic in people' s daily life.In recent years,tourist industry in China has developed rapidly and has shown great business opportunities.Tourism English is the most widely used language in...Tourism has become a hot topic in people' s daily life.In recent years,tourist industry in China has developed rapidly and has shown great business opportunities.Tourism English is the most widely used language in the world.It bears the task to exchange eastern and western cultures to the tourists from all around the world.Because tourism translation is a kind of cross-cul tural communication,tourism material is a main channel to introduce China.The quality of the translation will directly affect the development of our tourist industry and the process of the globalization of tourism.展开更多
文摘Tourism English reading is the course with the largest amount of information that students know and understand professional knowledge background of tourism, development history of tourism industry and classification and development status of tourism industry; which is also a course that students learn with relative difficulty. In tourism English reading teaching, introducing the cross-cultural communication knowledge and enhancing cross-cultural communication ability will help students to overcome the obstacles in reading, so as to make this course play its role.
文摘Tourism is a typical cross-cultural communication activity. In China, when translating Chinese tourism publicity materials intoEnglish, we must consider its cross-cultural factors. Cross-cultural awareness plays a very important role in the translation oftourist materials. Tourism English is rich in content, involving history, geography, law and religious beliefs, folk customs, literatureand art, etc. Therefore, it is very important to master the methods of tourism translation. This paper analyzes the importance ofcross-cultural awareness for English translation of tourist attractions by analyzing the characteristics of English translation oftourist attractions. Through the exploration of common problems in English translation of tourist attractions, this paper proposessome measures for cross-cultural awareness of English translation of tourist attractions.
文摘In tourism English,oral English is particularly significant.Realizing the importance of correct pronunciation of the individual English sounds in communication,the tourist employees used to practicing the pronunciation of words,but neglect the significance of suprasegmentals in communication.This thesis analyzes the function of suprasegmentals,such as syllable,stress,rhythm,pitch,intonation,pause and tempo in tourism English and points out the importance of understanding them,therefore tourist employees would better strength the practice of suprasegmentals in oral tourism English.
文摘Tourism is an emerging industry in China, known as the "sunrise industry" and "invisible trade". Though started late, with the rapid development of the national economy, it has been developing at an amazing speed. According to statistics, by the end of 2011, there were 23,690 travel agencies; the number of domestic and foreign tourists has grown exponentially every year. Particularly, inbound and outbound tourism market is booming. Europe, the United States and other English-speaking countries have become major tourist source markets of China; a large number of high-quality foreign tourism practitioners are urgently needed. Thus, tourism English teaching has played a very important role in the training of practitioners who are proficient in English, but also have high level tourism skills. Although at present, the education has accumulated a wealth of experience, has made significant progress, in the actual teaching, there are many problems existing. This article puts forward some constructive suggestions for improvement, combining with the local tourism resources.
文摘The national strategy,"One Belt One Road"put forward by China in 2013 resulted in an urgent demand for tourism Eng-lish of a high standard. There has rarely been related research in this field, so the essay will try to apply Krashen's Input Hypothe-sis theory in teaching and learning of tourism English to discuss the possibility of improvement.
文摘Idioms and well-known sayings that state general truthes or give advice, are the essence of language, the accumulations of the human's experience during the life and social activities in a long term. They have been handed down orally and perfected by millions of people, so most of them are simple with deep morals and full of wisdom in a vivid and effective way. This paper functions as a pavestone to arouse the interest of the tourism majors in English idioms and sayings that may be used in some possible occasions in the process of guiding.
基金The Fifth Research Project on Vocational Education Teaching Reform in Jiangsu Province“Research on the Reform of Tourism English Teaching in Higher Vocational Education from the Perspective of Cultural Confidence”(ZYB666)。
文摘Tourism English in higher vocational education has profound humanistic,strong professional orientation,and instrumental characteristics.Through analyzing the current situation of ideological and political teaching in Tourism English courses in higher vocational education,it is found that there are too few ideological and political elements in the curriculum,the skills teaching and ideological education are not unified,and the ideological and political education in the curriculum tends to be empty preaching.The reasons for this are the weak ideological and political awareness of teachers,the emphasis on skills in textbooks over ideological and political education,and the conservatism of teaching methods.Based on the requirements of curriculum ideological and political education and teaching reform,a teaching reform practice path is constructed from four aspects:anchoring curriculum ideological and political goals,improving teachers’ideological and political awareness and educational ability,creating ideological and political-oriented textbook resources,and integrating ideological and political teaching methods through multiple channels throughout the entire process,in order to cultivate students with patriotism,international vision,and professional skills.
文摘Training high-quality tourism talents is the teaching goal of tourism English in Higher Vocational colleges. It is necessary torationally design teaching objectives, tasks and planning projects. This paper discusses the necessity and feasibility of positioningand transforming the new teacher's role in tourism English classroom teaching. In English teaching, we should take students as themain body, teachers as the leading role, situational teaching as the main means, and pay attention to the cultivation ofstudents'comprehensive English application ability. Through the introduction and implementation of cooperative learning intourism English teaching, while changing the traditional teaching mode, students'comprehensive ability can be enhanced bycultivating their subjective and participatory awareness. Create a real situation, integrate English learning into professionallearning, so that students' original professional knowledge and social experience can promote the learning of English knowledgeand help students construct English knowledge system. Encouraging students to participate in learning enthusiasm and creativity,reflects the modern educational concept, is a creative and effective teaching theory and strategy system adopted by many countriesin the world.
文摘Guangxi tourism texts are a kind of tool to show China's image.However,there are still lots of problems despite certain achievements in recent years in Chinese-to-English(C-E) translation of tourism texts.So,how to improve the quality of tourism materials is of great significance practically.The aim is to adopt the"Creation"Thought of Guo Moruo that emphasizes creation,charming translation,having empathy with the source language and experience,aiming at discovering proper and feasible translation standards and strategies and making it better serve for the tourism development between Guangxi and ASEAN countries.
文摘Tourism has become a hot topic in people' s daily life.In recent years,tourist industry in China has developed rapidly and has shown great business opportunities.Tourism English is the most widely used language in the world.It bears the task to exchange eastern and western cultures to the tourists from all around the world.Because tourism translation is a kind of cross-cul tural communication,tourism material is a main channel to introduce China.The quality of the translation will directly affect the development of our tourist industry and the process of the globalization of tourism.
