In order to enhance the comprehensive competitiveness of the city,Shandong Province put forward the development strategy of Jinan-Tai’an urban integration.Based on the perspective of tourism marketing,the regional to...In order to enhance the comprehensive competitiveness of the city,Shandong Province put forward the development strategy of Jinan-Tai’an urban integration.Based on the perspective of tourism marketing,the regional tourism brand of Jinan-Tai’an urban integration is created to promote the development of regional tourism in Jinan and Tai’an and further promote the integrated development of Tai’an and Jinan.Based on the analysis of the tourism resources and the characteristics of tourist source market in Tai’an and Jinan,as well as the in-depth study of successful cases at home and abroad,the path and countermeasures to promote the development of regional tourism in Tai’an and Jinan are summarized from the perspective of marketing.展开更多
With the development of China’s tourism industry,the promotion of tourism brand mascots should be further optimized.By improving the promotion of tourism brand mascots,the connotation of tourism can be effectively ex...With the development of China’s tourism industry,the promotion of tourism brand mascots should be further optimized.By improving the promotion of tourism brand mascots,the connotation of tourism can be effectively expanded,so as to attract more consumers to participate in tourism activities.Promoting the mascots of tourism brands from different angles and levels will help increase the popularity of tourism brands and enhance people’s understanding of the culture and connotation of tourism brands[1].Therefore,this article will discuss the promotion of tourism brand mascots and put forward several strategies for reference.展开更多
Hebei Province has witnessed fast cultural tourism development for its abundant cultural resources,however,in local tourism market,distinctive cultural tourism brands with strong competitiveness have not been establis...Hebei Province has witnessed fast cultural tourism development for its abundant cultural resources,however,in local tourism market,distinctive cultural tourism brands with strong competitiveness have not been established yet because of poor industrial chain of its cultural tourism,multiple management,and poor cultural tourism atmosphere. Current construction of cultural tourism brands in China focuses on development of multiple products,stereo marketing and propagation,expansion of tourism industry chain,and academic researches. On this basis,considering cultural characteristics and tourist needs in Beijing,Tianjin and Hebei,cultural tourism brand of Hebei was defi ned as "Cultural Recreation and Enjoy Touring in Hebei",and concrete measures were given for establishing the brand building model.展开更多
基金Sponsored by Humanities and Social Science Project of Shandong Federation of Social Sciences (19-ZC-GL-02)Youth Innovation Team Talent Introduction Program of Colleges and Universities in Shandong Province+1 种基金Social Science Planning Research Project of Shandong Province (20CSDJ62)2020 Humanities and Social Science Project of Shandong Province (2020-NDJJ-23)。
文摘In order to enhance the comprehensive competitiveness of the city,Shandong Province put forward the development strategy of Jinan-Tai’an urban integration.Based on the perspective of tourism marketing,the regional tourism brand of Jinan-Tai’an urban integration is created to promote the development of regional tourism in Jinan and Tai’an and further promote the integrated development of Tai’an and Jinan.Based on the analysis of the tourism resources and the characteristics of tourist source market in Tai’an and Jinan,as well as the in-depth study of successful cases at home and abroad,the path and countermeasures to promote the development of regional tourism in Tai’an and Jinan are summarized from the perspective of marketing.
文摘With the development of China’s tourism industry,the promotion of tourism brand mascots should be further optimized.By improving the promotion of tourism brand mascots,the connotation of tourism can be effectively expanded,so as to attract more consumers to participate in tourism activities.Promoting the mascots of tourism brands from different angles and levels will help increase the popularity of tourism brands and enhance people’s understanding of the culture and connotation of tourism brands[1].Therefore,this article will discuss the promotion of tourism brand mascots and put forward several strategies for reference.
基金Supported by Research Program of Hebei Province Social Science Development(2013):Poverty Alleviation by Tourism in Taihang Mountain Region:A Case Study of Baoding City(201301016)
文摘Hebei Province has witnessed fast cultural tourism development for its abundant cultural resources,however,in local tourism market,distinctive cultural tourism brands with strong competitiveness have not been established yet because of poor industrial chain of its cultural tourism,multiple management,and poor cultural tourism atmosphere. Current construction of cultural tourism brands in China focuses on development of multiple products,stereo marketing and propagation,expansion of tourism industry chain,and academic researches. On this basis,considering cultural characteristics and tourist needs in Beijing,Tianjin and Hebei,cultural tourism brand of Hebei was defi ned as "Cultural Recreation and Enjoy Touring in Hebei",and concrete measures were given for establishing the brand building model.
