Image Perception and Emotional Evaluation of Tourists for Desert Tourism Destinations in Inner Mongolia——Content Analyses Based on Network Travel Notes

Recent years have witnessed the popularity of desert tourism as a fashion tourism product in the 21^(st) century along with the increasing demand for personalized tourism for tourists. The academic community is paying growing attention to desert tourism research, but there is little research on the perception of tourists about the image of desert tourism destinations in Inner Mongolia. With Inner Mongolia as the object of the study, this paper analyzed the image perception and evaluation of tourists for Inner Mongolia desert tourism destinations from three aspects of cognitive image perception, emotional image perception, and overall image perception according to the "cognitive-emotional" model, with the help of relevant network text analysis methods, and proposed some suggestions for the future development of desert tourism destinations in Inner Mongolia from the aspects of increasing desert humanities tourism resources and product development, improving scenic spot management ability, improving tourism service quality, improving tourism infrastructure construction and strengthening environmental protection. It is hoped that this paper can provide a reference for improving the image of Inner Mongolia desert tourism destinations and improving the tourist experience.

The Company Clusters Power in Tourism Destinations: The Network Configuration and the Business Organisation

Better and greater coordination and integration between companies are essential for tourist destination development processes improving competitiveness.Moreover,it is difficult to imagine that all companies can cooperate.In this way,we can imagine finding a group of companies that,for several reasons,decide to cooperate,creating some clusters as small groups.Companies with stable connections with other clusters or relevant companies could be relevant and central to Tourism Destination(TD)management.In this way,the knowledge of network articulation seems to be critical for TD management business dynamics.In most cases,the relationships are hidden and not formalised,increasing the complexity in TD analysis.The presence of clusters is possibly vitrificated using the Social Network Analysis(SNA)methodology.The present work could be framed in cooperative networks since it analyses the companies’commercial networks and clusters groups.The article focuses on how groupings of small firms can govern Tourism Destinations.This paper uses network indexes and metrics to emphasise structural features regarding the density and centrality of relationships.As the main result,in the case study analysed,there is a relational framework where three clusters of companies with a high density of exchanges emerge.These groups can influence the tourism business at the destination.

The Study on Tourist Destination Tourism Image Perception and Evaluation in Xi'an City

[Objective] The aim was to explore the tourist destination image measurement method, and have an empirical study on Xi＇an City. [Method] With combination of non-structural and structured approach to design questionnaires, tourism image of Xi＇an was explored using the SPSS software from both the qualitative and quantitative analyses. [Result] Xi＇an tourism images serve a heritage historical monuments atmosphere with the Terracotta Warriors, City Wall, Big Wild Goose Pagoda,Huaqing Hot Springs, presenting a positive feeling among tourists in general. In the dissemination of travel, tourism infrastructure construction, tourism transportation,travel services have negative effects on the image of Xi＇an tourism. [Conclusion]The evaluation on the tourism resources is highly spoken of by tourists than the scenic spot, indicating that despite high visibility of tourism resources in Xi＇an, it has not formed strong core competitiveness and a complete tourism industrial chain. It is necessary to take the right marketing strategies to enhance tourist familiarity to Xi＇an. Tourists demands, therefore, should be well considered in developing Xi＇an scenic spots and new tourism products and projects be focused on to improve tourists＇ satisfaction.

TDIVis:visual analysis of tourism destination images

The study of tourism destination images is of great significance in the tourism discipline.Tourism user-generated content(UGC),i.e.,the feedback on tourism websites,provides rich information for constructing a destination image.However,it is difficult for tourism researchers to obtain a relatively complete and intuitive destination image due to the unintuitive destination image display,the significant variance in departure time and data length,and the destination type in UGC.We propose TDIVis,a carefully designed visual analytics system,aimed at obtaining a relatively comprehensive destination image.Specifically,a keyword-based sentiment visualization method is proposed to associate the cognitive image with the emotional image,and by this method,both time evolution analysis and classification analysis are considered;a multi-attribute association double sequence visualization method is proposed to associate two different types of text sequences and provide a dynamic visual encoding interaction method for the multi-attribute characteristics of sequences.The effectiveness and usability of TDIVis are demonstrated through four cases and a user study.

IPA Analysis of First-time Tourists＇ Perceptions on the Image of the Tourist Destination Take Hainan International Tourism Islands for Example

Nowadays, the image construction of Hainan International Tourism Islands has been vigorously promoted. The research is going to make an empirical analysis of Hainan tourism image, adopting IPA analysis method. Generally speaking, there is a big gap between the Hainan tourist destination and tourists＇ expectations. The Hainan Tourist Destination image is mainly built on natural-advantage-resource projects such as natural sceneries, air quality, and climate, etc., meanwhile, the relatively insufficient constructions of soft-wares such as tourism-related facilities, as well as the quality of tourism services, etc., are the focus of future efforts.

Image-building of Tourist Destination based on TIS——With Old Ciqikou Town in Chongqing as a Study Case

This paper analyzed tourism resources in Ciqikou Town,summarized the town's tourism status by using questionnaire survey method.Tourism status of Ciqikou Town showed as follows:the narrow range of target market,the low consumption level with young or middle age base,lack of international promoting activities with low recognition,frequently returning of tourists with high reputation and lack of distinctive characteristics.Although having good resources,specific image-building of tourism was still lacked in the town.To promote sustained and rapid development of tourism in Ciqikou Town,based on TIS(Tourism Image System),the author gave suggestions to image-building of Ciqikou Town from the following 3 aspects:MIS(Mind Identity System),BIS(Behavior Identity System) and VIS(Visual Identity System).

The 2.0 Marketing Strategies for Wine Tourism Destinations of Excellence

The aim of this paper is to empirically research the use of Web 2.0 applications in the communication strategies of wine tourism destinations of excellence; main attention will be focused on the integration of these tools within the ＂official＂ destination websites. The main research questions are： （1） Do wine tourism destinations of excellence worldwide make use of Web 2.0 tools in their official websites？ （2） Is it possible to estimate the degree of intensity of use of such tools？ The method used for the purpose of this research is inductive： starting from the observation of some specific cases we wanted to implement a scoring model that, taking into account the presence and intensity of the use of Web 2.0 tools selected by the wine tourism destinations of excellence, could be replicated in different contexts from the one analyzed here. The study reveals the interest in the tools of Web 2.0 by the institutional bodies responsible for management of destinations; however it also shows that there is not a full awareness of the scope of strategic and organizational development in the web 2.0 applications resulting in the relationship with potential visitors and those who have already experienced a tourist territory.

A big-data approach for investigating destination image gap in Sanya City: When will the online and the offline goes parted?

Tourism destination images in terms of the gaps between the projected and perceived images are of great significance in the development of destinations.Additionally,the use of big-data in tourism studies remains under-utilized despite the boom in big-data applications and the increasing number of electronic User Generated Contents(UGC).Aiming to take advantage of tourism UGC to fully understand the destination image gap between official promotion materials and tourist perception of Sanya City in China,this study innovatively employed a big-data analysis technique,Tourism Sentiment Evaluation(TSE)model and proposed a new analysis framework integrating the“cognitive-affective”model with the gpp analysis of projected and perceived destination image to explore the destination image gap of Sanya It is found that Sanya's perceptive destination image is overall consistent with its official positioning;however,there also exist image gaps between the two groups in terms of the impact of festival events and tourists'attitude towards core scenic spots amongst others.This study's findings are discussed in light of their methodological,theoretical,and practical implications for destination positioning,marketing,and management.

Factors Influencing Destination Image in Distant Culture Countries： The Role of Corporate Image

The present work aims to explain more deeply the theory of the image of tourist destination and its process of formation, specifically regarding the factors that influence the above-mentioned process. For this purpose, the knowledge of two fields of study, the image of the tourist destination and the corporate image, is combined in order to analyse their possible interdependent relationship. To explore the possible relations between both elements, a theoretical model has been developed and confirmed using a survey carried out on a sample of 307 Korean citizens. The results reveal that the degree of familiarity of the Spanish companies in South Korea can be considered to be a more influential factor in the image of Spain as a tourist destination. This fact might have important economic implications, since tourism is turning into a key driver of socio-economic progress.

Tourism Image Perception Research of Mount Tai Scenic Area: Text Analysis Based on Ctrip Tourist Comments

Tourism destination image research has always been a hot issue in tourism research, which is related to the development and sustainability of destination tourism. Mount Tai Scenic Area, a world double-heritage site is taken as the research object. By collecting comments about Mount Tai Scenic Area on Ctrip, and using content analysis, cognitive image, emotional image and overall image of Mount Tai Scenic Area are analyzed with the help of “cognitive-emotional” model. The results show that visitors' perception of the cognitive image of Mount Tai Scenic Area is multi-dimensional;tourists' perception of the emotional image of Mount Tai Scenic Area is positive;the tourists' perception of the overall image of Mount Tai Scenic Area shows a four-layer “core-edge” structure of “core-sub core-sub edge-edge”. On this basis, the paper puts forward some suggestions for improving the tourism development of Mount Tai Scenic Area.

A Study on Brand Personality of Coastal Tourism Destinations:Text Mining Approach

As the core element of the brand,brand personality is closely related to the personality of tourists.Unique and distinctive brand personality has become an important means for tourism destinations to enhance their core competitiveness.Through text analysis,the content of the online review content of three coastal tourist destinations in Yalong Bay,Silver Beach,and Gulangyu Islet were analyzed.The brand personality of coastal tourist destinations was identified from the perspective of tourist perception,and the selected 3 coastal tourist destinations were identified by correspondence analysis.Comparative analysis on a case-by-case basis.The research results show that the brand personality of coastal tourism destinations perceived by tourists is mainly concentrated in the two dimensions of“elegance”and“benevolence”,but different coastal tourism destinations have their own distinct and unique brand personalities.On this basis,directional suggestions for the development of brand personality in coastal tourism destinations are given.

A New Perspective of Rural Tourism and Leisure Agriculture Integration:An Empirical Analysis of Rural Tourism Satisfaction and Loyalty in Dalishu Village

Tourism has become the most dynamic and promising green industry in Dalishu Village.However,with the increase of the same type of tourist areas and the addition of other theme tourism destinations,the rural tourism of Dalishu Village is facing the problem of how to develop in homogenous competition and how to maintain stable development.This is also a problem that needs to be addressed seriously in the development of rural tourism.Starting from the image perception factors,this study chooses the interaction among image perception factors,satisfaction and loyalty as a perspective,in order to identify the important factors that play a key role in tourists'satisfaction and loyalty,and to provide a new driving force for the integrated development of rural tourism in Dalishu Village.

Influencing Factors on Customers’ Decision to Visit Agritourism Farms: A Case Study in Viet Nam

The research analyzes the factors affecting the tourists’ decision to visit agricultural farms in Thai Nguyen province. Three hundred tourists from 10 agritourism farms were surveyed, and the results showed that there are five factors affecting the decision of tourists in order of importance, including: “Motivation to travel” has the greatest influence with the coefficient β = 0.290, followed by “Destination image” with the coefficient β = 0.288, the factor “Destination information” with the coefficient β = 0.247 and the group “Other motives” with the coefficient β = 0.229. The factor group, “Infrastructure of the destination”, has the lowest influence with the coefficient β = 0.166. Therefore, solutions to promote the development of agricultural tourism in Thai Nguyen need to pay attention and guide people to cultivate organically, preserve the environment and natural landscape, and create unique experiences for visitors. Authorities, local people, and travel agencies need to have seminars, develop specific agricultural tourism products, and apply information technology in advertising destination images to tourists.

Exploring Tourism Risk at Jaffna Peninsula with Special Reference to Keerimalai Ritual Beach Site in Sri Lanka

Ritual beach sites are considered as one of the major travel motives for the tourists to visit Sri Lanka.Jaffna is rich with wonderful ritual beach sites including Keerimalai and Villunri areas.Many local and foreign tourists arrive at these ritual beach sites every day.Ensuring safety of tourists in the tourist destinations is considered as one of the important factors which determine the revisit and for remaining the higher number of tourist arrivals.But,the studies about the risks for tourists at the destinations,especially in the ritual beach sites,were very rarely conducted by the researchers.Therefore,a study to explore the tourism risks at the ritual beach site was considered very important.Further,if the tourists feel that the particular destination is risky,the image of the destination shall be affected and also tourists may negatively convey the message to others.Therefore,the main objective of this study is to identify the factors influencing the tourism risk in Jaffna Keerimalai ritual sea site.This study also recommends overcoming destination risks to ensure propensity of the repeat visit and word of mouth communication.For this purpose,the study was carried out by using the mix research methodology.Both qualitative and quantitative methods were used to carry out the study.Furthermore,the Keerimalai ritual beach site was selected through the convenience sample technique.Primary data were collected through self-administered questionnaires and the observation techniques.The 5-point Likert scale method was used to analyze the data through SPSS Version 20.This study revealed that Keerimalai ritual sea site has risk for tourists and this may affect revisit and word of positive recommendation.Alcohol addiction,theft activity,violations,rocks under the sea water,safety and security signs and polluted water are harmful to the tourist.In spite of all these risks,there are many tourists who still visit Keerimalai ritual area to accomplish their cultural rituals.

乡村旅游地民宿经营者咨询网络结构特征研究

乡村民宿是全面推进乡村振兴的重要抓手,而民宿经营者的咨询网络是民宿产业高质量发展的重要保障。以张家界龙尾巴村为研究对象,通过问卷调查、深度访谈等形式收集数据,并采用社会网络分析法对该村民宿经营者的咨询网络结构特征进行分析,结果表明:龙尾巴村民宿经营者咨询网络规模较小、密度较低,经营者M6处在网络的中心位置;民宿经营者之间形成了6个派系,显现出一定的内部凝聚性,但部分接近中心度高的经营者呈现出较低的度数中心度与中间中心度;M6、M8、M10、M1、M7等民宿经营者处于结构洞位置,具有信息获取和传播的优势。为了优化咨询网络结构、促进乡村民宿发展,龙尾巴村要吸引多元主体参与民宿发展,加强咨询网络内外部联系,加深经营主体之间的战略合作。

基于网络文本的河北省滨海旅游地吸引力比较分析

在竞争的环境下旅游吸引力对目的地发展具有重要意义。文章从马蜂窝、同程旅游、携程网采集网络游记文本数据,采用文本挖掘和综合指数模型对河北省滨海旅游目的地形象感知和旅游吸引力进行分析。结果显示,(1)在目的地感知方面,秦皇岛以自然资源和滨海度假活动为核心形象,唐山以自然资源和历史文化为核心形象,沧州以武术和杂技文化为核心形象;游客对三市的情感态度均以正面情绪为主。(2)旅游吸引物以资源型为主,自然和人文旅游资源吸引力较强,而设施与服务、旅游活动体验性吸引力较弱。(3)旅游吸引力空间差异显著,秦皇岛目的地吸引力最高,唐山次之,沧州最低。

基于内容分析法的福建红色旅游形象感知研究

游客文化感知和旅游目的地形象的研究为红色景区形象塑造提供学理基础。以福建省5个代表性红色景区为调查对象,从几大在线旅游服务平台上获得网络游记和在线评论等网络文本,进行数据爬取,并利用ROST Content Mining软件做文本内容的挖掘与分析。经高频词分析,可得红色文化氛围、物质文化、革命故事、文化景观和服务体验等5个游客文化感知维度;经语义网络分析和情感分析,可知游客的旅游预期和情感反应主要来自景区的独特文化蕴涵,因此应以游客需求为导向和突出“升华维度”核心来塑造福建红色景区形象。

MDIVis: Visual analytics of multiple destination images on tourism user generated content

Abundant tourism user-generated content(UGC)contains a wealth of cognitive and emotional in-formation,providing valuable data for building destination images that depict tourists’experiences and appraisal of the destinations during the tours.In particular,multiple destination images can assist tourism managers in exploring the commonalities and differences to investigate the elements of interest of tourists and improve the competitiveness of the destinations.However,existing methods usually focus on the image of a single destination,and they are not adequate to analyze and visualize UGC to extract valuable information and knowledge.Therefore,we discuss requirements with tourism experts and present MDIVis,a multi-level interactive visual analytics system that allows analysts to comprehend and analyze the cognitive themes and emotional experiences of multiple destination images for comparison.Specifically,we design a novel sentiment matrix view to summarize multiple destination images and improve two classic views to analyze the time-series pattern and compare the detailed information of images.Finally,we demonstrate the utility of MDIVis through three case studies with domain experts on real-world data,and the usability and effectiveness are confirmed through expert interviews.

城市图书馆新馆空间感知与评价——以“文旅打卡”为视角的混合研究

中国城市图书馆发展重心正经历着从资源服务到空间场景营建的变化。社会公众对作为文旅打卡地的新馆空间感知评价及其形象生成,拓展了以用户为中心的图书馆绩效与成效集合评价体系。以上海图书馆东馆为例,混合运用词频分析法识别新馆空间实体形象和附生形象,挖掘新馆空间形象体现维度,采用情感分析法分析用户情感倾向以及用户视角的新馆空间建设成效,并使用扎根理论挖掘用户旅游在线评论文本,构建用户视角的城市图书馆新馆空间形象感知模型。研究发现,城市图书馆作为重要的文化和旅游目的地,新馆用户认同水平仍有提升空间,其社会形象仍待建构完善且新馆用户感知仍需不断强化,需要增进新馆建筑的整体设计、凸显新馆场所的价值导向、激发新馆空间的体验氛围和提升新馆场景的文化内涵。

乡村旅游目的地品牌形象构建研究——以佛山南海松塘村为例

以佛山南海松塘村为例,探讨乡村旅游目的地品牌形象的构建。在充分调研的基础上分析了松塘村品牌的风格定位和设计原则,完成了松塘村品牌标识、品牌色彩、辅助图形、IP的开发以及应用系统的设计实践,并提出松塘村未来品牌发展的策略。研究旨在为其他乡村旅游目的地品牌构建提供参考,为促进乡村旅游的发展,实现乡村振兴助力。