Development Strategies for Z County E-sports Town in Chongqing:Integration of E-sports,Tourism,and Agriculture under New Policies

Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of development,the e-sports industry in Z County e-sports town has struggled with issues such as a limited market,low popularity,poor business performance,and a lack of income generation capabilities.These challenges have severely hindered the town’s development,resulting in its exclusion from the recent“Chongqing characteristic town list.”Under the requirements of new policies,it can no longer promote itself,attract investment,or undertake project construction under the name of a“characteristic town”and must undergo redevelopment.This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town.It is proposed that under the new policy environment,the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture,transforming Z County E-sports Town into a new characteristic tourist destination.The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports.

The Coupling of Landscape Pattern and Landscape Esthetics of Urban Traditional Cultural Tourism Destination: A Case Study of Confucius Temple-Qinhuai River Scenic Area in Nanjing City

Study on the relationship between landscape beauty and ecological beauty is an important scientifi c problem that refl ects the nature of man-land relation, and current academic researches on this topic are most based on a single perspective. Therefore, this paper took the Confucius Temple–Qinhuai River Scenic Area in Nanjing City as a typical case of urban traditional cultural tourism destination, adopted landscape pattern indexes and balanced incomplete block comparison and evaluation method as the evaluation standards of ecological beauty and landscape beauty, and analyzed the coupling characteristics and rules of landscape pattern and landscape aesthetics. The results showed that(a) The overall landscape of the study area had higher fragmentation degree, but different landscape groups were infl uenced by different human interventions, landscape patches showed moderate diversity and heterogeneity, patch area, spatial distribution and spatial aggregation degree showed structural differences.(b) The locals and visitors had aesthetic perception of the study area, but preferred the beautiful natural scenery of the Qinhuai River, as well as the historical buildings and cultural landscapes that contain rich memories of the city.(c) Landscape pattern and landscape aesthetics showed coupled complementation and harmonious coexistence. The Confucius Temple–Qinhuai River Scenic Area has profound historical and cultural background, but it has witnessed gradual loss of cultural characteristics and fast "delocalization" against the background of rapid urbanization. As an urban traditional cultural tourism destination, it carries the responsibility of protecting city memories and inheriting regional cultures.

Factors Influencing Destination Image in Distant Culture Countries： The Role of Corporate Image

The present work aims to explain more deeply the theory of the image of tourist destination and its process of formation, specifically regarding the factors that influence the above-mentioned process. For this purpose, the knowledge of two fields of study, the image of the tourist destination and the corporate image, is combined in order to analyse their possible interdependent relationship. To explore the possible relations between both elements, a theoretical model has been developed and confirmed using a survey carried out on a sample of 307 Korean citizens. The results reveal that the degree of familiarity of the Spanish companies in South Korea can be considered to be a more influential factor in the image of Spain as a tourist destination. This fact might have important economic implications, since tourism is turning into a key driver of socio-economic progress.

Rural Tourism, Shanxi Merchants’ Culture and New Rural Construction of Socialism

Rural tourism was a new form of tourism gradually emerging in China in recent years. It satisfied urban residents' pursuit of nature and had a promising market prospect. New rural construction of socialism was an important historical task in the process of economic and social development of China at present and in future period. New rural construction was the important basis of rural tourism development and meanwhile rural tourism development could promote new rural construction. Shanxi Merchant's Culture of Xi Village in Jinzhong City was a kind of excellent rural tourism resource. Developing rural tourism was one of the effective ways to promote new rural construction of socialism in Xi Village.

Tourism Destination Eco-Security and Its Dynamic Evaluation Method

Ecological security of tourism destination is an important factor for the sustainable development of tourism industry, and many tourism destinations are threatened by various ecological problems. A complete understanding of eco-security situation is the foundation of maintaining sustainable development for tourism destinations. However, study on tourism destination eco-security has remained in the initial stage, based on domestic and international researches, the connotations and dynamic characteristics of tourism destination eco-security were discussed. Then, evaluation method of tourism destination eco-security and standard system were proposed, also dynamic evaluation method of tourism destination eco-safety based on the situation evaluation and trend was analyzed.

Development of Top-quality Tourism Corridor with Cultural Heritage of Emperor's Tomb of Wulingyuan Mausoleum as Theme Experience

Cultural heritage of emperor's tomb of Wulingyuan Mausoleum lies in Xianyang which is located at north-central of Guanzhong Plain and which is the central area of Guanzhong-Tianshui economic development zone.With special geographical position and excellent location condition,it is the important tourism resource and archaeological remains in Shaanxi Province.By using relevant knowledge on tourism,in the perspective of development principle,necessity,feasibility,construction strategy and thought of top-quality tourism corridor with cultural heritage of emperor's tomb of Wulingyuan Mausoleum as theme experience,the author systematically explained the mode elements and value of experiential tourism products,and publicized the tourism resources to a certain extent.On the basis of publicity,the author strived to provide reference for the sustainable development of economy and ecology in this region.

No Longer Invincible： Women＇s Role in Promoting Ubud as Culinary Destination in Bali

The development of cultural tourism in Ubud has contributed to the rise of its image as a culinary destination. Surprisingly, the ascent of this new image was mainly reinforced by women＇s role in practicing local culinary entrepreneurship. Even it is acknowledged that culture is a dynamic entity, Balinese women get very rare exposure in the culinary world as it is commonly known mastered by men. On the other hand, culinary tourism has now taken a major part in many tourist destinations. As an emerging trend, culinary tourism faces the fears the world is surrendering to： McDonaldization and cultural homogenization. With this emerging trend, Ubud＇s cooking culture and tastes own a major potential in promoting the destination. However, as a part of culture local culinary in Ubud is rarely being studied or visible to the academic literatures. Becoming fertile terrain for researches that explore the discipline of cultural tourism, very little research also has been carried out into gender dimension in culinary tourism in Ubud. This paper is a first attempt to unpack women＇s role in promoting Ubud＇s image as an emerging culinary destination. Using qualitative method, the paper explores women who have not only succeeded in lifting local culinary as traveller＇s preferences but also in opening up job opportunities in rural areas. The data presented in this article were collected through observation and in-depth interviews of four leading Ubud women who have run successful local culinary outlets or restaurants offering local dishes. The four women surveyed are the owner of Kedewatan Chicken Rice （Nasi Ayam Kedewatan） Ibu Mangku, the owner of the infamous suckling pig in Ubud Ibu Oka, the owner of Bebek Bengil Agung Raka Suenl, and the owner of Paon Bali cooking class Ibu Puspawati. Combining literature reviews and data obtained through observation and in-depth interviews, this paper aims to provide an overview of the potential of culinary tourism to contribute to the gender equality. The result of this structured evaluation shows that one of the main key elements that played an important role in Ubud＇s success, as a culinary destination, is women empowerment. By understanding what and how known restaurants and local talents like Ibu Oka, Ibu Mangku, Bebek Bengil, and Paon Bali are achieving their success, food can certainly become a large contribution to sustaining cultural heritage as well as a stepping point to Balinese women empowerment.

香港旅游研究回顾与展望——基于Tourism Management等英语学术期刊的述评

香港作为世界著名的旅游目的地和旅游客源地,虽然已经回归中国大陆,但大陆旅游学者对它的关注却严重不足。文章以发表在Tourism Management等英语学术期刊上的60篇香港旅游研究文献为基础,按境外民众赴港旅游等6个主题进行梳理和回顾,并提出了未来研究的方向。希望能为大陆的旅游研究和实践提供借鉴和参考。

Visitor Motivations and Barriers for Sustainable Music Festival Tourism: The Case of Street Mode & Reworks Festivals

During the last decade, music festivals are increasingly used as an important motivator to attract visitors, giving riseto a more sustainable tourism growth in hand with cultural stimulation for the cities. This research paper aims toaddress the motives and barriers of music festival visitors travelling to attend two music events in the second largestGreek city of Thessaloniki in Northern Greece. The main objective of the research paper is to determine the visitors’motivation for choosing to attend each festival and thereafter the challenges they face during their visit in the city.This exploratory research study focuses on two distinct and popular music festivals namely Reworks Festival andStreet Mode Festival. Both events share three main characteristics: (1) They host both international & Greekprofessional artists;(2) they are primarily privately funded;and (3) they have achieved a consecutive 10 years ofsuccessful presence in the city attracting thousands of visitors each year. The research methodology is based on thecollection of qualitative data by conducting one to one interviews with festival visitors. Findings of the analysis ofthe two festivals direct at identifying the commonalities & differences in tourists’ drives and obstacles in regards totheir festival attendance and visit in the city of Thessaloniki. In both cases, it is inferred that both festivals have alot of further untapped potential, as unique city branding tools, adding value to the destinations and extending thetourism season. Conclusions can contribute to building more concise and sustainable destination tourism strategiesand, therefore, more successful and sustainable events, with long-term benefits, ranging from local to nationallevels.

Hofstede理论下中美旅游网站城市宣传语比较

在网络日渐普及的今天,各国之间的交流与合作不断的加深。城市宣传语展现的是一个城市的对外形象,让人们对其有一个初步的了解。由于中美不同的文化背景,各旅游网站中的城市宣传语也传达着不同的文化价值观。从Hofstede的五大文化维度论出发,对网站中的福建及美国各城市旅游宣传语中所蕴含的文化取向进行对比分析,有助于大家在旅游过程体验异国文化,获得最佳的旅游效果。

Events and the Governance of the Territory:The Festival“La Notte della Taranta”in Apulia,Italy

Events are an important attraction for tourist destinations (Getz, 2008). Even in well-known destinations for their sea, events can attract different types of tourists and can help counteract seasonality (Ritchie & Beliveau, 1974). In Apulia (Italy), this happens thanks to the “La Notte della Taranta” Festival, which was born in 1998 and is currently the largest European music event dedicated to traditional music, able to attract over 230,000 viewers from around the world every summer in the Salento region. Analyzing the Festival “La Notte della Taranta” from an economic and legal point of view has been the main purpose of our research.

基于内容分析法的福建红色旅游形象感知研究

游客文化感知和旅游目的地形象的研究为红色景区形象塑造提供学理基础。以福建省5个代表性红色景区为调查对象,从几大在线旅游服务平台上获得网络游记和在线评论等网络文本,进行数据爬取,并利用ROST Content Mining软件做文本内容的挖掘与分析。经高频词分析,可得红色文化氛围、物质文化、革命故事、文化景观和服务体验等5个游客文化感知维度;经语义网络分析和情感分析,可知游客的旅游预期和情感反应主要来自景区的独特文化蕴涵,因此应以游客需求为导向和突出“升华维度”核心来塑造福建红色景区形象。

旅游地文化韧性:理论探索与研究展望

文化韧性为旅游地及其文化高质量发展提供了全新思路,学术界也关注到旅游地文化韧性的重要性并展开相关分析,但研究脉络尚不清晰。本研究利用系统文献回顾和元分析方法,全面剖析旅游地文化韧性相关文献,从概念内涵、理论基础、方法运用、研究重点等方面明晰现有研究进展,提出未来研究探索方向。研究结果表明:(1)旅游地文化韧性概念界定尚不清晰,仍需强化其基础理论分析;(2)已有研究较多使用定性方法,对混合研究方法等运用不足;(3)评价指标体系的适用性有限,需要开发独立且普适的测度工具;(4)对影响因素挖掘的针对性较弱,仍需深入剖析其前因及演化过程;(5)提升对策的系统性较弱,需要进一步探索其多重路径。本研究有助于弥补旅游地文化韧性文献审查方面的不足,促进其理论理解并为未来拓展理论体系奠定基础,也为提升旅游地文化韧性指明研究方向。

广东省文旅特色村空间分异及其影响因素

乡村旅游地是乡村旅游发展的空间载体,研究其空间分布格局有利于优化乡村旅游供给,助推乡村振兴战略。以广东省259个文旅特色村为研究样本,运用最邻近指数、缓冲区分析、地理探测器等空间分析方法探究广东省文旅特色村空间分布特征及其影响因素。结果表明:(1)广东省文旅特色村的空间分布类型为集聚型,在市域范围内分布不均衡;(2)广东省文旅特色村呈多核心集聚发展态势,可分为珠三角双核心区与粤东单核心区,3大集聚区均形成明显的“中心-外围”结构,珠三角双核心区已形成连绵发展态势;(3)在地形、水文、交通、人口密度等自然地理与社会经济因素综合作用下,广东省文旅特色村呈现出南密北疏的空间分布格局。

传统村落旅游地游客文化生态补偿意愿研究——以苏州陆巷、杨湾、明月湾、东村古村为例

游客文化生态补偿意愿研究是构建传统村落旅游地文化生态长效补偿机制的基础理论工作,亦是推进文化生态保护和乡村旅游高质量发展的必要前提.以苏州陆巷、杨湾、明月湾和东村古村4个处于不同发展阶段和开放程度的旅游型传统村落为例,综合运用问卷调查法、条件价值法、二元逻辑回归模型,探究游客文化生态补偿意愿及其影响因素.结果表明:(1)传统村落旅游地游客文化生态补偿意愿相对较高,614份调查样本中有64.98%的游客愿意支付文化生态补偿金,平均每次游览愿意支付51.06元,且更期望设立文化生态补偿专项资金,部分游客拒绝补偿主要是因为他们将文化生态服务视为公共物品而倾向于依赖政府全权负责补偿工作.(2)受教育程度、文化生态价值评价、游客满意度、文化生态补偿必要性认知对游客的文化生态补偿意愿影响显著且呈正向促进作用,低重游意愿具有显著负向影响,而性别、年龄、月收入、文化生态破坏担心度和旅游动机等因素的影响不显著.结论对揭示游客复杂的文化生态补偿意愿及其多重影响因素作用机理、指导传统村落旅游地文化生态的保护性补偿工作具有启示意义.

遗产旅游地文化传承式创新对游客行为的多重影响——整合社会和市场视角

文化传承式创新是关乎遗产旅游地文化可持续发展的重要实践,但目前学术界缺乏对其构成及影响效应的探讨。文章通过扎根理论提炼遗产旅游地文化传承式创新的结构维度,并生成相应测量量表,进而整合社会与市场视角构建了一个文化传承式创新对游客行为的多重影响模型,利用结构方程模型进行实证检验。结果显示:首先,遗产旅游地文化传承式创新由4个维度(即文化存真生产、文化创意传播、文化活态展示和文化转化创造)和13个要素构成;其次,遗产旅游地文化传承式创新兼具社会与市场效应,通过体验质量和文化依恋的链式中介作用促进游客遗产保护、价值共创和目的地忠诚。研究结果不仅揭示了遗产旅游地文化传承式创新影响游客多重行为的理论过程,为旅游地文化创新及可持续发展研究提供了综合视角和方法工具,还推动了中国遗产旅游地文化传承式创新的本土化理论与实践发展,为管理者有效发挥遗产旅游地文化传承式创新的积极效应提供理论参考。

“大黄山”文化旅游业创新型人才现状及对策研究

基于知识力、实践力、创新力三要素构建出文化旅游业创新型人才培养“KPI”三角模型,通过问卷调查法对“大黄山”四市文化旅游业相关从业者进行人才现状的调研,运用SPSS软件从外部环境、内部环境、知识力、实践力以及创新力五个维度进行分析,结果表明,内部环境薄弱和人才创新力缺乏等问题相对突出。基于此,提出完善保障机制、创新培养体系以及盘活人才资源等对策。

文旅短视频对消费者旅游意愿的影响

随着互联网和社交媒体的飞速发展,文旅短视频在旅游产业推广中日益显现其重要作用,短视频生动的视觉展现和高度互动性能够深刻呈现旅游目的地的魅力,并激发消费者的情感共鸣。本研究综合文本分析与问卷调研,探讨了消费者对文旅短视频的态度及其如何影响旅游决策。研究发现,短视频的信息性、娱乐性和互动性均对消费者旅游意愿产生积极影响,而消费者的沉浸状态在此过程中起到中介作用。基于此,本文为文旅短视频的发展提出了以下建议:用价值产出铸就凝客新核心;用内容创新打造聚客新引擎;用全域互动塑造引流新动力,以期为文旅产业的持续发展提供有益的参考。

耦合文化流动图景的地方构成框架构建与案例分析——以凤凰古城旅游地为例

流动在当代社会和绝大多数地方广泛存在,但已有的地方构成框架很少考虑到流动要素。文章在学者Agnew提出的地方三元构成框架基础上,通过耦合“文化流动图景”要素,探索构建新的地方构成框架,然后以凤凰古城旅游地为案例地,利用观察、访谈法、文本分析等方法,对新框架进行经验分析。结果表明:1)在新框架中,地方由区位、场所、地方感和文化流动图景4种要素构成,且要素间相互联系。新框架更全面反映了地方的复杂性和流动性。2)凤凰古城案例分析结果揭示了古城地方多元构成要素的共同呈现以及要素间的关联性。古城的区位条件不佳,土地利用以商业用地为主;社会关系以商业性关系为主,留居居民间的社会交往薄弱;各主体的地方感呈现不同。文化流动图景作为动态的要素驱动了古城场所的变迁或转型,场所对文化流动图景具有调节作用;古城区位在某种程度上决定了文化流动图景,并部分影响到场所;文化流动图景、区位和场所共同塑造了古城地方感,而地方感又为其他3个要素赋予特定意义。

游客目的地非遗认同:概念、要素与实证检验

基于文化间性理论,以土族盘绣为案例,通过混合研究方法探索游客目的地非遗认同的概念、要素和量表。结果表明:(1)游客目的地非遗认同是游客非遗旅游体验后对目的地非遗文化的认知、理解、评价和行为实践。(2)游客目的地非遗认同主要包括非遗文化价值认知、非遗文化积极评价和非遗保护行为意愿3个要素,构建了“价值认知—积极评价—行为意愿”理论模型。(3)游客目的地非遗认同量表包含历史价值认知、精神价值认知、符号价值认知、审美价值认知、经济价值认知、积极评价和行为意愿7个维度27个题项,量表整体结构良好,具有较好的稳定性和适切性。本研究为科学测量和提升游客目的地非遗认同提供了新视角,部分回应了增强人民群众非遗认同的现实需求。