Attractive Model and Marketing Implications of Theme Shopping Tourism Destination

This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand function.An attractive model is deduced.According to this attractive model,it is can be known that the attractive distance is related to the price difference of the theme commodities between TST destination and tourist origin place,the average expenditure of transport,the demand elasticity of price,the actual price of sightseeing spot,the critical price that a tourist will afford,the number of nights that a tourist stays on the TST destination and the price level of accommodation in the TST destination.The change mechanism of attractive distance of TST destinations is revealed in this paper,and implications on TST marketing are put forward.First,theme commodities should be luxuries.Second,lower price is the primary pulling factor of theme shopping tourism.Third,the route combining with sightseeing spots is beneficial to shopping tourism.At last,TST development is one way of rejuvenating the falling destinations.

Rural Tourism Development in China:Principles,Models and the Future

Rural tourism in China,has undergone a rapid development in the last three decades.It is an emerging and effective catalyst that promotes industrial restructuring,agricultural development and the upgrading of rural areas.However,there remains little understanding about the core issues of rural tourism in China:the exact connotation,the principles,the development models and the future directions.This review paper identifies the key issues based on literature analysis,national statistics and press reports to form a general picture of the past,the current and the future prospects of China's rural tourism.The paper firstly addresses the definition,content and principles of rural tourism,and then provides an overview and brief evaluation of the progress and the current development models in China.Finally,based on the analysis of the experiences and problems,the authors sum up with five pathways of the future development of China's rural tourism from the perspective of rural tourism resources,product,market and promotion.

Adaptation models of mountain glacier tourism to climate change: a case study of Mt. Yulong Snow scenic area

Mountain glaciers have an obvious location advantage and tourist market condition over polar and high latitude glaciers. Due to the enormous economic benefit and heritage value, some mountain glaciers will always receive higher attention from commercial media, government departments and mountain tourists in China and abroad. At present, more than 100 glaciers have been devel- oped successfully as famous tourist destinations all over the world. However, global climate change seriously affects mountain glaciers and its surrounding environment. According to the current accelerated retreat trend, natural and cultural landscapes of some glaciers will be weakened, even disappear in the future. Climate change will also inevitably affect mountain ecosystems, and tourism routes under ice and glacier experience activities in these ecosystems. Simultaneously, the disappearance of mountain glaciers will also lead to a clear reduction of tourism and local economic benefits. Based on these reasons, this paper took Mr. Yulong Snow scenic area as an example and analyzed the retreat trend of a typical glacier. We then put forward some scientific and rational response mechanisms and adaptation models based on climate change in order to help future sustainable development of mountain glacier tourism.

An Analysis on Rural Tourism Development Model in Yi County of Huangshan City

The Yi County's rural tourism model has changed a lot,gradually transferring from the single model to the composite model,which integrates sightseeing,touring,entertainment,leisure,vocation,and shopping. This article mainly focuses on the rural tourism development model. Yi County is a typical case for others,which gives a new development model.

Construction of Agricultural Tourism Product Model Based on Experience Economy

Experience economy is a new economic development tendency after agricultural economy, industrial economy and service economy. Tourism consumption shows new characteristics in experience economy. Agricultural tourism product coincides with these characteristics, it is necessary to establish a model of agricultural tourism products based on experience economy. It is a model of wide range, strong personality and participation.

Analysis of Social Integration Models of Tourism Labor Migrants——A Case Study of Jiuhua Mountain of Anhui Province, China

The grounded theory of qualitative methods was applied to researching the social integration of tourism la-bor migrants in the Jiuhua Mountain of Anhui Province, China. The research was conducted based on the in-depth in-terviewing of 15 samples, open-consultation and the analysis of secondhand data. The integration models of tourism labor migrants in the Jiuhua Mountain were formed through four processes including theoretic sampling, cod-ing-analysis, cross-tabulation and contextualization. The result shows that modes of production and life styles decide self-integration orientation of tourism labor migrants in the Jiuhua Mountain. Cultural differences are fundamental dis-similarity between tourism labor migrants and natives. There are three kinds of integration models including rapid, free and gradually advancing integration. The differences among different types of migrants’ integration models are re-markable. Taking the working integration as the abscissa and taking the life integration as the coordinate, an "S" model of integration matrix appears in the gradually advancing integration of intermediate and high administers from the working to the life which should be paid special attention to.

Carrying capacity of water environment in public tourism resources based on matter-element model

When water environmental carrying capacity of public resource tourist attraction is studied, the two action subjects of tourists and local residents should be discussed, and comprehensive consideration must be given to the influence of these two on water environment. On the basis of water resource carrying capacity and water quality carrying capacity, water environmental carrying capacity index of public resource tourist attraction was constructed, the model for the water environmental carrying capacity of public resource tourist attraction was established on the basis of matter-element model and analytical hierarchy process. By applying this method, water environmental carrying capacity situation of a certain public resource tourist attraction can be gained, moreover, situations about several aspects of water environmental carrying capacity can be evaluated.

A study on tourism development model with dynamic mechanism of circular economy

With the social and economic development,conflict among the shortage of resources,environmental destruction and economic development is ever more pronounced.In this context,the circular economy was gradually accepted.Guided by sustainable development concept and promoted by six external forces,tourism circular economy take tourism micro-cycle model as the core,implement in corporate and social levels,improve resource utilization efficiency,reduce tourism's adverse impacts on the surrounding environment through recycling,reducing and reusing resources,achieve economic,social and environmental development of the organic unity.

Evaluation of Tourism Status in Sustainable Rural Development by Reynard Model (Case Study: Pa Ghaleh Village, Mamasani County, Iran)

The greatest service industry and income gainer throughout the world occupies a special role and position in developing geographical areas. This study attempts to use “Reynard” model to investigate the role of tourism and its effects on the development of rural settlements with emphasis on Pa Ggaleh Village, which is one of the environs in Mamasani, Iran. Due to its historical and religious attractions and natural and cultural landscapes, this village is highly significant and has the potential to become a tourism hub and attract tourists. The methodology applied in this research is cross-sectional. Tourism potentials of Pa Ghaleh village are identified and evaluated in this study. Geological maps, topographies and field data are used to evaluate the district attractions. Their tourism potentials are also evaluated and rated using Reynard model. According to the sub-criteria of rarity and historical geography, the research results indicate that scientific value has the highest rank. In other words, tourism places in Pa Ghaleh village include 72% of scientific value, 0.59% of added value and 0.57% of compound value.

Development Model of Tourism Companies Based on the Concept of Circular Economy

This paper summarizes the circular economy development model of tourism companies,and explores the support system which guaranteed the development of circular economy in tourism companies.It takes Xiedao Resort as an example to summarize its development model of circular economy.

Rural Tourism Development Model of Rice Cultivation Terrace Culture Heritage in Chongyi

The development of rural tourism is one of important measures for the protection and inheritance of agricultural cultural heritage,while agricultural cultural heritage also becomes decisive factor of promoting rural tourism development.They complement each other and develop together.In this paper,Hakka terrace of Chongyi,Ganzhou City,Jiangxi Province is taken as the research object,and its cultural heritage is interpreted and classified.It could be roughly divided into four aspects:farming belief and cultural legend,processing techniques of agricultural by-products,traditional farming technology experience,traditional eco-agricultural system and landscape.Based on the four aspects,combining local current tourism resource use situation,four kinds of rural tourism development models based on rice cultivation terrace culture heritage are summarized.

The Development Model of Tourism-Based Retirement Towns

Based on the analysis of the tourism-based retirement model, this paper proposed five types of retirement towns, which combined the eldercare industry with ecological conditions, the style and features of ancient towns, traditional culture, the artistic environment, and medical care, and put forward relevant planning strategies from five aspects, namely, site selection, silver industry chain, functional demand, operation management mode, and safety guarantee system, providing a reference for the construction and development of domestic tourism-based retirement towns.

The Dual Model for Tourism Resource Productivity Improvement

For natural resource science, resource productivity studying is an important subject. But researches on tourism resource productivity are limited. The most significant influencing factor on tourism resource productivity is the potential market scale of tourist locations, and second most important influencing factor is the resource endowment. Regional urban population is significantly correlated with region tourist numbers, being the decisive factor of region potential tour market scale. In tourism development, the dual model should be adopted: on one hand to enhance tour spot attractiveness, on the other hand to cultivate the potential market by improving urbanization level and other means. In the situation of tourism development fever spreading, the dual model for improving tourism productivity helps to avoid the "Great Leap Forward" which means that too rapid tourism construction divorces from actual market demand.

基于SWOT-AHP模型的达州、巴中红色旅游发展策略研究

无论是经济层面还是文化层面,亦或是地缘层面,巴中市与达州市都有同根性,因此有必要对其红色旅游进行区域联动的发展研究.基于此背景,通过实地调研和阅读文献运用SWOT方法扫描以及定性分析达州、巴中红色旅游发展影响因素和指标体系.继而,以SWOT-AHP为分析模型,构建达州、巴中红色旅游发展评价体系,运用德尔菲法获取数据构造判断矩阵并借助Excel软件计算各因素指标相对权重.研究发现:达州、巴中红色旅游发展战略四边形战略重心P点位于第一象限SO开拓型战略区.因此,要求达州、巴中红色旅游联动发展应采取积极开拓发展策略,即:“抓实”政策机遇、挖掘资源优势、区域协同联动、产业融合发展的红色旅游发展策略.

机器人应用对旅游产业绿色创新效率的影响

在全球范围内,机器人技术的迅猛发展正为旅游产业绿色发展转型提供新的动力.该文基于颠覆性创新理论,以2010—2019年中国省级旅游产业为研究对象,利用国际机器人联合会(IFR)数据,并结合超效率SBM模型和固定效应模型,对机器人应用对旅游产业绿色创新效率的影响进行了测量与分析.研究发现:1)机器人应用驱动了旅游产业绿色创新效率的提升,该结论在考虑内生性问题和进行稳健性检验时依然成立.2)机器人应用可以通过增强地区旅游业密集度和提高旅游行业竞争性两条路径,对旅游产业绿色创新效率产生正向作用.3)减少旅游业一般性人力资本可以强化机器人应用对绿色创新的促进作用.4)机器人应用对旅游产业绿色创新效率的积极影响存在显著的区域异质性.该研究为理解中国旅游产业绿色创新效率的发展提供了新视角,也对于合理利用机器人以提升旅游产业的绿色创新效率提供了实证依据和策略建议.

旅游企业商业模式数字化创新路径研究——以携程为例

数字经济时代,如何实现商业模式数字化创新是旅游企业发展的重要议题。基于商业模式理论与数字化研究成果构建理论框架,依据数字技术在携程商业模式应用中的特征差异划分阶段,归纳各阶段的主要路径,探讨旅游企业商业模式数字化创新的特点、动力源以及过程模型。研究发现,在互联网平台化阶段,互联网技术引发核心资源、关键业务和价值主张三个触点并将数字化创新延伸到商业模式各要素之中;在平台移动化与智能化阶段,移动互联网技术与大数据技术等促进企业业务层面联动、需求与供给层面联动,推动平台业务扩张;在生态网络化阶段,云储存、云直播等促进价值创造、价值传递与价值共享三个环节的整合与再造,实现商业生态网络数字化深化和共赢:三个阶段的成效对携程商业模式数字化创新均起到正反馈效应。在商业模式数字化创新的特点上,携程与制造业企业对比,更加注重供需关系的动态平衡;而与其他互联网企业对比,携程更加注重对上游供应链的建设。另外,推动携程商业模式数字化创新的动力来源于企业的创新意识与战略执行能力。

网红打卡点图片能刺激乡村旅游游客出游意愿吗?——“封闭代表圈”理论的验证

网红打卡点图片本质上是“封闭代表圈”理论的现实应用,已成为乡村旅游刺激游客出游意愿的重要营销手段之一。文章基于刺激—个体—反应—结果(SOBC)模型,验证“封闭代表圈”理论在乡村旅游中的适用性。基于结构方程模型的实证结果表明,该理论同样适用于乡村旅游领域,网红打卡点图片的信息量、娱乐性、兴奋度和真实性可以显著提升游客出游意愿与图片分享意愿。此外,乡村旅游目的地品牌效应与适宜距离对出游意愿具有重要作用。但是,网红打卡点图片的刺激作用在自然景观类、人文景观类与休闲活动类乡村旅游目的地中存在差异。据此,文章为乡村旅游目的地管理者的网红打卡点营销提出可行性建议。

基于Kano模型的冰雪体育旅游服务品质分析

基于Kano模型,通过对346名参加过冰雪体育旅游消费者进行问卷调查,分析冰雪体育旅游服务品质的属性和不同消费者体验服务质量满意度的差异.结果显示,冰雪体育旅游服务品质5个构面23个要素中,2项为必备品质,3项为魅力品质,2项为无差异品质,其余16项为线性品质.不同性别的顾客在满意度的可靠性和反应性2个构面,间接反映经营者在服务过程中对女性的关照不足.不同参与次数的消费者对冰雪体育旅游服务质量的可靠性、反应性、亲和性、保证性和总体的满意度上存在差异.不同受教育程度的消费者对冰雪体育旅游服务质量的有形性、可靠性、反应性、亲和性和总体的满意度上存在差异.为更好提升消费者对冰雪体育旅游服务品质的满意度,冰雪体育旅游经营者要优先满足顾客的必备型需求和期望型需求;注重个体需求差异,创新个性化服务项目;构建统一服务质量标准,提升服务规范.

三线建设工业遗产保护与旅游融合:价值解读、模式与路径

三线建设工业遗产是记录中国军工史、工业化史和党史的重要载体,是一种独特的红色旅游资源和工业遗产旅游资源。为了促进三线建设工业遗产保护与融合发展,本文采用文献分析、实地调研等方法,界定了三线建设工业遗产的概念,解读了三线建设工业遗产旅游价值,提出三线建设工业遗产保护与旅游融合发展路径与对策,为三线建设工业遗产与旅游融合发展提供理论指导。