Tourism destination image research has always been a hot issue in tourism research, which is related to the development and sustainability of destination tourism. Mount Tai Scenic Area, a world double-heritage site is...Tourism destination image research has always been a hot issue in tourism research, which is related to the development and sustainability of destination tourism. Mount Tai Scenic Area, a world double-heritage site is taken as the research object. By collecting comments about Mount Tai Scenic Area on Ctrip, and using content analysis, cognitive image, emotional image and overall image of Mount Tai Scenic Area are analyzed with the help of “cognitive-emotional” model. The results show that visitors' perception of the cognitive image of Mount Tai Scenic Area is multi-dimensional;tourists' perception of the emotional image of Mount Tai Scenic Area is positive;the tourists' perception of the overall image of Mount Tai Scenic Area shows a four-layer “core-edge” structure of “core-sub core-sub edge-edge”. On this basis, the paper puts forward some suggestions for improving the tourism development of Mount Tai Scenic Area.展开更多
In the mass tourism era,the rising demand for personalized and high-quality experiences necessitates a distinct urban tourism image.This study examined tourists’perceptions of Harbin during non-ice and snow seasons u...In the mass tourism era,the rising demand for personalized and high-quality experiences necessitates a distinct urban tourism image.This study examined tourists’perceptions of Harbin during non-ice and snow seasons using network text analysis within the“cognitive-emotional-overall”framework and a ROST content mining tool.Our analysis of travelogues revealed that Harbin is seen as an exotic,culturally rich destination,yet tourists have limited awareness of its natural resources.While overall emotional responses from tourists were positive,facilities and services received some criticism.The views of tourists were primarily focused on popular urban sites,highlighting the need for diversification.This study contributes to the theoretical discussion on the formation of the city’s tourism image and suggests strategies that will allow Harbin to transition from a season-specific tourism model to a year-round tourism model,thereby enhancing its four-season destination brand in terms of infrastructure,industry innovation and market management.展开更多
基金Sponsored by 2021 Taishan University Young Teachers Fund Project (QN-02-202129)。
文摘Tourism destination image research has always been a hot issue in tourism research, which is related to the development and sustainability of destination tourism. Mount Tai Scenic Area, a world double-heritage site is taken as the research object. By collecting comments about Mount Tai Scenic Area on Ctrip, and using content analysis, cognitive image, emotional image and overall image of Mount Tai Scenic Area are analyzed with the help of “cognitive-emotional” model. The results show that visitors' perception of the cognitive image of Mount Tai Scenic Area is multi-dimensional;tourists' perception of the emotional image of Mount Tai Scenic Area is positive;the tourists' perception of the overall image of Mount Tai Scenic Area shows a four-layer “core-edge” structure of “core-sub core-sub edge-edge”. On this basis, the paper puts forward some suggestions for improving the tourism development of Mount Tai Scenic Area.
文摘In the mass tourism era,the rising demand for personalized and high-quality experiences necessitates a distinct urban tourism image.This study examined tourists’perceptions of Harbin during non-ice and snow seasons using network text analysis within the“cognitive-emotional-overall”framework and a ROST content mining tool.Our analysis of travelogues revealed that Harbin is seen as an exotic,culturally rich destination,yet tourists have limited awareness of its natural resources.While overall emotional responses from tourists were positive,facilities and services received some criticism.The views of tourists were primarily focused on popular urban sites,highlighting the need for diversification.This study contributes to the theoretical discussion on the formation of the city’s tourism image and suggests strategies that will allow Harbin to transition from a season-specific tourism model to a year-round tourism model,thereby enhancing its four-season destination brand in terms of infrastructure,industry innovation and market management.
