Development of Experiential Live-action Performance Products in Tai’an City:A Case Study of“Chinese Taishan·Fengshan Grand Ceremony”

Live-action performances are a new form of performances that combine culture and tourism.The rise of live-action performance products has brought new vitality to the development of tourism,has strong development potential,can better meet the needs of tourists for immersive experience,and maintain long-term development of tourism in a region.In this paper,a live-action tourism performance product“Chinese Taishan·Fengshan Grand Ceremony”was studied to discuss the development of experiential live-action tourism performance products in Tai’an City.Through the investigation and data statistics of tourists,by using the experience economy theory,tourist experience theory,statistical analysis and other means,some strategies for the development of live-action tourism performance products in Tai’an City were proposed to promote the development of tourism performance products in Tai’an City.

Entropy Method-based Performance Evaluation of the Tourism Industry in Xinjiang

The tourism industry is a strategic pillar industry in China,and its performance evaluation has been a focus of research in the academic circle of tourism economics.On the basis of making clear the connotations of tourism industry performance,this paper establishes an evaluation index system for tourism industry performance from such five aspects as of economic income,tourism employment,tourism person-time,tourism industry and tourism transportation,and then adopts the entropy method to make a comprehensive evaluation for the tourism industry performance in Xinjiang during a period of 2005~2014.Finally,this paper pertinently proposes the strategies for promoting the development of the tourism industry in Xinjiang from such four aspects as of enhancing the collaboration between the tourism industry and transportation departments,strengthening the inter-regional cooperation on tourism in Xinjiang,making integration in the tourism industry and consolidating the macroscopic adjustment and control of government and the assurance of social security,in expectation of providing references for making decisions on improving the tourism industry performance in Xinjiang.

The Impact of the Integration of Culture and Tourism Industry on the Upgrading of Tourism Industry Performance

Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The results show that:①The integration level of the two industries is generally low in all provinces and regions,and the regional differences are obvious.The integration degree of the central and eastern regions is generally higher than that of the western regions.②The integration degree of culture and tourism has a significant positive impact on the economic benefits of regional tourism.The influence on the central and eastern regions is greater than that on the western regions.③The level of informatization has a positive moderating effect on the economic benefits of regional tourism caused by the integration of culture and tourism.④Government intervention has a negative moderating effect on the economic benefits of tourism.In addition,the level of regional economic development,accessibility and tourism resource endowment are also significant factors affecting the economic benefits of regional tourism.The results show that promoting the deep integration of culture and tourism,promoting the informatization of tourism and moderate government intervention in the industry are conducive to improving the economic benefits of regional tourism.

Market Orientation and Libyan Tourism Business＇ Performances： A Comparative Study Between Public and Private Sector

This paper aims to achieve these key objectives： （1） to measure the extent to which Libyan tourism businesses embrace the market orientation concept; （2） to evaluate the private and public tourism businesses＇ performance; （3） to identify the link between market orientation and tourism businesses＇ performances; and （4） to test the influence of ownership and organisational positions on market orientation-business performance relationship. A number of 582 questionnaires were distributed to high-level executives and clerks in tourism businesses in Libya. The key finding is that there is a growth in market orientation adoption. The performance of the private businesses is judged to be much better than the public one. There is a positive correlation between market orientation and tourism businesses＇ performance. This link is much stronger in the private sector. The market orientation in tourism sector is a critical element to drive business performance even in the less competitive environment such as Libya. The value of the paper is that it is the first paper to focus on market orientation in tourism sector in Libya. Therefore, the paper enriches the marketing literature with findings from the Arabic and North African region. Practically, the paper demonstrates the importance of market orientation to improve the Libyan tourism sector performance. Hence, international businesses, Libyan Government, tourism sector managers and employees should benefit from the results of the study. The paper concludes with limitations and future researches.

Study on Tai'an Tourism Performing Art Product Experience Design from the Perspective of Tourists

Tourism performing art is the product of the integration of culture and tourism.With the arrival of the experience economy era,tourism performing art products will be an important link in the development of tourism,with strong development potential,which can better meet the needs of tourists’ in-depth experience and promote the long-term development of regional tourism.This paper studied the development of Tai’an tourism performing art products from the perspective of experience.Through the survey of tourists and statistics of data,this paper discussed the development strategy of Tai’an tourism performing art products,aiming to provide reference for the development of Tai’an tourism performing art products.