Entropy Method-based Performance Evaluation of the Tourism Industry in Xinjiang

The tourism industry is a strategic pillar industry in China,and its performance evaluation has been a focus of research in the academic circle of tourism economics.On the basis of making clear the connotations of tourism industry performance,this paper establishes an evaluation index system for tourism industry performance from such five aspects as of economic income,tourism employment,tourism person-time,tourism industry and tourism transportation,and then adopts the entropy method to make a comprehensive evaluation for the tourism industry performance in Xinjiang during a period of 2005~2014.Finally,this paper pertinently proposes the strategies for promoting the development of the tourism industry in Xinjiang from such four aspects as of enhancing the collaboration between the tourism industry and transportation departments,strengthening the inter-regional cooperation on tourism in Xinjiang,making integration in the tourism industry and consolidating the macroscopic adjustment and control of government and the assurance of social security,in expectation of providing references for making decisions on improving the tourism industry performance in Xinjiang.

The Impact of the Integration of Culture and Tourism Industry on the Upgrading of Tourism Industry Performance

Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The results show that:①The integration level of the two industries is generally low in all provinces and regions,and the regional differences are obvious.The integration degree of the central and eastern regions is generally higher than that of the western regions.②The integration degree of culture and tourism has a significant positive impact on the economic benefits of regional tourism.The influence on the central and eastern regions is greater than that on the western regions.③The level of informatization has a positive moderating effect on the economic benefits of regional tourism caused by the integration of culture and tourism.④Government intervention has a negative moderating effect on the economic benefits of tourism.In addition,the level of regional economic development,accessibility and tourism resource endowment are also significant factors affecting the economic benefits of regional tourism.The results show that promoting the deep integration of culture and tourism,promoting the informatization of tourism and moderate government intervention in the industry are conducive to improving the economic benefits of regional tourism.