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Analysis on Marketing Moral Construction of Tourism Enterprise
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作者 Yu Yao Wang Jie 《International Journal of Technology Management》 2013年第8期142-144,共3页
The paper analyzes the current marketing moral status of tourism enterprise, expounds the immoral conduct of marketing of tourism enterprise and the damage on consumer and society, and proposes the countermeasures to ... The paper analyzes the current marketing moral status of tourism enterprise, expounds the immoral conduct of marketing of tourism enterprise and the damage on consumer and society, and proposes the countermeasures to solve the problems in marketing process, which ensures the rapid development of tourism enterprise. 展开更多
关键词 tourism enterprise tourism practitioners MARKETING moral construction
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