The Dual Model for Tourism Resource Productivity Improvement

For natural resource science, resource productivity studying is an important subject. But researches on tourism resource productivity are limited. The most significant influencing factor on tourism resource productivity is the potential market scale of tourist locations, and second most important influencing factor is the resource endowment. Regional urban population is significantly correlated with region tourist numbers, being the decisive factor of region potential tour market scale. In tourism development, the dual model should be adopted: on one hand to enhance tour spot attractiveness, on the other hand to cultivate the potential market by improving urbanization level and other means. In the situation of tourism development fever spreading, the dual model for improving tourism productivity helps to avoid the "Great Leap Forward" which means that too rapid tourism construction divorces from actual market demand.

Composition of the Value of Tourism Creative Products under the Influence of Regional Culture

With the analysis of the influence of regional culture on the value of tourism creative products,the characteristics of the value of tourism creative products were studied,and the impact of regional culture on the composition and realization of the value was summarized. Thus, the general law of the influence of external factors on the product value could be drawn. Characteristics of the value of tourism creative products is contrasted to analyze the requirement motivation of consumers and to seek the ways of realization for products value with the influence of regional culture.The mathematical evaluation model was employed for evidence.Based on the model,the influencing factors of the value of different types of creative products were explored, which would provide theories and enlightenment for the co-creation and appreciation of creative products in the future.

A Study of Sports Hospitality at the Rugby World Cup 2019 for a Tourism Experience Product: A Consideration from the Viewpoint of Eliminating Overtourism in Spectator Sports

In this research project,we focus on sports hospitality at the Rugby World Cup 2019 as a practical example of the qualitative pursuit of sports tourism in the Japanese tourism industry.STH Japan K.K.,Japan’s first company specializing in sports hospitality,hosted the first mega sports event held in Japan.A similar spectator service will next be implemented at the Tokyo Olympics and Paralympics.Sports hospitality is a new way to enjoy watching sports by adding a meal and entertainment before and after the match to the event ticket.Positioning and using sports hospitality as a tourism experience product,we can use qualitatively designed creative and effective methods that professional human resources could provide to tourists.This research project provides an overview of tourism experience products,looks at their economic effects at the Rugby World Cup 2019,and the sales results of the sports hospitality at the event.I conducted an observation survey at the Rugby World Cup 2019 Scotland vs.Samoa match held at Misaki Park Stadium(Kobe,Hyogo)on September 30,2019 focusing only on tourism products in that framework.I also conducted a qualitative survey on March 18,2020 in a semi-structured interview format with STH Japan K.K.senior advisors.The research results revealed the possibility of eliminating overtourism in spectator sports and the lack of sports hospitality spaces in Japan.Usually,when watching a sports match where many spectators gather,the uniform start and end times cause crowding and overtourism.The conventional challenge has been to create tourism products that reduce congestion and provide an enjoyable tourism experience.Sports hospitality is effective for relieving the stress caused by overtourism in spectator sports.In order to solve the shortage of sports hospitality spaces,one issue to consider is the deregulation by the government.

Optimization and Upgrading of Marine Tourism Products in Yantai Based on Resource Value Evaluation

The 21st century is the era of marine economy.The Chinese government attaches great importance to the development and utilization of marine resources.With the support of national marine policies,the development of marine tourism industry in Yantai has changed with each passing day,and the content of tourism products developed by Yantai is also constantly innovating.In this study,by using literature research,data analysis and other methods,the development of marine tourism resources in Yantai was analyzed.The results show that the marine tourism products in Yantai are not well-known,less competitive,and are difficult to form a scale advantage.Therefore,some measures to promote the development of tourism industry in Yantai were proposed,such as optimizing and upgrading marine tourism products in Yantai,strengthening regional cooperation to increase product awareness,improving the structure scale of products in scenic spots to enhance competitiveness,attaching importance to the application of science and technology and strengthening product innovation.

Research on the Optimization and Upgrading of Marine Tourism Products in Shanghai

The ocean has become a new theme of the world economic competition.The development of marine industry is an inevitable measure to stabilize the sustainable and healthy development of China’s national economy.As a leading industry of marine economy,marine tourism has great potential for development.Marine tourism products are the foundation and power source of marine tourism development.The optimization of tourism products plays the most direct and key role in the upgrading of tourism industry.Shanghai,located in the center of Yangtze River Delta,is one of the most developed regions in China.However,with the increasing competition in the tourism market,the development of marine tourism is inevitable.This paper analyzes the general situation of marine tourism resources and the development status of tourism products in Shanghai,and probes into the specific countermeasures for the upgrading of its products,so as to promote the high-efficiency development of marine economy in Shanghai.

山地旅游目的地“三生”系统耦合协调时空演化分析——以贵州省为例

以贵州省9个市(州)为例,构建“生产—生活—生态”系统耦合协调评价指标体系,运用加权TOPSIS法对该区三大系统的综合发展水平进行评价,再基于重心模型和耦合协调模型分析“三生”系统的时空耦合态势。结果表明:(1)研究期内,贵州省各市(州)“三生”系统的发展水平不一致,其综合评价指数差异显著。(2)“三生”系统的重心一直位于贵阳市境内,但偏移方向有所不同;“三生”系统两两之间空间耦合性从高到低依次为“生产—生活”系统、“生活—生态”系统、“生产—生态”系统。(3)从时间上看,“三生”系统耦合协调度以波动上升和保持稳定为主,空间上呈现出以贵阳、遵义为核心的“核心—边缘”式结构特征。

基于RMCP模型的农教文旅融合产品设计研究——以多兴庄园为例

伴随着社会主要矛盾的转变,休闲农业市场供需关系呈现从“数量短缺型”向“优质不足型”转变的态势。如何提质增效转型升级成为休闲农业发展的关键问题。本文将农教文旅融合发展理念与休闲农业产业升级相结合,运用RMCP模型,从自然资源、客源市场、主要客户群、休闲农业产品四个方面对天津市多兴庄园展开实证研究分析,最终实现农教文旅融合产品与活动体系设计,为新时代天津休闲农业产业高质量发展提供了理论支撑和实践参考。

新质生产力赋能体育旅游产业高质量发展:概念内涵、作用机制与推进路径

新质生产力的高科技、高效能、高质量特性为体育旅游产业的高质量发展注入了强大动力。本文采用文献资料法、逻辑分析法等研究方法,探讨新质生产力赋能体育旅游产业高质量发展的概念内涵与作用机制,并针对性地提出推进路径。研究认为,新质生产力的作用机制在于推动体育旅游产业智慧化、共享化、市场化、低碳化发展。据此,提出如下推进路径:完善顶层设计,推动产业治理升级;加强科技研发,提升产业发展效能;培养专业人才,夯实产业发展根基;营造绿色环境,促进产业低碳转型。

地域文化建设融入黔东农文旅融合发展的技术路径——以玉屏县老寨村建设特色田园乡村示范为例

农文旅融合已经成为实现乡村振兴、构建现代乡村产业体系、提升乡村经济价值、拓展乡村产业链条、促进城乡联动的必要手段和必然趋势。为解决实施农文旅过程中出现的各类问题、更好地指导基层工作,文章旨在通过政策研究、样本收集、案例研究、案例实践的方法,从理论和实践操作层面,较为系统、全面地探讨以地域文化促进乡村农文旅融合的实施技术路径,即以地域文化为内核,构建产业产品体系丰富产业生态,并以地域文化贯穿规划、设计、建设、运营全过程,为行业和政府基层更好地落实乡村振兴工作提供一定的参考价值。

Research on Recreational Intention and Experience in Tourism-Take Nantou Ancient City as an Example

In recent years,under the guidance of the national“all-for-one tourism”and“integration of culture and tourism”development policies,humanistic leisure tourism has become the current hot spot in the development of Chinese tourism industry.In 2013,China promulgated the National Tourism and Leisure Outline(2013-2020),which boosted the development of tourism and leisure consumption of urban and rural residents.In 2016,the State Council issued the“Several Opinions on Further Promoting the Construction of New Urbanization”,which clearly stated that it is necessary to“accelerate the cultivation of characteristic small towns”.The construction of small towns(blocks)led by the integration of culture and tourism has gradually become a new driving force for local economic development.In 2020,the global outbreak of the COVID-19 and normalized prevention and control measures have made the choice of tourism and leisure destinations more localized and short-distance.Characteristic leisure blocks and small towns have increasingly become important destinations for people to travel and leisure activities.Therefore,this article takes Shenzhen Nantou Ancient City as the research area,and uses literature review,questionnaire survey,and statistical survey methods(SPSS.25 and PLS.3.0)to obtain relevant literature and data and describe them.Statistical analysis and confirmatory factor analysis are designed to examine the relationship between the cultural authenticity of leisure blocks,product combination,accessibility,the sense of place identification,recreational intentions,and experience quality,diagnose and discover tourism from them,discover the problems existing on the supply side of tourism object,and provide guidance and suggestions for the construction and development of cultural tourism and leisure characteristic blocks.Finally,this paper tests 10 hypotheses and draws research conclusions:(1)Cultural authenticity has positive impact on recreational intention,place identification,and experience quality in humanistic leisure tourism.(2)Tourism product combination has positive impact on recreational intention and experience quality.(3)Accessibility can affect recreational intention and experience quality in a positive way.(4)Place identification can affect recreational intention in a positive way.(5)Experience quality has positive impact on recreational intention and place identification.

Research on Industrial Tourism-led Dabancheng Wind Farm Area Development in Xinjiang Region

Industrial tourism has become a new hot spot for tourism development at home and abroad, but there is still no clean energy industry tourism in Xinjiang. Combined with dabancheng scenic spots planning cases, this paper analyze the conditions for the comprehensive development, the overall concept and industrial tourism products design and other aspects, which draw conclusions that integrated area planning should highlight the characteristics, focus on the aspects of comprehensive development, market positioning and other in-depth study.

Economic Opportunities of Qingdao Winery as a New Ecotourism Destination

The consumer psychology of consumers is constantly changing.Under the abundant material life,the emotional and personalized needs of consumers for products are highly valued.Winery tourism is a new ecotourism project.Its high-end and fashionable characteristics do not only meet consumers’demand for personalized tourism,but also their pursuit for high-quality and fashionable leisure ways;thus,it has broad development prospects.At present,Qingdao winery tourism has begun to take shape,but in it faces problems in its development,especially in terms of resource integration and brand development.Therefore,taking the development of Qingdao winery tourism as an example,this paper puts forward several development countermeasures and policy objectives as well as provides a scientific analysis basis for the development of Qingdao winery tourism.

新流动性背景下昆明石林县康养旅游产品体系构建研究

康养旅游是当前旅游业衍生出来的新兴发展模式,是对旅游资源的重新整合再利用。在新流动性背景下,依托健康中国战略,以昆明石林县为例,探究石林县发展康养旅游存在的不足,将康养与地质水文、森林、中医药等融合,为石林县发展康养旅游提供产品体系构建路径,助力石林县旅游业转型升级。

全域旅游背景下乡村旅游产品体系构建——以黄石市沼山村为例

文章首先从宏观角度阐释了全域旅游背景下乡村旅游产品构建理念与体系,认为全域旅游背景下乡村旅游产品构建理念主要包括全生态、全要素、全产业、全时空、全社会、全科技六个方面。全域乡村旅游产品体系包括内部组合产品和外部复合产品。其中,内部组合产品又分为核心产品、辅助产品和外延产品;外部复合产品包括城市—乡村旅游产品、景区—乡村旅游产品和乡村—乡村旅游产品。其次以黄石市沼山村为例,结合当地旅游资源特色及其旅游业发展现状,从微观角度构建了符合当地实际的旅游产品体系。本研究对推进乡村旅游产品转型升级具有一定的理论和现实意义。

乡村振兴背景下河南乡村“慢旅游”产品吸引力研究

在体验经济时代,游客逐渐开始追求回归自然、陶冶情操、体验文化的深度旅游,“慢旅游”应运而生。借鉴国内外研究成果,以河南乡村旅游为例,将“慢旅游”思维引入乡村旅游产品体系,对乡村游客进行实证调查,分析整理乡村“慢旅游”产品吸引力体系的动力机制及其影响因素,以期打造乡村“慢旅游”系列产品,健全以市场为主导的发展机制,形成独具特色的“乡村+农业+生态+社区+商业”的多业态乡村“慢旅游”产业链和营销体系,推进乡村旅游高质量发展,助力乡村振兴。

基于旅游系统的旅游地生命周期问题探讨

本文从旅游系统的角度对旅游地生命周期问题进行探讨,认为造成旅游地生命周期还是旅游产品生命周期争论的原因主要在于:一方面是从地理学和经济学不同学科出发导致其研究对象的差异,另一方面对旅游地与旅游产品的相互关系认识不清。从旅游地的角度看,旅游地是组成旅游系统的主体,旅游产品是旅游地系统的重要组成部分,是旅游地发展的内在动力,而旅游系统的其他部分作为外在因素影响旅游地演化,并以此构建旅游演化模型。研究表明,通过延长旅游产品生命周期和开发新的旅游产品来提高旅游地游客的增长率是延长旅游地生命周期的重要手段。

以供给侧改革思维推进中国旅游产品体系建设

随着中国经济快速增长和居民人均可支配收入水平的不断提高,人们对旅游产品的需求日益呈现出多样化个性化和集约化的趋势。然而,中国旅游产品的供给结构性矛盾比较突出,尚无法适应游客消费行为的改变,其主要表现为:旅游产品结构单一,有效供给不足、旅游产品缺乏特色,供给质量不高和旅游产品要素配置不合理,供给效率低下。因此,供给侧改革思维是推进旅游产品体系建设的必然选择,其主要实现路径有:以效率为原则,优化旅游产品要素配置;以需求为导向,优化旅游产品结构;以精品意识为理念,提高旅游产品供给质量;以改革为突破口,培育旅游市场主体。推进中国旅游产品体系建设,可供采取的政策及建议有:全面深化改革是前提,转变理念是关键,推进旅游信息化建设是支撑。

森林养生旅游产品体系开发及构建研究

通过文献查阅整理和多年旅游策划的实践,发现森林环境养生优势明显,同时对养生旅游市场进行了分析,发现生态养生旅游具有3个特点,即普适性、高复游率和综合消费较大。文章对中国传统养生文化的内涵进行了挖掘,并将其与可持续发展、市场导向、体验化、个性化相结合,构建了新的森林养生旅游产品体系,共分3类:一为生产性旅游产品,如林下养殖基地、林下种植基地等;二为生活性旅游产品,如养生餐厅、树屋等;三是游憩性旅游产品,如大氧吧广场、野营地等。研究旨在为当前森林旅游及林下经济的发展提供参考,也为森林养生旅游项目的系统策划提供理论基础。

中国分省区旅游生产效率模型创建与评价

本文将我国各省区旅游系统作为生产决策单元,通过数据包络方法(DEA)和Tobit回归模型分析各省区旅游生产效率及其影响因素。研究表明:我国各省区旅游生产平均效率经历了一个先降后升的过程,旅游生产效率与国际旅游收入绝对量之间不存在对应关系;与我国经济发展水平所形成的东、中、西三大区域依次降低的情况不同,旅游生产效率值呈现出东、西高,中部低的格局。最后针对各省区发展现状,提出改进旅游生产效率的政策建议。

我国乡村旅游产品体系及其影响研究

乡村旅游是可以实现旅游者、农民和乡村社区多赢的一种生态旅游方式,对我国旅游业的发展和解决三农问题,有着相当重要的意义。文章通过考察多个国外的乡村旅游项目,分析了我国乡村旅游的特色与不足,提出了乡村旅游产品体系的系统概念,并对乡村旅游对我国农村可能产生的影响作出了分析,为我国乡村旅游的产业发展提供借鉴。