Analysis and Empirical Study on the Tourism Attraction Factors of Scenic Areas

Modeling research and empirical study on the attraction of tourism destinations were conducted from 6 aspects,i.e.quality and scale of tourism resources,economic environment of tourism destinations,policy environment,accessibility,income level of tourist source areas as well as distance between tourist source area and tourism destination.

Research on Tourism Master Planning of Huangshan Hot Spring Scenic Area in China

Based on tourist resources' evaluation and tourism market development of Huangshan Hot Spring Scenic Area,by combining with relevant theories of "SWOT",the paper has identif ied the leading functional orientation and tourism development idea of the hot spring scenic area.Meanwhile,by following the principle of "sustainable use" of Huangshan natural resources,planning strategies and implementing suggestions have been put forward based on "addition,subtraction,multiplication and division".The ultimate purpose is to create diversified tourism experiences for tourists and improve tour quality of hot spring scenic area,and f inally build Huangshan tourism brand of "Snowy Hot Spring".

Application of Harmony and Integrity Culture in Tourism Project Planning—A Case Study of Lumingling Scenic Area

Significance of tourism project planning in the transformation of tourism resources to tourist products was analyzed,it was proposed that culture is the soul of tourism project planning,harmony and integrity culture is the essence of Chinese cultures.Connotations and types of harmony and integrity culture were elaborated,such as harmony and integrity of human and nature,harmony and integrity of the society,harmony and integrity of the ego.On this basis,relationship between harmony and integrity and tourism projects was expounded,harmony and integrity culture was stressed as the source of tourism projects,and tourism projects as optimal carriers of demonstrating and inheriting harmony and integrity culture.Lumingling Scenic Area in south Jingxing County,Shijiazhuang City of Hebei Province was taken for an example to analyze the application of harmony and integrity culture in concrete planning of tourist projects from the perspectives of functional orientation,theme orientation and functional division.

Preliminary Analysis of Special Tourism Transportation in Agricultural Eco-scenic Area

Transport varies greatly in agricultural eco-scenic areas for the diversity of resources, and different terrains such as mountains, low hills and forest lands. Special tourism transportation is common in scenic area of different themes. For agricultural eco-scenic area, the road design has to consider the theme of the scenic area, thus animal power is a favorable transportation choice, it refl ects agricultural ecological characteristics and also takes production needs into consideration. This paper analyzed road design characteristics of agricultural eco-scenic area, and proposed the transportation model dominated by animal power and considering farming production, so as to meet the standards of "rural road" in agricultural eco-scenic area and comply with the style of agricultural tourism, and satisfy the visitors.

Tourism Development Models Based on Ecological Utilization and Protection of Water Conservancy Scenic Areas

In view of major confl icts between ecological conditions of scenic areas and tourism development, tourism development models and approaches of six major water conservancy scenic areas were summarized on the basis of investigating interaction mechanism, ecological utilization and protection of scenic areas, including reservoir development and construction model, wetland development and construction model, natural river and lake development and construction model, city river and lake development and construction model, irrigated area development and construction model, water and soil conservation development and construction model. The research fruits are of instructive signif icance for the management and development of scenic areas.

The Coupling of Landscape Pattern and Landscape Esthetics of Urban Traditional Cultural Tourism Destination: A Case Study of Confucius Temple-Qinhuai River Scenic Area in Nanjing City

Study on the relationship between landscape beauty and ecological beauty is an important scientifi c problem that refl ects the nature of man-land relation, and current academic researches on this topic are most based on a single perspective. Therefore, this paper took the Confucius Temple–Qinhuai River Scenic Area in Nanjing City as a typical case of urban traditional cultural tourism destination, adopted landscape pattern indexes and balanced incomplete block comparison and evaluation method as the evaluation standards of ecological beauty and landscape beauty, and analyzed the coupling characteristics and rules of landscape pattern and landscape aesthetics. The results showed that(a) The overall landscape of the study area had higher fragmentation degree, but different landscape groups were infl uenced by different human interventions, landscape patches showed moderate diversity and heterogeneity, patch area, spatial distribution and spatial aggregation degree showed structural differences.(b) The locals and visitors had aesthetic perception of the study area, but preferred the beautiful natural scenery of the Qinhuai River, as well as the historical buildings and cultural landscapes that contain rich memories of the city.(c) Landscape pattern and landscape aesthetics showed coupled complementation and harmonious coexistence. The Confucius Temple–Qinhuai River Scenic Area has profound historical and cultural background, but it has witnessed gradual loss of cultural characteristics and fast "delocalization" against the background of rapid urbanization. As an urban traditional cultural tourism destination, it carries the responsibility of protecting city memories and inheriting regional cultures.

Development and Research of Forest Tourism from the Perspective of Forest Experience

Forest experience is an important scale for measuring the development degree of forest tourism,and also an indispensable part of forest tounsm.Domestic theoretical and practical researches on forest experience and forest tourism have been less reported,forest tounsm development and research from the perspective of forest experience have remained in the exploration stage,and researches on natural education and forest culture have also been just initiated.This paper explored problems of current forest tourism development from three perspectives of forest experience,i.e.environmental index,experience content and facility service.By applying scientific development and marketing methods,and combining with traditional health-care culture,forest tourism development spaces could be expanded.Finally,the paper proposed to establish forest ecological monitoring system and enrich forest experience projects to provide visitors forest tounsm expenence with high additional value and satisfaction degree.

Carrying Capacity of Water Leisure Environment in Eco-cities-A Case Study of Ancient Canal Scenic Area in Yangzhou City

Water leisure tourism is an emerging theme in urban planning, and its planning mode and operation level directly influence the eco-cycle degree of urban development. Tourism activities inevitably impact environmental quality of urban water spaces, and the research on the environmental carrying capacity of such spaces has also become an important prerequisite of tourism planning. Taking the Yangzhou Ancient Canal Scenic Area for an example, the paper constructed the estimated indicators of water leisure tourism environmental carrying capacity on the basis of analyzing scenic geographical resources and tourism economic conditions, and calculated the scenic area's water leisure tourism environmental integrated carrying capacity by the method of barrel extrapolation, providing a reasonable foundation for evaluating the planning conditions in the eco-cycle urban water leisure tourism planning.

A Blockchain-Based Framework for Smart Tourism

The rapid development and globalization of modern tourism have brought more and more tourists and tourist attractions, bringing opportunities to the tourism industry. However, challenges also come with it, including the cost of travelers’ trust, the satisfaction of personalized tourism needs, and the supervision and management of tourist attractions. In order to solve these problems and improve the tourism experience, this paper designs a blockchain-based smart tourism platform. First, by adopting blockchain technology, a decentralized database is established to reduce the cost of trust for travelers. Secondly, through the blockchain-based smart tourism platform, travelers can customize personalized travel routes and itineraries according to their preferences and needs. The platform uses the data interaction function of blockchain to visually display various resources and services of tourist attractions, and travelers can choose according to their own preferences to enhance the personalized experience of tourism. Third, the smart tourism platform based on the blockchain can provide the reliability and transparency of data information, and through the decentralized nature of blockchain, the relevant data of tourist attractions can be recorded and stored, and cannot be tampered with, ensuring the authenticity and credibility of the data. Regulatory authorities can easily access and review these data, and more effectively control and supervise scenic spots. Finally, this paper combines DPOS (Delegated Proof of Stake) and PBFT (Practical Byzantine Fault Tolerance) consensus algorithms to improve the on-chain consensus efficiency of blockchain-based smart tourism platforms. The consensus algorithm is the core mechanism to ensure the normal operation and consistency of the blockchain system, and improve the throughput and performance of the system by introducing DPOS and PBFT algorithms.

Construction of a Beautiful Village under the Concept of “the Integration of Scenic Spots and Villages”:A Case Study of Nanmen Branch in Wanli District,Nanchang City

Under the background of building a beautiful China,the integration of beautiful rural construction and rural tourism is one of the effective ways to build a sustainable village that is livable,suitable for industry and suitable for tourism.Nanmen branch in Wanli District,Nanchang City is based on the development concept of "the integration of scenic spots and villages",and carries out comprehensive regulation and develops complex tourism in six aspects:defining functional orientation,optimizing spatial distribution,deepening the theme image,innovating tourism products,creating advantageous industries,and improving service packages,so as to promote the beautiful rural construction.

旅游管理专业景区研学与思政课程融合策略探析

随着新一轮课程改革深入推进,素质教育理念广泛融入教育教学的各个领域,社会对有技能、有品德、有知识的复合型人才培养予以高度关注。国家相关教育政策与方针的颁布,使景区研学模式应运而生,为提升学生的政治修养、职业素养与政治意识等创造了条件。在此背景下,旅游管理专业景区研学与思政课程融合,成为落实旅游管理专业素质教育目标的重中之重。本文以景区研学为切入点,就旅游管理专业景区研学与思政课程融合策略展开探讨,旨在理清旅游管理专业景区研学融合思政课程的意义与方向,形成二者融合的实践思路。

基于相关性分析法的文旅景区艺术创意设计优化研究——以12个文旅景区为例

艺术创意设计在文化传承和文化经济产业发展方面的作用日益加深,了解艺术创意设计能有效促进旅游消费者行为意向的生成,实现文化旅游景区的可持续稳定发展。以艺术创意设计为路径,收集相关案例,进行概况分析。提出当前我国文旅景区艺术创意设计的不足,运用相关性分析法对于文旅景区艺术创意设计进行研究。从特征深化、交叉融合、策略调整、规范完善四方面进行艺术创意设计优化引导,寻求具有艺术创意、创新特色的中国文旅景区新的发展模式,为文旅景区的发展提供一定的借鉴,促进文旅景区的持续升级与开发。

高等级景区的旅游经济效应及其空间关联机制——基于中国225个地级市的实证检验

景区资源会影响区域旅游经济发展模式,特定空间范围内的高等级景区资源也存在协同互动关系。文章基于2012-2019年中国225个地级市数据,运用空间计量方法全面梳理了高等级景区的旅游经济效应及其空间关联机制,研究发现:1)高等级景区通过加速旅游产业集聚和推动住宿餐饮等配套产业发展对当地旅游经济发展形成正向驱动;2)高等级景区具有显著正向空间溢出效应,但该效应存在空间距离约束和区域异质性;3)高铁站和五星级酒店为代表的高质量旅游要素供给有助于增强高等级景区的空间溢出效应,交通便利性对旅游景区的经济效益也会形成正向促进,文娱行业发展则会对高等级景区为代表的传统旅游产品形成负向冲击;4)高等级景区建设在经济发展较好的地区并不能显著促进旅游经济增长,较高的区域增长目标也会拖累高等级景区的投入力度和经济贡献。由此,区域旅游资源开发利用需强化区域合作,加速旅游业空间聚集和产业链打造;通过基础设施建设强化高等级景区的空间关联,推动传统旅游产品与新型旅游产品的融合,更好地挖掘高等级景区的旅游经济效应。

基于网络文本分析的青海湖景区旅游形象感知研究

随着大数据时代的到来,网络点评文本会影响游客对旅游景区的感知形象,搜集了“携程”“美团点评”“去哪儿”“同程旅行”等旅游网站的游客点评文本,运用ROST CM6.0网络文本挖掘工具进行分词和词频统计对青海湖景区旅游形象感知高频词进行了语义网络分析及情感分析。结果表明:在认知形象上,青海湖景区自然景观吸引物成为游客主要认知;游客对青海湖良好的生态环境方面的关注度较高;在整体形象上,游客对青海湖景区正面情绪占比较高,但也存在对服务设施和管理等方面存在一部分中性情绪和负面情绪。根据研究结论提出以下建议:一是提高青海湖景区文旅融合程度,打造文化青海湖;二是提升景区管理服务质量,全方位、多层次的满足游客需求;三是创造多元旅游产品,满足游客的多样化消费需求,提高游客二次消费的能力。

我国主要旅游城市景区空间结构特征对其旅游发展的影响

收集2021年有关数据,利用ArcGIS空间分析法、景区空间分布形态指数、地理集中指数等方法,分析我国主要旅游城市的景区空间结构特征和类型,并揭示城市的景区空间结构特征对其旅游发展的影响,结果发现:①从景区分布形态、吸引力强度和集中程度三个维度综合分析60个城市的景区空间结构类型,可以将其分为5大类、32种,与基于平均最近邻判断的景区空间分布类型明显不同。②在控制其他因素的影响下,发现城市的景区空间结构特征对其旅游发展产生了显著影响,且对旅游总收入和旅游总人次的影响存在差异。③城市的景区空间结构各维度特征对其旅游发展的影响方向、强度也存在差异。城市的景区分布越集中,越不利于旅游发展;单位面积内景区吸引力越强,越有利于旅游发展;而景区分布形态的影响不显著。造成这一现象的原因有:城市主要是低品级景区集中,且同一片区旅游资源同质性较强,景区间易发生恶性竞争,以及疫情背景下游客的风险感知强等。

生态翻译学视角下红色旅游景点标识语英译问题研究——以湖南韶山景区为例

旅游标识语英译研究是翻译领域的一个重要课题。该研究从生态翻译学的三维理论视角对红色景点韶山的旅游标识语的英译规范化进行深入研究。通过对景区内标识语的英译案例进行分析,探究标识语英译中存在的不规范现象,并据此提出相应的策略。研究发现,旅游标识语英译不规范主要体现在拼写错误、语法错误、专有名词英译不统一、译文表意不清,以及忽略文化差异导致的翻译问题,而景区标识语的规范化需政府、高校、企业及社会的共同努力。规范的旅游标识语英译能为外国游客提供更准确、更流畅的信息,有利于韶山景区的对外宣传,助推韶山旅游业发展的同时也有助于红色文化的国际传播。

非遗旅游体验质量对旅游者景区品牌评价的影响文化赋能旅游的研究探讨

非遗进景区现已成为非遗保护传承的有效途径,而文旅融合的协同关系同样强调文化赋能旅游的重要作用。从需求侧出发探索旅游者非遗体验质量对旅游景区品牌感知评价的影响作用机制,成为非遗旅游景区品牌建设发展过程中值得重视的问题。文章以广州市陈家祠及佛山市祖庙景区为案例地,基于565份旅游者有效问卷数据,探索旅游者非遗旅游体验质量对地方性感知与景区品牌评价的影响。结果表明:旅游者体验质量越高,越易对非遗景区品牌作出积极性评价;此外,地方性感知在非遗旅游体验质量与景区品牌评价的关系中起到部分中介作用,凸显出非遗景区地方特色的重要性;非遗展演方式在非遗旅游体验质量对地方性感知的影响中起正向调节作用,相较于静态展示方式,非遗动态展演方式下的旅游者体验质量对地方性感知的促进作用更强,揭示了非遗展演方式对景区品牌增值的重要性。在此基础上进一步提出增强旅游者具身体验质量、挖掘景区特色地方性文化、融入动静兼容的非遗展演方式等景区品牌建设发展的优化策略建议,为实现文化赋能旅游的实践工作提供启示。

皖南国际文化旅游示范区A级景区空间分布及影响因素

为落实党的二十大报告中区域协调发展的新要求,顺应全域旅游与文旅深度融合新趋势,开展皖南国际文化旅游示范区旅游资源格局的研究,能够为示范区后续开发建设提供思路与导向。借助平均最近邻指数、不平衡指数、核密度、地理探测器等方法,解析示范区内A级景区的空间特征及影响因素。结果表明:示范区A级景区整体分布不均衡,呈现集中分布特征;示范区内A级景区显现“两主、四次”的空间格局,呈现Y字形分布态势;遗产点密度因子驱动力最强,经济发展因素对A级景区空间分布影响程度较大,自然环境因素驱动力较弱;局部自相关分析表明多数因子聚类特征表现明显;交互探测结果表明两种因子共同作用强于单因子作用。

基于网络文本分析的无锡拈花湾景区旅游投射形象和感知形象对比研究

基于形象感知理论和网络传播学理论,采用网络文本分析工具对无锡拈花湾景区官方投射形象与游客感知形象进行比较分析。研究发现:两者在旅游吸引物、旅游环境、旅游设施与服务、旅游体验等方面存在一定的异同,其中旅游吸引物的游客感知形象与官方投射形象的一致性较高,旅游设施和服务的游客感知形象与官方投射形象存在较大偏差。通过IPA模型分析提出建议:在维持区域,应继续保持并强化优势;在改进区域,应加大对景区人员服务、停车服务、交通服务等的宣传力度;在机会区域,可以与周边景区互动,延长游客逗留时间,增加旅游消费;在优势区域,应充分利用天然优势,开发适合不同游客群体的旅游新产品。