The Mediating Effect of Social Media on the Relationship Between Travel Preference and Tourist Behavior of Local Tourists in Davao City

This paper aims to determine the mediating effect of social media on the relationship between travel behavior and tourist preference.This paper utilized the mediation analysis design to determine whether social media significantly affects the independent and dependent variables.For the statistical tools,the proponents of the study utilized descriptive statistics,Sobel’s test,mean and standard deviation.Also,the proponents of the study utilized data from questionnaires gathered through an online google form.Most of the respondents are single females,college-level,and use Facebook most of the time.Therefore,this is the social media platform that the majority utilize.It has been revealed in the study the three sets of correlated variables:Travel behavior vs.tourist behavior,travel preference vs.social media,and social media vs.tourist behavior,have a strong positive linear relationship between the two quantitative variables.Thus,the study proponents concluded that there is an indirect effect between the travel preference and tourist behavior of local tourists in Davao City via social media.Lastly,the study’s findings reveal the fundamentals of how visitors make decisions,which are essential for enhancing the competitive advantages of cultural destinations.Significant findings from the study are beneficial to the growth of cultural tourism in Davao City.

Tourist Behaviors in Wetland Park:A Preliminary Study in Xixi National Wetland Park,Hangzhou,China

Public education as well as tourism and leisure are the two important functions of national wetland park, and tourist behaviors act as the guiding factor in the national wetland park construction and management.As the first national wetland park in China, Xixi National Wetland Park, located in Hangzhou City, Zhejiang Province, will give constructive instructions to the construction and management of other wetland parks and ecotourism resorts.This paper analyzed the tourist behaviors in Xixi National Wetland Park.By the observation, in-depth interview and questionnaire, the results show that tourists in wetland parks are different from those in the other common destinations, and they are also different from those strict eco-tourists.In fact, the tourists in wetland park have unique characteristics, such as the intense perception to the functions of wetland ecosystem and the environment impact behaviors.Those tourists are preferred to natural landscapes in their motivations and expectations.Wetland landscapes are the main image to those tourists in the Xixi National Wetland Park.Tourist expectation, experience and satisfaction are all critical factors for the success of the planning and management in national wetland parks.Based on the results, some measures for the sustainable development of wetland parks, including to optimize wetland theme landscape and tourism products, to improve tourist facilities and services, to enhance quality of visitor experiences, and to implement total quality management based on tourist characteristics, are given to national wetland park ecotourism.

Tourist behavior patterns in the ecotourism destination in the west of China: A case study of Gannan Tibetan Autonomous Prefecture

This study takes Gannan Tibetan Autonomous Prefecture as the place of case study and tourists as research objects. From the perspectives of geographical distribution of source tourist markets, Tourist activity behavioral and spatial patterns of Tourists, this study looks into the geographical structure of the source tourists and spatial patterns by geography. The analysis of 341 questionnaires on tourists shows that:(1) The tourism cycle of Gannan is in the development phase, competing with adjacent Aba, and greatly impacted by the substitution effect and shadow effect of Aba.(2) The spatial distribution of tourist sources is concentrated, indicating that Gannan is a regional tourism destination. The temporal distance of tourists is mainly concentrated within the 6-hour traffi c circle.(3) Gannan Tibetan Autonomous Prefecture has already become the composite tourist destination dominated by leisure vacation. The minority folkcustom and special landscape are the most attractive tourism resources. Due to the impact of man-land harmonious lifestyle in the tourist areas, the environmental attitude of tourists is improved, and the transportation and shopping are the most vulnerable links in tourism service in Gannan Tibetan Autonomous Prefecture.(4) The spatial behavior of tourists in Gannan is mainly of single-destination style(52%), Transit leg and circle tour style(7%) as well as circle tour style(41%). The spatial distribution of tourist fl ow in Gannan shows a signifi cant feature "more in the north, less in the south and dependent on National Road". Tourism resources, transport facilities, regional competition and lack of route connecting different ecological units are important causes of the spatial distribution of self-help tourists.

A Study on the Path Mechanism of Para-social Interaction and Place Attachment on Film-Induced Tourists’Behavioral Intention

Under the influence of celebrity effect and para-social interaction,film is increasingly able to induce viewers’willingness to travel.Based on the theory of para-social interaction and the factors of place attachment,this study constructs a model of the influence mechanism of film-induced tourists’behavioral intention and puts relevant hypotheses.Taking the film A Little Red Flower as an example,the empirical test is carried out by using structural equation model(SEM).The results show that:(1)Film-induced tourists’emotional involvement has a significant positive impact on tourism behavioral involvement,but has no direct and significant impact on place dependence and place identity.(2)Film-induced tourists’behavioral involvement has a significant positive impact on place dependence and place identity.(3)Both place dependence and place identity of film-induced tourists have significant positive impact on tourism behavioral intention.Therefore,film tourism destinations should show the unique local conditions and customs according to the preference of fans and audiences,with the help of the popularity of film,so as to improve their tourism behavior intention.

The Impact of the Cognition of Landscape Experience on Tourist Environmental Conservation Behaviors

This article explores the relationship between the tourist's cognition of the landscape experience and the environmental conservation efforts at three distinct tourist sites in mountains of southwestern China. A total of 1500 on-site questionnaire surveys were distributed and 1142 valid questionnaires were used for statistical analysis. Results from multi-group path analysis showed that both cognition of the cultural landscape experience and cognition of the natural landscape experience had positive impacts on environmental conservation behaviors and behavior intentions of tourists. Results from comparative analysis among the three tourist sites indicated that cognition of the cultural landscape experience had a stronger power to predict senior environmental conservation behaviors and behavior intentions than cognition of the natural landscape experience, whereas cognition of the natural landscape experience had more power to predict general environmental conservation behaviors and behavior intentions than cognition of the cultural landscape experience. Furthermore, our findings benefit environmental management and sustainabilityat tourist sites.

Analysis on Behavior Characteristics of Tourists under Perspective of Sustainable Development of Tourism Destinations: A Case Study of Mugecuo Scenic Area in Kangding City of Sichuan Province

Tourists are the subject of tourism activity,and it is conducive to promoting sustainable development of tourism destination by studying their behavior characteristics and tourism perception.Mugecuo Scenic Area in Kangding City,Ganzi Tibetan Autonomous Prefecture,Sichuan Province is taken as research case,and visitors and managers in the scenic area are surveyed by using semi-structured interview method.Based on survey data,the research aims to put forward corresponding policy suggestions for sustainable development of Mugecuo Scenic Area by deeply analyzing tourists’ access to information of scenic area,tourists’ travel purpose,tourists’ satisfaction with services of scenic area and willingness to revisit.

物理环境介入下游览路径空间品质对游客行为影响探讨——以合肥市三河古镇为例

探析人本尺度下古镇游览路径多维空间品质和物理环境对游客行为的综合影响机制,以三河古镇为例,利用卷积神经网络、Open CV、sDNA量化路径空间品质;通过实地测量、空间插值获取物理环境数据;实时录像获取游客行为。构建分层回归模型对多维空间品质、物理环境与游客行为进行解释,总结各因子作用程度和作用方式。研究表明:夏季游客四类行为均受到多维空间品质和物理环境的直接或间接影响;观赏、休憩和购物行为主要受多维空间品质影响,步行行为主要受物理环境影响。为古镇街道空间场景优化提供依据,推动特色小镇中古镇旅游产业健康发展。

生态系统文化服务价值感知对旅游者环境责任行为影响研究——以武夷山国家公园为例

生态文明建设背景下,国家公园以其独特的优势吸引了大批游客,但在带来经济效益的同时,部分游客的不文明行为也对生态环境造成了负面影响。生态系统文化服务为游客提供精神、娱乐等非物质利益是促使游客履行环境责任行为的重要因素。以生态系统文化服务价值感知为前因变量,以地方依恋和游客满意度为中介变量构建旅游者环境责任行为模型,实证研究发现:(1)生态系统文化服务价值感知是旅游者环境责任行为的前因变量;(2)地方依恋与游客满意度分别在生态系统文化服务价值感知对旅游者环境责任行为的影响中发挥中介作用;(3)地方依恋与游客满意度在生态系统文化服务价值感知对旅游者环境责任行为的影响中起链式中介作用。

基于前景理论的疫后旅游景区交通方式选择行为

基于有限理性的前景理论构建了旅客出行方式选择模型,通过对某景区旅游者的个人信息、出行基本情况以及出行意向进行了调查分析,揭示出其出行行为的特点。并且进一步运用前景理论研究旅游者的出行方式选择行为,在完全理性和有限理性的条件下分别计算了各异质类旅客对不同客运方式的模糊选择概率。在此基础上,建立了基于有限理性作用下旅客个体出行决策的模型,得出了各异质类旅客对不同客运方式的出行偏好。通过比较不同类型旅客的出行偏好,可分析出高收入和务工旅客更倾向于驾车出行,而学生游客更倾向于乘坐大巴。相关研究的结论对于旅游景区周边交通设施的规划和建设有一定的指导意义,可更好地服务和满足游客的出行需求。

景区分时预约策略下的旅游线路优化方法

为提升游客的旅游体验和景区的服务水平,探讨分时预约策略下游客游览决策行为,分析游客拥挤-调适行为对游线设计的影响及其机理.考虑游客分时预约时段选择下入园时间和游览总时间的变化、可游览景点数等约束,以游客总体拥挤感知最小、游线总体满意度最大和景点间总体走行时间最小为优化目标,构建分时预约策略下的多目标景区路线优化模型,并以颐和园为例进行实证和线路优度评价.结果表明颐和园上午预约时段(06:00—12:00)与下午预约时段(12:00—19:00)的推荐游线优度值分别为75.09、69.00,均高于颐和园推荐游线,表明优化模型精度较高.研究可为合理制定景区分时预约等客流调控措施、旅游线路优化设计、均衡景区客流的时空分布提供支撑.

湘西民族村寨公共空间与居游行为关联性研究

湘西作为乡村旅游先行地区,民族村寨建设虽取得较好成效,仍面临着基础设施不健全、旅游环境供给不完善等供需不平衡问题,给公共空间功能的有效发挥带来困境。以湘西典型民族村寨为研究对象,借助社会网络分析方法构建客观空间、村民行为、游客行为网络模型,从村域、局部、单点三个维度对比分析居游行为与公共空间的关联性与影响机制。研究表明,村民、游客与公共空间关联度存在差异性,村民行为活动分散,偏好生产生活、邻里交往空间,与物质承载、社会节点空间关联度较大;游客行为活动较为集中,喜好民族特色显著的公共空间,与文化传承空间关联密切。最后,基于空间行为关联机制,以公共空间形态与村民、游客需求为导向,从村域层面连通性、局部组团凝聚性、节点空间多重性三方面提出优化策略,有助于民族村寨与乡村旅游融合发展。

区域品牌信任对跨省旅游购物行为的影响研究--区域品牌类型的调节效应

区域品牌是跨省游客获取旅游商品信息的重要渠道,基于TPB理论探讨了区域品牌信任对跨省游客旅游商品购买意愿的影响机制。研究发现:区域品牌信任正向影响跨省游客购买态度和意愿,区域品牌信任和态度中介主观规范对购买意愿的影响;区域品牌类型调节了“主观规范→区域品牌信任”和“区域品牌信任→购买意愿”两条路径,当以区域旅游商品品牌为依托型时,区域品牌信任对购买意愿有显著影响,主观规范对区域品牌信任影响则更大。

遗产旅游地文化传承式创新对游客行为的多重影响——整合社会和市场视角

文化传承式创新是关乎遗产旅游地文化可持续发展的重要实践,但目前学术界缺乏对其构成及影响效应的探讨。文章通过扎根理论提炼遗产旅游地文化传承式创新的结构维度,并生成相应测量量表,进而整合社会与市场视角构建了一个文化传承式创新对游客行为的多重影响模型,利用结构方程模型进行实证检验。结果显示:首先,遗产旅游地文化传承式创新由4个维度(即文化存真生产、文化创意传播、文化活态展示和文化转化创造)和13个要素构成;其次,遗产旅游地文化传承式创新兼具社会与市场效应,通过体验质量和文化依恋的链式中介作用促进游客遗产保护、价值共创和目的地忠诚。研究结果不仅揭示了遗产旅游地文化传承式创新影响游客多重行为的理论过程,为旅游地文化创新及可持续发展研究提供了综合视角和方法工具,还推动了中国遗产旅游地文化传承式创新的本土化理论与实践发展,为管理者有效发挥遗产旅游地文化传承式创新的积极效应提供理论参考。

问题与思考:我国旅游统计的困境与出路

近年来,随着互联网、大数据等新技术在文旅领域的加速应用,以及旅游业的不断融合,供需双方发生了根本性变化,出现了新的经济形态、业态和商业模式,这进一步拓展了旅游产业的边界,并引起了广泛的关注,尤其是对旅游统计工作的关注日益增加。作为衡量旅游发展和评估旅游经济影响的关键工具,目前旅游统计数据的全面性、准确性与真实性情况存在出入,长期面临着国家层面和地方层面统计口径不一致、抽样调查存在局限性以及国际上无法与全球标准对接等问题。文章以旅游人数统计面临的问题为切入点,深入探讨我国旅游统计的困境,通过引入旅游者行为视角,提出大数据运用于我国旅游统计体系的优化思路,以期为如何判别旅游活动的边界等问题提供补充性参考。

吐鲁番文化遗产地游客文化氛围感知、情感、行为意向研究

为探究文化遗产地的游客文化氛围感知、情感和行为之间的关系,以吐鲁番文化遗产景区为研究区域,选取景区内的游客为研究对象,以ABC理论和SOR理为基础,结合前人研究中的成熟量表,将文化氛围感知分为物质、精神、制度三个维度,从实证角度应用结构方程模型,把游客情感和行为作为文化氛围感知的结果变量,研究了三者之间的作用机理。结果表明:文化遗产地文化氛围感知对游客情感正向影响显著;文化遗产地文化氛围感知对游客行为正向影响部分显著;游客情感对于游客行为有显著正向影响。基于上述结果,提出了相应建议,以便为吐鲁番文化遗产地发展路径提供参考。

基于文献计量的国外生态旅游游客管理研究热点分析

游客管理是旅游目的地和景区管理的关键环节,对推动生态旅游资源的保护与可持续发展具有重要意义,通过对国外生态旅游游客管理研究情况进行分析。本研究运用CiteSpace软件,对Web of Science数据库中近30年收录的有关生态旅游游客管理方面的文献,进行关键词聚类和时间线视图分析国外生态旅游游客管理研究热点。结果表明:游客教育研究热点利用教育和宣传等手段,实现旅游目的地的可持续发展;游客行为约束通过游客指南、科普视频和语音解说等手段提升游客的环保意识,约束游客行为;游客安全管理利用解说牌和导游讲解等方式向游客传播安全知识,实现游客安全管理;游客对目的地管理的反馈是当前研究的热点,主要集中在评估游客满意度、环境保护措施、当地文化保护、参与度以及教育和信息传达等方面。据此,提出应该重视实施游客教育、加强游客行为管理、重视游客体验反馈等建议。

游憩机会谱理论在南京市绿博园公园中的应用研究

城市公园面临着游憩环境恶化、活动与游憩空间供给脱节、游憩体验质量下降等诸多问题。游憩机会谱理论作为发展较成熟且应用广泛的理论,有助于探究环境资源、游憩活动与公园管理之间的内在规律,对于提高游客游憩体验质量、建立公园可持续发展模式等具有重要意义。本研究以南京市绿博园公园为研究对象,采用文献研究、实地调研、问卷调查和多元统计分析等方法,对公园游憩环境和游客行为进行调查与分析,构建绿博园游憩环境指标因子体系,划分游憩机会类型并制定量化标准,构建游憩机会评分模型,构建了绿博园游憩机会谱。最后,根据游憩机会的评分结果对绿博园目前存在的问题提出了优化策略。

与时偕行:中国中年女性生命历程中的旅游行为变迁

生活事件作为个体生命历程的节点,被视为引起个体或者世代群体行为方式改变的重要原因。文章通过回顾性的传记研究,按照时间脉络梳理了当今中国中年女性(出生组1961—1976年)生命历程中的关键生活事件,探讨了事件如何塑造出生组的旅游偏好和行为模式。研究发现:1)生命历程制度化不仅塑造了世代群体的日常生活,同时也使得世代群体的旅游行为呈现制度化变迁的特征;2)中年女性游客现阶段的旅游动因,主要在于改善生活状态和自我表达。该研究不仅在理论层面丰富了旅游行为动因的跨学科分析,也弥补了以往旅游行为研究对“时间性”关注不足的问题。最后,文章探讨了研究的现实意义,针对中年女性游客细分市场,为相关旅游目的地、景区和文旅企业提供了管理和营销建议。

“范”与“失范”:情境性旅游伦理感知中的社会主张与个人建构

文章从旅游活动中的旅游行为失范现象切入,研究具体情境中旅游伦理感知的作用机制,从概念辨析、逻辑思辨和科学实证等不同进路对情景化旅游伦理感知及其对旅游者行为的影响机制进行了考察。研究结果表明:旅游伦理感知的作用机制是一种体验动机导向的主观建构。社会层面的旅游伦理是一种共识性的伦理理型,其作用机制有赖于旅游者在伦理的情境性感知基础上所形成的个人建构结果。个体对于情景化旅游伦理的感知建构是一个体验导向的主观选择过程,此过程不仅受到客观层面建构障碍的阻遏,还与旅游者主观层面的建构过程相关,二者的交互作用共同发生于旅游情境当中,从而使旅游者的伦理建构往往呈现某种遮蔽现象,进而导致旅游者行为呈现失范倾向,甚至出现旅游交往的社会情境因不伦扰动而失序的情况。为此,文章根据建构障碍和建构过程在主客观层面的不同影响,将旅游行为失范进一步划分为伦理失察与伦理僭越两大类型,并据以辨析不同旅游行为失范背后的成因差异,为纾解或消除旅游行为失范提供理论参考,以期进一步丰富旅游伦理领域的相关研究。