Tourist Expectation and Tourist Experience in Cultural Tourism

Chiang Rai is one of the most famous destinations in Thailand due to its rich tourism resources especially with many cultural resources and well-organized and developed tourism infrastructure. As a consequence, Chiang Rai has targeted to promote and develop cultural tourism in order to attract more foreign tourists to visit and satisfy their needs and expectations, which is seen as one of the most important aspects in the current tourism development strategies in Chiang Rai. Therefore, the main purpose of this study is to compare the gap between pre- and post-experience of foreign tourists who visited Chiang Rai towards their expectation and experience on＂ （1） arts and crafts; （2） life style of local people; （3） local food; （4） festivals and local traditions; （5） ethnic/indigenous life style and culture; and （6） cultural heritage. The quantitative approach has been chosen to conduct the study by using a questionnaire with 400 foreign tourists and One-way ANOVA was the statistic used for gap analysis between tourist expectation and experience. The data collection included the analysis of government documents and the relevant literature. The ~mding of the study illustrated that cultural tourism plays an important role in tourism development in Chiang Rai and the gap between pre- and post-experience of tourists. However, in order to minimize the gap between pre- and post-experience of tourists and maximize their expectation and satisfaction, both government and private sectors should have an in-depth understanding towards the management of cultural tourism. The tourist needs more quality cultural products and foreign language skills from staffand local people.

How Sense of Ritual in Tourism Impacts Tourists’Co-Creation of Tourism Experience Values:A Study Based on the Theory of Value Co-Creation

Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.

Study on Tai'an Tourism Performing Art Product Experience Design from the Perspective of Tourists

Tourism performing art is the product of the integration of culture and tourism.With the arrival of the experience economy era,tourism performing art products will be an important link in the development of tourism,with strong development potential,which can better meet the needs of tourists’ in-depth experience and promote the long-term development of regional tourism.This paper studied the development of Tai’an tourism performing art products from the perspective of experience.Through the survey of tourists and statistics of data,this paper discussed the development strategy of Tai’an tourism performing art products,aiming to provide reference for the development of Tai’an tourism performing art products.

The Consciousness of Cross-cultural Communication Applied in the English Translation of Chinese Tourist Material

Tourism has become a hot topic in people' s daily life.In recent years,tourist industry in China has developed rapidly and has shown great business opportunities.Tourism English is the most widely used language in the world.It bears the task to exchange eastern and western cultures to the tourists from all around the world.Because tourism translation is a kind of cross-cul tural communication,tourism material is a main channel to introduce China.The quality of the translation will directly affect the development of our tourist industry and the process of the globalization of tourism.

The Indigenous’ Participation in Preserving Cultural Heritage of Bena Traditional Village as a Tourist Attraction in Bajawa, Ngada Regency, East Nusa Tenggara

The commodification of cultural heritage has positive implications to encourage the creativity of cultural artists and aboriginal in creating variants of cultural products as an improvement of prosperity;however,it can also has negative implications,such as a shift or loss of the essence of cultural and religious sounds that is able to lead to conflict,natural destruction,sexual services,and marginalization.The negative implications can be overcome by the participatory of all stakeholders in preserving the sustainability of cultural heritage as touristic.This study focused on three issues.Firstly,the patterns of aboriginals’participatory in preserving cultural heritage as a touritic.Secondly,the level of aboriginals’response to tourists.Thirdly,the aboriginals’complaint in preserving cultural heritage as a touristic.In accordance with these problems,the operational definition of study is the concept of cultural heritage tourism,tourist attraction,aboriginal,and traditional village of Bena.The theoretical review used to analyze the problem is community participatory theory in tourism development by Tosun and Irridex theory of attitude change of aboriginal by Doxey.This qualitative descriptive study is located in traditional village of Bena,Bajawa,Ngada Regency,East Nusa Tenggara with the selection of informants who understand the problem.The results of the study indicate that the aboriginals’participatory is spontaneous.The level of aboriginals’response is apathy level.The several complaints in preserving cultural heritage involving a great expense of traditional house maintenance,the processing time of traditional woven and the emergence of modern ja’i dance and music.

Influence of Perceived Value on Tourist Future Intentions to Creative Tourism Attractions in Kenya＇s North Coast

Creative tourism is a new form of tourism product that is potentially changing tourism development and issignificantly contributing to differentiating and changing tourism experience. This paper explores the relationshipbetween tourists＇ perceived value （PV） of and their future intentions to creative tourism attractions. The study wasconducted at Gede Ruins in Kenya＇s North Coast targeting both international and domestic tourists visiting thearcheological site. The study systematically sampled 186 tourists who had consumed and participated in tourismactivities at departure points. The result showed that PV was a useful variable to explain customer satisfaction andpredict tourists＇ future intentions to creative tourism attractions. The findings of the study provide insight to theways tourists perceive creative attractions, and highlight the importance of creative tourism managers in providingan environment for tourists to actively engage creatively at the destination. It is suggested that creative tourismmanagers must understand why tourists want to visit creative tourism destinations, their perceptions duringconsumption and what they value after consumption, and be able to predict their future intentions.

Reflections on Cultural Changes of Ethnic Villages in the Tide of Tourism Industry——Based on the Investigation of Tourism Development in Gucheng Village,Turpan,Xinjiang Uygur Autonomous Region,China

By utilizing materials obtained from the field investigation,tourism development of Gucheng Village was analyzed from the history and status quo of tourism industry as well as the inevitability of developing tourism industry in Gucheng Village,cultural changes of the village during the tourism development were introduced and analyzed mainly from 5 perspectives:participation of donkey,language change,religion,morality,villagers' knowledge of cultures of Buddhism in ancient Gaochang.It was believed that tourism industry was an important approach to improve present living conditions of villagers,enlarging the scale of tourism industry was an important way of changing production mode of villagers,and negative influence of tourism development should be attached sufficient importance by relevant departments,consumption concepts of villagers should be guided properly,and all regions of minorities should pay attention to the protection and utilization of local characteristic cultures.

建党百年文化视域下的新疆红色旅游融合研究

本文选取网络文本数据,以入选“建党百年红色旅游百条精品线路”的新疆21个景区为例,对比分析景区的红色旅游体验文本和红色文化传播文本,了解建党百年文化视域下新疆红色旅游和红色文化的融合发展情况。研究结果表明,在新疆红色旅游中,游客对红色文化载体的感知最为强烈,能够对红色文化产生一定认同感,红色旅游的教育功能较为显著;同时,游客在游览过程中的积极情绪有利于其产生幸福感。今后可进一步推动新疆“红色文化+”融合发展,借助现代科学技术提升红色文化融入度,加强红色文化产品创意设计和品牌打造,并借助营销不断扩大红色文化影响力,更好地传承红色文化,推动新疆红色旅游健康、快速发展。

基于内容分析法的福建红色旅游形象感知研究

游客文化感知和旅游目的地形象的研究为红色景区形象塑造提供学理基础。以福建省5个代表性红色景区为调查对象,从几大在线旅游服务平台上获得网络游记和在线评论等网络文本,进行数据爬取,并利用ROST Content Mining软件做文本内容的挖掘与分析。经高频词分析,可得红色文化氛围、物质文化、革命故事、文化景观和服务体验等5个游客文化感知维度;经语义网络分析和情感分析,可知游客的旅游预期和情感反应主要来自景区的独特文化蕴涵,因此应以游客需求为导向和突出“升华维度”核心来塑造福建红色景区形象。

旅游景区导向标识影响游客体验的模型构建

目的探索并构建出一套旅游景区导向标识影响游客体验的理论模型。方法全面回顾和分析旅游景区导向标识与游客体验的相关文献,结合深度访谈和网络游客对景区导向标识的评价,通过扎根理论的方法对旅游景区导向标识游客体验的影响要素和内在逻辑展开研究。结论导引清晰、信息全面和信息准确是旅游景区导向标识影响游客体验的核心要素,整体规划是前提条件。在设计原则的指导下,视觉表现和形态呈现是影响景区游客体验的关键因素,文字、图形、色彩、造型、符合人机工程学、结合IP形象、材料选用是否合理影响着游客的游玩体验,同时良好的视觉表现和形态呈现又体现出设计原则的重要性。

广东省文旅特色村空间分异及其影响因素

乡村旅游地是乡村旅游发展的空间载体,研究其空间分布格局有利于优化乡村旅游供给,助推乡村振兴战略。以广东省259个文旅特色村为研究样本,运用最邻近指数、缓冲区分析、地理探测器等空间分析方法探究广东省文旅特色村空间分布特征及其影响因素。结果表明:(1)广东省文旅特色村的空间分布类型为集聚型,在市域范围内分布不均衡;(2)广东省文旅特色村呈多核心集聚发展态势,可分为珠三角双核心区与粤东单核心区,3大集聚区均形成明显的“中心-外围”结构,珠三角双核心区已形成连绵发展态势;(3)在地形、水文、交通、人口密度等自然地理与社会经济因素综合作用下,广东省文旅特色村呈现出南密北疏的空间分布格局。

红色文化认同下新疆红色旅游资源评价体系研究

红色旅游资源价值是决定游客在实践过程中红色认同的重要因素,研究游客感知对红色文化认同的作用机制,有利于红色旅游资源的开发和再生产,充分发挥红色旅游资源铸牢中华民族共同体意识的功能。本文以新疆红色旅游景点为案例,以调查问卷和访谈文本为基础资料,运用德尔菲法(专家调查法)和应用AHP法(层次分析法)对新疆红色旅游资源进行评价,分析游客感知对红色认同的作用机制,探索提出了新疆红色旅游资源开发利用的对策建议。

生态文明视域下那达慕文化文旅融合发展的实践路径探析

文旅融合是当前我国旅游业发展的重要方向,其中,文化是旅游业的核心,而旅游业则是文化的载体。推动文旅融合,充分利用文化和旅游的双重功能,以文化赋能提升旅游,推动文化传承与创新。那达慕大会是集文化娱乐、民族风情的传统节日,也是促进民族团结、推动文旅融合、展示民族风情的重要载体。该文聚焦于蒙古族那达慕文化的发展,通过剖析那达慕大会的起源与发展、那达慕文旅融合发展意义,指出在那达慕文化与旅游资源融合过程中存在的问题及原因,进而提出促进那达慕文化文旅融合发展的路径,促进那达慕文化文旅融合的高质量发展。

崂山非遗文化旅游APP设计策略研究

互联网经济时代,旅游服务类APP应旅游之需而生,其类型包括路线规划类、攻略分享类、票务服务类等,但没有注重文旅深度融合、注重文化体验类的旅游APP。针对旅游活动缺乏趣味性、缺乏文化体验等问题,试以国家级非物质文化遗产崂山民间故事为主题,从用户体验及使用的视角出发,从综合线路规划、内容设定、交互方式设计三方面提出新型旅游服务APP的设计策略,以期抛砖引玉,为旅游服务产业提供一个新的思考方向。

传统村落旅游地游客文化生态补偿意愿研究——以苏州陆巷、杨湾、明月湾、东村古村为例

游客文化生态补偿意愿研究是构建传统村落旅游地文化生态长效补偿机制的基础理论工作,亦是推进文化生态保护和乡村旅游高质量发展的必要前提.以苏州陆巷、杨湾、明月湾和东村古村4个处于不同发展阶段和开放程度的旅游型传统村落为例,综合运用问卷调查法、条件价值法、二元逻辑回归模型,探究游客文化生态补偿意愿及其影响因素.结果表明:(1)传统村落旅游地游客文化生态补偿意愿相对较高,614份调查样本中有64.98%的游客愿意支付文化生态补偿金,平均每次游览愿意支付51.06元,且更期望设立文化生态补偿专项资金,部分游客拒绝补偿主要是因为他们将文化生态服务视为公共物品而倾向于依赖政府全权负责补偿工作.(2)受教育程度、文化生态价值评价、游客满意度、文化生态补偿必要性认知对游客的文化生态补偿意愿影响显著且呈正向促进作用,低重游意愿具有显著负向影响,而性别、年龄、月收入、文化生态破坏担心度和旅游动机等因素的影响不显著.结论对揭示游客复杂的文化生态补偿意愿及其多重影响因素作用机理、指导传统村落旅游地文化生态的保护性补偿工作具有启示意义.

红色旅游体验、集体记忆、国家认同形成机制研究--基于网络UGC数据分析

在国家政策导向及红色旅游快速发展背景下,文章针对红色旅游精神体验、传承集体记忆、促进国家认同等社会效益研究的薄弱环节与不足,以国内九大典型红色旅游地为例,运用扎根理论对网络UGC数据进行编码分析,使用Gephi软件进行编码节点分析与可视化,以揭示红色旅游国家认同的形成机制。研究发现,红色旅游体验包含瞻仰圣地、纪念先辈、学习历史与知识、感受红色革命文化;集体记忆包含认知记忆、情感记忆、反思启示,兼具记忆的个体性与社会性;认同具有多尺度性,存在从地方认同到国家认同的地理跃迁。研究建构了“红色旅游体验-集体记忆-地方认同-国家认同”这一理论模型,明确了三种不同类型红色旅游地游客建构国家认同的路径差异,揭示了国家认同形成的多途径性。本研究对于指导红色旅游高质量发展,提升红色旅游社会效益具有重要借鉴意义。

近郊乡村旅游恢复性体验对城市上班族游客主观幸福感的影响——以长三角地区为例

旅游作为衡量国民福祉及生活品质的重要指标,目前从旅游本体认知及宏观层面探索与游客满意度、幸福感关系的研究较多,但针对某类旅游体验对特定旅游群体心理感受影响的专项研究较少。以探究近郊乡村旅游恢复性体验对城市上班族游客主观幸福感的内在影响为目的,以便指导乡村旅游高质量发展和合理开发管理。针对旅游恢复性体验和主观幸福感的关系提出4种假设,结合长三角地区的相关调研进行样本统计分析,并构建结构方程模型,最后验证假设。结果表明长三角地区近郊乡村旅游恢复性体验的4个维度与城市上班游客主观幸福感的两个维度均呈显著正向关系。研究虽需细化影响主观幸福感的旅游因素,深化不同城市上班族间存在的差异性,但可预期该研究将丰富不同类型旅游体验与游客幸福感关系的理论研究。

基于游客感知的红色旅游演艺体验模型建构

红色是中国共产党、中华人民共和国最鲜亮的底色。红色旅游演艺已成为目的地红色文化传播的一种有效形式。游客体验是国内外旅游演艺的重要研究主题,选取实景演出《12·12》《中国出了个毛泽东》《井冈山》《红色娘子军》作为案例,基于在线评论所反映的游客感知数据,探究红色旅游演艺的游客体验过程。研究发现:综合评价结果受到游客所感知的5个维度的影响,由此建构红色旅游演艺体验模型,其中综合评价是结果变量,文化内涵构成中心点,演艺设计与舞台美术是核心因素,演艺管理是保障因素,现场氛围是支持因素,各要素生成直接或间接的多条影响路径。红色旅游演艺的高质量发展应遵循体验模型框架,根植红色文化内涵,不断改进演艺设计、舞台美术,重视现场氛围、演艺管理。

遗产旅游地文化传承式创新对游客行为的多重影响——整合社会和市场视角

文化传承式创新是关乎遗产旅游地文化可持续发展的重要实践,但目前学术界缺乏对其构成及影响效应的探讨。文章通过扎根理论提炼遗产旅游地文化传承式创新的结构维度,并生成相应测量量表,进而整合社会与市场视角构建了一个文化传承式创新对游客行为的多重影响模型,利用结构方程模型进行实证检验。结果显示:首先,遗产旅游地文化传承式创新由4个维度(即文化存真生产、文化创意传播、文化活态展示和文化转化创造)和13个要素构成;其次,遗产旅游地文化传承式创新兼具社会与市场效应,通过体验质量和文化依恋的链式中介作用促进游客遗产保护、价值共创和目的地忠诚。研究结果不仅揭示了遗产旅游地文化传承式创新影响游客多重行为的理论过程,为旅游地文化创新及可持续发展研究提供了综合视角和方法工具,还推动了中国遗产旅游地文化传承式创新的本土化理论与实践发展,为管理者有效发挥遗产旅游地文化传承式创新的积极效应提供理论参考。

基于游客凝视理论的我国露营旅游发展现状及对策研究

本文通过对露营发展历史和我国露营活动发展的梳理,基于游客凝视理论对我国的露营活动进行研究,发现我国露营的兴起是多种因素共同推动的结果,其中社交平台和流行文化对我国露营活动的流行具有重要的催化作用,是消费者建构露营活动凝视框架的重要依据,而消费者的凝视贯穿露营活动的整个过程并会成为其他消费者的凝视内容。基于此,本文借助ROSTCM6分析软件对游客在马蜂窝和小红书发布的以“露营”为主题的游记进行文本分析,探究露营者在露营过程中的主要凝视内容,并在上述分析的基础上对我国露营旅游的发展提出可行性建议,仅供参考。