Tourist guides as front-line professionals, information-givers, and interpreters act as destination representatives and ＂ambassadors＂ in the eyes of tourists （Raboti6, 2010）. This paper, using an empirical analysi...Tourist guides as front-line professionals, information-givers, and interpreters act as destination representatives and ＂ambassadors＂ in the eyes of tourists （Raboti6, 2010）. This paper, using an empirical analysis of coach tour foreign tourists travelling in Portugal, intends to determine how tourist destination image （TDI） is modified and enhanced through the influence of tourist guide performance and tourist satisfaction with the guided tour. A survey questionnaire of first-time package tour travellers to Portugal revealed a positive change in attitude to image components such as monuments/museums, tourist information, landscape, and gastronomy and wines, confirming that the tourist guide＇s attributes in communication skills and scholar knowledge （history, art, and popular culture） together with highly rated tourist satisfaction with the guided tour concerning the professional competence of a bus driver were critical in enhancing Portugal destination image. Marketing implications for senior coach tour in Portugal are drawn.展开更多
Domestic airlines China United Airlines Since its founding in December 1986, China United Airlines (CUA) has combined with 30 provinces and cities and large enterprises to open 46 air routes, 116 flights every week. A...Domestic airlines China United Airlines Since its founding in December 1986, China United Airlines (CUA) has combined with 30 provinces and cities and large enterprises to open 46 air routes, 116 flights every week. An air transport and service network has been formed with the Beijing Nanyuan Airport as the center. The CUA owns Tu-154, Challenger-601, An-24, An-12, An-26 passenger and freight aircraft. It展开更多
Domestic Airlines Tianjin Subsidiary Air China It has both domestic and international destinations, starting from Tianjin to Guangzhou, Shanghai, Xi’an, Chengdu, Wenzhou, Fuzhou, Xiamen, Shantou, Shenzhen, Haikou, Ho...Domestic Airlines Tianjin Subsidiary Air China It has both domestic and international destinations, starting from Tianjin to Guangzhou, Shanghai, Xi’an, Chengdu, Wenzhou, Fuzhou, Xiamen, Shantou, Shenzhen, Haikou, Hongkong and Seoul.展开更多
文摘Tourist guides as front-line professionals, information-givers, and interpreters act as destination representatives and ＂ambassadors＂ in the eyes of tourists （Raboti6, 2010）. This paper, using an empirical analysis of coach tour foreign tourists travelling in Portugal, intends to determine how tourist destination image （TDI） is modified and enhanced through the influence of tourist guide performance and tourist satisfaction with the guided tour. A survey questionnaire of first-time package tour travellers to Portugal revealed a positive change in attitude to image components such as monuments/museums, tourist information, landscape, and gastronomy and wines, confirming that the tourist guide＇s attributes in communication skills and scholar knowledge （history, art, and popular culture） together with highly rated tourist satisfaction with the guided tour concerning the professional competence of a bus driver were critical in enhancing Portugal destination image. Marketing implications for senior coach tour in Portugal are drawn.
文摘Domestic airlines China United Airlines Since its founding in December 1986, China United Airlines (CUA) has combined with 30 provinces and cities and large enterprises to open 46 air routes, 116 flights every week. An air transport and service network has been formed with the Beijing Nanyuan Airport as the center. The CUA owns Tu-154, Challenger-601, An-24, An-12, An-26 passenger and freight aircraft. It
文摘Domestic Airlines Tianjin Subsidiary Air China It has both domestic and international destinations, starting from Tianjin to Guangzhou, Shanghai, Xi’an, Chengdu, Wenzhou, Fuzhou, Xiamen, Shantou, Shenzhen, Haikou, Hongkong and Seoul.
