How Sense of Ritual in Tourism Impacts Tourists’Co-Creation of Tourism Experience Values:A Study Based on the Theory of Value Co-Creation

Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.

Tourist Products Design of National Village Based on Experience——A Case Study of Minority Villages of Southeast Guizhou,China

On the basis of resources features of minority villages in Southeast Guizhou and tourists' experience needs,the paper proposed that national villages would increasingly be the ideal destination of cultural experience tourism under the background of experience economy,and products design centering on experience need was the common problem confronted tourism development of national villages.Through analyzing four aspects of tourist resources which were natural ecology and pastoral scenery,tangible national culture,process and event national culture,and intangible culture,the paper proposed a general method for design of tourist products of national villages.The design should be conducted by following steps of "theme extraction—image shaping—scene design—atmosphere creation—program arrangement—implication design—publicity marketing".It should establish brand image of tourist products of national villages,so as to help tourists realize "image establishment—purchasing impulse—participation into interaction—profound experience—expectation achievement",and to constantly increase the attraction power of tourist products of national villages and comprehensive economic benefit of tourism.

The Impact of the Cognition of Landscape Experience on Tourist Environmental Conservation Behaviors

This article explores the relationship between the tourist's cognition of the landscape experience and the environmental conservation efforts at three distinct tourist sites in mountains of southwestern China. A total of 1500 on-site questionnaire surveys were distributed and 1142 valid questionnaires were used for statistical analysis. Results from multi-group path analysis showed that both cognition of the cultural landscape experience and cognition of the natural landscape experience had positive impacts on environmental conservation behaviors and behavior intentions of tourists. Results from comparative analysis among the three tourist sites indicated that cognition of the cultural landscape experience had a stronger power to predict senior environmental conservation behaviors and behavior intentions than cognition of the natural landscape experience, whereas cognition of the natural landscape experience had more power to predict general environmental conservation behaviors and behavior intentions than cognition of the cultural landscape experience. Furthermore, our findings benefit environmental management and sustainabilityat tourist sites.

Tourist Expectation and Tourist Experience in Cultural Tourism

Chiang Rai is one of the most famous destinations in Thailand due to its rich tourism resources especially with many cultural resources and well-organized and developed tourism infrastructure. As a consequence, Chiang Rai has targeted to promote and develop cultural tourism in order to attract more foreign tourists to visit and satisfy their needs and expectations, which is seen as one of the most important aspects in the current tourism development strategies in Chiang Rai. Therefore, the main purpose of this study is to compare the gap between pre- and post-experience of foreign tourists who visited Chiang Rai towards their expectation and experience on＂ （1） arts and crafts; （2） life style of local people; （3） local food; （4） festivals and local traditions; （5） ethnic/indigenous life style and culture; and （6） cultural heritage. The quantitative approach has been chosen to conduct the study by using a questionnaire with 400 foreign tourists and One-way ANOVA was the statistic used for gap analysis between tourist expectation and experience. The data collection included the analysis of government documents and the relevant literature. The ~mding of the study illustrated that cultural tourism plays an important role in tourism development in Chiang Rai and the gap between pre- and post-experience of tourists. However, in order to minimize the gap between pre- and post-experience of tourists and maximize their expectation and satisfaction, both government and private sectors should have an in-depth understanding towards the management of cultural tourism. The tourist needs more quality cultural products and foreign language skills from staffand local people.

Study on Tai'an Tourism Performing Art Product Experience Design from the Perspective of Tourists

Tourism performing art is the product of the integration of culture and tourism.With the arrival of the experience economy era,tourism performing art products will be an important link in the development of tourism,with strong development potential,which can better meet the needs of tourists’ in-depth experience and promote the long-term development of regional tourism.This paper studied the development of Tai’an tourism performing art products from the perspective of experience.Through the survey of tourists and statistics of data,this paper discussed the development strategy of Tai’an tourism performing art products,aiming to provide reference for the development of Tai’an tourism performing art products.

Language-Segmented Study Based on TripAdvisor Reviews Related to Memorable Tourist Experiences

The Memorable Tourist Experience(MTE)is a scientific concept within the studies on tourism that is developed based on several related constructions:Perceived Confidence,Sincerity,Authenticity,and Satisfaction.This work takes this model established by the work of Dr.Babak Taheri in 2018 on Monuments World Heritage of UNESCO,adopting an alternative data collection method to the face-to-face survey.Therefore,this work takes as a source of data the reviews collected in the recommendation platform TripAdvisor,working the same constructions of the MTE,with the collection of similar terms and the relationships between them.In order to highlight the terms,a first step is established with the use of Natural Language Processing(NLP),followed by the use of Machine Learning(ML)techniques to generate the relationships between the constructors defined in the models.The study makes a comparison using the method,in immaterial nature such as a flamenco show in the city of Seville;Flamenco has been declared by UNESCO an intangible World Heritage Site since 2010.The results of the study go in two directions:on the one hand to find similarities in the study of the specific MTE of both monuments with the hypotheses worked in the original model of Taheri.In addition to highlighting possible distinctive elements of each case and,and furthermore within the value contribution of the visit when it is led by an official tour guide,on the other hand,give presence to the model of obtaining data by reviews as a complementary data source of any tourist study.The data collection and analysis from both NLP and ML techniques permit the scientific study and the tourist operators to develop better value propositions to users and understanding of heterogeneous behaviors in the tourism industry.The study of reviews within the MTE allows identifying the stimulus that leads the user to choose an activity and hire it.These studies are extendable to other industries and business models,given the importance that references acquire within the consumer willing to buy.For the scientific community,the use of ML is a solid way to initiate studies on behavioral models,supplement them,and accept or reject hypotheses.When the source of the data is taken from free expressions,such as reviews,the appearance of bias in the behavior is attenuated.

An Uploaded Experience Too many tourists are experiencing life through a lens

REMEMBER the days when people used to have a phone, a computer and a camera？ I do - simply because it wasn＇t that long ago. However, as technology hurtles along at the speed of light, it might have escaped some people＇s attention that all these three devices now come together in the form of a smartphone, There＇s no need to carry all three devices when visiting a tourist site or monument - your handy smartphone can take a picture, log on to the Internet to post your picture on social media, and then use the calling function to tell your friends about the pictures you＇ve just posted.

Study on Redevelopment of Kunming West Mountain Forest Park in the View of Experience Economy

At the background of the experience economy becoming major economic form in place of the service economy,forest experience develops vigorously and becomes a new approach for people alleviating pressure,acquiring knowledge,and relaxation. On the basis of analyzing concept and characteristics of the forest experience,this paper analyzed current situation of forest experience by taking Kunming West Mountain Forest Park as an example. It found there are existing problems in subject image,development methods and degree,professional personnel and concept. In view of these problems,it came up with recommendations including determining subject image,designing special products,accelerating cultivation of professional personnel,and strengthening training of forest experience concept. It is expected to provide reference for multi-functional use theory of China and provide ideas for developing forest experience projects.

旅游地魅力对旅游者忠诚影响的中介与调节作用

旅游地魅力是近些年被提出和关注的新话题,目前考察旅游地魅力如何影响旅游者忠诚的研究尚少。本研究基于理智人模型、心理连续体模型和期望不一致理论,以享乐幸福感、实现幸福感、地方依赖、地方认同为中介和旅游体验质量为调节,探讨旅游地魅力对旅游者忠诚影响的中介路径和边界条件。通过对旅游者问卷调查获得的444份有效问卷进行实证分析,结果显示:旅游地魅力对旅游者忠诚没有显著直接影响,享乐幸福感、地方依赖、地方认同在二者间起完全中介作用;旅游地魅力能提升享乐幸福感和实现幸福感,享乐幸福感会提升旅游者忠诚度,但实现幸福感不会提升旅游者忠诚度;旅游地魅力能增强地方依赖和地方认同,地方依赖和地方认同又能增强旅游者忠诚;旅游体验质量在旅游地魅力与实现幸福感、地方依赖、地方认同的作用关系中起正向调节作用。

Economic Valuation of River Conservation towards International Tourists’ Preferences and Willingness to Pay for Ecofriendly Services of Hotel Industry: A Case Study of Namxong River in Vangvieng District, Laos

Using choice experiment, the objective of this study is to estimate international tourists’ preferences and willingness to pay for ecofriendly services which related to river and natural environment conservation of hotel industry in Vangvieng, a popular tourist town in Lao PDR. We used the mixed logit to take into account of preference heterogeneity by allowing coefficients to be normally distributed and assumed to vary among individuals. The result shows that all ecofriendly practices offered in this study are significantly preferred by tourists. Income, age, and education did not have significant effect on the probability of choosing ecologically friendly practices of hotel and attributes to support the ecotourism of the area;however, this study provides important information that female tourists are more receptive to a new alternative. These findings do not only support the provision of good and green services in Vangvieng Town, but will also be useful for policy maker to enhance the sustainability of ecotourism in Laos.

Development of Experiential Live-action Performance Products in Tai’an City:A Case Study of“Chinese Taishan·Fengshan Grand Ceremony”

Live-action performances are a new form of performances that combine culture and tourism.The rise of live-action performance products has brought new vitality to the development of tourism,has strong development potential,can better meet the needs of tourists for immersive experience,and maintain long-term development of tourism in a region.In this paper,a live-action tourism performance product“Chinese Taishan·Fengshan Grand Ceremony”was studied to discuss the development of experiential live-action tourism performance products in Tai’an City.Through the investigation and data statistics of tourists,by using the experience economy theory,tourist experience theory,statistical analysis and other means,some strategies for the development of live-action tourism performance products in Tai’an City were proposed to promote the development of tourism performance products in Tai’an City.

基于游客视角的旅游促进“三交”机理研究

旅游提供了各民族接触、了解、互动的场域,但其如何促进“三交”的内在机理还未明确。基于认知-情感-意动理论,从游客视角探索旅游促进“三交”的机理,发现:游客旅游体验、旅游满意度、旅游认同、“三交”行为具象共同构成了旅游促进“三交”的机制模型,其中,旅游满意度、旅游认同(中华民族共同体认同、地方认同)在这其中起链式中介作用。旅游促进“三交”中要平衡营利性与公益性、融合性的关系,协调求异性与共同性、统一性的关系,统筹推进体验性与互嵌性。基于游客视角,可以从拓展旅游时空、提升游客体验、强化国家感知等方面来铸牢中华民族共同体意识。

川藏南线自驾游客情感体验的特征与影响机制

以流动性体验为核心的旅游形式在全球化背景下日益流行。作为大尺度流动型旅游形式典型代表的长途自驾游,因冒险、追逐自由、私密、个性化、高不确定性等特征,赋予了游客独特且复杂的情感体验。目前,学界尚缺乏从更为系统的视角关注大尺度流动情境下游客情感体验的特征、前因与影响机制的实证研究。文章基于景观感知理论,采用定量研究与定性研究相结合的方法,以川藏南线(318国道成都至拉萨段)的自驾游客为研究对象,分析游客在大尺度流动情境下的情感体验特征与影响机制。文章发现:1)自驾游客的积极情感体验未达强烈水平,情感体验(尤其是积极情感体验)伴随着自驾这一流动性实践呈现出动态变化的波动特征,且涉及多个维度;2)基于自我需要满足与否、满足程度如何这一标准,自驾游客与环境的互动(包含两组类型、6类特征)促进了他们上述情感体验的产生,并通过动态反馈机制持续影响了情感体验。上述研究发现不仅完善了有关游客情感体验前因和影响机制以及自驾入藏旅游体验的实证研究体系,还为目的地的管理与营销提供了思路。

至味在人间:城市烟火气游客体验的探索性研究

烟火气是具有中国文化意蕴的词汇,与中国人的生活息息相关,城市烟火气为城市休闲、游客体验注入了新颖活力,然而,目前烟火气尚未受到学术界的关注,这也成为旅游体验理论可进一步深化研究的关键方向。文章透过烟火气这一滤镜去审视城市游客体验,建构了传统文化意蕴下的烟火气作为城市目的地文化符号的意象和学术内涵,运用深度访谈法获悉游客体验烟火气的过程,基于“认知-情感-行为”体验的框架,构建了城市烟火气游客体验的理论模型,实现了城市旅游体验研究的创新;揭示了烟火气游客体验的过程,丰富了基于游客情感体验的基础性理论;通过发现烟火气感知下的游客“家乡”情结在目的地地方认同形成机理中的关键作用,为城市游客地方感研究的深化作出了理论贡献。此外,该研究也提出了打造烟火气体验消费、创设复合空间等有益的实践启示,以及跨文化情境下烟火气感知差异、美食和民俗活动的关键作用等未来的研究展望。

Flow Experience Study of Eco-tourists: A Case Study of Hunan Daweishan Mountain Ski Area

Mountain skiing has become a popular winter ecotourism activity in China. Studying the loyalty of eco-tourists from the perspective of tourist experience is important to the continued development of mountain ski tourism. Based on the flow experience theory, we developed and tested a structural equation model to examine relationships among flow experience, positive emotions and the loyalty of eco-tourists. Survey data from 324 eco-tourists with skiing experience at Daweishan Mountain Ski Resort was used for exploratory factor, confirmatory factor and path analyses. Results revealed five dimensions of flow experiences of eco-tourists： Concentration on task at hand, Loss of self-consciousness, Transformation of time, Autotelic experience, and Challenge-skill balance. As hypothesized, influences of Transformation of time, Autotelic experience and Challenge-skill balance on positive emotions were significant and positive. Concentration on task at hand, Autotelic experience, Challenge-skill balance and positive emotions positively influenced the loyalty of eco-tourists. Suggestions for developing ecotourism products are discussed such as designing a conductive environment to activate flow experience, providing personalized service to promote positive emotion, and developing experiential tourism activities.

旅游虚拟社区用户心流体验对价值共创的影响研究

旅游虚拟社区是用户实现分享旅游经历、获取旅游资讯和寻找出游同伴等功能的重要平台,也是企业实现精准营销的重要手段。企业和用户在虚拟社区共同投入、共同产出价值的过程称为价值共创。心流体验作为完全投入和集中注意力的积极心理状态,会影响用户与企业的契合程度,进而影响企业与用户之间的价值共创。文章通过对旅游虚拟社区用户数据进行采集与实证分析,揭示了用户心流体验对价值共创的影响机制。结果表明:内部动机和外部动机对用户产生的积极心理状态有显著正向影响;用户的积极心理状态及其与企业的契合程度对价值共创均有积极影响,且顾客与企业的契合程度在心流体验和价值共创过程中起部分中介作用。据此,文章提出了旅游虚拟社区企业可以通过提升用户参与动机,激发用户积极心理状态,强化顾客与企业之间密切关系,推动价值共创持续发展,实现引流交易和精准营销等管理启示。

旅游纪念品购买偏好及其异质性来源——基于离散选择实验

购买旅游纪念品是旅游体验的重要组成部分,也是旅游目的地商家的关键业务,了解旅游纪念品自身属性对购买决策的影响程度非常重要。文章设计离散选择实验模拟购物情境,收集旅游者选择数据,利用随机参数Logit模型估计,深入分析旅游者对旅游纪念品属性的选择偏好及偏好异质性来源。研究发现:(1)相较于功能属性,旅游者购买旅游纪念品时更看重价值属性,其中,地方性是旅游者最看重的属性,其次是审美性、文化性、礼品性、实用性、便携性、价格;(2)旅游者在审美性和价格的偏好上存在异质性,随着年龄增大、收入增加,审美性、价格对旅游者购买意愿的影响减小,相比男性旅游者,女性旅游者对旅游纪念品的价格更加敏感。

旅游景区导向标识影响游客体验的模型构建

目的探索并构建出一套旅游景区导向标识影响游客体验的理论模型。方法全面回顾和分析旅游景区导向标识与游客体验的相关文献,结合深度访谈和网络游客对景区导向标识的评价,通过扎根理论的方法对旅游景区导向标识游客体验的影响要素和内在逻辑展开研究。结论导引清晰、信息全面和信息准确是旅游景区导向标识影响游客体验的核心要素,整体规划是前提条件。在设计原则的指导下,视觉表现和形态呈现是影响景区游客体验的关键因素,文字、图形、色彩、造型、符合人机工程学、结合IP形象、材料选用是否合理影响着游客的游玩体验,同时良好的视觉表现和形态呈现又体现出设计原则的重要性。

多主体协同视角下乡村民宿监管的演化博弈

乡村民宿实现了乡村旅游产业与农业、林业、服务业等产业的融合发展,有效促进了乡村振兴战略的实施。在考虑游客对乡村民宿监管作用的基础上,构建乡村民宿经营者、游客和政府监管部门三个利益主体间的演化博弈模型并通过MATLAB进行仿真模拟,是促进乡村民宿高质量发展的重要途径。通过分析,得出的主要结论为:在采用游客反映机制后,政府可以降低对乡村民宿经营者的惩罚力度;演化博弈模型有四个稳定点,其中两种情形可以实现对乡村民宿的有效监管;政府奖惩力度,游客反映对民宿声誉影响程度的提升有助于促进民宿经营者经营优质民宿;政府提高对经营者和游客的奖励不利于政府自身履行监管职能。据此,提高乡村民宿业服务质量还需要在监管方式、游客补偿、民宿经营者奖励以及声誉评价等方面予以完善。

崂山非遗文化旅游APP设计策略研究

互联网经济时代,旅游服务类APP应旅游之需而生,其类型包括路线规划类、攻略分享类、票务服务类等,但没有注重文旅深度融合、注重文化体验类的旅游APP。针对旅游活动缺乏趣味性、缺乏文化体验等问题,试以国家级非物质文化遗产崂山民间故事为主题,从用户体验及使用的视角出发,从综合线路规划、内容设定、交互方式设计三方面提出新型旅游服务APP的设计策略,以期抛砖引玉,为旅游服务产业提供一个新的思考方向。