Analysis on Behavior Characteristics of Tourists under Perspective of Sustainable Development of Tourism Destinations: A Case Study of Mugecuo Scenic Area in Kangding City of Sichuan Province

Tourists are the subject of tourism activity,and it is conducive to promoting sustainable development of tourism destination by studying their behavior characteristics and tourism perception.Mugecuo Scenic Area in Kangding City,Ganzi Tibetan Autonomous Prefecture,Sichuan Province is taken as research case,and visitors and managers in the scenic area are surveyed by using semi-structured interview method.Based on survey data,the research aims to put forward corresponding policy suggestions for sustainable development of Mugecuo Scenic Area by deeply analyzing tourists’ access to information of scenic area,tourists’ travel purpose,tourists’ satisfaction with services of scenic area and willingness to revisit.

IPA Analysis of First-time Tourists＇ Perceptions on the Image of the Tourist Destination Take Hainan International Tourism Islands for Example

Nowadays, the image construction of Hainan International Tourism Islands has been vigorously promoted. The research is going to make an empirical analysis of Hainan tourism image, adopting IPA analysis method. Generally speaking, there is a big gap between the Hainan tourist destination and tourists＇ expectations. The Hainan Tourist Destination image is mainly built on natural-advantage-resource projects such as natural sceneries, air quality, and climate, etc., meanwhile, the relatively insufficient constructions of soft-wares such as tourism-related facilities, as well as the quality of tourism services, etc., are the focus of future efforts.

A New Perspective of Rural Tourism and Leisure Agriculture Integration:An Empirical Analysis of Rural Tourism Satisfaction and Loyalty in Dalishu Village

Tourism has become the most dynamic and promising green industry in Dalishu Village.However,with the increase of the same type of tourist areas and the addition of other theme tourism destinations,the rural tourism of Dalishu Village is facing the problem of how to develop in homogenous competition and how to maintain stable development.This is also a problem that needs to be addressed seriously in the development of rural tourism.Starting from the image perception factors,this study chooses the interaction among image perception factors,satisfaction and loyalty as a perspective,in order to identify the important factors that play a key role in tourists'satisfaction and loyalty,and to provide a new driving force for the integrated development of rural tourism in Dalishu Village.

Development Strategies for Z County E-sports Town in Chongqing:Integration of E-sports,Tourism,and Agriculture under New Policies

Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of development,the e-sports industry in Z County e-sports town has struggled with issues such as a limited market,low popularity,poor business performance,and a lack of income generation capabilities.These challenges have severely hindered the town’s development,resulting in its exclusion from the recent“Chongqing characteristic town list.”Under the requirements of new policies,it can no longer promote itself,attract investment,or undertake project construction under the name of a“characteristic town”and must undergo redevelopment.This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town.It is proposed that under the new policy environment,the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture,transforming Z County E-sports Town into a new characteristic tourist destination.The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports.

国外旅游目的地研究综述——基于Tourism Management近10年文章

为了对国外旅游目的地研究的成果和最新动态有一个清晰的了解,笔者检索了TourismManagement(《旅游管理》)近10年来的相关文献(不包括会议记录和书评)共32篇,对不同年份发表的论文数量及作者的国别作了统计,并分析了这些文献研究的主要内容,包括旅游目的地的概念、旅游目的地形象、旅游目的地的管理与发展、旅游目的地与居民的关系及旅游者与旅游目的地的关系等,最后展望旅游目的地研究的趋势。

旅游地魅力对旅游者忠诚影响的中介与调节作用

旅游地魅力是近些年被提出和关注的新话题,目前考察旅游地魅力如何影响旅游者忠诚的研究尚少。本研究基于理智人模型、心理连续体模型和期望不一致理论,以享乐幸福感、实现幸福感、地方依赖、地方认同为中介和旅游体验质量为调节,探讨旅游地魅力对旅游者忠诚影响的中介路径和边界条件。通过对旅游者问卷调查获得的444份有效问卷进行实证分析,结果显示:旅游地魅力对旅游者忠诚没有显著直接影响,享乐幸福感、地方依赖、地方认同在二者间起完全中介作用;旅游地魅力能提升享乐幸福感和实现幸福感,享乐幸福感会提升旅游者忠诚度,但实现幸福感不会提升旅游者忠诚度;旅游地魅力能增强地方依赖和地方认同,地方依赖和地方认同又能增强旅游者忠诚;旅游体验质量在旅游地魅力与实现幸福感、地方依赖、地方认同的作用关系中起正向调节作用。

Evaluation and Promotion Model of Tourist Satisfaction in Ice and Snow Tourism Destinations

The successful bid for the Beijing Winter Olympics has brought historic opportunities for the development of ice and snow tourism in China.An index system for the evaluation of tourist satisfaction in ice and snow tourism destinations was constructed from the target layer-factor layer-index layer approach in this paper.Taking tourists with ice and snow tourism experience as the research object,and integrating a questionnaire survey and the Importance-Performance Analysis(IPA)method,a total of 840 valid questionnaires were collected to assess the satisfaction of tourists in snow and ice tourism destinations,and the promotion model of tourist satisfaction in ice and snow tourism destinations was put forward.This process led to three main results.(1)Ice and snow tourists in China are characterized as young and better-educated,with college students aged 19 to 25 as the main consumer group.More than 70%of ice and snow tourists are pretty satisfied with the current development of ice and snow destinations in China,and are willing to participate again.(2)Other than“ice and snow souvenirs”,tourists’perceptions of importance are all higher than the level of perceived satisfaction,and the importance values of the 13 indicators including“Scenic spot security”and“Diversity of ice and snow entertainment and sports”are especially high,showing that tourists have high expectations and demands of the destinations.However,the perceived satisfaction level of tourists for all indexes is generally low,mostly at the general satisfaction level,indicating that ice and snow tourism destinations have only partially met the demands of ice and snow tourists,and there is still much room for improvement.(3)After IPA analysis,five suggestions for improving the satisfaction of tourists in ice and snow tourism destinations were put forward,including diversification of the tourism business model,construction of tourism facilities,a market diversified cultivation model,a humanized mode of tourism service and a refined management model.The results of this study will help to enrich the theory of ice and snow tourist satisfaction and promote the high-quality development of China's ice and snow tourism in the post-Winter Olympics era.

Turkey’s Tourist Profile:A Document Analysis for Future Implications

This paper aims to present an analysis of tourist profile in Turkey through a document analysis.The study covers the review of Türsab(Association of Turkish Travel Agencies)magazines published in years of 2000-2017 as well as Turkish tourism official statistics.A picture related to the tourist profile and its change in Turkey is presented.The information may contribute to the competitiveness of Turkish tourism for tourist satisfaction as well as destination marketing and management by contributing to the tourism policy and strategies.The results point out a change in tourist profile since the 2000s.European tourists profile has changed and there have been new nationalities with different preferences.

PRELIMINARY STUDY ON COMMUNITY TOURISM

It is a tendency to construct a tourist destination into a tourist community. This appears to be an appropriate approach to practice sustainable tourism development. Classic tourism, ecotourism and community tourism may be the three stages in tourism development. Classic tourism focuses on how to amuse people and to get best economic benefit. Ecotourism with the concept of sustainable development suggests what we should do in tourism development. Community tourism tells us how we can do to get sustainable tourism development. The differences among them are illustrated in the paper. Having analyzed the formation mechanism of tourist resources, the author investigates classification, stability, and evolution of tourist communities. The four types of tourist communities: natural resources based tourist community, policy oriented tourist community, economy based tourist community, and history sediment tourist community have different stabilities. The paper describes the feedback mechanism and relationship among tourist flows. It also discusses basic development principles of tourist community and points out that the optimization of the structures of a tourist community is the key way to improve the efficiency of tourist flows.

中国山区旅游地农户生计韧性评价指标体系的构建与实证——以湖北省恩施州为例

山区旅游地兼具旅游资源丰富、生态环境脆弱、贫困人口集聚等多重特性,对中国山区旅游地农户生计韧性的科学评价有助于守护脱贫攻坚成果.本研究在农户生计韧性理论认知的基础上,结合区域特征构建了中国山区旅游地农户生计韧性评价指标体系,采用均值法对恩施州18个旅游村进行实证分析.研究结果表明:①以Speranza为代表的生计韧性评价指标体系较好地表达了农户应对冲击、实现更好结果的特性,但存在评价对象不明晰、指标选取不够严谨、评价体系构建不完整及本土适应性不够等问题;②结合中国山区旅游地特性对Speranza的评价指标进行了在地优化,通过Ω系数检验发现优化后的评价指标体系具有合理性;③恩施州旅游地农户的生计韧性总体处于低水平.从3大维度来看,除缓冲能力处于中等水平之外,学习能力和自组织能力均处于低水平,自组织能力水平最低.从地域分布来看,农户的生计韧性水平在不同地区或者同一地区的不同村落间都存在较大差异,其中宣恩县的农户生计韧性水平整体最低.

基于内容分析法的福建红色旅游形象感知研究

游客文化感知和旅游目的地形象的研究为红色景区形象塑造提供学理基础。以福建省5个代表性红色景区为调查对象,从几大在线旅游服务平台上获得网络游记和在线评论等网络文本,进行数据爬取,并利用ROST Content Mining软件做文本内容的挖掘与分析。经高频词分析,可得红色文化氛围、物质文化、革命故事、文化景观和服务体验等5个游客文化感知维度;经语义网络分析和情感分析,可知游客的旅游预期和情感反应主要来自景区的独特文化蕴涵,因此应以游客需求为导向和突出“升华维度”核心来塑造福建红色景区形象。

广东省文旅特色村空间分异及其影响因素

乡村旅游地是乡村旅游发展的空间载体,研究其空间分布格局有利于优化乡村旅游供给,助推乡村振兴战略。以广东省259个文旅特色村为研究样本,运用最邻近指数、缓冲区分析、地理探测器等空间分析方法探究广东省文旅特色村空间分布特征及其影响因素。结果表明:(1)广东省文旅特色村的空间分布类型为集聚型,在市域范围内分布不均衡;(2)广东省文旅特色村呈多核心集聚发展态势,可分为珠三角双核心区与粤东单核心区,3大集聚区均形成明显的“中心-外围”结构,珠三角双核心区已形成连绵发展态势;(3)在地形、水文、交通、人口密度等自然地理与社会经济因素综合作用下,广东省文旅特色村呈现出南密北疏的空间分布格局。

基于网络评价的乡村红色旅游地公共空间形象感知研究

文章以四个主流旅游网站爬取的网络评价文本为研究数据,运用网络文本分析法中高频词、语义网络和情感分析功能对西柏坡红色景区、陕甘边照金革命根据地和井冈山红色旅游系列景区的公共空间形象感知进行分析。结果表明:游客对红色旅游地形象认知都有相似的心理感受和理解;但不同景区红色文化和自然环境具有差异,游客对红色旅游地形成不同的核心公共空间形象感知;游客形象认知评价主要以积极情感为主,中性和消极情感较低;优良的红色文化公共空间及其特色自然景观、科学的景点布局和组织、具有地域特色的空间形式、体验感强的活动内容和周全的景区配套服务设施是红色旅游地公共空间形象认知的具体因素。

传统村落旅游地游客文化生态补偿意愿研究——以苏州陆巷、杨湾、明月湾、东村古村为例

游客文化生态补偿意愿研究是构建传统村落旅游地文化生态长效补偿机制的基础理论工作,亦是推进文化生态保护和乡村旅游高质量发展的必要前提.以苏州陆巷、杨湾、明月湾和东村古村4个处于不同发展阶段和开放程度的旅游型传统村落为例,综合运用问卷调查法、条件价值法、二元逻辑回归模型,探究游客文化生态补偿意愿及其影响因素.结果表明:(1)传统村落旅游地游客文化生态补偿意愿相对较高,614份调查样本中有64.98%的游客愿意支付文化生态补偿金,平均每次游览愿意支付51.06元,且更期望设立文化生态补偿专项资金,部分游客拒绝补偿主要是因为他们将文化生态服务视为公共物品而倾向于依赖政府全权负责补偿工作.(2)受教育程度、文化生态价值评价、游客满意度、文化生态补偿必要性认知对游客的文化生态补偿意愿影响显著且呈正向促进作用,低重游意愿具有显著负向影响,而性别、年龄、月收入、文化生态破坏担心度和旅游动机等因素的影响不显著.结论对揭示游客复杂的文化生态补偿意愿及其多重影响因素作用机理、指导传统村落旅游地文化生态的保护性补偿工作具有启示意义.

旅游目的地形象对游客忠诚的影响研究——基于游客满意-地方依恋链式中介

借鉴营销领域产品三层次概念划分旅游目的地形象维度,基于态度ABC理论“认知—情感—行为”,将以自然、人文为主要旅游资源的两个旅游目的地作为调研对象,揭示旅游目的地形象对游客未来行为意向的复杂影响机制。结果显示,旅游目的地三个形象维度旅游景观类、旅游设施类、旅游环境类形象皆正向影响游客忠诚,但这种影响不是直接的,游客满意度和地方依恋在中间起到部分中介作用。另外,游客满意和地方依恋之间构成有序的链式中介效应,且在不同形象维度间作用效果存在差异。研究结论为旅游目的地经营管理者在旅游目的地形象塑造、提升等营销传播方面提供新思路,有助于提升旅游目的地竞争优势。

乡村旅游吸引物对旅游者忠诚度的影响研究:以北京市怀柔区莲花池村为例

旅游吸引物是乡村旅游的基础。本文以北京怀柔莲花池村为案例地,探讨旅游吸引物与旅游者忠诚度之间的关系。结果表明:(1)游客认为莲花池村较为重要的旅游吸引物有山水风光、安静氛围、民风淳朴、特色美食;(2)莲花池村的旅游者忠诚度和地方依恋程度不高,游客多为价格敏感型旅游者,价格实惠是该地的优势;(3)莲花池村没有突出的单项旅游吸引物,游客对旅游吸引物综合体验满意度显著影响其忠诚度;(4)地方依恋在旅游吸引物和游客忠诚度之间的影响关系中起到部分中介作用。建议乡村旅游应重视旅游吸引物开发构建,发挥自身优势,扬长避短,提升旅游吸引力和市场竞争力,带动市场可持续发展,全面推进乡村振兴。

旅游目的地品牌组合一致性是否激发了游客忠诚度

文章以丽江旅游目的地的大研古城和玉龙雪山两个子品牌组合为研究对象,通过对游客进行调查,并应用结构方程模型来验证旅游目的地品牌组合一致性、游客态度和游客忠诚度之间的关系,以及自我一致性在其中的调节作用。研究发现地位一致性对游客态度有显著的正向影响,而性格一致性和景观一致性对游客态度的影响不显著。此外,自我一致性只在地位一致性和游客态度之间具有正向调节作用。最后,旅游目的地品牌组合一致性通过影响游客态度进而激发游客的忠诚度。

遗产旅游地文化传承式创新对游客行为的多重影响——整合社会和市场视角

文化传承式创新是关乎遗产旅游地文化可持续发展的重要实践,但目前学术界缺乏对其构成及影响效应的探讨。文章通过扎根理论提炼遗产旅游地文化传承式创新的结构维度,并生成相应测量量表,进而整合社会与市场视角构建了一个文化传承式创新对游客行为的多重影响模型,利用结构方程模型进行实证检验。结果显示:首先,遗产旅游地文化传承式创新由4个维度(即文化存真生产、文化创意传播、文化活态展示和文化转化创造)和13个要素构成;其次,遗产旅游地文化传承式创新兼具社会与市场效应,通过体验质量和文化依恋的链式中介作用促进游客遗产保护、价值共创和目的地忠诚。研究结果不仅揭示了遗产旅游地文化传承式创新影响游客多重行为的理论过程,为旅游地文化创新及可持续发展研究提供了综合视角和方法工具,还推动了中国遗产旅游地文化传承式创新的本土化理论与实践发展,为管理者有效发挥遗产旅游地文化传承式创新的积极效应提供理论参考。

审美影响自然旅游地亲环境行为研究

随着工业化进程的加快,全球竞争日趋激烈,人类加大了对自然的掠夺。自然旅游地的商品化带来了极大的生态压力,为有效应对生态环境恶化危机,促进自然旅游地可持续发展,本文尝试从美学角度探寻游客亲环境行为,并以广东省南澳岛作为自然旅游案例地,开发并验证了旅游审美与亲环境行为量表,运用结构方程模型分析审美对游客亲环境行为的影响。结果表明:旅游审美中的生物和文化维度均对游客亲环境行为产生正向影响作用,游客对于旅游地的审美感知来自自己先天的生物本能偏好和后天的文化影响,游客通过融入自然环境,增加审美感知,能够做出亲环境行为。

基于扎根理论的茶庄园旅游环境质量与游客满意度的实证研究——经营者与消费者双重视角

茶庄园是休闲农业旅游的新业态载体,助推茶旅产业供给侧改革与三产融合。本研究基于经营者与消费者双重视角,采用定性与定量研究,运用扎根理论三级编码分析与游客体验价值实证研究,探讨茶庄园旅游环境质量对游客满意度的作用路径与影响机制。实地走访福建省安溪县3个典型茶庄园与经营者深度访谈,总结提取旅游环境质量的5个核心范畴和体验价值的3个核心范畴,作为游客满意度实证研究的重要影响变量。对调研的342份样本数据进行OLS多元线性回归分析,结果显示:旅游环境质量、游客体验价值均对游客满意度具有显著正向影响,且游客体验价值在旅游环境质量与游客满意度之间扮演部分中介作用;旅游地社会责任正向调节游客体验价值与游客满意度的关系。基于此,助力乡村振兴与持续推动茶庄园旅游高质量发展,需加强生态环境保护、注重个性化体验氛围、承担产品安全与社会责任等。