In China, the tourism industry is regarded as one means of fostering local economic development. This paper tries to examine inbound tourism development in China in the last decade and analyze inbound tourism's sa...In China, the tourism industry is regarded as one means of fostering local economic development. This paper tries to examine inbound tourism development in China in the last decade and analyze inbound tourism's satisfaction of their travel experience with tourist attractions, facilities, services and price by an empirical study based on the investigation of Lanzhou, Wuhan, Guangzhou, Shanghai and Beijing. This paper discusses the demographic characteristics of visitors from Hong Kong, Macao and Taiwan, US, Korea and Japan by surveying a sample of 528 visitors in fi ve different cities. The survey showed that four provinces/autonomous region in western China ranked the top 10 popular destinations. Chinese natural landscape, culture and food were highly regarded by the tourists. At the same time, tourists expressed less satisfaction with tourist language convenience, tourist facility and nightlife in China. It was also found that only 7.4% of the tourists thought travel in China was far more than what they had paid, that 6.5% regarded they got what they paid for, and that 34.9% thought the travel cost was reasonable. Most tourists were satisfi ed with their travel experience in China; many of them would like to return to China and would like to recommend China. For the sustainable development of tourism, Chinese tourism authorities should strengthen the construction, propaganda and management of scenic spots, improve tourist facility and tourist education, especially language convenience, and strengthen the supervision of tickets, souvenir and hotel price.展开更多
Customer satisfaction and customer loyalty are considered as a confirmation of remarkable service provision towards the customers.The formation of both constructs is viewed as a vital element which leads to the reinfo...Customer satisfaction and customer loyalty are considered as a confirmation of remarkable service provision towards the customers.The formation of both constructs is viewed as a vital element which leads to the reinforcement of competitive advantage for the hotels.Various academic viewpoints are available concerning the constructs of customer satisfaction and loyalty;nevertheless,most of them indicate an opposition towards their correlation.The aim of this research was to investigate the factors that reinforce the satisfaction and loyalty levels of resort tourists and identify whether or not the two constructs are interrelated.A quantitative research methodology was applied,with the use of close-ended paper questionnaires,which were administered to international tourists staying in resort hotels in the Municipality of Hersonissos,one of the most popular tourist destinations in northern Crete.Findings confirmed a positive correlation between customer satisfaction and customer loyalty.Data also showed that food and beverage quality,location and price are considered as the most significant factors that enhance satisfaction levels,whereas emotional experiences,loyalty programs,customer service quality,and customer satisfaction were identified to have a significant impact on the formation of customer loyalty.展开更多
With the acceleration of urbanization, urban parks have also developed as an important part of the urbanization. Urban parks are not only important green space for beautifying the urban environment, but become the spa...With the acceleration of urbanization, urban parks have also developed as an important part of the urbanization. Urban parks are not only important green space for beautifying the urban environment, but become the space for urban residents to stroll about, playing an important role in improving people's quality of life. In order to improve the service efficiency of urban parks, the urban parks were studied from the perspective of the satisfaction of tourists. In this paper, Memorial Archway Park in Zhaoqing was selected for research, factors influencing tourist satisfaction with urban parks were evaluated from six aspects, namely landscape quality, infrastructure, recreation facilities, recreational environment, service level, and accessibility, the problems that caused the tourists to be dissatisfied with the urban park were summarized, and corresponding countermeasures were proposed.展开更多
With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefor...With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefore,building and maintaining buyers’satisfaction and loyalty to C2C platforms is critical to the survival and sustainability of C2C platforms in China.However,the current knowledge on how platform satisfaction and loyalty are constructed in the C2C e-commerce environment is incomplete.In this study,seller-based satisfaction and platform-based satisfaction are constructed separately.We further distinguish seller-based transaction satisfaction into economic and social satisfaction and explore their antecedents and consequences.To test our research hypotheses,we conduct a survey and collect data from a real online market(Taobao website).The results show that seller-based transaction satisfaction positively affects platform-based overall satisfaction and loyalty,and that perceived product quality,perceived assurance,and perceived price fairness all have a significant effect on economic satisfaction,whereas perceived relationship quality and perceived empathy significantly influence social satisfaction.These findings help us understand the literature related to customer satisfaction in the context of C2C in China and provide inspiration for online sellers and platforms.展开更多
Wine tourism is a fast growing sector,with an estimated 30%growth in 2018 and has emerged as a strong and rising area of special interest tourism,representing an increasingly important element of regional and rural to...Wine tourism is a fast growing sector,with an estimated 30%growth in 2018 and has emerged as a strong and rising area of special interest tourism,representing an increasingly important element of regional and rural tourism development.In Greece wine has played an important role since ancient times,as it was an integral part of nutrition and religion,and by 800BC,Greeks had begun to perfect their techniques in winemaking.Wine tourism in our days,constitutes a factor for attracting visitors from all over the world.The present paper is an effort to explore and investigate the factors that affect the behavior of wine tourists in the island of Santorini,shaping their motives and intentions.More specifically,the aim of this paper is to explore the motivating factors that influence winery visitation,wine tourists’level of satisfaction,interest and knowledge on wine,as well as their demographic characteristics.The methodological approach was based on quantitative research;more specifically a survey was conducted with the use of structured questionnaires.Results showed that the most popular activity for wine tourists visiting Santorini wineries was wine tasting and the main motives influencing the decision for winery visitation involved wine tasting and experiencing the atmosphere of the winery.This research also showed that the most important factors contributing to wine tourist’s satisfaction concerned the attitude,professionalism and knowledge of winery staff,as well as service quality.展开更多
Under the background of whole-region tourism,heritage is utilized in a more diversified and various way.With the continuous deepening of the experience economy,the integration of various technical means such as VR and...Under the background of whole-region tourism,heritage is utilized in a more diversified and various way.With the continuous deepening of the experience economy,the integration of various technical means such as VR and AR,and the construction of Internet platforms,it is more necessary to integrate various utilization methods,so that tourists can get more humanized and personalized experience in addition to traditional displays,and more intuitively feel the space,history,allusions,handicrafts and other aspects of Chinese heritage,showing the charm of Chinese traditional culture.In this paper,based on literature analysis,the utilization methods of heritage were sorted out,and the survey questionnaires were analyzed by analytic hierarchy process (AHP).A model was established to obtain the weight of various utilization methods,and the fuzzy comprehensive evaluation method was used to conduct empirical research with the Summer Palace as an example.It is concluded that in the future utilization of heritage,on the basis of heritage protection as much as possible,combining traditional festivals,special themes,etc.to carry out various forms of activity and experience utilization will more effectively improve the satisfaction of tourists and achieve the purpose of inheriting culture.展开更多
Based on the theory of consumer behavior,this paper analyzes the current situation of tourism shopping market in Kunming,and analyzes the decision-making behavior of tourists shopping in Kunming with the questionnaire...Based on the theory of consumer behavior,this paper analyzes the current situation of tourism shopping market in Kunming,and analyzes the decision-making behavior of tourists shopping in Kunming with the questionnaire survey,and clarifies the influencing factors of the decision-making behavior of visitors to Kunming.In the future,the influencing factors of Kunming tourists'shopping decision-making behavior are combined with the current situation of Kunming's tourism shopping market.The problems of cheating-induced shopping,the high price of shopping products,the low level of tourism shopping experience and the imperfect after-sales service are analyzed.Finally,the corresponding countermeasures and suggestions are proposed from four aspects:rectifying the tourism shopping market,establishing a sound price supervision mechanism,strengthening the tourism shopping experience,and improving after-sales service.展开更多
文摘In China, the tourism industry is regarded as one means of fostering local economic development. This paper tries to examine inbound tourism development in China in the last decade and analyze inbound tourism's satisfaction of their travel experience with tourist attractions, facilities, services and price by an empirical study based on the investigation of Lanzhou, Wuhan, Guangzhou, Shanghai and Beijing. This paper discusses the demographic characteristics of visitors from Hong Kong, Macao and Taiwan, US, Korea and Japan by surveying a sample of 528 visitors in fi ve different cities. The survey showed that four provinces/autonomous region in western China ranked the top 10 popular destinations. Chinese natural landscape, culture and food were highly regarded by the tourists. At the same time, tourists expressed less satisfaction with tourist language convenience, tourist facility and nightlife in China. It was also found that only 7.4% of the tourists thought travel in China was far more than what they had paid, that 6.5% regarded they got what they paid for, and that 34.9% thought the travel cost was reasonable. Most tourists were satisfi ed with their travel experience in China; many of them would like to return to China and would like to recommend China. For the sustainable development of tourism, Chinese tourism authorities should strengthen the construction, propaganda and management of scenic spots, improve tourist facility and tourist education, especially language convenience, and strengthen the supervision of tickets, souvenir and hotel price.
文摘Customer satisfaction and customer loyalty are considered as a confirmation of remarkable service provision towards the customers.The formation of both constructs is viewed as a vital element which leads to the reinforcement of competitive advantage for the hotels.Various academic viewpoints are available concerning the constructs of customer satisfaction and loyalty;nevertheless,most of them indicate an opposition towards their correlation.The aim of this research was to investigate the factors that reinforce the satisfaction and loyalty levels of resort tourists and identify whether or not the two constructs are interrelated.A quantitative research methodology was applied,with the use of close-ended paper questionnaires,which were administered to international tourists staying in resort hotels in the Municipality of Hersonissos,one of the most popular tourist destinations in northern Crete.Findings confirmed a positive correlation between customer satisfaction and customer loyalty.Data also showed that food and beverage quality,location and price are considered as the most significant factors that enhance satisfaction levels,whereas emotional experiences,loyalty programs,customer service quality,and customer satisfaction were identified to have a significant impact on the formation of customer loyalty.
基金Acknowledgement This article was financially supported by the Fund of National Natural Science Foundation project： ＂Mass consumer service failures and remedial mechanisms＂ （Grant NO. 70872083）.
基金Sponsored by Young Innovative Talents Project of the Department of Education of Guangdong Province(2017KQNCX218)Zhaoqing Social Science Fund Project(18ZC-04)
文摘With the acceleration of urbanization, urban parks have also developed as an important part of the urbanization. Urban parks are not only important green space for beautifying the urban environment, but become the space for urban residents to stroll about, playing an important role in improving people's quality of life. In order to improve the service efficiency of urban parks, the urban parks were studied from the perspective of the satisfaction of tourists. In this paper, Memorial Archway Park in Zhaoqing was selected for research, factors influencing tourist satisfaction with urban parks were evaluated from six aspects, namely landscape quality, infrastructure, recreation facilities, recreational environment, service level, and accessibility, the problems that caused the tourists to be dissatisfied with the urban park were summarized, and corresponding countermeasures were proposed.
基金supported by the National Key R&D Program of China(2018YFB1601401).
文摘With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefore,building and maintaining buyers’satisfaction and loyalty to C2C platforms is critical to the survival and sustainability of C2C platforms in China.However,the current knowledge on how platform satisfaction and loyalty are constructed in the C2C e-commerce environment is incomplete.In this study,seller-based satisfaction and platform-based satisfaction are constructed separately.We further distinguish seller-based transaction satisfaction into economic and social satisfaction and explore their antecedents and consequences.To test our research hypotheses,we conduct a survey and collect data from a real online market(Taobao website).The results show that seller-based transaction satisfaction positively affects platform-based overall satisfaction and loyalty,and that perceived product quality,perceived assurance,and perceived price fairness all have a significant effect on economic satisfaction,whereas perceived relationship quality and perceived empathy significantly influence social satisfaction.These findings help us understand the literature related to customer satisfaction in the context of C2C in China and provide inspiration for online sellers and platforms.
文摘Wine tourism is a fast growing sector,with an estimated 30%growth in 2018 and has emerged as a strong and rising area of special interest tourism,representing an increasingly important element of regional and rural tourism development.In Greece wine has played an important role since ancient times,as it was an integral part of nutrition and religion,and by 800BC,Greeks had begun to perfect their techniques in winemaking.Wine tourism in our days,constitutes a factor for attracting visitors from all over the world.The present paper is an effort to explore and investigate the factors that affect the behavior of wine tourists in the island of Santorini,shaping their motives and intentions.More specifically,the aim of this paper is to explore the motivating factors that influence winery visitation,wine tourists’level of satisfaction,interest and knowledge on wine,as well as their demographic characteristics.The methodological approach was based on quantitative research;more specifically a survey was conducted with the use of structured questionnaires.Results showed that the most popular activity for wine tourists visiting Santorini wineries was wine tasting and the main motives influencing the decision for winery visitation involved wine tasting and experiencing the atmosphere of the winery.This research also showed that the most important factors contributing to wine tourist’s satisfaction concerned the attitude,professionalism and knowledge of winery staff,as well as service quality.
基金Sponsored by Innovation Planning Project for University Students in Beijing in 2022 (108051360022XN361)。
文摘Under the background of whole-region tourism,heritage is utilized in a more diversified and various way.With the continuous deepening of the experience economy,the integration of various technical means such as VR and AR,and the construction of Internet platforms,it is more necessary to integrate various utilization methods,so that tourists can get more humanized and personalized experience in addition to traditional displays,and more intuitively feel the space,history,allusions,handicrafts and other aspects of Chinese heritage,showing the charm of Chinese traditional culture.In this paper,based on literature analysis,the utilization methods of heritage were sorted out,and the survey questionnaires were analyzed by analytic hierarchy process (AHP).A model was established to obtain the weight of various utilization methods,and the fuzzy comprehensive evaluation method was used to conduct empirical research with the Summer Palace as an example.It is concluded that in the future utilization of heritage,on the basis of heritage protection as much as possible,combining traditional festivals,special themes,etc.to carry out various forms of activity and experience utilization will more effectively improve the satisfaction of tourists and achieve the purpose of inheriting culture.
文摘Based on the theory of consumer behavior,this paper analyzes the current situation of tourism shopping market in Kunming,and analyzes the decision-making behavior of tourists shopping in Kunming with the questionnaire survey,and clarifies the influencing factors of the decision-making behavior of visitors to Kunming.In the future,the influencing factors of Kunming tourists'shopping decision-making behavior are combined with the current situation of Kunming's tourism shopping market.The problems of cheating-induced shopping,the high price of shopping products,the low level of tourism shopping experience and the imperfect after-sales service are analyzed.Finally,the corresponding countermeasures and suggestions are proposed from four aspects:rectifying the tourism shopping market,establishing a sound price supervision mechanism,strengthening the tourism shopping experience,and improving after-sales service.
