The Market Development of Children’s Go Training and the Difficulty and Countermeasure Analysis of Go Training

The children’s Go training market is experiencing vigorous growth but also faces several challenges.As the importance of Go in cultural education increases,the market expands,with growing demand and involvement from training and educational institutions.However,the market encounters difficulties such as a shortage of high-quality Go coaches,uniformity in training content and methods,and high training costs.To address these issues,measures can be taken to strengthen the team of Go coaches,diversify training content and methods,and optimize the training cost structure,thereby promoting the healthy development of the children’s Go training market.

Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

Innovation and Development Trends in ASEAN Marketing Models in the Digital Age

The digital wave is reshaping the global economic landscape with unprecedented force,especially in the dynamic and promising ASEAN region.Southeast Asia,a multicultural gathering place composed of ten countries,is experiencing profound changes due to the digital revolution,and its marketing model is also displaying new vitality.With soaring internet penetration,widespread use of smartphones,and the booming rise of social media,ASEAN markets have become at the forefront of global digital marketing innovation.This transformation is not only about the application of technology but also involves a comprehensive shift in thinking,consumer behavior,and business strategy.The purpose of this paper is to explore in depth how ASEAN marketing models are innovating in this era and to identify future trends,with a view to providing insights for companies to help them remain competitive in the rapidly changing market.

A study on the system of sustainable developmentof tourist marketing environment

The charactedstics and contents of tourist marketing environment are analyzed logically.The microenvironment and macro-environment of tourist marketing is also expounded. It is held thatsustainable development of tourist marketing envirment decides the effect of tourist marketing.The trending balances and coordinated development of macro-environment and microenvironment intourist marketing is the foundation of the tourist-marketing environment

Digital Dividend： The Path Towards Business and Marketing Development

Wireless radio spectrum is an important resource that allows for increased business development, throtigh the provision of services using wireless networking infrastructures. Since radio spectrum is limited, an optimal utilization of it is required, by adopting advanced spectrum management methods. The current transition from analogue to digital terrestrial television may act as a unique opportunity, in order to reallocate this valuable spectrum resource. After the transition, a part of the traditional analogue television spectrum bands will be completely released, allowing for the use of this spectrum by sophisticated wireless systems. Furthermore, digital terrestrial television interleaves spectrum bands in order to avoid possible interference between adjacent channels used by broadcasting stations, thus leaving spectrum holes exploited by novel wireless networks, namely unlicensed secondary systems. In this context, this article investigates business and marketing development issues, arising by utilizing released and interleaved television spectrum bands

Financial Valuation of Segment-Specific Marketing Activities and Market Segment Development

By applying methods of investment appraisal, this paper offers a financial approach for determining the optimal level of segment-specific marketing activities and market development under the conditions of imperfect markets and uncertainty. Within the scope of marketing planning and controlling, the model is suited to optimizing an enterprise＇s market activities and taking interdependencies between market segments, production, and investments into account. Applying duality theory of linear programming allows for identifying the income determinants and deriving formulas for a correct valuation by using （corrected） net present values （NPVs）. Under certain conditions, they can also be used to easily evaluate and financially interpret the effects of parameter changes. The author uses sensitivity analysis to support these findings and to obtain more information on the effects of these determinants.

Green Marketing and Sustainable Development of Garment Industry -- A Game between Cost and Profit

This paper introduces how green marketing influences the sustainable development of garment industry. It analyzes the cost and profit to implement green marketing, both in a short term and in the long run. In a short term, the cost may increase. However, in the long run, the income will be higher than the cost. There＇re five reasons： reduced cost, expanding export by breaking down green barriers, establishing the enterprise＇s green image, being more competitive and avoiding green tax. Therefore, implementing green marketing is pivotal to the sustainable development of garment industry.

Power Market Development with Considerations of Characteristics of China Power Sector

The current world trend of electric power industry reform is to establish electric power market and introduce competition mechanism. China is no exception. This paper reviewed the recent industry reform of China’s electric power sector and elaborated the necessity of establishing electric power markets first. Then it discussed the electric power market models in China. Certain important problems and observations relevant to the electric power market design were further pointed out, based on the practice experiences in Sichuan Province.

ATTEMPTS AND EXPLORATIONS TO ENTER THE MARKET: THE GROWTH AND DEVELOPMENT OF HIGH- AND NEW-TECH ENTERPRISES

In 1984, under the guideline laid down by the Communist Party of China, "economic construction must rely on science and technology, and science and technology must be geared to serve economic construction", the CAS began to encourage enthusiastically its scientific and technical personnel to run high-and new tech enterprises.At present,there are more than 500 S&T enterprises at the Academy,including five (group)corporations directly under the jurisdiction of the Academy, 21 co-operation enterprises,40 or so

Investigation Into the Market-Orientated New Product Development Performance

The effect that the market orientation brings to product innovation performance is reported and the degree of product innovativeness is explored. The interdepartmental integration inside the company is also investigated. A series of hypotheses were developed aiming at presenting a conceptual framework to clarify how market orientation contributes to product innovation performance-moderated by the degree of product innovativeness and affected by the interdepartmental integration. Survey data from 36 business units were analyzed based on the respondents in the research. The statistic results suggest a substantial positive effect of market orientation on product innovation performance. Under the condition of incremental innovativeness among the samples, the more innovative the product is, the more improvements in product innovation performance would be achieved. A variety of particular interdepartmental integration mechanisms have been certified to lend more supports to establishing market orientation and improving product innovation performance.

Trend and Countermeasures for the Development of Rural Resident Tourism Market

The development status of rural resident tourism market is introduced in this study,and its potential influencing factors are analyzed.With coastal areas as the study case,the future development trend of rural resident tourism market in China is predicted from the aspects of market scale,consumption pattern,tourism level and tourism season,moreover,countermeasures are put forward for the healthy and sustainable development of rural resident tourism market.

Assessing effectiveness of existing building energy-saving reconstruction policy adapted to market development

The market development and policy matching of existing building energy-saving retrofits determine the effectiveness of policies in promoting the operation of existing building energy-saving retrofit market.Based on the perspective of market development to evaluate the effectiveness of existing building energy-saving transformation policy,it is necessary to clarify the basic connotation of the effectiveness of existing building energy-saving transformation policy,systematically analyze the evaluation content,construct a multi-level evaluation index system,and select scientific and effective quantitative evaluation methods to implement a strict evaluation process.

Benefit evaluation on ESCO driving force for market development of energy-saving building

ESCO is the internal driving force for the development of the existing building energy-saving renovation market,and the driving effect of the ESCO market depends on scientific and effective comprehensive benefit evaluation.Based on analysis of the status qua at home and abroad,this paper reveals the necessity and value of research existing Building Energy Saving ESCO market development driving force effectiveness evaluation.The purpose of ESCO driving force benefit evaluation-oriented,establish the basic principles of evaluation index system of choice.Through the analysis of the evaluation content of the three dimensions of economic benefit,environmental benefit and social benefit,the comprehensive evaluation index system of the target level,criterion level and index level of the benefit evaluation of the existing building energy-saving renovation market development is constructed.AHP and fuzzy comprehensive evaluation of the combination,construct quantitative models of energy-saving drive ESCO market development role in the evaluation of the effectiveness of existing buildings.Based on the quantitative evaluation process of ESCO’s role in the development of our country’s existing building energysaving renovation market,it is necessary to scientifically understand the current status of ESCO’s driving role,and reveal the path to improve the efficiency of ESCO-driven development of the existing building’s energy-saving renovation market,in order to enhance the internal driving force of ESCO to promote.The existing building energy-saving renovation market is developing in a healthy and orderly manner.

Research on the Development of Rural Tourism Market Based on Undergraduates

Rural tourism,as an important component of tourism and leisure,has witnessed a rapid growth in recent years and gradually become an outstanding point in tourism industry.Questionnaire survey was carried out among undergraduates in the Nanjing Agricultural University by applying multi-stage random sampling,on the basis of which undergraduates' perception of travelling,tourism inclination,motivation and ways of travelling were analyzed.Characteristics of undergraduate tourism market were summarized,and corresponding suggestions were given to broaden the rural tourism market of undergraduates.

A study on the development trends of tourist marketing policies in the 21^(ST) century

From the view point of tourist marketing, tourist features of popularity and mass, brand and sense, quality and comfort, level and difference, prevalence and society are studied, and the development trends of tourist marketing policies in the 21st century are put forward in this paper. Such as combining sustainable strategies in tourist development with ecology in green marketing, combining information of tourist trends with network in knowledge marketing, combining innovation in tourist products with diversification in marketing objects, combining levels in marketing goals with integer in marketing decision, combining solid in marketing measures with flexibility in marketing policies, combining conformity in marketing channels with double directions in marketing communication and combining the systems of marketing service with culture in marketing activities.

Evaluation on the development degree of China's seven pilot carbon markets

China is preparing to establish a nationwide carbon market in 2017, and in order to facilitate this goal, seven pilot carbon markets have been under study for the past few years. This paper summarizes the operation experience and challenges of the seven pilot carbon markets in China.It has been widely accepted that the essence of a carbon market is to solve environmental problems through market mechanisms, with environmental benefit being the fundamental purpose, market mechanism being the key measure, and policies and regulations being an important guarantee for an orderly carbon market. Therefore, this paper constructs an evaluation index system composed of 34 detailed sub-indexes in three dimensions, such as environmental constraint force, market resource allocation ability, and supporting policies and facility completeness. Through analyzing the operation data from 2013 to 2016, the weights of the sub-indexes are obtained. In addition, the study obtains experts' opinions from over 10 carbon permits exchanges, consultancy firms and research institutions in China, and conducts a comprehensive evaluation on the development degree of the seven pilot carbon markets. Results show that the pilot carbon markets that include private SMEs as the covered entities for emissions control present relatively higher environmental constraint force. But too many covered entities could increase the difficulty of market performance management, while the pilots that include high energy-consuming state-owned enterprises as the entities for emissions control demonstrate a phenomenon of "high market compliance rate with low trading volume". The resource allocation capability of China's carbon market has not been effectively brought into play, and low degree of market participation has become an important constraint factor for market development. Due to the lack of laws and regulations at the national macro-level, the legally binding force of the pilot markets construction is obviously insufficient, and the supporting policies are lacking foresights.Generally, the development of China's pilot carbon markets is still in such a fragmented state as in the aspects of environment, market and policy development, and the market operation has not yet achieved the purpose of solving environmental problems through market mechanisms.Accordingly, policy recommendations pointed out by this study are that tightening the allowance of free quota and progressively increasing the auction proportion, improving legal construction,increasing the services and products of carbon finance and standardizing the order of market transactions, enhancing capacity building of local governments and promoting the participation willingness and capability of emissions control entities, will be necessary.

Analysis on Development of Farmer Tourism Market in China

With the rapid increase in farmers' income and the rapid development of tourism,the tourism demand of farmers is increasingly growing,but the development of tourism market for farmers has not been given much attention. This paper summarized the overall situation of development of the farmer tourism,analyzed the consumption characteristics and supply characteristics of the farmer tourism in depth,and discussed the development potential of the farmer tourism. On the basis of discussion and analysis,it came up with recommendations including attaching greater importance to the farmer tourism market,developing marketable products,changing the traditional concept of consumption and enhancing tourism promotion activities,in the hope that both the government and enterprises pay more attention to the farmer tourism market.