Trade marks are the marks of thecommodities and services. They arealso passes for the enterprises to enterthe market, and can reflect the economicbenefits and credit of the enterprises in acomprehensive manner. With t...Trade marks are the marks of thecommodities and services. They arealso passes for the enterprises to enterthe market, and can reflect the economicbenefits and credit of the enterprises in acomprehensive manner. With thedevelopment of the market economy and theexpansion of foreign trade and business,trade marks are playing a more and moreimportant role in the economy. To establishits own famous brands as well as to protectthe trade marks more effectively, China willspeed up its steps to implement the展开更多
As more and more Chinese products are getting into foreign markets,it is important to translate a Chinese trade mark into English properly. This paper points out what is a trade mark and its importance in the modern w...As more and more Chinese products are getting into foreign markets,it is important to translate a Chinese trade mark into English properly. This paper points out what is a trade mark and its importance in the modern world. It then gives reason why it is necessary to translate the Chinese trade marks properly into English. It also gives the standard of a good trade mark. Furthermore it analyses several kinds of improper translation and the cause of these mistakes. Last it introduces the main rules and three main skills of translation of trade marks.展开更多
文摘Trade marks are the marks of thecommodities and services. They arealso passes for the enterprises to enterthe market, and can reflect the economicbenefits and credit of the enterprises in acomprehensive manner. With thedevelopment of the market economy and theexpansion of foreign trade and business,trade marks are playing a more and moreimportant role in the economy. To establishits own famous brands as well as to protectthe trade marks more effectively, China willspeed up its steps to implement the
文摘As more and more Chinese products are getting into foreign markets,it is important to translate a Chinese trade mark into English properly. This paper points out what is a trade mark and its importance in the modern world. It then gives reason why it is necessary to translate the Chinese trade marks properly into English. It also gives the standard of a good trade mark. Furthermore it analyses several kinds of improper translation and the cause of these mistakes. Last it introduces the main rules and three main skills of translation of trade marks.
