With the strengthening of globalization and closer ties between countries,all-round exchanges and cooperation have become an inevitable trend.In the new era,the cultural exchange between China and the West presents an...With the strengthening of globalization and closer ties between countries,all-round exchanges and cooperation have become an inevitable trend.In the new era,the cultural exchange between China and the West presents an unprecedented depth and breadth.Chinese traditional culture,which has made great contributions to Oriental culture and even the world culture,has been developed,in the process of constant conflict,digestion,and absorption while entering other countries in the world.The inclusiveness of Chinese traditional culture has made it survive and thrive in absorbing the quintessence of foreign culture,which makes it contain new contents.In the process of Chinese and Western cultural exchanges,some parts of the essence traditional Chinese culture which are ignored should be given certain inclination in policy and guided by strengthening the education of Chinese traditional culture.展开更多
As China steps up its reform and opening up to the outside world,Chinese,especially the young,are becoming increasingly interested in western festivals.However,some traditional festivals in China are left out in the c...As China steps up its reform and opening up to the outside world,Chinese,especially the young,are becoming increasingly interested in western festivals.However,some traditional festivals in China are left out in the cold.This paper is mainly on the effect of west ern festivals on traditional festivals in China,trying to analyze the reason why it becomes this and it will lead us to face the communion and mixture between the two parties rationally.From the perspective of folk culture,it is necessary for us to find the motive of reform of Chinese traditional festivals.展开更多
Human dignity is the fundamental concept of the Universal Declaration of Human Rights and serves as the theoretical backbone for the international human rights system. Chinese culture has an excellent tradition of tre...Human dignity is the fundamental concept of the Universal Declaration of Human Rights and serves as the theoretical backbone for the international human rights system. Chinese culture has an excellent tradition of treasuring the dignity and value of people. The provisions on dignity in the Declaration can find their historical origins in traditional Chinese culture. The dignity of people has a supreme status and value in traditional Chinese culture. Chinese "etiquette" culture has a long tradition of respecting the dignity of people.Achieving benevolence through etiquette is the basic way to protect human dignity. Etiquette in ancient China was constrained by inequality and historical limitations, but it also had the elements of respecting or honoring others, and had the practical function of respecting, maintaining and achieving human dignity. The effective implementation of etiquette requires the fulfillment of people’s basic needs. Progressing from xiao kang(moderate prosperity) to da tong(great harmony) is the process of approaching the human rights standards of human dignity and equal rights that all nations and all peoples should strive to achieve.展开更多
As the process of economic globalization gathers momentum, dialogue between different cultures has become extremely important. There should be dialogue between the Chinese and Western cultures under the principle of e...As the process of economic globalization gathers momentum, dialogue between different cultures has become extremely important. There should be dialogue between the Chinese and Western cultures under the principle of equality and mutual respect and understanding to increase consensus for mutual development.展开更多
China's traditional business cultureConfucian thought has had a profound influence on the way Chinese people do business. For example, "etiquette," the basic element of Confucianism, originated from the ritual wors...China's traditional business cultureConfucian thought has had a profound influence on the way Chinese people do business. For example, "etiquette," the basic element of Confucianism, originated from the ritual worship of, and sacrifice to, the ancestors. Later it developed into a set of moral rules based On kinship and hierarchy, and has been weaved into five interpersonal relations: those between ruler and subject, father and son, husband and wife, brothers and friends. Not only did it play a role in solidifying patriarchal-feudal relationship, but it is deeply rooted in the living habits and customs of today and has become a force which regulates social interactions and behaviors. Since ancient times, the principle that "an even temper brings wealth" has been an essential part of Confucianism.展开更多
Classical garden as a kind of comprehensive art embodies a nation's culture and spirit, and culture has a direct impact on the style of classical gardens in the same period. Traditional Chinese and Korean gardens ...Classical garden as a kind of comprehensive art embodies a nation's culture and spirit, and culture has a direct impact on the style of classical gardens in the same period. Traditional Chinese and Korean gardens have intimate connection with each other and have their own unique systems. Also it is no exception in culture, that is, similar traditional cultures have different manifestations in their respective classical gardens. This study analyzes different manifestations of yin and yang and Five Elements Theory, thought of immortals and Confucianism in classical gardens of China and Korea.展开更多
Inclusive culture is a dynamic pattern of cultural integration and innovative development formed in the interactions between man and nature, man and society, and man and others. Chinese culture is among the sources of...Inclusive culture is a dynamic pattern of cultural integration and innovative development formed in the interactions between man and nature, man and society, and man and others. Chinese culture is among the sources of inclusive culture. Being inheritable, open, assimilative, innovative and self–driven, this inclusive culture significantly contributes to China's ideological evolution, ethnic integration, religious development, economic openness, literature and art prosperity, as well as political wisdom in building a community with a shared future for mankind. Inclusiveness is key to the lasting and sustainable development of traditional Chinese culture. During China's construction of a great modern socialist country, the CPC's leadership over cultural innovation and development must be strengthened; a strong cultural confidence must always be maintained; the prosperity of socialist culture with Chinese characteristics must be further enhanced; the sustainable and integrated development of socialist culture with Chinese characteristics must be promoted; people's need for an enriched cultural life must be satisfied; and more efforts must be made to build a community with a shared future for mankind. Only in this way can the light of China's inclusive culture illuminate the future of globalization.展开更多
Architecture is an indispensable part of the development of human civilization and the carrier of human civilization.The evolution of architectural style can also reflect the development of a nation.With the continuou...Architecture is an indispensable part of the development of human civilization and the carrier of human civilization.The evolution of architectural style can also reflect the development of a nation.With the continuous development of history,the preservation and development of historic sites has gradually become a topic of common concern in China and the west.However,with the continuous development of modern technology,there are fewer and fewer traditional cultural elements in the newly-built buildings,which lead to the gradual loss of some traditional architectural culture.In order to avoid the further aggravation of this phenomenon,something should be done.From the perspective of the development characteristics of Chinese and western architectural culture,the characteristics and differences of the development process of Chinese and western architecture were listed from ancient to modern times,and gradually the main reasons for the different development directions and characteristics were analyzed.In addition,according to the law and characteristics of the development of Chinese and western architecture,some methods on how to solve the inheritance of Chinese modern architecture to traditional culture were put forward.展开更多
Architecture is an indispensable part of the development of human civilization and the carrier of human civilization.The evolution of architectural style can also reflect the development of a nation.With the continuou...Architecture is an indispensable part of the development of human civilization and the carrier of human civilization.The evolution of architectural style can also reflect the development of a nation.With the continuous development of history,the preservation and development of historic sites has gradually become a topic of common concern in China and the west.However,with the continuous development of modern technology,there are fewer and fewer traditional cultural elements in the newly-built buildings,which lead to the gradual loss of some traditional architectural culture.In order to avoid the further aggravation of this phenomenon,something should be done.From the perspective of the development characteristics of Chinese and western architectural culture,the characteristics and differences of the development process of Chinese and western architecture were listed from ancient to modern times,and gradually the main reasons for the different development directions and characteristics were analyzed.In addition,according to the law and characteristics of the development of Chinese and western architecture,some methods on how to solve the inheritance of Chinese modern architecture to traditional culture were put forward.展开更多
Heathcliff and Mao Jie are tragic figures respectively from Wuthering Heights and Jade Goddess of Mercy written by Chinese writer Hai Yan. Both of them took frenzied revenge because of lovers' betrayal. There are ...Heathcliff and Mao Jie are tragic figures respectively from Wuthering Heights and Jade Goddess of Mercy written by Chinese writer Hai Yan. Both of them took frenzied revenge because of lovers' betrayal. There are many similarities in terms of personalities and revenge processes also differences. In this article, the similarities of revenge mentality are psychoanalyzed by Freud's theories and the differences are explained by cultural as well as aesthetic differences.展开更多
Management accounting is an applied subject. As YU Xu-ying said, it not only embodies the concept of technology, also reflects the fixed concept of social culture. Viewing from the cultural point, this paper analyses ...Management accounting is an applied subject. As YU Xu-ying said, it not only embodies the concept of technology, also reflects the fixed concept of social culture. Viewing from the cultural point, this paper analyses the applying status quo of management accounting in China. Its main viewpoints are as follows: management accounting is originated from the West, and its appearance is built on the basis of the West thought of management, so, to a certain degree, it is influenced by the West culture. In fact, its application in China is in a new cultural circumstance so that it is certainly influenced by the Chinese culture, especially the Chinese traditional culture; thus one of the important reasons for the undesirable application of management accounting in China is the difference between the East culture and the West culture. Therefore, the special cultural factor of China should be considered in order to promote what is beneficial and to abolish what is harmful if management accounting is widely applied in China.展开更多
1.0 Summary
The report is stated the influence of traditional cultural and ideology arouse from old-time feudality system and Confucianism in modern management in China. The features of the culture provide ma... 1.0 Summary
The report is stated the influence of traditional cultural and ideology arouse from old-time feudality system and Confucianism in modern management in China. The features of the culture provide many implications to modern managers in evaluation, motivation and recruitment.……展开更多
Purpose: This study assessed the effectiveness of three teaching methods for developing cultural competency based upon Leininger's theoretical framework with nursing students in China: case studies, traditional did...Purpose: This study assessed the effectiveness of three teaching methods for developing cultural competency based upon Leininger's theoretical framework with nursing students in China: case studies, traditional didactic learning, and self-directed learning. These methods were used in tran- scultural nursing teaching practices to identify the method that resulted in the greatest improve- ments in the nursing student's understanding and clinical application of transcultural nursing. Methods: The Transcultural Nursing Questionnaire(TNQ) was used for pre-and post-test comparisons of all participants in four areas of cultural knowledge and the Evaluation of Transcultural Nursing Competency(ETNC) was applied via role-play to evaluate the cultural competency of 120 of the 305 participants from three general hospitals in the PuDong New District, Shanghai, China. Individual transcultural nursing courses that focused on case study, traditional didactic or self-di- rected methods persisted for four months in three hospitals. Results: Statistical analyses of the cognitive scores of the participants in the transcultural nursing courses revealed a significant difference(P〈0.01) between scores collected before and after the teaching with the three methods. Comparisons of the three hospitals revealed that the scores for transcultural nursing cognition and simulating service assessment were significantly different(P〈0.01) for the case study nursing students. The scores of the students who were taught with the traditional didactic and self-directed methods were not significantly different across the three hospitals(P〉0.05). Conclusion: The results revealed that the case study, traditional didactic and self-directed method effectively improved the transcultural nursing cognitive levels of the nursing students. The case study method appeared to be the most effective approach based upon the TNQ pre-and post-tests and the ETNC cultural competency scores.展开更多
Firstly, the characteristics and roles of Tibetan traditional ecological culture were introduced, and then the predicament of Tibetan traditional ecological culture when facing modem ecological problems was analyzed, ...Firstly, the characteristics and roles of Tibetan traditional ecological culture were introduced, and then the predicament of Tibetan traditional ecological culture when facing modem ecological problems was analyzed, finally some suggestions giving full play to the active roles of Tibetan traditional ecological culture were put forward, such as paying more attention to the beneficial factors of Tibetan traditional ecological culture, capturing the bonding point of Tibetan traditional ecological culture and modern science, and meeting legitimate development demand and rationally developing and utilizing natural resources.展开更多
Purpose:Failure to clarify the position of children in Chinese culture is a significant issue faced by Chinese traditional culture education(CTCE).Indeed,moral education needs to establish child's perspective and ...Purpose:Failure to clarify the position of children in Chinese culture is a significant issue faced by Chinese traditional culture education(CTCE).Indeed,moral education needs to establish child's perspective and position in Chinese society and incorporate these into the curricula on the excellent Chinese traditional culture.This study explores how the elementary school textbook,Morality and Law,has approached CTCE.Design/Approach/Methods:First,this article analyzes practical dificulties in CTCE:omission child's position.Second,this article explores the child's position needed by CTCE based on Rousseau,Montessori,and Dewey's contemporary views on children.At last,this article explores the strategyof how to implement the child's position in CTCE based on Morality and Law.Findings:In respect to CTCE,Morality and Law positions children in various ways.In terms of its educational goal,the textbook is intended to improve children's cultural education and appreciation.While the textbook's editors mainly select positive content,negative content is also included.Always taking the child into consideration,the textbook incorporates systemized knowledge into children's own lives,particularly insofar as the teaching strategy uses events or experiences in which children are interested.展开更多
In this paper,the propagation of Spatholobus suberectus Dunn.was optimized based on the research results conducted in propagation for many years and the actual need for the planting materials.According to the requirem...In this paper,the propagation of Spatholobus suberectus Dunn.was optimized based on the research results conducted in propagation for many years and the actual need for the planting materials.According to the requirements of Good Agricultural Practices for Chinese Medicinal Drugs,cultural practices for propagation of S.suberectus were summed up and standardized,including the environmental requirements,land preparation,bed preparation,cutting of scions,cuttings treatment,cutting,management of cuttings at the nursery,bagged cuttings ready for transplanting,packing and handling,transportation,and preparation of records for archives.展开更多
This thesis focuses on different Chinese and western attitudes towards"Face"in communication.Based on Brown-Levinson’s Face Theory and the study on each definition of"Face"and its causes,it is con...This thesis focuses on different Chinese and western attitudes towards"Face"in communication.Based on Brown-Levinson’s Face Theory and the study on each definition of"Face"and its causes,it is concluded that Chinese people place emphasis on"collective face",whereas Westerners pay attention to"individual face".There is a mixture of factors that result in these salient differences,which should trace back to their long-existing historical,cultural and linguistic diversity.With the discussion on various aspects of the"face",there will be a better understanding of between Chinese and western intercultural communication.展开更多
文摘With the strengthening of globalization and closer ties between countries,all-round exchanges and cooperation have become an inevitable trend.In the new era,the cultural exchange between China and the West presents an unprecedented depth and breadth.Chinese traditional culture,which has made great contributions to Oriental culture and even the world culture,has been developed,in the process of constant conflict,digestion,and absorption while entering other countries in the world.The inclusiveness of Chinese traditional culture has made it survive and thrive in absorbing the quintessence of foreign culture,which makes it contain new contents.In the process of Chinese and Western cultural exchanges,some parts of the essence traditional Chinese culture which are ignored should be given certain inclination in policy and guided by strengthening the education of Chinese traditional culture.
文摘As China steps up its reform and opening up to the outside world,Chinese,especially the young,are becoming increasingly interested in western festivals.However,some traditional festivals in China are left out in the cold.This paper is mainly on the effect of west ern festivals on traditional festivals in China,trying to analyze the reason why it becomes this and it will lead us to face the communion and mixture between the two parties rationally.From the perspective of folk culture,it is necessary for us to find the motive of reform of Chinese traditional festivals.
文摘Human dignity is the fundamental concept of the Universal Declaration of Human Rights and serves as the theoretical backbone for the international human rights system. Chinese culture has an excellent tradition of treasuring the dignity and value of people. The provisions on dignity in the Declaration can find their historical origins in traditional Chinese culture. The dignity of people has a supreme status and value in traditional Chinese culture. Chinese "etiquette" culture has a long tradition of respecting the dignity of people.Achieving benevolence through etiquette is the basic way to protect human dignity. Etiquette in ancient China was constrained by inequality and historical limitations, but it also had the elements of respecting or honoring others, and had the practical function of respecting, maintaining and achieving human dignity. The effective implementation of etiquette requires the fulfillment of people’s basic needs. Progressing from xiao kang(moderate prosperity) to da tong(great harmony) is the process of approaching the human rights standards of human dignity and equal rights that all nations and all peoples should strive to achieve.
文摘As the process of economic globalization gathers momentum, dialogue between different cultures has become extremely important. There should be dialogue between the Chinese and Western cultures under the principle of equality and mutual respect and understanding to increase consensus for mutual development.
文摘China's traditional business cultureConfucian thought has had a profound influence on the way Chinese people do business. For example, "etiquette," the basic element of Confucianism, originated from the ritual worship of, and sacrifice to, the ancestors. Later it developed into a set of moral rules based On kinship and hierarchy, and has been weaved into five interpersonal relations: those between ruler and subject, father and son, husband and wife, brothers and friends. Not only did it play a role in solidifying patriarchal-feudal relationship, but it is deeply rooted in the living habits and customs of today and has become a force which regulates social interactions and behaviors. Since ancient times, the principle that "an even temper brings wealth" has been an essential part of Confucianism.
基金Supported by Talent Initiation Project of Zhejiang A & F University Scientific and Research Development Fund:Preference Evaluation of Traditional Elements in Modern Landscape Spaces (2010FR078)
文摘Classical garden as a kind of comprehensive art embodies a nation's culture and spirit, and culture has a direct impact on the style of classical gardens in the same period. Traditional Chinese and Korean gardens have intimate connection with each other and have their own unique systems. Also it is no exception in culture, that is, similar traditional cultures have different manifestations in their respective classical gardens. This study analyzes different manifestations of yin and yang and Five Elements Theory, thought of immortals and Confucianism in classical gardens of China and Korea.
文摘Inclusive culture is a dynamic pattern of cultural integration and innovative development formed in the interactions between man and nature, man and society, and man and others. Chinese culture is among the sources of inclusive culture. Being inheritable, open, assimilative, innovative and self–driven, this inclusive culture significantly contributes to China's ideological evolution, ethnic integration, religious development, economic openness, literature and art prosperity, as well as political wisdom in building a community with a shared future for mankind. Inclusiveness is key to the lasting and sustainable development of traditional Chinese culture. During China's construction of a great modern socialist country, the CPC's leadership over cultural innovation and development must be strengthened; a strong cultural confidence must always be maintained; the prosperity of socialist culture with Chinese characteristics must be further enhanced; the sustainable and integrated development of socialist culture with Chinese characteristics must be promoted; people's need for an enriched cultural life must be satisfied; and more efforts must be made to build a community with a shared future for mankind. Only in this way can the light of China's inclusive culture illuminate the future of globalization.
文摘Architecture is an indispensable part of the development of human civilization and the carrier of human civilization.The evolution of architectural style can also reflect the development of a nation.With the continuous development of history,the preservation and development of historic sites has gradually become a topic of common concern in China and the west.However,with the continuous development of modern technology,there are fewer and fewer traditional cultural elements in the newly-built buildings,which lead to the gradual loss of some traditional architectural culture.In order to avoid the further aggravation of this phenomenon,something should be done.From the perspective of the development characteristics of Chinese and western architectural culture,the characteristics and differences of the development process of Chinese and western architecture were listed from ancient to modern times,and gradually the main reasons for the different development directions and characteristics were analyzed.In addition,according to the law and characteristics of the development of Chinese and western architecture,some methods on how to solve the inheritance of Chinese modern architecture to traditional culture were put forward.
文摘Architecture is an indispensable part of the development of human civilization and the carrier of human civilization.The evolution of architectural style can also reflect the development of a nation.With the continuous development of history,the preservation and development of historic sites has gradually become a topic of common concern in China and the west.However,with the continuous development of modern technology,there are fewer and fewer traditional cultural elements in the newly-built buildings,which lead to the gradual loss of some traditional architectural culture.In order to avoid the further aggravation of this phenomenon,something should be done.From the perspective of the development characteristics of Chinese and western architectural culture,the characteristics and differences of the development process of Chinese and western architecture were listed from ancient to modern times,and gradually the main reasons for the different development directions and characteristics were analyzed.In addition,according to the law and characteristics of the development of Chinese and western architecture,some methods on how to solve the inheritance of Chinese modern architecture to traditional culture were put forward.
文摘Heathcliff and Mao Jie are tragic figures respectively from Wuthering Heights and Jade Goddess of Mercy written by Chinese writer Hai Yan. Both of them took frenzied revenge because of lovers' betrayal. There are many similarities in terms of personalities and revenge processes also differences. In this article, the similarities of revenge mentality are psychoanalyzed by Freud's theories and the differences are explained by cultural as well as aesthetic differences.
文摘Management accounting is an applied subject. As YU Xu-ying said, it not only embodies the concept of technology, also reflects the fixed concept of social culture. Viewing from the cultural point, this paper analyses the applying status quo of management accounting in China. Its main viewpoints are as follows: management accounting is originated from the West, and its appearance is built on the basis of the West thought of management, so, to a certain degree, it is influenced by the West culture. In fact, its application in China is in a new cultural circumstance so that it is certainly influenced by the Chinese culture, especially the Chinese traditional culture; thus one of the important reasons for the undesirable application of management accounting in China is the difference between the East culture and the West culture. Therefore, the special cultural factor of China should be considered in order to promote what is beneficial and to abolish what is harmful if management accounting is widely applied in China.
文摘 1.0 Summary
The report is stated the influence of traditional cultural and ideology arouse from old-time feudality system and Confucianism in modern management in China. The features of the culture provide many implications to modern managers in evaluation, motivation and recruitment.……
基金supported by the Science and Technology Development Committee of Pudong New District in Shanghai,China(PKJ2008-Y21)
文摘Purpose: This study assessed the effectiveness of three teaching methods for developing cultural competency based upon Leininger's theoretical framework with nursing students in China: case studies, traditional didactic learning, and self-directed learning. These methods were used in tran- scultural nursing teaching practices to identify the method that resulted in the greatest improve- ments in the nursing student's understanding and clinical application of transcultural nursing. Methods: The Transcultural Nursing Questionnaire(TNQ) was used for pre-and post-test comparisons of all participants in four areas of cultural knowledge and the Evaluation of Transcultural Nursing Competency(ETNC) was applied via role-play to evaluate the cultural competency of 120 of the 305 participants from three general hospitals in the PuDong New District, Shanghai, China. Individual transcultural nursing courses that focused on case study, traditional didactic or self-di- rected methods persisted for four months in three hospitals. Results: Statistical analyses of the cognitive scores of the participants in the transcultural nursing courses revealed a significant difference(P〈0.01) between scores collected before and after the teaching with the three methods. Comparisons of the three hospitals revealed that the scores for transcultural nursing cognition and simulating service assessment were significantly different(P〈0.01) for the case study nursing students. The scores of the students who were taught with the traditional didactic and self-directed methods were not significantly different across the three hospitals(P〉0.05). Conclusion: The results revealed that the case study, traditional didactic and self-directed method effectively improved the transcultural nursing cognitive levels of the nursing students. The case study method appeared to be the most effective approach based upon the TNQ pre-and post-tests and the ETNC cultural competency scores.
文摘Firstly, the characteristics and roles of Tibetan traditional ecological culture were introduced, and then the predicament of Tibetan traditional ecological culture when facing modem ecological problems was analyzed, finally some suggestions giving full play to the active roles of Tibetan traditional ecological culture were put forward, such as paying more attention to the beneficial factors of Tibetan traditional ecological culture, capturing the bonding point of Tibetan traditional ecological culture and modern science, and meeting legitimate development demand and rationally developing and utilizing natural resources.
文摘Purpose:Failure to clarify the position of children in Chinese culture is a significant issue faced by Chinese traditional culture education(CTCE).Indeed,moral education needs to establish child's perspective and position in Chinese society and incorporate these into the curricula on the excellent Chinese traditional culture.This study explores how the elementary school textbook,Morality and Law,has approached CTCE.Design/Approach/Methods:First,this article analyzes practical dificulties in CTCE:omission child's position.Second,this article explores the child's position needed by CTCE based on Rousseau,Montessori,and Dewey's contemporary views on children.At last,this article explores the strategyof how to implement the child's position in CTCE based on Morality and Law.Findings:In respect to CTCE,Morality and Law positions children in various ways.In terms of its educational goal,the textbook is intended to improve children's cultural education and appreciation.While the textbook's editors mainly select positive content,negative content is also included.Always taking the child into consideration,the textbook incorporates systemized knowledge into children's own lives,particularly insofar as the teaching strategy uses events or experiences in which children are interested.
基金Scientific Research and Technology Development Project of Yulin City,Guangxi(Yushikegong 201833050)Guangxi Science and Technology Plan Project(Guike AA18126004)Science and Technology Innovation Platform Establishment Plan Project of Yulin City,Guangxi(2019CXPT00A5).
文摘In this paper,the propagation of Spatholobus suberectus Dunn.was optimized based on the research results conducted in propagation for many years and the actual need for the planting materials.According to the requirements of Good Agricultural Practices for Chinese Medicinal Drugs,cultural practices for propagation of S.suberectus were summed up and standardized,including the environmental requirements,land preparation,bed preparation,cutting of scions,cuttings treatment,cutting,management of cuttings at the nursery,bagged cuttings ready for transplanting,packing and handling,transportation,and preparation of records for archives.
文摘This thesis focuses on different Chinese and western attitudes towards"Face"in communication.Based on Brown-Levinson’s Face Theory and the study on each definition of"Face"and its causes,it is concluded that Chinese people place emphasis on"collective face",whereas Westerners pay attention to"individual face".There is a mixture of factors that result in these salient differences,which should trace back to their long-existing historical,cultural and linguistic diversity.With the discussion on various aspects of the"face",there will be a better understanding of between Chinese and western intercultural communication.