The Different Perception and Reaction of Customers Toward Traditional Marketing and Influencer Marketing in Food

This research paper is aimed at investigating the consumer preference for traditional marketing and influencer marketing in food industry.To accomplish this,the researchers set two questionnaire surveys to collect data.These two questionnaires investigated consumers’different attitudes and reaction toward two rose-cake brands(Holiland and LI ZI QI),by showing them the two different types of advertisements:one for traditional marketing and the other for influencer marketing.After a detailed analysis of the data collected,it was discovered that both influencer marketing and traditional marketing have the capability to deliver the persuasive product information and make consumers desirable to purchase the products;however,consumers tend to pay more creditably and trust to LI ZI QI’s brand,which is the brand using influencer marketing,and are willing to spend more money on it.

Status and Development Trend of Evaluation of Post-Marketing Traditional Chinese Medicines in China

Evaluation of traditional Chinese medicines after the market has achieved fruitful results after years of development.The real-world research concept has been first proposed by Chief Researcher Xie Yanming in 2010 and to 2020 with the approval of the National Medical Products Administration to use real-world evidence to support drug development and review in 2020.Real-world data application and transformation continue to cause heated discussions in the industry.Real-world research concepts have been added new motivation into the evaluation of Chinese medicines after they are marketed.The development of the Chinese patent medicine industry is facing unprecedented opportunities and challenges.

Living Inheritance of Temple Market Space of Traditional Market Town in Wu'an from the Perspective of Settlement Heritage:A Case Study of Hecun Town

With the development of urbanization,the decline of religious and business group culture and constructive destruction have caused the loss of temple market space of traditional settlement.In view of this,this paper focuses on the three spatial levels of temple buildings,temple front street and temple market street of Jiaying Linghui Temple in Hecun Town from the perspective of settlement heritage,and analyzes the historical development of spatial vitality of its temple market.Taking history as a mirror,the living relationship of temple market space in the traditional market town of Wu’an business group is established.Through the establishment of living system of temple market space,this paper puts forward three levels of living strategies:the inheritance of living unit authenticity,the construction of living mode diversity and the construction of living environment,in order to provide power for the activation,protection and value continuation of heritage of temple market space in Wu’an traditional market town.

Policy Resistance Case Study Focused on Government’s Intervention in the Conflict Between Big-Box Stores and Traditional Market in Korea Based on Systems Thinking Approach

Rapid expansion of big-box store in developing country caused typical archetypal change in market structure: Success to the Successful, because big-box stores armed with modernized infrastructure and management capability are absorbing the once customers of the traditional market like a black hole. Facing rapid change in market structure and surmounting pleas from traditional market merchants, government took an inevitable intervention with law regulating the big-box store’s business and improving traditional market’s competence building. Not so long, however, did government confront policy resistance from both sides: Still ongoing polarization of both side’s sales. This study articulates behavior over time of market structure with causal loop diagrams of which causalities are extracted from literatures. This study provides significant contribution to policy makers and traditional markets’ merchants in other developing countries like India and China, as well as Korea.

First Traditional Chinese Medicine OK'd for EU Market

A traditional Chinese medicine （TCM） has been authorized for sale in a European market for the first time, the Chinese Academy of Sciences announced on April 18, 2012.