Memetics is the study about cultural evolution,meme is the basic unit of culture,with language as its main medium,when meme was transmitted across language and culture obstacles,the adaptation theory from pragmatics p...Memetics is the study about cultural evolution,meme is the basic unit of culture,with language as its main medium,when meme was transmitted across language and culture obstacles,the adaptation theory from pragmatics provides the mechanism and selection criteria for the successfully transmitted meme via the means of translation,thus a memetic-adaptation paradigm for translation studies will be proposed based on memetics and adaptation theory.展开更多
This article conducts an analysis and exploration of the English subtitles translation of the domestic animated film Chang’an from the perspective of eco-translatology.Taking three-dimensional transformation as the e...This article conducts an analysis and exploration of the English subtitles translation of the domestic animated film Chang’an from the perspective of eco-translatology.Taking three-dimensional transformation as the entry point,it analyzes the adaptation and selection of subtitle translators in the translation process from the dimensions of language,culture,and communication in Chang’an,aiming to enrich the practical analysis of eco-translatology and provide valuable insights and references for the theoretical construction and practical application of eco-translatology.This article enriches the practical analysis of eco-translatology and also validates to a certain extent the applicability of“three-dimensional”transformation.展开更多
Eco-translatology and Translation Ecology are two new aspects of translation study.They arise from the development of Ecology and the interdisciplinary tendency of translation studies.The present paper intends to make...Eco-translatology and Translation Ecology are two new aspects of translation study.They arise from the development of Ecology and the interdisciplinary tendency of translation studies.The present paper intends to make a clear introduction of the two branches of translation study and make a comparison based on the introductions in order to provide insights into these new perspectives to translation studies.The paper points out that they are different in terms of developing routes,naming principles,terminology,methodology,research pivot,etc.A conclusion is drawn that clarification of their relationship will provide insights into the two branches of translation study and Hu Gengshen's approach to translation as adaptation and selection adds a new dimension to translation study as an academic discipline.展开更多
HBO TV series–Game of Thrones has gone viral ever since its first release in 2011 and its soaring popularity among Chineseaudience has no doubt benefited from the"appropriate"E-C subtitles attached to it. T...HBO TV series–Game of Thrones has gone viral ever since its first release in 2011 and its soaring popularity among Chineseaudience has no doubt benefited from the"appropriate"E-C subtitles attached to it. This paper, through the analysis and discussion ofthe E-C subtitles of Game of Thrones from the perspective of Eco-translatology, demonstrates that the approach of Translation as Adap-tation and Selection(TAS) proves to be operational in subtitle translation, and gives further recommendations in the communicativetransformation of subtitle translation.展开更多
The importance of an interdisciplinary investigation into the translation of publicity texts cannot be overestimated at a time when the role of international communication grows rapidly,which in turn pushes the develo...The importance of an interdisciplinary investigation into the translation of publicity texts cannot be overestimated at a time when the role of international communication grows rapidly,which in turn pushes the development of globalization.Ecotranslatology takes the concept of"adaptation/selection"of Darwin’s Evolution Theory as its theoretical foundation,focusing on the integrity of the translation ecosystem,making a novel description and interpretation to the nature,process,standard,principles,methods of translation and translation phenomena from the perspective of Eco-translatology.Though the construct of the theory keeps expanding,there is still a lack of systematic discussion on translation activities with focus on the integrity and harmony in Eco-translatology.This study therefore aims to promote the need of researching publicity text translation from an Ecotranslatological perspective through the review of the existing literature in this field.展开更多
文摘Memetics is the study about cultural evolution,meme is the basic unit of culture,with language as its main medium,when meme was transmitted across language and culture obstacles,the adaptation theory from pragmatics provides the mechanism and selection criteria for the successfully transmitted meme via the means of translation,thus a memetic-adaptation paradigm for translation studies will be proposed based on memetics and adaptation theory.
文摘This article conducts an analysis and exploration of the English subtitles translation of the domestic animated film Chang’an from the perspective of eco-translatology.Taking three-dimensional transformation as the entry point,it analyzes the adaptation and selection of subtitle translators in the translation process from the dimensions of language,culture,and communication in Chang’an,aiming to enrich the practical analysis of eco-translatology and provide valuable insights and references for the theoretical construction and practical application of eco-translatology.This article enriches the practical analysis of eco-translatology and also validates to a certain extent the applicability of“three-dimensional”transformation.
文摘Eco-translatology and Translation Ecology are two new aspects of translation study.They arise from the development of Ecology and the interdisciplinary tendency of translation studies.The present paper intends to make a clear introduction of the two branches of translation study and make a comparison based on the introductions in order to provide insights into these new perspectives to translation studies.The paper points out that they are different in terms of developing routes,naming principles,terminology,methodology,research pivot,etc.A conclusion is drawn that clarification of their relationship will provide insights into the two branches of translation study and Hu Gengshen's approach to translation as adaptation and selection adds a new dimension to translation study as an academic discipline.
文摘HBO TV series–Game of Thrones has gone viral ever since its first release in 2011 and its soaring popularity among Chineseaudience has no doubt benefited from the"appropriate"E-C subtitles attached to it. This paper, through the analysis and discussion ofthe E-C subtitles of Game of Thrones from the perspective of Eco-translatology, demonstrates that the approach of Translation as Adap-tation and Selection(TAS) proves to be operational in subtitle translation, and gives further recommendations in the communicativetransformation of subtitle translation.
文摘The importance of an interdisciplinary investigation into the translation of publicity texts cannot be overestimated at a time when the role of international communication grows rapidly,which in turn pushes the development of globalization.Ecotranslatology takes the concept of"adaptation/selection"of Darwin’s Evolution Theory as its theoretical foundation,focusing on the integrity of the translation ecosystem,making a novel description and interpretation to the nature,process,standard,principles,methods of translation and translation phenomena from the perspective of Eco-translatology.Though the construct of the theory keeps expanding,there is still a lack of systematic discussion on translation activities with focus on the integrity and harmony in Eco-translatology.This study therefore aims to promote the need of researching publicity text translation from an Ecotranslatological perspective through the review of the existing literature in this field.
