Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.The...Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.展开更多
Advertisement is an action or form of communication in the market whose purpose is to inform potential customers about products and services and how to obtain and use them.However,English and Chinese advertisements ha...Advertisement is an action or form of communication in the market whose purpose is to inform potential customers about products and services and how to obtain and use them.However,English and Chinese advertisements have different forms and characteristics due to the influence of some factors such as their distinct language and culture.This study analyzes the characteristics of advertising language based on some typical examples of cosmetic advertising at home and abroad.The findings show that four methods of English-Chinese advertising translation are commonly used namely transliteration,literal translation,free translation and supplementary translation.These findings contribute to our knowledge in cosmetic advertising translation and are of practical significance for relevant research in the future.展开更多
Due to concise language and rich connotation, puns have become the most widely used rhetorical devices in various advertisements, to achieve the best communicative purpose, to arouse the customer's emotional appea...Due to concise language and rich connotation, puns have become the most widely used rhetorical devices in various advertisements, to achieve the best communicative purpose, to arouse the customer's emotional appeal and to provoke certain purchasing action. Guided by Skopos Theory, this article aims to explore the practical translation methods in combination with the use of puns in Chinese advertisements.展开更多
Conversion refers to the transformation of parts of speech in some words while maintaining the original content unchanged in order to make the translated text sound smooth and fluent as well as more idiomatic in the t...Conversion refers to the transformation of parts of speech in some words while maintaining the original content unchanged in order to make the translated text sound smooth and fluent as well as more idiomatic in the target language. In E-C translation, conversion of pars of speech is one of the most important translation methods. Several different forms about conversion of parts of speech are introduced through analyzing the differences and usages between the two languages so that a better version in E-C translation can be got.展开更多
基金This research was financially supported by the National College Students Innovation and Entrepreneurship Project(Grant NO.S202010647018).
文摘Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.
文摘Advertisement is an action or form of communication in the market whose purpose is to inform potential customers about products and services and how to obtain and use them.However,English and Chinese advertisements have different forms and characteristics due to the influence of some factors such as their distinct language and culture.This study analyzes the characteristics of advertising language based on some typical examples of cosmetic advertising at home and abroad.The findings show that four methods of English-Chinese advertising translation are commonly used namely transliteration,literal translation,free translation and supplementary translation.These findings contribute to our knowledge in cosmetic advertising translation and are of practical significance for relevant research in the future.
文摘Due to concise language and rich connotation, puns have become the most widely used rhetorical devices in various advertisements, to achieve the best communicative purpose, to arouse the customer's emotional appeal and to provoke certain purchasing action. Guided by Skopos Theory, this article aims to explore the practical translation methods in combination with the use of puns in Chinese advertisements.
文摘Conversion refers to the transformation of parts of speech in some words while maintaining the original content unchanged in order to make the translated text sound smooth and fluent as well as more idiomatic in the target language. In E-C translation, conversion of pars of speech is one of the most important translation methods. Several different forms about conversion of parts of speech are introduced through analyzing the differences and usages between the two languages so that a better version in E-C translation can be got.
