A Study on the Path of Promoting External Dissemination of Regional Culture with Translation Technology under the Background of New Quality Productivity

With the introduction of the concept of new quality productivity characterized by high technology,efficiency,and quality,various industries in China have ignited a high spirit of innovation and development.Against this background,this article analyzes the significance and current situation of the external dissemination of regional culture and combines the application of translation technology empowered by new quality productivity to explore a path suitable for the wider,more effective,and higher-quality external dissemination of regional culture.The aim is to provide practical experience for promoting the effective dissemination of regional culture in China to the world and better build a cultural power.

Discussion on the Differences between Chinese and Western Cultures and Intercultural Translation

Due to different geographical backgrounds and development histories,there are certain cultural differences between China and Western countries,which often lead to cultural conflicts and seriously affect the efficiency and effectiveness of cultural exchanges.In the context of accelerating economic globalization and integration,as well as increasing cooperation among countries,in order to ensure the accuracy of translation,it is necessary to have a proficient and accurate understanding of the cultural differences between China and the West.By relying on these cultural differences,we can improve communication patterns and continuously enhance intercultural translation skills.

Translation Strategy of Chinese Culture-loaded Lexes and the Dissemination of Chinese Culture

Lexes are the most important and basic element of a language.Chinese culture-loaded lexes are those words or expressions that are greatly rich in Chinese culture.They can reflect the characteristics of Chinese culture and Chinese nation.Therefore,it is of great significance to pay attention to the translation of Chinese culture-loaded lexes as they play a decisive role in disseminating Chinese culture.It can help promote Chinese culture worldwide,improve China's cultural exchanges and communication with other nations and strengthen China's status in the world.This paper focuses on the Chinese culture-loaded words and proposes some possible means of translation with the purpose of spreading Chinese culture.

Translation Studies:翻译学还是译介学?

在国内学术界,Translation Studies在翻译界是指"翻译学",在比较文学界则成了"译介学"。二者的学科边界因为交叉而变得模糊不清,误解与争端因此而起。分析目前的研究现状,理清各自的学科疆域,就成为翻译学和译介学各自学科健康发展的关键问题。

Translation Studies的名与实——再议“Translation Studies”一词的汉译

“Translation Stud ies”一词的汉译,我国学界有不同的主张。其实,该词具有“翻译学”和“翻译研究”的双重译名,我们应以“名实相符”为原则,根据其不同所指赋予其不同的汉译名予以区分。同时,依据这一原则对我国引进的部分国外学术专著的书名的汉译应进行修改。

Opera Translation and Globalization of Chinese Local Culture： A Case Study of Wuxi Opera

Against the background of a rigorous campaign of globalization of Chinese culture, the global dissemination of local operas has drawn attention from the government, art performers, translators and scholars. This paper takes Wuxi Opera, a precious cultural treasure in Jiangsu province, China, for example. We will discuss the difficulties in spreading Wuxi Opera globally and learn the successful globalizing experience from other operas, such as Peking Opera, Kunqu Opera and Sichuan Opera. Considering the important status and rich resources of Peking Opera, we will analyze Peking Opera thoroughly and the most important aspects of Sichuan Opera and Kunqu Opera. By analyzing their translations and globalization process, we believe that Wuxi Opera should make efforts especially in four aspects to make progress in its globalizing campaign.

Chinese-to-English Translation of Publicity on Chinese Minority Culture： Discourse Ideology and Translation Strategies

Discourse ideology refers to the position, attitude and guideline employed by a writer or speaker constructing a discourse in relation to the readers/hearers. This paper defines the notion of discourse ideology in the practice of translation, highlights the relationship between discourse ideology and the translator＇s subjectivity, and illustrates the translation strategies appropriate to the context of publicity of Chinese minority culture to the readers outside China. A tentative conclusion is drawn that the top-down approach from discourse ideology to translation strategies and the bottom-up approach from translation strategies to discourse ideology complement with each other in the Chinese-to-English translation of publicity on Chinese minority culture.

Translation Studies在中国的名与实——兼谈翻译学的学科范围和界线问题

Translation Studies在当今中国学界名实不符,名实不符造成学科概念混淆,学科概念混淆造成学术理路混乱,学术理路混乱造成翻译理论与翻译实践关系失调。二者关系之失调致使翻译实践常失去规矩方圆,翻译理论多流于清谈空论,所谓翻译研究成了一方谁都可以在里边建构理论的无界限领地。针对这种现状,本文辨析了均用Translation Studies为其能指的译介学和翻译学之差异,指出了两个学科学科概念混淆的原因,明确了译介学和翻译学各自的学科概念,并呼吁翻译学应划定学科范围,保持学科特点,恢复翻译理论和翻译实践之间的良性互动关系。

The Significance of Understanding Western Culture to Translation

Culture,which takes language as its carrier,has a close tie with translation,which,generally speaking,is the transfer of a text from one language into another.Therefore,a qualified translator is required not only to be bilingually competent,but a biculturally compe tent.Western culture is deeply rooted in Western philosophy and religion.In order to achieve a translation of high quality,a translator must learn about Western tradition of philosophy and religion.

The Effect of Culture on Translation

Culture,which is one of characteristics of a nation,plays an important role in translation.There is a relationship be tween culture and translation and the ways for cultural transmitting from one language to another language.So,the translator has to capture and project the special cultural quality properly in the target language.Cultural transfer is all about a multi-pronged ap proach,focusing on the author's relationship with his subject and that with the reader,which should be expressed in a good work.

Translation Style of The Story of the Stone in the Circumstances of Culture

It is not an exaggeration to say that culture has penetrated all the fields of human society. Language, of course, is included in culture. When we talk about one of them, we should relate it with the other. This is just what Edward Sapir had said ＂language has an environment. It could not exist in case it is separated from culture＂. Translation is a way to transfer information from one culture to another. So, as a translator, he could not avoid the difficulties brought by the two cultures. Here, this paper takes The Story of the Stone as an example to show the relationship between language, culture and translation.

Theoretical Transplantation into Translation Studies——An Analysis on the Pragmatic Application of Hofstede’s

The deepening process of globalization has given rise to restless cultural exchanges among people from different regions of the world through newspapers,books,and other written media.However,the significant differences in languages and cultures have become an insurmountable gap in intercultural communication.To lubricate cultural exchanges,new translation theories that focus on the transformation of different cultural concepts shall be introduced and adopted.This paper aims to extract applicable notions from Hofstede’s Cultural Dimensions for pragmatic translation studies by laying emphasis on its pragmatic value through case study.By such theoretical transplantation,valuable suggestions are proposed to tackle cultural misunderstandings and conflicts encountered amid cultural exchanges.

On the issue of representation in Corpus Translation Studies

Corpus Translation Studies （CTS） is a new field in translation studies and the representation of corpus is quite an important issue that deserves attention. At present, the translation theoretical circle holds different views on translation corpora and internal structures. Indeed, the existing translation theories can hardly be applied to CTS. As such, CTS can only make further development after the problem of corpora representation is solved.

On C-E Translation Strategies and Methods of Zhiba Culture for Global Communication

Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.

Translational Techniques as a Teaching Tool Using Culture-Specific Units： The Case of French-English Proverbs

Given the fact that cultures are a distinct way of identifying the mores and customs of a people, culture-specific units such as proverbs could serve as veritable teaching tools to pass on otherwise difficult language concepts to students, especially in the context of acquiring a foreign language. Proverbs can actually be viewed as succinct sayings that convey semantically-laden units expressing a people＇s worldview. In this paper, an attempt is made to illustrate the effectiveness of using culture-specific units like French proverbs to teach challenging grammatical features to English-speaking students in a French class. For example, grammatical aspects like verb conjugation French syntax, etc., can be effectively tackled. Translational techniques could then serve as pedagogical tools to bring about a better grasp of the foreign language being acquired, and in the process, exposure to a larger world culture would be achieved

The Importance of Literal Translation in Transmitting Culture

The paper studies the importance of literal translation in transmitting culture. At first, this paper has a brief discussion of translation and culture, exploring the origin, development and function of translation and the relationship among culture, language and translation. This includes an analysis of the cultural elements that cause differences in cultural images, including history, custom and religion. At lasu, the paper explores the reasons why literal translation is important in transmitting culture.

On the Study of Translation Approaches of Culture-loaded Words in Literary Works

Culture-loaded words refer to expressions and idioms that carry typically culture messages. The peculiarity of one culture cannot be understood or accepted by readers from another culture. The uniqueness very likely makes misunderstanding and may lead to cultural vacancy in other cultures. Due to the culture differences between Chinese and English, it is hard for a translator to achieve complete equivalence at the level of word. This paper discusses the translation approaches of Chinese cultureloaded words in literary works.

The Influence of the Chinese and Western Culture Differences on the Translation of Business English Advertising

The cultural differences between China and the West have a wide influence on all aspects, especially in the translation ofbusiness English advertisements. The differences in language semantics, cultural values, aesthetic and customs and habits have di-rect impacts on the translation of Chinese and English advertising and the opportunities for product development. On the basis ofunderstanding these differences, translators' understanding of business English advertisements will be more profound, and thetranslation will be more flexible, which will greatly help for the future cultural and business communication and integration.

Translation Studies in/and International Business Studies:Mapping the Main Research Topics

Over the past two decades,the convergences of translation studies and international business studies have attracted a growing amount of attention from stakeholders in the respective research field.This is particularly because professionals and scholars in international business and management realize the importance of the role of language and translation in international trade and multilingual communication.The research results in this interdisciplinary field could provide basis for making critical decisions,such as the staff recruitment,company language policy and company development strategy.However,few reviews have been available that provide a comprehensive overview of relevant practice and research in this cross-disciplinary efforts.The present article therefore aims to offer a state-of-the-art review and investigate the existing literature to map the main research topics and discover future agenda.This article first provides an overview of the perception of“translation”,the role of translator,and translational activities in international business studies.Second,the review focuses on the translation and knowledge transfer in multinational corporations.Lastly,it identifies future directions towards the cross-fertility of the interdisciplinary collaboration.

The English Translation of Lunyu and the Dissemination of the Confucian Culture

As one of the carriers of Confucian culture,and from ancient times to the present,Lunyu or The Analects or The Analects of Confucius,has been well received by readers at home and abroad,and there are more and more English translations of Lunyu.This article will select some of the vocabulary translations with ancient Chinese characteristics in Lunyu as the object,employ the method of a comparative analysis to explore the cultural connotation behind the text and the dissemination of the translation,and discuss the translator’s translation strategies.Judging from the research on The Analects by scholars from home and abroad and the opening and development of overseas Confucius Institutes,Lunyu has exerted an enlightenment effect in different times.