Customer is important equity of an enterprise. Customer equity is the total combined customer lifetime values of all of the company's customers. In the context of invasion of transnational seed companies,how to co...Customer is important equity of an enterprise. Customer equity is the total combined customer lifetime values of all of the company's customers. In the context of invasion of transnational seed companies,how to cope with huge crisis and challenge is a problem to be solved by national companies and government. From the perspective of customer equity driving factors and sub-driving factors,this paper made an empirical study on transnational and national maize seed enterprises using principal component analysis( PCA). Results indicated that the driving factors for customer equity of national and transnational maize seed enterprises are basically similar,while there are large differences in ranking of importance of principal components. Besides,there are great differences in sub-driving factors of customer equity.展开更多
Entry into WTO means that Chinese enterprises, which were deeply influenced by planned economy, will scramble for profits with those world famous transnational companies of strong strength. Facing such competitive sit...Entry into WTO means that Chinese enterprises, which were deeply influenced by planned economy, will scramble for profits with those world famous transnational companies of strong strength. Facing such competitive situation, how can China cultivate more famous and strong Chinese transnational companies on the international market? This is a question for many economists and enterprisers to make serious research.展开更多
China’s gold mining enterprises are actively plotting deployment of overseas resources,the'Thirteenth Five Year Plan'period may become a crucial period for resource reserve expansion by domestic gold enterpri...China’s gold mining enterprises are actively plotting deployment of overseas resources,the'Thirteenth Five Year Plan'period may become a crucial period for resource reserve expansion by domestic gold enterprises.'China National Gold Group Corporation will quicken its pace of walking out,and speed up the process of setting up a batch of展开更多
基金Supported by Project of National Natural Science Foundation(71573098&71173085)Social Science Foundation for The Excellent Youths of Huazhong Agricultural Universitythe Fundamental Research Funds for the Central Universities(52902-0900202876)
文摘Customer is important equity of an enterprise. Customer equity is the total combined customer lifetime values of all of the company's customers. In the context of invasion of transnational seed companies,how to cope with huge crisis and challenge is a problem to be solved by national companies and government. From the perspective of customer equity driving factors and sub-driving factors,this paper made an empirical study on transnational and national maize seed enterprises using principal component analysis( PCA). Results indicated that the driving factors for customer equity of national and transnational maize seed enterprises are basically similar,while there are large differences in ranking of importance of principal components. Besides,there are great differences in sub-driving factors of customer equity.
文摘Entry into WTO means that Chinese enterprises, which were deeply influenced by planned economy, will scramble for profits with those world famous transnational companies of strong strength. Facing such competitive situation, how can China cultivate more famous and strong Chinese transnational companies on the international market? This is a question for many economists and enterprisers to make serious research.
文摘China’s gold mining enterprises are actively plotting deployment of overseas resources,the'Thirteenth Five Year Plan'period may become a crucial period for resource reserve expansion by domestic gold enterprises.'China National Gold Group Corporation will quicken its pace of walking out,and speed up the process of setting up a batch of
