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The Research of Walmart Global Expansion
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作者 Qiwei Shen 《Journal of Finance Research》 2020年第1期33-35,共3页
Purpose:To entering into the international market successfully,the company ought to do all-round and in-depth research.This paper aims to study the process of Walmart’s global expansion and find the solutions to solv... Purpose:To entering into the international market successfully,the company ought to do all-round and in-depth research.This paper aims to study the process of Walmart’s global expansion and find the solutions to solve the relevant risks.Design/Methodology/Approach:In-depth interviews with 5 persons were conducted to collect their rankings of social media sites and the reasons for visiting each of the sites. 展开更多
关键词 SWOT analysis transnational strategy
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