Extension of Goal-Directed Behavior Model for Post-Pandemic Korean Travel Intentions to Alternative Local Destinations: Perceived Risk and Knowledge

Since the outbreak of COVID-19,tourists have been increasingly concerned over various risks of international travel,while knowledge of the pandemic appears to vary significantly.In addition,as travel restrictions continue to impact adversely on international tourism,tourism efforts should be placed more on the domestic markets.Via structural equation modeling,this study unearthed different risk factors impacting Korean travelers’choices of alternative local destinations in the post-pandemic era.In addition,this study extended the goal-directed behavior framework with the acquisition of perceived risk and knowledge of COVID-19,which was proven to hold a sig-nificantly superior explanatory power of tourists’decisions of local alternatives over foreign countries during the COVID-19 pandemic.Furthermore,desire was found to play an imminent mediating role in the conceptual mod-el,maximizing the impact of perceived risk on travel intentions.Henceforth,this research offers meaningful the-oretical implication as thefirst empirical study to deepen the goal-directed behaviour framework with perceived risk and knowledge in the context of post-COVID-19 era.It also serves as insightful knowledge for Korean tour-ism authorities and practitioners to understand local tourists’decision-making processes and tailor effective recovery strategy for domestic tourism.

Travel Intention with Shared Electric Vehicles Based on Theory of Multiple Motivations for Urban Governance

Determining the travel intention of residents with shared electric vehicles(EVs)is significant for promoting the development of low-carbon transportation,considering that common problems such as high idle rate and lack of attractiveness still exist.To this end,a structural equation model(SEM)based on the theory of multiple motivations is proposed in this paper.First,the influencing motivations for EV sharing are divided into three categories:consumer-driven,program-driven,and enterprise-driven motivations.Then,the intentions of residents in Shanghai to travel with shared EVs are obtained through a survey questionnaire.Finally,an SEM is constructed to analyze quantitatively the impact of different motivations on the travel intention.The results show that consumer-driven motivations with impact weights from 0.14 to 0.63 have the overwhelming impact on travel intention,compared to program-driven motivations with impact weights from−0.14 to 0.15 and enterprise-driven motivations with impact weights from 0.02 to 0.06.In terms of consumer-driven motivations,the weight of green travel awareness is the highest.The implications of these results on the policy to enable large-scale implementation of shared EVs are discussed from the perspectives of the resident,enterprise,and government.