社交关系网络的复杂性和动态性为观点演化研究带来三大挑战:一是研究者在确定个体的观点交互集合时没有考虑个体的信任阈值,导致观点交互集合的准确性不足;二是现有研究通常忽略了非邻居节点之间的交互对社会群体观点演化的影响;三是现...社交关系网络的复杂性和动态性为观点演化研究带来三大挑战:一是研究者在确定个体的观点交互集合时没有考虑个体的信任阈值,导致观点交互集合的准确性不足;二是现有研究通常忽略了非邻居节点之间的交互对社会群体观点演化的影响;三是现有研究通常基于个体间的观点距离来更新社交网络结构,没有考虑个体间的信任关系对网络结构的影响.为了应对上述挑战,提出一种社交网络中动态信任感知的观点演化模型(Dynamic Trust-Aware Opinion Evolution Model in Social Networks,DTAOE).具体地,首先基于信任传播规则构建出社交群体的信任矩阵;之后,基于引入的信任度阈值和信任矩阵,从邻居节点以及非邻居节点中确定当前个体的信任集合,进而基于信任集合中观点相似的个体更新当前个体的观点;最后,根据个体间的观点距离和信任关系,动态地调整社交网络的拓扑结构.上述演化步骤被重复执行直到群体的观点达到稳定状态.开展了大量的仿真实验,实验结果证明了DTAOE模型的有效性和合理性,并揭示了网络结构和信任关系对观点传播的影响机制.展开更多
By establishing the theoretical model of " strategic network cooperation-relational capability-operating performance" and structural equation,we conduct a sampling survey on 208 agricultural enterprises,and ...By establishing the theoretical model of " strategic network cooperation-relational capability-operating performance" and structural equation,we conduct a sampling survey on 208 agricultural enterprises,and use Spss21. 0 and Amos21. 0 for empirical analysis of influence of three factors in strategic network cooperation( market futurity,trusting relationship and business networks) on market relational capability and operating performance of agricultural enterprises. The results show that the establishment of trusting relationship and business networks in strategic networks has a positive impact on the operating performance of agricultural enterprises,and relational capability plays a fully mediating role while relational capability has not mediating effect on market futurity. This study provides a meaningful reference for the follow-up studies on relational capability and operating performance of agricultural enterprises,to further enhance the operating performance of agricultural enterprises and effectively improve farmers' income.展开更多
文摘社交关系网络的复杂性和动态性为观点演化研究带来三大挑战:一是研究者在确定个体的观点交互集合时没有考虑个体的信任阈值,导致观点交互集合的准确性不足;二是现有研究通常忽略了非邻居节点之间的交互对社会群体观点演化的影响;三是现有研究通常基于个体间的观点距离来更新社交网络结构,没有考虑个体间的信任关系对网络结构的影响.为了应对上述挑战,提出一种社交网络中动态信任感知的观点演化模型(Dynamic Trust-Aware Opinion Evolution Model in Social Networks,DTAOE).具体地,首先基于信任传播规则构建出社交群体的信任矩阵;之后,基于引入的信任度阈值和信任矩阵,从邻居节点以及非邻居节点中确定当前个体的信任集合,进而基于信任集合中观点相似的个体更新当前个体的观点;最后,根据个体间的观点距离和信任关系,动态地调整社交网络的拓扑结构.上述演化步骤被重复执行直到群体的观点达到稳定状态.开展了大量的仿真实验,实验结果证明了DTAOE模型的有效性和合理性,并揭示了网络结构和信任关系对观点传播的影响机制.
基金Supported by The"Twelfth Five-Year Plan"Philosophy and Social Sciences Planning Project in Guangdong Province(GD11CGL15)Humanities and Social Sciences Foundation of the Ministry of Education(13YJA840024)
文摘By establishing the theoretical model of " strategic network cooperation-relational capability-operating performance" and structural equation,we conduct a sampling survey on 208 agricultural enterprises,and use Spss21. 0 and Amos21. 0 for empirical analysis of influence of three factors in strategic network cooperation( market futurity,trusting relationship and business networks) on market relational capability and operating performance of agricultural enterprises. The results show that the establishment of trusting relationship and business networks in strategic networks has a positive impact on the operating performance of agricultural enterprises,and relational capability plays a fully mediating role while relational capability has not mediating effect on market futurity. This study provides a meaningful reference for the follow-up studies on relational capability and operating performance of agricultural enterprises,to further enhance the operating performance of agricultural enterprises and effectively improve farmers' income.