Innovative Research on Enterprise Marketing Strategies under the Background of New Media

Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.

The Historic Achievements of the Communist Party of China in Respecting and Protecting Human Rights in the New Era

In the new era,the Communist Party of China(CPC)has made historic achievements in respecting and protecting human rights.Building upon the principle of the“two integrations”(integrating the basic tenets of Marxism with China’s specific realities and fine traditional culture),it has nurtured new theories on respecting and protecting human rights in the new era,which can address the fundamental questions of whom and what the human rights protection efforts in the new era are for.Guided by the principle of“taking our own path,”it has charted a distinct course for the development of human rights,diverging from the Western approach.The CPC has maintained the unity between Party leadership and the respect for and protection of human rights,promoting progress in human rights through the pursuit of“high-quality development,”and ensuring various fundamental rights of the people through the rule of law.Building upon the past experience,the CPC has established the“source”of the institutional framework for respecting and protecting human rights in the new era,crafted the“body”of this institutional framework,and introduced its practical“application.”In promoting the comprehensive advancement of human rights protection,the CPC has facilitated the connotative development of human rights protection in China,empowering China in international human rights discourse,and contributing Chinese strength and wisdom to global human rights governance.

Transitivity Analysis of the Energy in China’s New Era

At present,with the steady development of the global economy,more and more countries begin to pay attention to the impact of ecological environment on economic development and human society,so the ecological environment has become a global issue that cannot be ignored in today’s era.Therefore,from the perspective of the ecological philosophy of Diversity&Harmony as well as Interaction&Co-existence,this paper will conduct ecological discourse analysis on the Energy in China’s New Era based on the transitivity system of systemic-functional grammar,and use the Corpus analysis software UAM Corpus Tool 3.3x to label and make statistics on the transitivity system,aiming to explore the distribution characteristics of the transitivity system in this white paper.Through the transitivity analysis of the white paper,this study helps readers to have a deeper understanding of the positive significance contained in the white paper.To a certain extent,it enables readers at home and abroad to understand China’s stance on energy issues and the positive image of China in energy ecology.It also awaken readers’awareness of environmental protection and acquire good habits of resource conservation to be in harmony between human and nature for sustainable development.

Research on the Education Strategy of College Students’Career Planning in the New Era

Career planning is the key educational content for college students,which is related to students’career choices and future development after graduation.However,there are some common problems related to career planning among college students.At the same time,career planning education itself fails to break through the limitations of traditional education,which,to some extent,hinders the future development planning of college students.Based on this,schools should actively introduce advanced education methods in the new era,combine the characteristics of college students on the basis of summarizing the previous planning experience in education,constantly improve and innovate the content and form of career planning education,promote the improvement of college students’education,and enhance the quality of education.

Innovative Strategies for Financial Investment Management Strategies of Enterprises in the New Era

With the in-depth development of economic globalization and the continuous emergence of new technologies,the importance of enterprise financial investment management strategy is becoming more and more prominent.The traditional financial investment management strategy can no longer meet the needs of enterprises in the new era and needs to be innovated with the times.For enterprises,the effectiveness and scientificity of financial investment management strategy will directly affect the competitiveness and long-term development of enterprises.Therefore,this study chooses the innovation based on the financial investment management strategy of enterprises in the new era as the research theme,aiming at exploring the innovative strategy to adapt to the needs of enterprises in the new era.

Analysis of the Spirit of Struggle in the New Era Based on General Secretary Xi Jinping’s New Year’s Greetings in the Past Decade

In order to realize the national rejuvenation,General Secretary Xi Jinping attaches great importance to the spiritual strength of struggle,and has repeatedly advocated that all people should exalt the spirit of strive on different occasions.According to his New Year’s greetings since 2014,Xi Jinping has illustrated the connotation of the spirit of enterprising,the necessity of carrying forward and the requirements for practicing the spirit of struggle from different perspectives,pointing out that all Chinese must keep in mind both domestic and international situations,strive in unity,work creative and industrious with the enthusiasm of seizing every minute,catch the opportunity and solve the problem,make substantial progress on the new journey to construct China into a great modern socialist country in all respects.

Research on Online-Offline Hybrid Teaching Mode of College English in the Context of New Liberal Arts

English is an important course in colleges,and students’proficiency in the language can significantly affect their learning in multiple disciplines.At present,offline classroom teaching is still the primary mode of college English teaching,and online teaching has not been widely used.Under the background of new liberal arts,the teaching tasks and objectives of college English have changed,and it is imperative to carry out online-offline hybrid teaching mode.This paper analyzes the feasibility of the online-offline hybrid teaching mode of college English,summarizes its problems,and explores its implementation strategies in the context of the new liberal arts,to provide references for teachers.

Challenges and Countermeasures of Youth Moral Education in the Era of Big Data

Youth moral education is an extremely important work,which is related to the inheritance of traditional virtues of the Chinese nation,the fundamental plan of“successor,”and the construction of modern Chinese spiritual civilization.In the era of big data,the moral education of youth is facing new challenges and opportunities.The wide application of big data technology has brought about an information explosion,exposing young people to more diverse and complex social information.It not only brings opportunities for positive moral education but also many challenges.The main problems of youth moral education in the era of big data are neglected youth subjectivity,insufficient youth moral practice,and utilitarian youth value orientation.We should develop personalized moral education programs,strengthen the integration of moral knowledge and action,and pay more attention to moral practice to improve the pertinence and effectiveness of moral education for young people in the era of big data.

Research on the Reform of Practical Teaching of Internet of Things Engineering in the Context of New Engineering

The emergence of new engineering disciplines has resulted in the growing trend of cross-discipline,and the enhancement of students’technical application ability has become the main teaching objective of engineering disciplines.For this reason,the Internet of Things(IoT)engineering program should be actively reformed,providing students with sufficient opportunities to improve their practical skills.This paper identifies the challenges within practical teaching of IoT engineering,delves into effective strategies for practical IoT teaching within the context of emerging engineering disciplines,and presents practical teaching experiences from the School of Information Engineering at Hainan University of Science and Technology as a case study.The aim is to offer guidance and insights to educators in this field.

On Answering the Question Related to the Legal Regulation of Working Hours in the New Era:Western Experience and Chinese Approach

The popularity of flexible working hours around the world has slowed down the historical trend of reducing working hours.It even shows signs of regression.Whether and how to guide the cur-rent society with flexible working hours to return to the historical track of reducing working hours,improve the quality of working hours,and promote a smooth transition from the era of traditional standard work-ing hours to the era of flexible working hours has become a question related to the legal regulation of working hours in the new era.In this regard,although Western countries have proposed new regulatory concepts and carried out legislative practices with distinctive charac-teristics,the limitations of legal regulation capabilities have prevented them from proposing a package of institutional solutions.The advan-tage of China in the ability of legal regulation of working hours has been gradually formed in the legislation on working hours unnder the leadership of the CPC in the past century.It enables China to break through the limitations of the West and propose a Chinese approach to answer the question of the legal regulation of working hours in the new era from three aspects:limiting the extension of working hours,improving the quality of flexible working hours,and optimizing the funnctions of the multi-funnctional regulatory system for working hours.

Research on the Traditional Chinese Painting under the New Media Era Background

In this paper, we conduct theoretical research on the traditional Chinese painting under the new media era background. Each kind of art has its own language, has its performance tell their own special form of expression, if the dance art is by dancers from its own unique aesthetic consciousness and aesthetic ideal, by means of the human body, in the process of regular exercise to create a dynamic artistic beauty. That painting is the painter with his own eyes see the world, feel the beauty after understanding of beauty themselves by their own hands drawing on paper, as use this form to us leave world presents to the world. In the development of Chinese painting, pen and ink are inseparable, dependent, both in line shape, with luck, melts the things rather than the external object revealed the existence of ontology and ink lines, this is the spirit of Chinese painting. To enhance the development of the Chinese painting, we integrate the new media for innovative optimization.

Research on College Moral Education Methodology under the Environment of the New Era

In the long period, our college moral education is lay particular stress on evaluation and utilitarianism. In this paper, by combining all the factors included, we propose our novel idea on the college moral education methodology under the environment of the new era. Network era, the ideological and moral education in the ideological and political education in colleges and universities on the basis of general principles, highlight the practical principle, democracy principle, to understand the principle of main body, from strengthening the construction of ideological and moral education team work and strengthen the research of relevant theories, to do a good job of ideological and moral education under the network condition. We believe through the operation of the proposed methodology, we will gain better result of moral education.

Acquire A Full Understanding of the Guidelines for Running CAS in the New Era and Promote the Knowledge Innovation Program in An All-round Way

Editor's note: We are sorry that because of the over-crowded space in our last issue, we are delayed in presenting the second part of the report delivered by the CAS President Lu Yongxiang at the 2002 working conference of CAS. The report appears in two installments in this and the 1st issue of this volume.

Acquire a Full Understanding of the Guidelines for Running CAS in the New Era and Promote the Knowledge Innovation Program in an All-round Way

Editor's note: We are sorry that because of the over-crowded space in our last issue, we are delayed in presenting the second part of the report delivered by the CAS President Lu Yongxiang at the 2002 working conference of CAS. The report appears in two installments in this and the 1st issue of this volume. ……

The Historical Position and Value Dimensions of Human Rights Civilization

Human beings are the mainstay and the ultimate goal of civilization.The history of human civilization is a continuous struggle to realize the respect,liberation,protection,and development of humanity.Human rights are an achievement of humanity and a symbol of progress,and the human rights civilization is an important component of human civilization.Understanding and interpreting human rights from the perspective of human rights civilization means that human rights are not only a concept or an idea but also a grand historical and long-term social practice.Up to now,the development of human rights civilization has roughly experienced four awakening eras:initialization,revolution,popularization,and globalization.In terms of its value dimensions,it has the characteristics of progressiveness,diversity,commonality,inclusiveness,indivisibility,openness,and so on.The historical position of human rights civilization and the development of its value dimensions have shown to the world that human rights are the common wealth of humanity,and human rights belong to all mankind;human rights are historical,concrete,and developmental;the concept of human rights is constantly evolving,and its connotations and categories are constantly expanding;achieving the free and well-rounded development of every person is the highest value realm of human rights civilization.The Chinese modernization endows Chinese civilization with modern strength and opens up new horizons for human rights civilization.The new pattern of human rights civilization to be created by Chinese modernization not only possesses the common characteristics of human rights civilization but also enjoys Chinese characteristics based on its own national conditions,enriching and developing the diversity of human rights civilization for all mankind.

Research on Media Literacy Education for College Students in the New Era

With the development of economic globalization,mobile network and media technology are developing rapidly.Media information is manufactured and disseminated at any time,and people can understand global information more conveniently with the help of media.At the same time,false,violent,pornography,and other negative information are also spreading rapidly in various media,and college students in the new era are in urgent need to improve their media literacy.This study explores the current situation of college students’media literacy level,and explores the improvement path from the three levels of college students,universities,and the government,with the hope to provide ideas for the media literacy of college students in the new era.

Data-driven Discovery: A New Era of Exploiting the Literature and Data

In the current data-intensive era, the traditional hands-on method of conducting scientific research by exploring related publications to generate a testable hypothesis is well on its way of becoming obsolete within just a year or two. Analyzing the literature and data to automatically generate a hypothesis might become the de facto approach to inform the core research efforts of those trying to master the exponentially rapid expansion of publications and datasets. Here, viewpoints are provided and discussed to help the understanding of challenges of data-driven discovery.

New Perspective for the Philosophy of Science： Re-Construction and Definition of New Branches ＆ Hierarchy of Sciences

In this work, author evaluated past theories and perspectives behind the definitions of science and/or branches of science. Also some of the philosophers of science and their specific philosophical interests were expressed. Author considered some type of interactions between some disciplines to determine, to solve the philosophical/scientific problems and to define the possible solutions. The purposes of this article are： （i） to define new synthesis method, （ii） to define new perspective for the philosophy of science, （iii） to define relation between new philosophy perspective and philosophy of science, （iv） to define and organize name, number, relations, and correct structure between special science branches and philosophy of science, （v） to define necessary and sufficient number of branches for philosophy of science, （vi） to define and express the importance and place of new philosophy of science perspective in the new system, （vii） to extend the definition/limits of philosophy of science, （viii） to re-define meanings of some philosophical/scientific theories, （ix） to define systematic solution for the conflicts, problems, confusions about philosophy of science, sciences and branches of science, （x） to define new branches of science, （xi） to re-construct branches and hierarchy of science, （xii） to define new theories about science and branches of science. Author considered R-Synthesis as a method for the evaluation oftbe philosophy, philosophy of science, sciences and branches of science. This R-Synthesis includes evaluation of eight categories of general/specific perspective, 21-dimensions, and 12 general subjects （with related scope and contents） for the past 12,000 years. It is a kind of synthesis of science and non-science, physical science and non-physical science, religious science and non-religious science, and others. In this article, author defined 27 possible definitive/certain result cases for this new synthesis. Author defined the possible formation stages shortly to express new disciplines, new constructional and/or complementary theories. These theories are considered to define 21 major effective disciplines. New philosophy perspective is defined （R-Philosophy） shortly. New perspective and sub branches are defined for the philosophy of science. Major sciences are defined due to new basic philosophies. 42-basic components are defined for each science branch. New and/or re-constructed sciences, branches of science, basic sciences, and new hierarchy of science are defined with figure. Electromagnetic sciences, information sciences, and system sciences are defined specifically. Hybrid Sciences, New Era Science, and Ideal Scientific System are defined with general/specific figure. Relation between the some old branches and new branches of science was expressed generally due to new perspective of philosophy of science.

New Perspective for the Philosophy of Religion: New Era Theory, Religion and Science

In this article,author expressed the meaning of“belief”,possible effective factors in human life,and how these factors can be effective on person and/or communities.With this respect,the meaning of religion,the possible interaction and relation between religion and science evaluated.42 past/present theories of religion and evaluation of the past/present works of the 87 philosophers of religion are explained.Author considered new synthesis(R-Synthesis),and also new era philosophy,new and re-constructed branches of philosophy,and some systems/constructions to express the new perspective for philosophy of religion.Author applied 27(+)possible definitive/certain result cases of the synthesis for R-Religion discipline specifically,and did the followings under new perspective:(i)eliminated some religious subjects,(ii)unified some religious subjects,(iii)modified some religious subjects,(iv)united some religious subjects in upper phase,(v)separated some religious subject,(vi)defined all religious subjects under one framework,(vii)integrated all religious subjects,(viii)defined new religious subjects,(ix)re-defined some religious subjects,(x)removed some religious subjects and put new religious subjects instead,(xi)added some religious subjects,(xii)kept/protected some religious subjects,(xiii)proposed progression for religious subjects,(xiv)changed the priority of some religious subjects,(xv)increased the importance of some religious subjects,(xvi)strengthened the ethics,(xvii)integrated philosophy branches under one framework,(xviii)others.Some of the purposes of this article are:(i)to define new synthesis method,(ii)to define good and/or correct new perspective and structure for philosophy of religion,science of religion,theories of religion,and related subjects,(iii)to extend the definition/limits of philosophy of religion with new perspective,(iv)others.As result of the synthesis,new perspective for philosophy of religion explained by considering the following concepts/sections:(a)theories of religion,(b)17 upper constructional philosophies and philosophy of religion,(c)eight complementary branches of philosophy of religion,(d)14 lower constructional philosophies and philosophy of religion,(e)science of religion,(f)new theory of religion and its relations with other disciplines.Author defined New Era Theory,New Era Religion,New Era Belief,Progressive Religion and their relations with other religions,beliefs,religious/non-religious movements,and the relation with other theories of religion.Also,power authorities and functional position levels in the New Era Belief,and Religion of God,Knowledge of God/gods,Nature of God/gods concepts are explained generally/specifically.

Constructing ecological system of digital culture industries in the new era

Developing digital culture industries is one of the important social planning strategies in China in the new era.China’s digital culture industries has continued to grow in recent years,but there are still a series of problems such as imperfect industrial ecological chain structure,lack of development and innovation content,and small scale of ecological platform.At this stage,in order to build a sustainable ecological system for the development of digital culture industries in the new era,we should focus on the development of key areas related to digital culture industries,guide the development of industrial agglomeration,cultivate large-scale leading enterprises,strengthen the support of industry chain,build an innovative ecological model,and increase policy support.Only in this way can the digital culture industries be pushed into a benign ecological system as soon as possible and cultivated into a new momentum for the development of China’s culture industries in the new era.