The Influence of Social Media on College Choice among Undergraduates Majoring in Big Data Management and Application in China:Taking Guilin University of Electronic Technology as an Example

This study aims to investigate the influence of social media on college choice among undergraduates majoring in Big Data Management and Application in China.The study attempts to reveal how information on social media platforms such as Weibo,WeChat,and Zhihu influences the cognition and choice process of prospective students.By employing an online quantitative survey questionnaire,data were collected from the 2022 and 2023 classes of new students majoring in Big Data Management and Application at Guilin University of Electronic Technology.The aim was to evaluate the role of social media in their college choice process and understand the features and information that most attract prospective students.Social media has become a key factor influencing the college choice decision-making of undergraduates majoring in Big Data Management and Application in China.Students tend to obtain school information through social media platforms and use this information as an important reference in their decision-making process.Higher education institutions should strengthen their social media information dissemination,providing accurate,timely,and attractive information.It is also necessary to ensure effective management of social media platforms,maintain a positive reputation for the school on social media,and increase the interest and trust of prospective students.Simultaneously,educational decision-makers should consider incorporating social media analysis into their recruitment strategies to better attract new student enrollment.This study provides a new perspective for understanding higher education choice behavior in the digital age,particularly by revealing the importance of social media in the educational decision-making process.This has important practical and theoretical implications for higher education institutions,policymakers,and social media platform operators.

Collaborative Cultivation of Ideological and Political Education and Undergraduate Management in Colleges and Universities Under the Guidance of Moral Education

Guided by moral education,improving the ideological and moral quality of college students is an important goal of college education.To achieve this goal,it is necessary to strengthen ideological and political education and continuously improve the level of undergraduate management.This paper outlines the feasibility of collaborative cultivation of ideological and political education and undergraduate management in colleges and universities and analyzes its significance and the specific implementation strategies,with a view to providing valuable references for relevant colleges and universities to carry out educational work.

Research on the Challenges and Solutions for Ethnic Tourism Service Management in Xichang City,Liangshan Prefecture in the Regional Tourism Era

With the advent of the regional tourism era,ethnic tourism service management in Xichang City,Liangshan Prefecture,faces new challenges and opportunities.This paper provides an in-depth analysis of the current state of ethnic tourism service management in Xichang City,identifying existing issues such as uneven service quality,an imperfect management system,and the need for improved professional quality among service personnel.To address these problems,the paper proposes several countermeasures,including establishing a service system oriented toward tourists’needs,enhancing professional training for service personnel,and optimizing the management model for tourism service quality.The study aims to promote the sustainable,rapid,and healthy development of tourism in Xichang City,Liangshan Prefecture,and contribute to the prosperity of tourism in Sichuan Province by improving the management level of ethnic tourism services.

Reform and Construction of Tourism Management Major in Higher Vocational Colleges under the Background of Global Tourism

Based on a lot of research on the tourism employers, the employment demands in the current tourism industry have been clear. By communicating and exchanging with the relevant units such as the scenic areas and travel agencies, the tourism posts in the actual work have been combined with the classroom teaching tasks to carry out the school-enterprise cooperation mode, highlight the combination of learning with working with the market as orientation as well as conduct the teaching reform and explore the new mode for the teaching reform of tourism management major combined with the suggestions raised by the tourism units and the current situation of tourism management major so as to contribute to improving the students' employability.

Innovation Research of International Talent Training Mode of Tourism Management Major in“The Belt and Road”Regions

The structural scarcity of international talents in tourism industry has become the bottleneck restricting tourism cooperation community of“the Belt and Road”countries and regions,and“the Belt and Road”regional tourism cooperation community has forced the cultivation and promotion of tourism management professionals.Therefore,the research on cultivation and promotion path of international tourism management professionals in“the Belt and Road”regions has become a hot topic in theoretical and practical circles.“The Belt and Road”initiative is put forward to force the innovation of international talent training mode of tourism management major.After investigation,the existing problems in the development of tourism management undergraduate major in colleges and universities are accurately grasped.Eventually,the international talent training mode of tourism management major in“the Belt and Road”regions is innovated from the following aspects:reforming mutual recognition credit system and international enrollment system,innovating the concept of personnel training,reforming practical talents system,innovating curriculum system,and establishing cultivation and promotion path platform for international talents.

Experiments on the orientation of the bilingual learning majored in tourism management in independent colleges based on the data mining

This study takes two undergraduate courses of Grade 2011 and 2012 of tourism management in an independent college as the sample, uses the questionnaires and the interviews to obtain the relevant data, analyzes the tendency of the bilingual learning of the students, and then uses the data analysis to draw the factors influencing the bilingual teaching effect. Based on the above data analysis, the paper puts forward the composition elements and the implementation path of the bilingual teaching systems of the tourism management specialty in indeoendent colleges.

Exploring impacts of COVID-19 on spatial and temporal patterns of visitors to Canadian Rocky Mountain National Parks from social media big data

COVID-19 posed challenges for global tourism management.Changes in visitor temporal and spatial patterns and their associated determinants pre-and peri-pandemic in Canadian Rocky Mountain National Parks are analyzed.Data was collected through social media programming and analyzed using spatiotemporal analysis and a geographically weighted regression(GWR)model.Results highlight that COVID-19 significantly changed park visitation patterns.Visitors tended to explore more remote areas peri-pandemic.The GWR model also indicated distance to nearby trails was a significant influence on visitor density.Our results indicate that the pandemic influenced tourism temporal and spatial imbalance.This research presents a novel approach using combined social media big data which can be extended to the field of tourism management,and has important implications to manage visitor patterns and to allocate resources efficiently to satisfy multiple objectives of park management.

Impacts of COVID-19 on tourism and management response from Banff National Park,Canada

The COVID-19 pandemic posed challenges to the tourism sector globally.We investigated changes in visitor demographics,satisfaction level,and its determinants pre-and peri-COVID-19.Data were collected using questionnaire surveys in 2019 and 2021 within Banff National Park(BNP).The data analyses were based on a sample size of 1183 respondents by conducting factor analysis,correlation analysis and stepwise regression analysis.Results highlight that there were fewer international visitors and more local and domestic visitors during the pandemic.Park attributes were evaluated at a higher satisfaction level peri-COVID-19.The quality of the Park facilities and services were the most important satisfaction determinants pre-and peri-COVID-19,and all the Park COVID-19 measures and actions received positive experience from visitors.This research fills this knowledge gap by developing a better understanding in the change of visitor demographics and satisfaction level in BNP under the context of the pandemic.It also provides implication for both scholars and practitioners to understand the impacts of the pandemic on Park visitation.The study can provide insights for utilizing the pandemic as a transformative strength and for mitigating its negative impact on tourism industry.

Adaptation Management of Mountain Tourism Service: The Case of the Source Regions of the Yangtze and Yellow River

Mountain areas are often rich in ecological diversity and recreational opportunities. Mountain tourism is thought to be an effective and important means for maintaining and expanding rural economies and, thus, improving the living conditions of rural societies. As mountain tourism service research is a professional field with several disciplines involved, a multi-disciplinary management pIatform is needed and it facilitates participation in sustainable mountain development by diverse stakeholders. With the source regions of the Yangtze and the Yellow River as a case study, this paper presents a conceptual framework for an adaptation management of mountain tourism services according to technical, policy, social and economic dimensions. The framework is based on a vulnerability assessment of mountain ecosystems, and can serve as a reference for the development of tourism service in other mountain areas.

Destination Branding： Brand Management and Brand Engagement of Health and Wellness Tourism in Thailand and the ASEAN Region

The 10 ASEAN CAssociation of Southeast Asian Nations） countries in Southeast Asia have been united for ASEAN community in 2015. Thailand is one of the members who take health and wellness tourism responsibility about tourism and product information, and health and wellness tourism standardization. Therefore, the researcher has studied in health tourism image in Thailand and ASEAN, because the image is significant cost to promote health and wellness tourism. They are factors that influence image management and also image attributes about health and wellness tourism in Thailand and ASEAN countries. In this study, the author aimed at the examination of influenced factors and the attributes for Thailand＇s and ASEAN＇s images of health and wellness tourism management and finding out the relations among cognitive, affective, and brand engagement in Thailand and ASEAN. This research could be used as guideline information for creation of plans and governmental policies of health and wellness tourism of Thailand and ASEAN region as well. The data obtained in this study included overall image and destination brand engagement, or personal engagement through way of life and daily life of Southeast Asian people. Southeast Asia has its uniqueness according to its slogan ASEAN Southeast Asia： Feel the Warmth. This is considered as one of unique activities in health and wellness tourism. Tourists can have their direct experiences with unique tradition of each nation.

Management Innovation of Tourism Complex Development and Operation Enterprises

With the vigorous development and construction of tourism complex, tourism enterprises under the new business situation and new situation are faced with different problems and development opportunities. This study focuses on the development characteristics and current problems of the tourism complex, and combines the analysis of the consumption characteristics of the target consumers of the complex to discuss the management innovation of the tourism complex development and operation enterprises and find a reasonable management innovation path.

A Training Mode for Innovative and Entrepreneurial Talents in Tourism Management in the Era of Internet Plus

The development of innovation and entrepreneurship education is gaining momentum.With the arrival of the Internet era,innovation and entrepreneurship have a better development platform.The tourist industry,as a “sunrise industry”,has great potential for development and has become a new economic growth point.In many areas,tourism has been identified as a pillar industry,a leading industry,and an industry receiving priority in developing.In the face of increasingly fierce competitive markets,it is particularly important to cultivate high-quality innovative and entrepreneurial talents in tourism management.For this purpose,this study analyzes the current situation of talent demand in China’s tourist industry and the problems existing in innovation and entrepreneurship education,draws on the successful experience of foreign colleges and universities in talent cultivation,and proposes and constructs a training mode for innovative and entrepreneurial talents in tourism management in the era of Internet Plus.

Challenges of Public Management to Consolidate the Gulf of Morrosquillo as a Competitive Tourism Destination

The theoretical discourse focuses on unscrambling the differences between public management and private management, while new tools and techniques have been provided by recent trends in public management. This paper centers on a critical analysis and what the purpose of the government＇s management is; which refers to consolidate the Gulf of Morrosquillo （Colombia） as a competitive tourism destination for it to be as relevant as any other tourism destinations. Even though public management never stops, it is imperative for the governance to delineate the appropriate development path of a region to guarantee the correct conditions for it to be promoted properly. Methodologically speaking, this paper was started with the revision of the literature about the macro-environment related to touristic activities and an instrument was used to collect the information, which was designed to gather data about the lodging establishments. It is necessary to raise the awareness of the public management of the different municipalities that form the Gulf of Morrosquillo for them to acknowledge their weaknesses so that they will be able to formulate the appropriate programs to improve the estate of the destination.

Application and Practice of the Teaching Model of “Promoting Teaching by Competition” in Tourism Management Specialty

The fundamental task of applied universities is to cultivate high-level applied talents facing the needs of economic and social development, and "promoting teaching by competition" is the booster for the construction of applied universities and the reform of talent training mode in colleges and universities.Taking tourism management specialty as an example, the needs of subject skill competition for students’personality ability are analyzed, and the teaching mode of "promoting teaching by competition" is constructed, and the implementation of teaching process and classroom teaching design are analyzed.Moreover, the supporting conditions of the teaching mode of "promoting teaching by competition" are put forward, such as building and perfecting the practice and training base, deepening the integration of industry and education and the cooperation of work and study, and strengthening the construction of teachers.

Three-dimensional Practical Teaching of Tourism Management Specialty in Local Colleges Based on Idea of Cooperative Innovation

It can be seen that it is of great practical signi？ cance to evaluate practice teaching of tourism management specialty. Tourism management professional ability training objectives that is mainly refers to develop the tourism, ecology, tourism economics, tourism planning and development, management of travel agencies, tour guides, hotel management and tourism scenic spot management expertise, has complete professional ability has a skilled job skills in tourism industry to cultivate specialized personnel with high quality. The new local colleges and universities as an important role in higher education, entrepreneurship education in the process of exploring the important role of the gradually emerging and to explore the development of the entrepreneurship education in new local colleges and universities will help to cultivate pioneering talents extensively. This paper analyzes the issue from the essential perspective that will improve the general quality of the education.

Research on the Status and Development of Tourism Management Teaching on the Basis of School-enterprise cooperation

With the vigorous development of China＇ s tourism industry, the rapid expansion of universities and tourism management enrollment has trained a large number of tourism professionals, and promoted the rapid development of tourism. However, the increasing number of colleges and universities tourism management enrollment and the expansion of the tourism industry have not been able to meet the demand for high-class expertise, which partly due to low tourism management teaching quality of colleges and universities. Whereas the school-enterprise cooperation in personnel training mode is one kind of tourism management that can effectively improve the quality of teaching of important measures.

Issues of Conflict Management in a Context of Increasing Surf Tourism

Surf tourism is an increasingly popular niche in tourism that sparks economic development in many coastal regions around the world.Surfers make use of surf breaks which can be considered natural resources that thus experience issues of carrying capacity.Although no formal management system is in place(and desired),surfers utilize informal management systems such as localism and surf etiquette in an attempt to tune behaviors.A multi-method approach is used to explore surf tourism and its effect on the local population of Nouvelle-Aquitaine,an area in which surf tourism is highly popular but little researched.Results indicate that crowding issues are widespread.Local surfers see their surfing experience and enjoyment affected,especially during high season,although the importance of surf tourism for the local economy is also understood.Education with regards to surf etiquette,but also regarding communication and mutual respect,can improve the situation,which is necessary as surfing is only expected to grow further in the future.

Sustainable development in tourism management of Danang, Vietnam

As the third largest city of Viemam, Danang is an economic, cultural, social and touristic center in the central region of Vietnam. The city is becoming increasingly popular among both domestic and international tourists. Its novelty natural landscapes, beautiful beach, central location and proximity to world cultural heritage sites are advantages to tourism development. Sustainable development is undoubtedly a significance objective for Danang by 2020. Accordingly, sustainable development concerns have been integrated in all economic policies, tourism management in general, and the environmental aspect in particular. The study reveals a collaboration between the city government and the accommodation businesses in dealing with environmental concems. Therefore, the purpose of the study is to provide a better understanding of the issue in Danang and then offer necessary recommendations for the city government to manage the tourism industry sustainably.

On the role of tourism resources planning and management personnel training for the economic development of the region

The essence of tourism resources planning is both rational thinking and the creation of artistic inspiration, and it is the outline of the future development blueprint that the science, forward-looking, operability, innovation are combined with together; Because tourism is complex system involving the social, economic, cultural, environment and other various aspects, and the training of tourism resources planning and management professionals has be of great importance of promoting tourism and sustainable tourism development. This article makes tourism resource planning and management personnel training pointedly and analyzes the role of tourism resources planning and management personnel training for the economic development of the region.