In this paper relationships have been investigated between overall comfort estimate and five main factors on nine knit underwear at （29±2）℃ and relative humidity, （85±2）%. The values of thermal and mois...In this paper relationships have been investigated between overall comfort estimate and five main factors on nine knit underwear at （29±2）℃ and relative humidity, （85±2）%. The values of thermal and moisture comfort rise obviously, yet the values of roughness, softness and tightness are near the static values after f＇mishing movement. The analysis shows that the overall estimation has the negative correlation with the thermal and moisture comfort and the positive correlation with the roughness and softness under static state. After movement the effects on overall estimate of thermal and moisture increase. Oppositely, the effects of roughness and softness decrease. Overall estimation has positive correlation with tightness at static. But it has no evident effect on overall comfort after movement and 5- minute.rest according to this experiment. The relationships between tightness and thermal, moisture, roughness, softness were also discussed in this paper.展开更多
China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited mark...China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited market,especially after entering WTO. Confronting the sharp competition, how can the China's companies survive?The following study answers this urgent question by introducing one functioning pattern for international matured brands to spread in the China's market.展开更多
The main factors that affected consumer purchase intention toward slimming underwear(SU) were investigated through the construction of a consumer behavior model. The constructed model was tested by structural equation...The main factors that affected consumer purchase intention toward slimming underwear(SU) were investigated through the construction of a consumer behavior model. The constructed model was tested by structural equation modeling. "Perceived risk" had a negative effect on the "attitude". "Perceived benefit" and "subjective norm" had positive impacts on the "attitude". And "attitude" significantly influenced consumer "purchase intention". However, "product knowledge" had no significant influence on the "purchase intention". The result provided initial framework for researchers to conduct further investigation and enlighten the SU enterprises to improve performance.展开更多
文摘In this paper relationships have been investigated between overall comfort estimate and five main factors on nine knit underwear at （29±2）℃ and relative humidity, （85±2）%. The values of thermal and moisture comfort rise obviously, yet the values of roughness, softness and tightness are near the static values after f＇mishing movement. The analysis shows that the overall estimation has the negative correlation with the thermal and moisture comfort and the positive correlation with the roughness and softness under static state. After movement the effects on overall estimate of thermal and moisture increase. Oppositely, the effects of roughness and softness decrease. Overall estimation has positive correlation with tightness at static. But it has no evident effect on overall comfort after movement and 5- minute.rest according to this experiment. The relationships between tightness and thermal, moisture, roughness, softness were also discussed in this paper.
文摘China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited market,especially after entering WTO. Confronting the sharp competition, how can the China's companies survive?The following study answers this urgent question by introducing one functioning pattern for international matured brands to spread in the China's market.
文摘The main factors that affected consumer purchase intention toward slimming underwear(SU) were investigated through the construction of a consumer behavior model. The constructed model was tested by structural equation modeling. "Perceived risk" had a negative effect on the "attitude". "Perceived benefit" and "subjective norm" had positive impacts on the "attitude". And "attitude" significantly influenced consumer "purchase intention". However, "product knowledge" had no significant influence on the "purchase intention". The result provided initial framework for researchers to conduct further investigation and enlighten the SU enterprises to improve performance.
