In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among student...In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.展开更多
Following the advent of and continuous progress of technology,computer network and information management have gradually being incorporated into the daily operation and management of university libraries all around th...Following the advent of and continuous progress of technology,computer network and information management have gradually being incorporated into the daily operation and management of university libraries all around the world.The service system of university libraries has also transformed from the conventional reference consulting model into a knowledge-based service model.This transformation has improved the professionalism and individualism of university libraries.Therefore,establishing a competent one-stop information service model has significant and important values.In this work,we analyzed the basic functionalities and the feasibility of one-stop information service model for university libraries.We also discussed in details the construction methodology for different modes,for reference only.展开更多
Through a questionnaire survey of students’ response from 6 universities in Nanjing, this paper aims to determine their varying degrees of satisfaction about the customized information service based on Library2.0 tec...Through a questionnaire survey of students’ response from 6 universities in Nanjing, this paper aims to determine their varying degrees of satisfaction about the customized information service based on Library2.0 technologies. In so doing, the authors carefully examined the data collected from the returned questionnaires about such key issues as the students’ perceptions about the customized information service via a Library2.0platform, self-initiated use experience of such a mechanism, their achieved information searching results vis-à-vis their expectations, etc. In addition, the authors also made a comparative study between information providers(i.e. librarians) and information consumers(i.e. students) at Chinese and American academic libraries.展开更多
This article mainly explores and analyzes the application of network broadcast in the lecture service of university library under the cloudization background. By using the online survey method to investigate the lectu...This article mainly explores and analyzes the application of network broadcast in the lecture service of university library under the cloudization background. By using the online survey method to investigate the lectures in some universities, it introduces the classification and characteristics of the network broadcast and obtains the advantage of network broadcast applied to lecture training through making contrast between the means of network multimedia. The result shows that the introduction of network broadcast can realize more customized, virtual and specialized lecture services, and facilitate the transformation of university library services in the digital era.展开更多
An organization’s costing system is a system that helps the management with the strategy planning while the system plays an important role in providing accurate cost information about the products and customers.In ot...An organization’s costing system is a system that helps the management with the strategy planning while the system plays an important role in providing accurate cost information about the products and customers.In other words,the costing management system is important to provide timely and quality information to help managers in their decision-making process.Producing quality graduates is the main objective of any university and the cost of quality or the cost of poor quality is one that is often difficult to measure in higher education.This can be partly attributed to the fact that most accounting systems are not structured to capture important cost-of-quality information.In order to succeed,many organizations tend to shift from conventional or traditional costing system to Activity-based costing(ABC).ABC provides both higher education administrators and policymakers with better information on which to base decisions.The use of multiple cost pools and drivers under ABC leads to more detailed and accurate product costing than that provided by traditional cost systems.This paper attempts to investigate the possibilities and limitations of implementing ABC in universities.More specifically the study makes use of the case study method to illustrate the implementation of activity-based costing of library services in a private university in the Kingdom of Bahrain.The research methodology of the case study is a combination of both descriptive and quantitative analyses.The study identified six categories of cost pools which are related to the activities of the library as well as 17 relevant cost drivers.Accordingly,ABC should lead to a better understanding of what drives costs and,by extension,what changes are necessary to reduce costs.Unnecessary activities that do not add value to services can be identified and eliminated.Further ABC is feasible in an academic library and that much can be gained from the process of analyzing activities.However,more work needs to be done in terms of designing accounting and other information systems to capture cost and activity transaction data in a more routine and disaggregated form for ABC analysis.展开更多
文摘In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.
文摘Following the advent of and continuous progress of technology,computer network and information management have gradually being incorporated into the daily operation and management of university libraries all around the world.The service system of university libraries has also transformed from the conventional reference consulting model into a knowledge-based service model.This transformation has improved the professionalism and individualism of university libraries.Therefore,establishing a competent one-stop information service model has significant and important values.In this work,we analyzed the basic functionalities and the feasibility of one-stop information service model for university libraries.We also discussed in details the construction methodology for different modes,for reference only.
文摘Through a questionnaire survey of students’ response from 6 universities in Nanjing, this paper aims to determine their varying degrees of satisfaction about the customized information service based on Library2.0 technologies. In so doing, the authors carefully examined the data collected from the returned questionnaires about such key issues as the students’ perceptions about the customized information service via a Library2.0platform, self-initiated use experience of such a mechanism, their achieved information searching results vis-à-vis their expectations, etc. In addition, the authors also made a comparative study between information providers(i.e. librarians) and information consumers(i.e. students) at Chinese and American academic libraries.
文摘This article mainly explores and analyzes the application of network broadcast in the lecture service of university library under the cloudization background. By using the online survey method to investigate the lectures in some universities, it introduces the classification and characteristics of the network broadcast and obtains the advantage of network broadcast applied to lecture training through making contrast between the means of network multimedia. The result shows that the introduction of network broadcast can realize more customized, virtual and specialized lecture services, and facilitate the transformation of university library services in the digital era.
文摘An organization’s costing system is a system that helps the management with the strategy planning while the system plays an important role in providing accurate cost information about the products and customers.In other words,the costing management system is important to provide timely and quality information to help managers in their decision-making process.Producing quality graduates is the main objective of any university and the cost of quality or the cost of poor quality is one that is often difficult to measure in higher education.This can be partly attributed to the fact that most accounting systems are not structured to capture important cost-of-quality information.In order to succeed,many organizations tend to shift from conventional or traditional costing system to Activity-based costing(ABC).ABC provides both higher education administrators and policymakers with better information on which to base decisions.The use of multiple cost pools and drivers under ABC leads to more detailed and accurate product costing than that provided by traditional cost systems.This paper attempts to investigate the possibilities and limitations of implementing ABC in universities.More specifically the study makes use of the case study method to illustrate the implementation of activity-based costing of library services in a private university in the Kingdom of Bahrain.The research methodology of the case study is a combination of both descriptive and quantitative analyses.The study identified six categories of cost pools which are related to the activities of the library as well as 17 relevant cost drivers.Accordingly,ABC should lead to a better understanding of what drives costs and,by extension,what changes are necessary to reduce costs.Unnecessary activities that do not add value to services can be identified and eliminated.Further ABC is feasible in an academic library and that much can be gained from the process of analyzing activities.However,more work needs to be done in terms of designing accounting and other information systems to capture cost and activity transaction data in a more routine and disaggregated form for ABC analysis.
