In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among student...In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.展开更多
Books are the ladder of human progress and the window to observe the world.The university library is a sacred place for reading,a place for dissemination of knowledge,and a document information service center that pro...Books are the ladder of human progress and the window to observe the world.The university library is a sacred place for reading,a place for dissemination of knowledge,and a document information service center that provides teachers and students with knowledge and scientific research services.Its rich collection of resources,professional staff,advanced technology and equipment,and a warm reading environment provide a good platform for college teachers and students to read and promote.In recent years,there have been many articles on college reading promotion,but there are relatively few articles on university library reading promotion based on the ubiquitous network environment.The purpose of this paper is to research innovative methods and strategies for reading promotion in the ubiquitous network environment and provide useful help to the library industry.展开更多
文摘In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.
文摘Books are the ladder of human progress and the window to observe the world.The university library is a sacred place for reading,a place for dissemination of knowledge,and a document information service center that provides teachers and students with knowledge and scientific research services.Its rich collection of resources,professional staff,advanced technology and equipment,and a warm reading environment provide a good platform for college teachers and students to read and promote.In recent years,there have been many articles on college reading promotion,but there are relatively few articles on university library reading promotion based on the ubiquitous network environment.The purpose of this paper is to research innovative methods and strategies for reading promotion in the ubiquitous network environment and provide useful help to the library industry.
